{"id":8619,"date":"2020-09-14T11:34:02","date_gmt":"2020-09-14T09:34:02","guid":{"rendered":"https:\/\/revfine.com\/?page_id=8619"},"modified":"2026-02-12T20:11:25","modified_gmt":"2026-02-12T19:11:25","slug":"richtlinien-e-book","status":"publish","type":"page","link":"https:\/\/www.revfine.com\/de\/guidelines-resources\/","title":{"rendered":"Richtlinien und Ressourcen"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>Erforderliche Informationen f\u00fcr die Ver\u00f6ffentlichung einer Ressource<\/h2>\n<p>K\u00f6nnten Sie uns folgende Informationen zur Verf\u00fcgung stellen:<\/p>\n<p><strong>1) Was werden Sie lernen?<br \/>\n<\/strong><em>(Beschreiben Sie, was der Leser lernen wird)<\/em><\/p>\n<p><em><span style=\"text-decoration: underline;\">Beispiel:<\/span><\/em><\/p>\n<p>Das Hotel Marketing Canvas ist ein strategischer Rahmen, der Hotels hilft, solide Marketing- und Kommunikationskampagnen zu erstellen und durchzuf\u00fchren.<\/p>\n<p>Die vier Bausteine \u2018Ihre Zielgruppe\u2019, \u2018Ihre Marke\u2019, \u2018Markenfans\u2019 und \u2018Der Marketing-Funnel\u2019 bilden die Grundlage f\u00fcr die Aktivierung Ihrer Marke und stellen sicher, dass die richtigen G\u00e4ste zur richtigen Zeit die richtige Botschaft erhalten und die relevanten KPIs analysiert werden. Sie gew\u00e4hrleisten zudem den Aufbau einer soliden Marketingdatenbank als Basis f\u00fcr langfristiges Wachstum.<\/p>\n<p>Im Dokument <em>\u201eHotelmarketing Canvas \u2013 f\u00fcr erfolgreiche Marketingkampagnen\u201c<\/em>, erfahren Sie, wie Sie die einzelnen Bausteine bei der Erstellung eines Marketingplans f\u00fcr Ihr Hotel einsetzen. Au\u00dferdem veranschaulichen wir die Verwendung des Hotel Marketing Canvas anhand konkreter Beispiele und Tipps.<\/p>\n<p><strong>2) Was sind die Themen?<\/strong><br \/>\n<em>(Beschreiben Sie die Themen pr\u00e4gnant in Stichpunkten)<\/em><\/p>\n<p><em><span style=\"text-decoration: underline;\">Beispiel:<\/span><\/em><\/p>\n<ul>\n<li>Fokus auf Personalisierung<\/li>\n<li>Erstellen Sie ein Kundenbindungsprogramm<\/li>\n<li>Erstellen Sie eine ansprechende Website<\/li>\n<li>Profitieren Sie vom Content Marketing<\/li>\n<li>Nutzen Sie SEO-Techniken<\/li>\n<li>Profitieren Sie von der virtuellen Realit\u00e4t<\/li>\n<li>Konzentrieren Sie sich auf Bewertungswebsites<\/li>\n<li>Nehmen Sie an Social Media<\/li>\n<li>Mobil priorisieren<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<p><strong>3) URL-Landingpage page<\/strong><\/p>\n<p>Bitte geben Sie die Landingpage-URL (page) Ihrer Unternehmenswebsite an, unter der unsere Zielgruppe Ihr Dokument herunterladen kann.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8619","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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