{"id":4254,"date":"2020-01-13T16:35:25","date_gmt":"2020-01-13T15:35:25","guid":{"rendered":"https:\/\/revfine.com\/?page_id=4254"},"modified":"2020-01-29T13:02:29","modified_gmt":"2020-01-29T12:02:29","slug":"noticias","status":"publish","type":"page","link":"https:\/\/www.revfine.com\/es\/news\/","title":{"rendered":"Noticias"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-no-small-visibility\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><br><br><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1100\" height=\"100\" title=\"Feliz lectura :)\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tips-to-optimise-revenue-1000.000-lato-2.jpg\" alt class=\"img-responsive wp-image-3739\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tips-to-optimise-revenue-1000.000-lato-2-300x27.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tips-to-optimise-revenue-1000.000-lato-2-1024x93.jpg 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tips-to-optimise-revenue-1000.000-lato-2.jpg 1100w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/span><\/div><br><br><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-no\"><style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -20px !important; margin-right:-20px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-no fusion-no-meta-info fusion-blog-layout-grid fusion-blog-layout-grid-2 isotope fusion-blog-equal-heights\" data-pages=\"260\" data-grid-col-space=\"40\" style=\"margin: -20px -20px 0;min-height:500px;\"><article id=\"blog-1-post-39839\" class=\"fusion-post-grid post-39839 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-emerging-hotel-technology category-emerging-hospitality-technology category-emerging-travel-technology category-hotel-tech-examples category-hospitality-technology-expert-panel\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/es\/ai-in-hospitality-overhyped-misapplied-lessons\/\" aria-label=\"\u00bfSe est\u00e1 exagerando o se est\u00e1 utilizando de forma incorrecta la IA en los hoteles?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Is-AI-Being-Overhyped-Or-Misapplied-In-Hotels.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\u00bfSe est\u00e1 exagerando o se est\u00e1 aplicando incorrectamente la IA en los hoteles?\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Is-AI-Being-Overhyped-Or-Misapplied-In-Hotels-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Is-AI-Being-Overhyped-Or-Misapplied-In-Hotels-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Is-AI-Being-Overhyped-Or-Misapplied-In-Hotels-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Is-AI-Being-Overhyped-Or-Misapplied-In-Hotels-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Is-AI-Being-Overhyped-Or-Misapplied-In-Hotels.png 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 580px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/es\/ai-in-hospitality-overhyped-misapplied-lessons\/\">\u00bfSe est\u00e1 exagerando o se est\u00e1 utilizando de forma incorrecta la IA en los hoteles?<\/a><\/h2><div class=\"fusion-post-content-container\"><p> Pregunta para el panel de expertos de la industria hotelera: \u00bfD\u00f3nde se aplica mal o se exagera la IA en los hoteles, confundiendo la novedad con el valor o solucionando problemas inexistentes? \u00bfCu\u00e1l es la lecci\u00f3n m\u00e1s cara que la industria no quiere admitir? (Pregunta de Daniel Zelling) Nuestro panel de expertos en hosteler\u00eda: Daniel Zelling - Director General y Fundador, Opensmjle Michael J. Goldrich - Fundador y Asesor Principal, Vivander Mariska van Heemskerk - Propietaria, Revenue Management Works Massimiliano Terzulli - Internacional<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-39932\" class=\"fusion-post-grid post-39932 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-hotel-property-management-software\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/es\/ai-ready-pms\/\" aria-label=\"\u00bfQu\u00e9 requisitos debe cumplir un sistema de gesti\u00f3n hotelera (PMS) para la integraci\u00f3n de agentes de IA?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/AI-Ready-PMS.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Sistema de gesti\u00f3n hotelera (PMS) preparado para IA\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/AI-Ready-PMS-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/AI-Ready-PMS-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/AI-Ready-PMS-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/AI-Ready-PMS-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/AI-Ready-PMS.png 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 580px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/es\/ai-ready-pms\/\">\u00bfQu\u00e9 requisitos debe cumplir un sistema de gesti\u00f3n hotelera (PMS) para la integraci\u00f3n de agentes de IA?<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Un PMS preparado para IA es un sistema de gesti\u00f3n de propiedades del que los agentes de IA pueden leer y actuar de forma segura a trav\u00e9s de interfaces documentadas, permisos controlados y un registro de auditor\u00eda. La verdadera prueba no es si su PMS anuncia IA, sino si un agente autorizado puede acceder a los datos del hotel en tiempo real y realizar acciones aprobadas sin otra integraci\u00f3n personalizada. Conclusiones clave: La preparaci\u00f3n del agente depende de su PMS, no de la herramienta de IA, as\u00ed que eval\u00fae el sistema antes de la implementaci\u00f3n.<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-39881\" class=\"fusion-post-grid post-39881 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-direct-bookings category-emerging-hotel-technology\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/es\/agentic-hotel-booking\/\" aria-label=\"\u00bfQu\u00e9 es la reserva de hoteles mediante agencia y c\u00f3mo deben prepararse los hoteles?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Agentic-hotel-book.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Reserva de hotel con agencia\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Agentic-hotel-book-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Agentic-hotel-book-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Agentic-hotel-book-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Agentic-hotel-book-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Agentic-hotel-book.png 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 580px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/es\/agentic-hotel-booking\/\">\u00bfQu\u00e9 es la reserva de hoteles mediante agencia y c\u00f3mo deben prepararse los hoteles?<\/a><\/h2><div class=\"fusion-post-content-container\"><p>La reserva de hotel con agente es una reserva realizada por un agente de IA que busca, compara y reserva una habitaci\u00f3n para un viajero, quien aprueba el pago final. El viajero a\u00fan revisa los t\u00e9rminos y autoriza el pago. Con el Modo IA de Google que ahora ofrece el checkout de hotel para reservas elegibles en EE. UU., los hoteles necesitan informaci\u00f3n precisa sobre la propiedad, tarifas reservables, rutas de reserva claras y un soporte confiable para los hu\u00e9spedes. Puntos clave: Los agentes de IA ahora completan las reservas de hotel dentro del chat, mientras que el viajero<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-39674\" class=\"fusion-post-grid post-39674 post type-post status-publish format-standard has-post-thumbnail hentry category-hotel-kpi category-hotel-strategies category-revenue-management-strategies tag-bookboost\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/es\/the-guests-worth-18x-more-why-most-hotels-cant-name-them\/\" aria-label=\"Los hu\u00e9spedes que valen 18 veces m\u00e1s: por qu\u00e9 la mayor\u00eda de los hoteles no pueden nombrarlos.\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guests-Worth-18x-More-Why-Hotels-Cant-Name-Them.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Los hu\u00e9spedes valen 18 veces m\u00e1s: \u00bfPor qu\u00e9 los hoteles no pueden nombrarlos?\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guests-Worth-18x-More-Why-Hotels-Cant-Name-Them-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guests-Worth-18x-More-Why-Hotels-Cant-Name-Them-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guests-Worth-18x-More-Why-Hotels-Cant-Name-Them-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guests-Worth-18x-More-Why-Hotels-Cant-Name-Them-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guests-Worth-18x-More-Why-Hotels-Cant-Name-Them.png 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 580px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/es\/the-guests-worth-18x-more-why-most-hotels-cant-name-them\/\">Los hu\u00e9spedes que valen 18 veces m\u00e1s: por qu\u00e9 la mayor\u00eda de los hoteles no pueden nombrarlos.<\/a><\/h2><div class=\"fusion-post-content-container\"><p>En un an\u00e1lisis de Bookboost de m\u00e1s de seis millones de registros de hu\u00e9spedes de propiedades europeas de gama media, los hu\u00e9spedes con diez o m\u00e1s estancias generaron un promedio de unos 5.000 euros en ingresos acumulados, mientras que los hu\u00e9spedes que se alojaron una sola vez generaron un promedio de unos 284 euros. Esto supone una diferencia de 18 veces entre los dos extremos de la misma base de datos. Las cifras de su propiedad ser\u00e1n diferentes, y ese es precisamente el objetivo: esta es una proporci\u00f3n que puede obtener de su propio sistema de gesti\u00f3n hotelera (PMS).<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-2 fusion-blog-archive fusion-blog-layout-large fusion-blog-no\"><div class=\"fusion-posts-container fusion-posts-container-no fusion-no-meta-info\" data-pages=\"1036\"><article id=\"blog-2-post-39668\" class=\"fusion-post-large post-39668 post type-post status-publish format-standard has-post-thumbnail hentry category-hospitality category-hotel-operations-management category-revenue-management-strategies category-travel tag-juyo-analytics\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/es\/burn-the-budget-template-the-case-for-a-blank-canvas\/\" aria-label=\"Plantilla para quemar el presupuesto: El caso de un lienzo en blanco\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Burn-the-Budget-Template-The-Case-for-a-Blank-Canvas.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Plantilla para quemar el presupuesto. El caso de un lienzo en blanco.\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Burn-the-Budget-Template-The-Case-for-a-Blank-Canvas-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Burn-the-Budget-Template-The-Case-for-a-Blank-Canvas-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Burn-the-Budget-Template-The-Case-for-a-Blank-Canvas-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Burn-the-Budget-Template-The-Case-for-a-Blank-Canvas-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Burn-the-Budget-Template-The-Case-for-a-Blank-Canvas.png 1000w\" sizes=\"(max-width: 800px) 100vw, 1000px\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/es\/burn-the-budget-template-the-case-for-a-blank-canvas\/\">Plantilla para quemar el presupuesto: El caso de un lienzo en blanco<\/a><\/h2><div class=\"fusion-post-content-container\"><p>La temporada de presupuestos hoteleros suele comenzar con las cifras del a\u00f1o anterior, un modesto objetivo de crecimiento y supuestos familiares que se mantienen sin mucho escrutinio. Este enfoque parece eficiente, pero puede perpetuar h\u00e1bitos obsoletos, ineficiencias ocultas y oportunidades de ingresos perdidas. La presupuestaci\u00f3n desde cero desaf\u00eda esos supuestos, reconstruye los ingresos en funci\u00f3n de la demanda, alinea los costos con la actividad y aclara el verdadero potencial del activo para tomar decisiones de planificaci\u00f3n m\u00e1s s\u00f3lidas. Por qu\u00e9 la presupuestaci\u00f3n hotelera incremental ya no funciona. Ha llegado de nuevo la temporada de presupuestos y en todo el sector comienza el mismo ritual. El equipo de finanzas exporta los datos reales del a\u00f1o pasado. Alguien a\u00f1ade un supuesto de crecimiento. 3% es la cifra favorita del sector. Departamento<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/article>\n<\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-3 fusion-blog-archive fusion-blog-layout-medium fusion-blog-no\"><div class=\"fusion-posts-container fusion-posts-container-no fusion-no-meta-info\" data-pages=\"518\"><article id=\"blog-3-post-39755\" class=\"fusion-post-medium post-39755 post type-post status-publish format-standard has-post-thumbnail hentry category-revenue-management-strategies tag-ideas\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/es\/how-revenue-management-helps-hotels-navigate-uncertainty\/\" aria-label=\"C\u00f3mo la gesti\u00f3n de ingresos ayuda a los hoteles a afrontar la incertidumbre\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/How-Revenue-Management-Helps-Hotels-Navigate-Uncertainty-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium wp-post-image\" alt=\"C\u00f3mo la gesti\u00f3n de ingresos ayuda a los hoteles a afrontar la incertidumbre\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/How-Revenue-Management-Helps-Hotels-Navigate-Uncertainty-320x202.jpg 320w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/How-Revenue-Management-Helps-Hotels-Navigate-Uncertainty-700x441.jpg 700w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/es\/how-revenue-management-helps-hotels-navigate-uncertainty\/\">C\u00f3mo la gesti\u00f3n de ingresos ayuda a los hoteles a afrontar la incertidumbre<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Los presupuestos hoteleros proporcionan una hoja de ruta para el a\u00f1o siguiente, pero el mercado rara vez sigue ese plan al pie de la letra. La demanda cambia, los patrones de reserva se modifican, la presi\u00f3n competitiva evoluciona y surgen nuevas oportunidades. La gesti\u00f3n de ingresos ayuda a los hoteles a responder conectando las suposiciones presupuestarias con el rendimiento actual, las previsiones actualizadas y las se\u00f1ales del mercado en tiempo real. Al revisar las expectativas a lo largo del a\u00f1o, los equipos comerciales pueden identificar cambios significativos con antelaci\u00f3n y adaptar la estrategia antes de que peque\u00f1as variaciones se conviertan en grandes brechas de rendimiento. \u00bfPor qu\u00e9 los presupuestos hoteleros necesitan ingresos?<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/article>\n<article id=\"blog-3-post-39554\" class=\"fusion-post-medium post-39554 post type-post status-publish format-standard has-post-thumbnail hentry category-direct-bookings category-hotel-explainers category-hotel-target-market category-hotel-kpi\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/es\/customer-lifetime-value-hotels\/\" aria-label=\"Valor de vida del cliente (CLV) en hoteles m\u00e1s all\u00e1 de los ingresos por reservas\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Customer-Lifetime-Value-CLV-in-Hotels-320x202.png\" class=\"attachment-blog-medium size-blog-medium wp-post-image\" alt=\"Valor de vida del cliente (CLV) en hoteles\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Customer-Lifetime-Value-CLV-in-Hotels-320x202.png 320w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Customer-Lifetime-Value-CLV-in-Hotels-700x441.png 700w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/es\/customer-lifetime-value-hotels\/\">Valor de vida del cliente (CLV) en hoteles m\u00e1s all\u00e1 de los ingresos por reservas<\/a><\/h2><div class=\"fusion-post-content-container\"><p>El valor de vida del cliente (CLV) estima el valor econ\u00f3mico que un cliente genera a lo largo de toda su relaci\u00f3n con su hotel, en lugar de a partir de una sola reserva. Para las decisiones comerciales, el CLV es \u00fatil solo cuando se calcula por segmento y se distinguen los ingresos de por vida de la contribuci\u00f3n que la relaci\u00f3n realmente produce. Puntos clave: El valor de vida del cliente es \u00fatil solo cuando los hoteles miden la contribuci\u00f3n a trav\u00e9s de relaciones repetidas, no solo los ingresos acumulados. Calcule el CLV por segmento porque ocio, corporativo, grupo,<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/article>\n<\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-4 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-infinite\"><style type=\"text\/css\">.fusion-blog-shortcode-4 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-4 .fusion-posts-container{margin-left: -20px !important; margin-right:-20px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-infinite fusion-posts-container-load-more fusion-no-meta-info fusion-blog-layout-grid fusion-blog-layout-grid-3 isotope fusion-blog-equal-heights\" data-pages=\"345\" data-grid-col-space=\"40\" style=\"margin: -20px -20px 0;min-height:500px;\"><article id=\"blog-4-post-39099\" class=\"fusion-post-grid post-39099 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-emerging-hotel-technology category-marketing category-website\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/es\/chatgpt-hotel-ads\/\" aria-label=\"Explicaci\u00f3n de los anuncios de hoteles de ChatGPT antes de que la subasta se intensifique.\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/ChatGPT-Hotel-Ads.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Anuncios de hoteles en ChatGPT\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/ChatGPT-Hotel-Ads-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/ChatGPT-Hotel-Ads-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/ChatGPT-Hotel-Ads-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/ChatGPT-Hotel-Ads-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/ChatGPT-Hotel-Ads.png 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 373px, (min-width: 712px) 560px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/es\/chatgpt-hotel-ads\/\">Explicaci\u00f3n de los anuncios de hoteles de ChatGPT antes de que la subasta se intensifique.<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Los anuncios de hoteles de ChatGPT son espacios patrocinados que aparecen debajo de las respuestas de ChatGPT cuando los viajeros buscan viajes y alojamiento. OpenAI comenz\u00f3 a probarlos a principios de 2026, lo que significa que un canal que antes solo se pod\u00eda influir a trav\u00e9s de la visibilidad org\u00e1nica ahora tiene una capa de pago. Si compra pronto o se prepara primero es<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-4-post-39430\" class=\"fusion-post-grid post-39430 post type-post status-publish format-standard has-post-thumbnail hentry category-hotel-kpi category-hotel-operations-management category-hotel-pricing-strategies\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/es\/what-is-enps\/\" aria-label=\"\u00bfQu\u00e9 es el eNPS en hoteles? La m\u00e9trica que predice la rotaci\u00f3n de personal.\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Employee-Net-Promoter-Score-eNPS.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Puntuaci\u00f3n neta de promotores de empleados (eNPS)\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Employee-Net-Promoter-Score-eNPS-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Employee-Net-Promoter-Score-eNPS-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Employee-Net-Promoter-Score-eNPS-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Employee-Net-Promoter-Score-eNPS-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Employee-Net-Promoter-Score-eNPS.png 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 373px, (min-width: 712px) 560px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/es\/what-is-enps\/\">\u00bfQu\u00e9 es el eNPS en hoteles? La m\u00e9trica que predice la rotaci\u00f3n de personal.<\/a><\/h2><div class=\"fusion-post-content-container\"><p>El \u00cdndice de Promotores Netos de Empleados (eNPS) es una m\u00e9trica de la fuerza laboral que mide la disposici\u00f3n de los empleados a recomendar su hotel como lugar de trabajo. Proporciona a los gerentes de hotel una se\u00f1al r\u00e1pida del sentimiento de los empleados, pero la puntuaci\u00f3n solo se vuelve \u00fatil cuando se conecta con los comentarios departamentales, la retenci\u00f3n y la gesti\u00f3n.<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-4-post-2855\" class=\"fusion-post-grid post-2855 post type-post status-publish format-standard has-post-thumbnail hentry category-career-tips category-travel-explainers\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/es\/tourism-management\/\" aria-label=\"Gesti\u00f3n del turismo: todo lo que necesita saber sobre el turismo\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/09\/Tourism-management.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Gesti\u00f3n tur\u00edstica\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/09\/Tourism-management-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/09\/Tourism-management-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/09\/Tourism-management-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/09\/Tourism-management-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/09\/Tourism-management.png 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 373px, (min-width: 712px) 560px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/es\/tourism-management\/\">Gesti\u00f3n del turismo: todo lo que necesita saber sobre el turismo<\/a><\/h2><div class=\"fusion-post-content-container\"><p>La gesti\u00f3n tur\u00edstica es la planificaci\u00f3n, el marketing, la operaci\u00f3n y la medici\u00f3n coordinadas de destinos y servicios de viaje para que la demanda de los visitantes cree valor que un lugar pueda sostener. Es importante porque las decisiones sobre impuestos, campa\u00f1as, transporte y capacidad ahora dan forma a los precios, la mezcla de visitantes y las habilidades que necesita, ya sea que administre un hotel, un<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-infinite-scroll-trigger\"><\/div><div class=\"pagination infinite-scroll clearfix\" style=\"display:none;\"><span class=\"current\">1<\/span><a href=\"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/pages\/4254\/page\/2\/\" class=\"inactive\">2<\/a><a class=\"pagination-next\" rel=\"next\" href=\"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/pages\/4254\/page\/2\/\"><span class=\"page-text\">pr\u00f3ximo<\/span><span class=\"page-next\"><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><button class=\"fusion-load-more-button fusion-blog-button fusion-clearfix\">Cargar m\u00e1s entradas<\/button><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4246,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4254","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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