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Cendyn2024-03-26T17:20:04+01:00
Cendyn


Find, book, and grow with Cendyn.
We make every guest interaction an opportunity to nurture relationships and maximize profitability.



About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book directly, and grow loyalty and revenue across the spectrum of digital guest interactions.

To find out more, visit Cendyn.com.

Articles Written by Cendyn

Key Features to Evaluate in a Booking Engine to Maximize Revenue

As the hospitality sector undergoes swift transformations, prioritizing convenience and tailored experiences for all travelers, the pivotal role played by Internet Booking Engines (IBEs) becomes undeniably vital. These digital tools have revolutionized hotels' operations, helping them achieve the dual goals of maximizing occupancy and revenue. 11 Most Important Booking Engine Features The hotel's success heavily relies on its online presence and booking capabilities. A seamless and efficient booking engine can make a significant difference for

A Guide to Marketing Hotel Sustainability

Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness of climate change and its global consequences has prompted individual adventurers to make more responsible

9 Top Tips for Effective Pricing Strategies for Hotels & Resorts

An effective, data-driven room pricing strategy is the cornerstone of hotel distribution management, with the ultimate goal of finding the ideal price per room that ensures you can maximize revenue without losing guests to competing properties. 9 Effective Strategies for Rate Pricing While overall rate optimization is the main objective, there are various ways to get there. In this article, you will find nine effective strategies for rate pricing and how they can help drive

Top Tactics to Drive Direct Bookings at Your Hotel

The last few years have seen major shifts within the hospitality industry. Along with the uneven demand and staffing challenges caused by the pandemic, there was one significant upside – a shift in confidence that saw guests book directly through the hotel vs. relying on OTA websites to find the best deal. As the industry continues to recover, some of those booking perks disappeared, and there’s been another shift as many guests once again feel

How to Drive Conversions on Your Website and Internet Booking Engine

It’s no secret that the hospitality industry is among the most competitive ecosystems in the global business landscape. Guests consider countless factors when deciding where to stay during their travels. In this article, you’ll learn how these user experience aspects differ and strategies for making the most of both. Understanding the Context Although it’s tempting to assume cost is the most important criterion, the data shows that pricing — while relevant — isn’t always the make-or-break

6 Easy Ways to Spruce Up Your Hotel’s Website

Have you ever seen a great deal online and hesitated once you reached the seller’s website? Most of us spend a lot of time on the Internet, and we develop a sense of which websites are legitimate and which aren’t. Most people are reluctant to spend their money on a website that looks old and inactive. On the other hand, an updated website reassures customers — it shows them that real people on the other

Hotel Website Design & User Experience (UX) Trends for 2023

We are increasingly living in a digital, on-demand world. As a result, the interrelated domains of web design and user experience (UX) are constantly expanding and growing – and 2023 is set to be another year of significant change. Travel experience demand is only increasing this year, so your guests' requirement for a quick, simple, tailored website experience is also growing. With the reality of severe competition and the ongoing rise of digital commerce, your

7 ways to Optimize Your Hotel’s Distribution Strategy

Consistently placing your inventory in the most profitable channels is essential for successful distribution. Yet distribution remains one of the most complex tasks facing hoteliers. Hotel profitability is correlated directly with the deployment of effective distribution strategies, ones that are resilient and adaptable to real-time. Here are a few ways for your hotel's distribution team to strengthen its approach. Seven ways to Optimize Your Hotel's Distribution Strategy Below you'll find seven ways for your hotel's

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM

As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times throughout the consideration journey. Increase Direct Bookings A successful “book direct” strategy requires a modern booking engine that’s easy to use. It encourages upsells, an

Top RMS Reports Every Hotel Revenue Manager Needs to Know

Revenue managers have no shortage of data at their fingertips. To visualize that data in an understandable and actionable way, here are some top RMS reports that every revenue manager should be familiar with. RMS Reports Every Hotel Revenue Manager Needs to Know Below you'll find top revenue management reports that every revenue manager should be familiar with to visualize data understandably. Pace Report The pace report reveals how well your pricing strategies are working:

7 Smart Ways to Generate Non-room Revenue & Encourage Loyalty

Generating revenue and nurturing loyalty is about finding new ways to connect with your guests. This means looking beyond room rates to get people excited about your property’s amenities, dining, and other ancillary programs. To help get you started, our checklist below covers a variety of tactics designed to keep guests coming back again and again – even if they don’t stay overnight. 7 Ways to Generate Non-room Revenue & Encourage Loyalty Below you’ll learn

Pricing Personalization & the Future of Hospitality

Pricing personalization allows hotels to move towards total profit optimization by combining the power of the guest profiles in your CRM with revenue management forecasting to deliver the right price to the right guest at the right time during the guest journey. Guests Have Increased Expectations for Personalization Personalization is an evolving topic within the hospitality industry, from technology and guest perspectives. Over the last few years, especially with the influx of online shopping, guests

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