Question for Our Revenue Management Expert Panel<\/span><\/h2>\nWhat analysis should hotels use to evaluate pricing relative to perceived value and that of competitors? How might this influence their market positioning strategy? (Question by Mariska van Heemskerk)<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Branchenexpertengremium<\/span><\/h2>\n<\/div>Unser Branchenexpertengremium besteht aus Fachleuten der Hotel- und Reisebranche. Sie verf\u00fcgen \u00fcber umfassendes und detailliertes Wissen, Erfahrung in der Praxis oder im Management und denken zukunftsorientiert. Sie beantworten Fragen zum Stand der Branche. Sie teilen ihre Erkenntnisse zu Themen wie Revenue Management, Marketing, Operations, Technologie und diskutieren die neuesten Trends.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
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Unser Expertengremium f\u00fcr Revenue Management<\/h3>\n\n- Mariska van Heemskerk \u2013 Inhaberin, Revenue Management Works<\/a><\/span><\/li>\n
- Massimiliano Terzulli \u2013 Revenue Management Consultant, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n
- Tanya Hadwick \u2013 Group Revenue & Yield Leader, SunSwept Resorts<\/a><\/span><\/li>\n
- Chaya Kowal \u2013 Director of Revenue Management, Potato Head Family<\/a><\/span><\/li>\n
- Stellen Sie unserem Gremium eine Frage<\/a><\/span><\/span><\/li>\n
- Treten Sie unserem Expertengremium bei<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
![\"Mariska](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Mariska-van-Heemskerk-150x150.jpg\")
<\/div><\/div>Mariska van Heemskerk<\/span>Inhaber, Revenue Management Works<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\nThis way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\nYou need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Branchenexpertengremium<\/span><\/h2>\n<\/div>Unser Branchenexpertengremium besteht aus Fachleuten der Hotel- und Reisebranche. Sie verf\u00fcgen \u00fcber umfassendes und detailliertes Wissen, Erfahrung in der Praxis oder im Management und denken zukunftsorientiert. Sie beantworten Fragen zum Stand der Branche. Sie teilen ihre Erkenntnisse zu Themen wie Revenue Management, Marketing, Operations, Technologie und diskutieren die neuesten Trends.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
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Unser Expertengremium f\u00fcr Revenue Management<\/h3>\n\n- Mariska van Heemskerk \u2013 Inhaberin, Revenue Management Works<\/a><\/span><\/li>\n
- Massimiliano Terzulli \u2013 Revenue Management Consultant, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n
- Tanya Hadwick \u2013 Group Revenue & Yield Leader, SunSwept Resorts<\/a><\/span><\/li>\n
- Chaya Kowal \u2013 Director of Revenue Management, Potato Head Family<\/a><\/span><\/li>\n
- Stellen Sie unserem Gremium eine Frage<\/a><\/span><\/span><\/li>\n
- Treten Sie unserem Expertengremium bei<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Mariska van Heemskerk<\/span>Inhaber, Revenue Management Works<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\nThis way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\nYou need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Unser Branchenexpertengremium besteht aus Fachleuten der Hotel- und Reisebranche. Sie verf\u00fcgen \u00fcber umfassendes und detailliertes Wissen, Erfahrung in der Praxis oder im Management und denken zukunftsorientiert. Sie beantworten Fragen zum Stand der Branche. Sie teilen ihre Erkenntnisse zu Themen wie Revenue Management, Marketing, Operations, Technologie und diskutieren die neuesten Trends.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
\n
Unser Expertengremium f\u00fcr Revenue Management<\/h3>\n\n- Mariska van Heemskerk \u2013 Inhaberin, Revenue Management Works<\/a><\/span><\/li>\n
- Massimiliano Terzulli \u2013 Revenue Management Consultant, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n
- Tanya Hadwick \u2013 Group Revenue & Yield Leader, SunSwept Resorts<\/a><\/span><\/li>\n
- Chaya Kowal \u2013 Director of Revenue Management, Potato Head Family<\/a><\/span><\/li>\n
- Stellen Sie unserem Gremium eine Frage<\/a><\/span><\/span><\/li>\n
- Treten Sie unserem Expertengremium bei<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Mariska van Heemskerk<\/span>Inhaber, Revenue Management Works<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\nThis way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\nYou need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\n This way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\n You need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
![\"Massimiliano](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-150x150.png\")
<\/div><\/div>![\"Tanya](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick-150x150.png\")
<\/div><\/div>![\"Chaya](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Chaya-Kowal-150x150.jpg\")
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