The hospitality and travel industry today have access to more marketing tools than ever before. While having a strong brand with high social media presence may sound great, you need to focus more on interactivity in order to be one step ahead of your competitors. For example, virtual reality videos enable users to be fully immersed in the hotel’s or
Smart room technology is a key trend for hotel owners to be aware of, and the desire to create a smart hotel is growing, for a number of reasons. In this article, you will find out more information about what a smart room is, why the smart hotel technology is so important, and how smart hotel rooms can actually benefit
Voice control is one of the most exciting technology trends to have emerged in recent years, and thanks to home hubs and smartphones, it has become a part of many consumers' everyday lives. For tourism companies, it is important to respond to this, embrace new approaches and capitalise on the technology's potential. Here, you will learn more about voice control
One of the most exciting technological developments within the travel industry in recent years has been the increased prevalence of robots, with examples ranging from text-based chatbots and front desk robotic assistants, to security robots and robotic travel cases. This article takes a closer look at the way robots are transforming tourism, providing eight real-world examples of their use and
For hotel owners and other business leaders operating in the travel industry, it is important to keep up with the latest digital trends. Failure to do so can result in rivals gaining a competitive advantage, while it can also negatively impact upon the customer experience, potentially harming your reputation as a result. In this article, you will learn about six
Over recent years, blockchain technology has generated significant excitement within many industries and fields. This is largely because it has the potential to dramatically change the way in which information or data is stored and used, enhancing transparency and security, while also improving transactions. Here, we take a more detailed look at the various ways in which blockchain is being
Over the last few years, Amazon Alexa Echo speakers have emerged as a mainstream consumer product, serving as a way for customers to control their 'smart' devices and appliances from a single place. More recently, Amazon have also brought the technology into hotels and resorts, with the launch of a dedicated Alexa for Hospitality service. In this article, you will
Voice controlled smart hubs and speakers, such as Amazon Echo, have become extremely popular as home technology products in recent years. However, their uses do not stop there and they are increasingly being used to deliver a superior customer experience in various industries. One of the most significant examples of this is within hotels and the Alexa for Hospitality offering
As computer technology has advanced, artificial intelligence has become more reliable, enhancing its standing within the business world. Indeed, hospitality companies are increasingly using AI to carry out customer service tasks, which are especially important within hotels and resorts. In this article, you get a closer look in which way artificial intelligence is revolutionising the hospitality industry. What is Artificial
In recent years, augmented reality (AR) has emerged as a vital marketing tool, allowing businesses to change the way customers perceive the environment they are in. The technology is extremely valuable to the hospitality industry, because hotels are essentially selling a physical environment, which can be enhanced through AR. Here, you learn how augmented reality is changing the hospitality industry
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