Virtual reality, or VR for short, is one of the biggest emerging technology trends and the business world is gradually coming to terms with the various opportunities it provides. For those in the hospitality industry, virtual reality has particular appeal, because it can digitally transport potential customers to a hotel or travel destination. In this article, you learn various ways hotels can leverage virtual reality to boost business results. What is Virtual Reality? Virtual reality is a computer technology, which utilises images, sounds and physical sensations to make users feel as though they are physically present in a virtual world.
The rise of social media platforms like Facebook, Twitter, LinkedIn and Instagram has meant that social media marketing is now more important than ever before and it provides a number of excellent opportunities for those in the hospitality industry. In this article, we take a closer look at social media marketing and its benefits, and offer seven social media marketing tips that those operating in the hotel industry can use to promote their business. What is Social Media Marketing? Social media marketing is the process of gaining attention and exposure for a business or brand through the use of social
Whether you're starting out from scratch, relaunching your business with a new brand identity or want to optimise you hotel marketing strategies to gain more bookings, there's plenty to consider when it comes to hotel marketing strategies. We've put together a list of 9 essential tactics to consider when deploying your direct sales and online marketing strategy. 1. Go live with a great website Your website is the most important distribution for your business and the crux of any good online marketing strategy. No matter which hotel marketing tactic has directed a potential customer to your website, this is the
The distribution channels that hotels use and invest in can have a significant bearing on their revenue management strategy, and on their overall success. These days many hotels receive more bookings from the internet than from offline travel agents. Meanwhile, more recent advances in smartphone technology have made online distribution channels more important than ever before, as consumers now expect to be able to book a hotel room easily, from anywhere in the world, at the touch of a few buttons. So what are the most important online distributions for hotels? 1. Your Hotel's Own Website The most obvious online