Frage an unser Expertengremium f\u00fcr Hotelmarketing<\/span><\/h2>\nTo ensure a successful launch, what key actions should be on a hotel\u2019s marketing checklist in the months leading up to a new opening? (Question proposed by Kamila Zawadzka.)<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Branchenexpertengremium<\/span><\/h2>\n<\/div>Unser Branchenexpertengremium besteht aus Fachleuten der Hotel- und Reisebranche. Sie verf\u00fcgen \u00fcber umfassendes und detailliertes Wissen, Erfahrung in der Praxis oder im Management und denken zukunftsorientiert. Sie beantworten Fragen zum Stand der Branche. Sie teilen ihre Erkenntnisse zu Themen wie Revenue Management, Marketing, Operations, Technologie und diskutieren die neuesten Trends.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Unser Marketing-Expertenpanel<\/h3>\n\n- Kamila Zawadzka \u2013 Marketingleiterin, The Orange Studio<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Gr\u00fcnder und Chefberater, Vivander<\/a><\/span><\/li>\n
- Moriya Rockman \u2013 Marketingleiterin, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Max Starkov \u2013 Adjunct Professor Hospitality Technology, New York University<\/a><\/span><\/li>\n
- Stellen Sie unserem Gremium eine Frage<\/span><\/a><\/span><\/li>\n
- Treten Sie unserem Expertengremium bei<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
![\"Kamila](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Kamila-Zawadzka-150x150.png\")
<\/div><\/div>Kamila Zawadzka<\/span>Marketingleiter, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\nAs the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\nAt launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\nPost-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Branchenexpertengremium<\/span><\/h2>\n<\/div>Unser Branchenexpertengremium besteht aus Fachleuten der Hotel- und Reisebranche. Sie verf\u00fcgen \u00fcber umfassendes und detailliertes Wissen, Erfahrung in der Praxis oder im Management und denken zukunftsorientiert. Sie beantworten Fragen zum Stand der Branche. Sie teilen ihre Erkenntnisse zu Themen wie Revenue Management, Marketing, Operations, Technologie und diskutieren die neuesten Trends.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Unser Marketing-Expertenpanel<\/h3>\n\n- Kamila Zawadzka \u2013 Marketingleiterin, The Orange Studio<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Gr\u00fcnder und Chefberater, Vivander<\/a><\/span><\/li>\n
- Moriya Rockman \u2013 Marketingleiterin, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Max Starkov \u2013 Adjunct Professor Hospitality Technology, New York University<\/a><\/span><\/li>\n
- Stellen Sie unserem Gremium eine Frage<\/span><\/a><\/span><\/li>\n
- Treten Sie unserem Expertengremium bei<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Kamila Zawadzka<\/span>Marketingleiter, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\nAs the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\nAt launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\nPost-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Unser Branchenexpertengremium besteht aus Fachleuten der Hotel- und Reisebranche. Sie verf\u00fcgen \u00fcber umfassendes und detailliertes Wissen, Erfahrung in der Praxis oder im Management und denken zukunftsorientiert. Sie beantworten Fragen zum Stand der Branche. Sie teilen ihre Erkenntnisse zu Themen wie Revenue Management, Marketing, Operations, Technologie und diskutieren die neuesten Trends.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Unser Marketing-Expertenpanel<\/h3>\n\n- Kamila Zawadzka \u2013 Marketingleiterin, The Orange Studio<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Gr\u00fcnder und Chefberater, Vivander<\/a><\/span><\/li>\n
- Moriya Rockman \u2013 Marketingleiterin, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Max Starkov \u2013 Adjunct Professor Hospitality Technology, New York University<\/a><\/span><\/li>\n
- Stellen Sie unserem Gremium eine Frage<\/span><\/a><\/span><\/li>\n
- Treten Sie unserem Expertengremium bei<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Kamila Zawadzka<\/span>Marketingleiter, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\nAs the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\nAt launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\nPost-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\n As the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\n At launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\n Post-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
![\"Michael](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Michael-J.-Goldrich-150x150.png\")
<\/div><\/div>![\"Moriya](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Moriya-Rockman-150x150.png\")
<\/div><\/div>![\"Max](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Max-Starkov-150x150.png\")
<\/div><\/div>