Question for Our Hotel Marketing Expert Panel How can hotels leverage Tiktok (boasting 1.7 billion active users in 2023) to engage with and attract guests? In your opinion, which strategies can they apply, and what are the best practices? Our Marketing Expert Panel Luminita Mardale - Director Of Marketing And Business Development, Vienna
Question for Our Revenue Management Expert Panel: What happens if hotel owners do not listen to revenue managers during budget preparations? What advice would you give to an RM team when asked to justify their budget? (Question by Connor Vanderholm) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Tanya Hadwick -
Question for Our Revenue Management Expert Panel: Is it realistic to focus on profitability over revenue? How should revenue management teams manage stakeholder expectations? Where might challenges arise? (Question by Diego Fernandez Perez De Ponga) Our Revenue Management Expert Panel Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel
Question for Our Hotel Marketing Expert Panel What is your advice for using GDS as part of a hotel's overall distribution strategy? What tips or best practices can you share for getting the most out of your GDS? (Question from Nicole Sideris) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing
Question for Our Hotel Marketing Expert Panel What are the most beneficial use cases of Artificial Intelligence in hotel marketing? Where are the opportunities and what are the pitfalls for hotels to be aware of? (Question from Cory Falter) Our Marketing Expert Panel Cory Falter - Partner and Visionary at Lure Agency
Question for Our Revenue Management Expert Panel: What are the most beneficial use cases and practical applications of AI in hotel revenue management? Where do you think the opportunities and pitfalls may lie? (Question by Alenka McMahon) Our Revenue Management Expert Panel Alenka McMahon - Managing Director, Hotel Revenue Services Limited Tanya Hadwick
Question for Our Revenue Management Expert Panel: What are the advantages of participating in special OTA deals? What advice can you offer to maximise your ROI? Are there any pitfalls to avoid? (Question by Chaya Kowal) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Alenka McMahon - Managing Director,
Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests? (Question from Nicole Sideris) Our Marketing Expert PanelElvira Wilthagen - Owner, Heads in Beds Thom de Graaf - Online Marketing Specialist, The Orange StudioSusanne Williams - Director Consulting Services, Journey
Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be our main focus? Should it be added to direct marketing costs in comparison to OTA distribution costs? (Question from Matthias Dybing) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel
Question for Our Revenue Management Expert Panel: What are the benefits of hyper-personalisation in revenue management? What do hotels need to do in order to achieve hyper-personalisation, and are their efforts worth it? (Question by Nikolas Hall) Our Revenue Management Expert Panel Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts
Question for Our Hotel Marketing Expert Panel Growing a loyal customer base and retaining customers is essential for hotels, but how is it best achieved for the B2B market? How do B2B and B2C strategies differ? What are your top tips for success? Our Marketing Expert Panel Stephanie Smith - Founder, Cogwheel
Question for Our Revenue Management Expert Panel: What advice can you offer to hotels implementing a B2B revenue management strategy? How does the strategy differ compared to a B2C audience and what are your top tips for success? Our Revenue Management Expert Panel Krunal Shah - Director of Revenue Management, The Biltmore Mayfair,
Question for Our Revenue Management Expert Panel: When reviewing the number of direct website bookings Vs OTA bookings, have you seen any difference in this breakdown post-Covid? Has there been a shift in B2B and B2C? (Question by Ricardo Sereno) Our Revenue Management Expert Panel Sandra Gannon - Commercial Consultant, Revenue Puzzle
Question for Our Hotel Marketing Expert Panel Should hospitality marketing be managed in-house or outsourced to an external agency? With many hospitality brands operating with smaller teams, what marketing activities could be outsourced easily? Our Marketing Expert Panel Dustin Caromano - Director of Marketing and eCommerce, Première Advisory Group Tamie Matthews - Revenue,
Question for Our Revenue Management Expert Panel: Attracting talent in the hospitality industry remains a challenging task. What are your top tips for successful recruitment in revenue management teams? What approaches do you find the most useful? Our Revenue Management Expert Panel Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts
Question for Our Hotel Marketing Expert Panel Increasing repeat business for a hotel / accommodation venue is hugely important – but how do we achieve that? How can we build guest loyalty for our properties and brands? (Question by Max Starkov) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New
Question for Our Hotel Marketing Expert Panel Attracting hospitality industry talent remains a challenge. What are your tips for successful marketing campaigns that drive recruitment? What channels work best? (Question by Jolien Alferink.) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Max Starkov - Adjunct Professor Hospitality
Question for Our Revenue Management Expert Panel: With so much technology available, how does human judgement factor into making revenue management decisions? Should the RMS ever be overruled by human judgement? (Question by Fabian Bartnick) Our Revenue Management Expert Panel Fabian Bartnick - Founder, Infinito Dr. Betsy Stringam-Bender - Professor of Hotels &