{"id":36119,"date":"2025-10-02T05:19:38","date_gmt":"2025-10-02T03:19:38","guid":{"rendered":"https:\/\/www.revfine.com\/?p=36119"},"modified":"2025-10-03T15:00:26","modified_gmt":"2025-10-03T13:00:26","slug":"verzichten-sie-auf-rabattaktionen-und-belohnen-sie-wertvolle-hotelgaste","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/de\/ditch-discount-blasts-and-reward-high-value-hotel-guests\/","title":{"rendered":"Verzichten Sie auf Rabattaktionen und belohnen Sie wertvolle Hotelg\u00e4ste"},"content":{"rendered":"

Hotels often rely on blanket discount codes to spark bookings, but these offers rarely resonate with high-value guests. Instead, they attract low-spending visitors who deliver minimal long-term revenue. Today\u2019s travelers expect more: personalization, recognition, and incentives that reflect their loyalty. Guests who feel noticed are far more likely to return, spend more, and recommend your brand. <\/em><\/p>\n

In this article, you\u2019ll learn why ditching generic discount blasts in favor of targeted campaigns fuels loyalty, revenue, and sustainable growth.<\/em><\/p>\n

Why Blanket Discounts Fail and Targeted Rewards Drive Growth<\/h2>\n

Blanket-sending discount codes only target low-spending guests. High-spending guests respond to offers that resonate, incentivize, and make them feel noticed. Hotels that take promotional offers one step further to hone in on strategic discounts for high-value guests see their Find, Book, and Grow strategies flourish with revenue.<\/p>\n

Discount codes don\u2019t automatically bring bookings and soaring profits. That\u2019s because a generalized, one-size-fits-all discount code doesn\u2019t leave a lasting impression with the most valuable audiences. If an offer doesn\u2019t make someone feel like it was specifically intended for them, there\u2019s no sense of connection, and little reason to take notice.<\/p>\n

Hotels know personalization is key in this day and age. Research shows that 61% of consumers<\/a> are willing to spend more with companies that offer a personalized experience. Despite this, only 23% of consumers report having a personalized experience after recent hotel stays.<\/p>\n

But ditching the discount blasts in favor of a more targeted approach is about more than this. It\u2019s also about strategy. As a hotel, gaining discounted bookings from the lowest-spending guests \u2013 who buy the cheapest rooms and no ancillaries \u2013 doesn\u2019t make great business sense. Yet being more targeted and rewarding guests who are likely to spend more is a savvier approach. And it leads to sustainable, long-term growth.<\/p>\n

Strategies to Reward High-Value Guests and Drive Repeat Revenue<\/h2>\n

Harness guest data, segment high-value travelers, and incentivize them with personalized rewards to maximize revenue and long-term loyalty.<\/p>\n

1. Realize the Value of\u00a0 Your Database<\/h3>\n

The customers in your database have more potential value than new customers. Returning guests will spend more at your hotel than new guests. And you don\u2019t need to pay for clicks, social media advertising, and use other paid marketing assets to get them through the door.<\/p>\n

These are well-established facts, backed up by research.<\/p>\n

Acquiring new customers<\/a> costs five to 10 times more than selling to a current customer. Not to mention the fact that current customers spend 67% more on average than those new to your business. Hotels have more data on guests who have already stayed \u2013 meaning they understand their needs so much better. Catering directly to these needs often means guests will spend more, and they\u2019ll create more visibility too, as they\u2019re more likely to interact with the hotel on social media.<\/p>\n

You\u2019ve already done the hard work to get each guest\u2019s first booking. Now it\u2019s time to keep them coming back. Loyal guests are incredibly valuable, and you need to sweat this asset. Nurture, connect, and entice until you secure repeat visits.<\/p>\n

Realizing that your database is your centerpiece \u2013 and probably a partially untapped resource \u2013 is an important first step. Segmentation comes next. You could cut and slice your audience in many ways, but what will bring your hotel the best returns?<\/p>\n

Targeting high-value guests.<\/p>\n

These are guests who have already stayed at your hotel before. You know they\u2019re willing to spend money with you. And with the right incentives, you can encourage them to spend even more.<\/p>\n

2. Give Your Guests a Target<\/h3>\n

Offering a discount to guests who reach a certain level of spending with you is a powerful way to secure revenue. And it comes from the kind of guests you want to be doing business with.<\/p>\n

Take our concept for a \u2018Big Spender 15\u2019<\/em> campaign as an example. When a guest reaches a total lifetime spend of $5k with your hotel, you can reward them with a 15% discount code, personalized to them. This reward could be a free night, a bottle of champagne, or something else you think will resonate with your guests.<\/p>\n

It\u2019s a way to say \u201cthank you\u201d<\/em>, build positive associations with your brand, and encourage future business with guests who you know \u2013 with certainty \u2013 are valuable to your hotel. If corporate travelers reach this threshold, they\u2019re more likely to return for a personal trip with their discount code, strengthening loyalty. Instead of a bottle of wine, this approach is more impactful and directly tied to their engagement with the hotel.<\/p>\n

For the best results, you\u2019ll need to launch a campaign to raise awareness of the reward guests will get when they meet this threshold. This gives guests a target \u2013 something to incentivize them and aim for. An \u201calmost there\u201d<\/em> trigger campaign can keep the momentum up. It drives them to book more in the meantime, so they reach the $5k target.<\/p>\n

3. Incentivizing High-Value Guests<\/h3>\n

Choosing a partner that offers the ability to generate single-use codes can help hotels take advantage of this smarter way to reward guests. The value of segmenting audiences is clear, and the right technology makes it possible to pick and choose who you target and incentivize, down to very granular details if you want it. Be sure to ask your technology partner if they provide this capability, as it enables hotels to generate single-use codes automatically triggered by criteria you set.<\/p>\n

How to Run a Personalized Discount Campaign for High-Value Guests<\/h2>\n

So how do you run a campaign like this to target high-value guests with personalized discount codes? It\u2019s actually really simple.<\/p>\n