(Online) Marketing Tips

/(Online) Marketing Tips

7 Social Media Marketing Tips to Promote Your Hotel

The rise of social media platforms like Facebook, Twitter, LinkedIn and Instagram has meant that social media marketing is now more important than ever before and it provides a number of excellent opportunities for those in the hospitality industry. In this article, we take a closer look at social media marketing and its benefits, and offer seven social media marketing tips that those operating in the hotel industry can use to promote their business. What is Social Media Marketing? Social media marketing is the process of gaining attention and exposure for a business or brand through the use of social

7 Social Media Marketing Tips to Promote Your Hotel2019-01-25T20:11:27+00:00

9 Essential Hotel Marketing Strategies

Whether you're starting out from scratch, relaunching your business with a new brand identity or want to optimise you hotel marketing strategies to gain more bookings, there's plenty to consider when it comes to hotel marketing strategies. We've put together a list of 9 essential tactics to consider when deploying your direct sales and online marketing strategy. 1. Go live with a great website Your website is the most important distribution for your business and the crux of any good online marketing strategy. No matter which hotel marketing tactic has directed a potential customer to your website, this is the

9 Essential Hotel Marketing Strategies2019-01-25T20:12:32+00:00

The Most Important Online Distribution Channels for Hotels

The distribution channels that hotels use and invest in can have a significant bearing on their revenue management strategy, and on their overall success. These days many hotels receive more bookings from the internet than from offline travel agents. Meanwhile, more recent advances in smartphone technology have made online distribution channels more important than ever before, as consumers now expect to be able to book a hotel room easily, from anywhere in the world, at the touch of a few buttons. So what are the most important online distributions for hotels? 1. Your Hotel's Own Website The most obvious online

The Most Important Online Distribution Channels for Hotels2019-01-25T20:12:42+00:00

Google Hotel Ads Commission Program; How Independent Hotels can Benefit

Billions of searches by people planning holidays and looking for accommodation are carried out every day. What if they didn’t need to leave the search page? What if everything they needed to find and book was right there? Search engine giant, Google, is providing the opportunity to do just that with its Google Hotel Ads Commission Program. What is the Google Hotel Ads Commission Program? If you take a look at the results for hotels you can see that there are options to book directly with the accommodation directly from the search in some cases. Sound familiar? That rather well

Google Hotel Ads Commission Program; How Independent Hotels can Benefit2019-01-25T20:12:56+00:00

5 SEO Tips for Hotels to Improve your Ranking in Google

What do you do when you want to find a hotel for your city break? Like many people you probably start your search using a search engine like Google or Bing. According to Google, millions of hotel searches are carried out every day. People want to find information about facilities, rates, reviews, availability and things to do in the area. Search engines deliver pages of results, but how many people click past the first page? Just 5% (Search Engine Watch). So how do you improve your chances of getting on that first page? By Search Engine Optimisation. What is Search

5 SEO Tips for Hotels to Improve your Ranking in Google2019-01-25T20:13:19+00:00

9 Tips to Manage Online Hotel Reviews

While revenue management relates more to selling your product to the right person at the right time through the best distribution channels, online reviews are a more rudimentary, but equally important link that can't be ignored. A handful of poor reviews can have massive implications on your business, leading to potential guests to look elsewhere for accommodation. A visible selection of positive reviews on the other hand gives your business an unmistakable hallmark of quality. When managing online reviews, just a few solid tactics can dramatically sharpen your strategy. 1. Ensure your guests enjoy the best possible stay When it

9 Tips to Manage Online Hotel Reviews2019-01-25T20:13:57+00:00
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