{"id":35732,"date":"2025-09-08T15:36:08","date_gmt":"2025-09-08T13:36:08","guid":{"rendered":"https:\/\/www.revfine.com\/?post_type=avada_portfolio&#038;p=35732"},"modified":"2026-02-12T20:33:52","modified_gmt":"2026-02-12T19:33:52","slug":"el-estado-del-marketing-basado-en-datos-en-la-hosteleria","status":"publish","type":"avada_portfolio","link":"https:\/\/www.revfine.com\/es\/page\/the-state-of-data-driven-marketing-in-hospitality\/","title":{"rendered":"El estado del marketing basado en datos en la hosteler\u00eda"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:-10px;margin-bottom:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-sep-color:#d4a763;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">\u00bfQue aprender\u00e1s?<\/h2><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:-20px;margin-bottom:30px;width:100%;max-width:55px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-1\"><p>Los equipos de hoteles est\u00e1n bajo presi\u00f3n para ofrecer m\u00e1s personalizaci\u00f3n, conexiones m\u00e1s s\u00f3lidas con los hu\u00e9spedes y mayor consistencia mientras gestionan menos personal, herramientas fragmentadas y expectativas crecientes.<\/p>\n<p>El \u00e9xito no proviene de enviar m\u00e1s mensajes, sino de utilizar los datos de forma m\u00e1s inteligente para construir relaciones significativas.<\/p>\n<p>Para descubrir puntos de referencia y desaf\u00edos, una breve encuesta an\u00f3nima recopil\u00f3 m\u00e1s de 60 respuestas. En este informe, descubrir\u00e1 c\u00f3mo se desempe\u00f1an los equipos hoy en d\u00eda, qu\u00e9 significa ser bueno y hacia d\u00f3nde se dirige la industria.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-sep-color:#d4a763;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">\u00bfCu\u00e1les son los temas?<\/h2><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:-20px;margin-bottom:30px;width:100%;max-width:55px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-2\"><p>A continuaci\u00f3n encontrar\u00e1 una descripci\u00f3n general de todos los temas.<\/p>\n<ul>\n<li>Madurez actual del marketing<\/li>\n<li>Brechas de segmentaci\u00f3n<\/li>\n<li>Uso del canal<\/li>\n<li>Baja adopci\u00f3n de WhatsApp<\/li>\n<li>Subutilizaci\u00f3n de datos<\/li>\n<li>Los problemas de personalizaci\u00f3n<\/li>\n<li>Qu\u00e9 <em>&quot;bien&quot;<\/em> Parece que<\/li>\n<li>Pasos para mejorar<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-padding-bottom:-20px;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><h3 data-fontsize=\"22\" data-lineheight=\"26.4px\"><a href=\"https:\/\/www.revfine.com\/es\/page\/bookboost\/\">Este informe es proporcionado por nuestro socio experto Bookboost.<\/a><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-padding-bottom:-20px;--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-xlarge button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.bookboost.io\/the-state-of-marketing-in-hospitality\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Ir a Informe<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-20px;--awb-margin-bottom:-40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35733,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[663],"portfolio_skills":[],"portfolio_tags":[711],"class_list":["post-35732","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-marketing","portfolio_tags-bookboost-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Report | The State of Data-Driven Marketing in Hospitality<\/title>\n<meta name=\"description\" content=\"Hotel personalisation insights reveal how teams build guest connections using data with fewer staff and evolving industry benchmarks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/es\/page\/el-estado-del-marketing-basado-en-datos-en-la-hosteleria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report | The State of Data-Driven Marketing in Hospitality\" \/>\n<meta property=\"og:description\" content=\"Hotel personalisation insights reveal how teams build guest connections using data with fewer staff and evolving industry benchmarks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/es\/page\/el-estado-del-marketing-basado-en-datos-en-la-hosteleria\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T19:33:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/09\/Report-The-State-of-Data-Driven-Marketing-in-Hospitality.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/page\\\/the-state-of-data-driven-marketing-in-hospitality\\\/\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/page\\\/the-state-of-data-driven-marketing-in-hospitality\\\/\",\"name\":\"Report | The State of Data-Driven Marketing in Hospitality\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/page\\\/the-state-of-data-driven-marketing-in-hospitality\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/page\\\/the-state-of-data-driven-marketing-in-hospitality\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Report-The-State-of-Data-Driven-Marketing-in-Hospitality.jpg\",\"datePublished\":\"2025-09-08T13:36:08+00:00\",\"dateModified\":\"2026-02-12T19:33:52+00:00\",\"description\":\"Hotel personalisation insights reveal how teams build guest connections using data with fewer staff and evolving industry benchmarks.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/page\\\/the-state-of-data-driven-marketing-in-hospitality\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/page\\\/the-state-of-data-driven-marketing-in-hospitality\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/page\\\/the-state-of-data-driven-marketing-in-hospitality\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Report-The-State-of-Data-Driven-Marketing-in-Hospitality.jpg\",\"contentUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Report-The-State-of-Data-Driven-Marketing-in-Hospitality.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Report - The State of Data-Driven Marketing in Hospitality\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/page\\\/the-state-of-data-driven-marketing-in-hospitality\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.revfine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/www.revfine.com\\\/page\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The State of Data-Driven Marketing in Hospitality\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/\",\"name\":\"Revfine.com\",\"description\":\"Optimising Revenue\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Informe | El estado del marketing basado en datos en la hosteler\u00eda","description":"Los conocimientos sobre personalizaci\u00f3n de hoteles revelan c\u00f3mo los equipos construyen conexiones con los hu\u00e9spedes utilizando datos con menos personal y puntos de referencia de la industria en evoluci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revfine.com\/es\/page\/el-estado-del-marketing-basado-en-datos-en-la-hosteleria\/","og_locale":"es_ES","og_type":"article","og_title":"Report | The State of Data-Driven Marketing in Hospitality","og_description":"Hotel personalisation insights reveal how teams build guest connections using data with fewer staff and evolving industry benchmarks.","og_url":"https:\/\/www.revfine.com\/es\/page\/el-estado-del-marketing-basado-en-datos-en-la-hosteleria\/","og_site_name":"Revfine.com","article_modified_time":"2026-02-12T19:33:52+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/09\/Report-The-State-of-Data-Driven-Marketing-in-Hospitality.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"11 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.revfine.com\/page\/the-state-of-data-driven-marketing-in-hospitality\/","url":"https:\/\/www.revfine.com\/page\/the-state-of-data-driven-marketing-in-hospitality\/","name":"Informe | El estado del marketing basado en datos en la hosteler\u00eda","isPartOf":{"@id":"https:\/\/www.revfine.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revfine.com\/page\/the-state-of-data-driven-marketing-in-hospitality\/#primaryimage"},"image":{"@id":"https:\/\/www.revfine.com\/page\/the-state-of-data-driven-marketing-in-hospitality\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/09\/Report-The-State-of-Data-Driven-Marketing-in-Hospitality.jpg","datePublished":"2025-09-08T13:36:08+00:00","dateModified":"2026-02-12T19:33:52+00:00","description":"Los conocimientos sobre personalizaci\u00f3n de hoteles revelan c\u00f3mo los equipos construyen conexiones con los hu\u00e9spedes utilizando datos con menos personal y puntos de referencia de la industria en evoluci\u00f3n.","breadcrumb":{"@id":"https:\/\/www.revfine.com\/page\/the-state-of-data-driven-marketing-in-hospitality\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revfine.com\/page\/the-state-of-data-driven-marketing-in-hospitality\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.revfine.com\/page\/the-state-of-data-driven-marketing-in-hospitality\/#primaryimage","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/09\/Report-The-State-of-Data-Driven-Marketing-in-Hospitality.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/09\/Report-The-State-of-Data-Driven-Marketing-in-Hospitality.jpg","width":1200,"height":628,"caption":"Report - The State of Data-Driven Marketing in Hospitality"},{"@type":"BreadcrumbList","@id":"https:\/\/www.revfine.com\/page\/the-state-of-data-driven-marketing-in-hospitality\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revfine.com\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.revfine.com\/page\/"},{"@type":"ListItem","position":3,"name":"The State of Data-Driven Marketing in Hospitality"}]},{"@type":"WebSite","@id":"https:\/\/www.revfine.com\/pt\/#website","url":"https:\/\/www.revfine.com\/pt\/","name":"Revfine.com","description":"Optimizaci\u00f3n de ingresos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revfine.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/avada_portfolio\/35732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/comments?post=35732"}],"version-history":[{"count":2,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/avada_portfolio\/35732\/revisions"}],"predecessor-version":[{"id":35744,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/avada_portfolio\/35732\/revisions\/35744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/media\/35733"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/media?parent=35732"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/portfolio_category?post=35732"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/portfolio_skills?post=35732"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/portfolio_tags?post=35732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}