{"id":16357,"date":"2023-06-28T12:00:11","date_gmt":"2023-06-28T10:00:11","guid":{"rendered":"https:\/\/www.revfine.com\/?p=16357"},"modified":"2025-09-18T13:00:52","modified_gmt":"2025-09-18T11:00:52","slug":"formas-de-involucrar-a-los-clientes-en-el-proceso-de-reserva-directa-del-hotel","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/es\/ways-to-engage-customers-in-hotel-direct-booking-process\/","title":{"rendered":"5 formas innovadoras de involucrar a los clientes en el proceso de reserva directa de su hotel"},"content":{"rendered":"<p><em>Muchos hoteles se est\u00e1n acercando a las reservas directas como lo hicieron hace cinco a\u00f1os. Si bien los conceptos b\u00e1sicos a\u00fan se aplican, han surgido nuevas oportunidades para impulsar el compromiso y la conversi\u00f3n. En este art\u00edculo, aprender\u00e1 c\u00f3mo atraer clientes durante la reserva y aumentar la conversi\u00f3n.<\/em><\/p>\n<h2>Mejorar el proceso de reserva directa de su hotel: un activo clave para la resiliencia y recuperaci\u00f3n del hotel<\/h2>\n<p>Siempre puedes adquirir tr\u00e1fico pago u org\u00e1nico. Sin embargo, en tiempos de alta volatilidad, su capacidad para aprovechar al m\u00e1ximo la conversi\u00f3n de su tr\u00e1fico aumenta la resiliencia de su negocio y acelera la recuperaci\u00f3n.<\/p>\n<p>La mayor\u00eda de los hoteles tienen un sitio web decente y un buen motor de reservas. Esto le permite obtener reservas directas de clientes que ya est\u00e1n motivados para reservar su hotel. Actualmente, su mayor oportunidad de reserva directa es atraer visitantes indecisos y convertirlos en hu\u00e9spedes.<\/p>\n<h2>Cinco formas de involucrar a los clientes en la etapa de reserva para aumentar la conversi\u00f3n<\/h2>\n<p>A continuaci\u00f3n se presentan cinco consejos para atraer a los clientes durante el proceso de reserva y aumentar la conversi\u00f3n.<\/p>\n<h3>1. Ampl\u00ede su horizonte de reservas directas m\u00e1s all\u00e1 de su sitio web.<\/h3>\n<p>Su sitio web es probablemente ahora su fuente #1 de reservas directas. Tambi\u00e9n tienes tr\u00e1fico en otras plataformas directas como Facebook Messenger, Instagram y Google My Business.<\/p>\n<p>Estos canales son excelentes herramientas de marketing que crean conciencia a trav\u00e9s de im\u00e1genes e historias. Tambi\u00e9n son excelentes plataformas que puede utilizar para impulsar las ventas directas.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-30953481' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-30953481' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_367771814374 = function(){ai_insert_viewport_code ('ai-insert-7-30953481');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_367771814374 (); else document.addEventListener ('DOMContentLoaded', ai_run_367771814374);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-8-20938475' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-8-20938475' data-insertion-no-dbg data-code='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' data-block='8'><\/div>\n<script>\n  ai_run_891065590450 = function(){ai_insert_viewport_code ('ai-insert-8-20938475');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_891065590450 (); else document.addEventListener ('DOMContentLoaded', ai_run_891065590450);\n<\/script>\n<\/p>\n<p>Por ejemplo, puede aprovechar los chatbots basados en inteligencia artificial para el sector hotelero, como <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.quicktext.im\/contact\/?utm_source=Revfine&amp;utm_medium=Revfine&amp;utm_campaign=Engage+Customers+During+the+Booking+Process\" target=\"_blank\" rel=\"noopener\">Texto r\u00e1pido<\/a><\/span>, para atraer a los visitantes, brindarles informaci\u00f3n precisa a pedido y guiarlos hacia su motor de reservas.<\/p>\n<h4><strong>V\u00eddeo: aproveche las estrategias conversacionales para impulsar las ventas directas en plataformas sociales<\/strong><\/h4>\n<p>En el v\u00eddeo a continuaci\u00f3n, aprender\u00e1 m\u00e1s sobre c\u00f3mo aprovechar estrategias conversacionales para impulsar las ventas directas en las plataformas sociales.<\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Reproductor de video de YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/_hDoXcCmga0?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<h3>2. Adopte un enfoque centrado en los dispositivos m\u00f3viles<\/h3>\n<p>Los sitios web responsivos son un excelente primer paso, pero no siempre son suficientes, ya que la mayor parte del tr\u00e1fico hotelero ahora llega a trav\u00e9s de dispositivos m\u00f3viles.<\/p>\n<p>El comercio electr\u00f3nico en la web consist\u00eda en permitir a los clientes buscar en su sitio web y comprar en modo autoservicio.<\/p>\n<p><strong>La tecnolog\u00eda m\u00f3vil consiste en ofrecer contenido al instante y bajo demanda.<\/strong><\/p>\n<p>Primero, intente tener la menor cantidad posible de page en su sitio web. Es mucho m\u00e1s f\u00e1cil en un dispositivo m\u00f3vil desplazarse por un sitio web 1-page que hacer clic en un men\u00fa de hamburguesas con varias subsecciones.<\/p>\n<p>Con una breve capacidad de atenci\u00f3n en el m\u00f3vil, utilizar un chatbot de hotel es una excelente manera de atraer a los clientes indecisos en un dispositivo peque\u00f1o y guiarlos a trav\u00e9s de todo el proceso de reserva directa, todo en un solo lugar.<\/p>\n<p>Los clientes esperan informaci\u00f3n a pedido las 24 horas del d\u00eda, los 7 d\u00edas de la semana y resoluciones r\u00e1pidas de sus consultas, por lo que los tiempos de respuesta lentos generar\u00e1n frustraci\u00f3n y perjudicar\u00e1n las tasas de conversi\u00f3n.<\/p>\n<p>Los chatbots de IA brindan soporte para reservas las 24 horas del d\u00eda, los 7 d\u00edas de la semana, con respuestas instant\u00e1neas y personalizadas a consultas frecuentes, como solicitudes de reserva, check-in, servicios del hotel, pol\u00edtica de cancelaci\u00f3n, etc., garantizando la conversi\u00f3n y la satisfacci\u00f3n del cliente.<\/p>\n<h3>3. Personaliza tu habitaci\u00f3n y ofertas de ventas adicionales.<\/h3>\n<p>Cuando los clientes tienen demasiadas ofertas, se vuelve m\u00e1s dif\u00edcil tomar una decisi\u00f3n de compra r\u00e1pida. El efecto de sobrecarga de opciones ocurre cuando demasiadas opciones abruman a los clientes. Crea par\u00e1lisis en las decisiones y perjudica sus ventas directas.<\/p>\n<p>Garantizar que los hu\u00e9spedes reserven la habitaci\u00f3n es su principal prioridad y su oferta inicial s\u00f3lo debe centrarse en este paso.<\/p>\n<p>Luego, a medida que se acercan a su llegada, puede volver a involucrarlos en un proceso de ventas adicionales con un correo electr\u00f3nico personalizado o un software de gesti\u00f3n de ventas adicionales.<\/p>\n<h3>4. Ofrezca beneficios reales de reserva directa<\/h3>\n<p>Es obligatorio ofrecer beneficios de reserva claros y directos. La garant\u00eda del mejor precio es excelente, pero no crea un valor adicional que incite a los clientes a reservar su hotel directamente.<\/p>\n<p>Una de las mejores iniciativas que hemos visto es un bono de importe X en el restaurante.<\/p>\n<p>Otros beneficios incluyen una mejora gratuita seg\u00fan disponibilidad y un descuento en el desayuno. Si tienes un programa de fidelizaci\u00f3n, aseg\u00farate de que las personas puedan beneficiarse de la primera reserva y registrarse desde tu motor de reservas.<\/p>\n<p><strong>Asegurarse de que los hu\u00e9spedes reserven la habitaci\u00f3n es su principal prioridad, \u00bfrecuerda?<\/strong><\/p>\n<h3>5. Vuelva a atraer a los clientes que abandonan<\/h3>\n<p>No todos los clientes est\u00e1n listos para reservar ahora. Algunos clientes abandonar\u00e1n sus reservas porque todav\u00eda est\u00e1n en el \u201c<em>fase de investigaci\u00f3n<\/em>\u201c.<\/p>\n<p>Aseg\u00farese de capturar tantos detalles del cliente como sea posible. Los chatbots son una excelente manera de convertir visitantes an\u00f3nimos en clientes potenciales calificados. Durante la conversi\u00f3n, su chatbot siempre debe capturar los intereses fundamentales de los clientes, los detalles de las reservas y la informaci\u00f3n de contacto.<\/p>\n<p>De esta manera, si el cliente no completa su reserva, puede volver a atraer r\u00e1pidamente a prospectos atractivos, ya sea a trav\u00e9s de un correo electr\u00f3nico automatizado o una llamada con una oferta personalizada.<\/p>\n<p><strong>Este tipo de estrategia produce una tasa de conversi\u00f3n de 20 a 25%.<\/strong><\/p>\n<h2>Aprovechar las oportunidades de la IA<\/h2>\n<p>En general, los hoteleros ofrecen una forma sencilla de reservar. Para aumentar las reservas directas, la clave es atraer a los clientes indecisos. Para lograrlo, debe impulsar la participaci\u00f3n a trav\u00e9s de sus plataformas directas.<\/p>\n<p>Los dispositivos m\u00f3viles est\u00e1n redefiniendo el comercio electr\u00f3nico desde el autoservicio puro hasta las ventas asistidas. Este formato conversacional permite a los hoteles ofrecer un servicio mucho m\u00e1s personalizado y volver a involucrarlos de manera proactiva si no completan el proceso.<\/p>\n<p>Los hoteleros expertos han adoptado nuevas tecnolog\u00edas como la inteligencia artificial y soluciones de big data para que los hoteles optimicen sus tasas de conversi\u00f3n y se destaquen de la competencia:<\/p>\n<ul>\n<li>Incrementar el tr\u00e1fico al motor de reservas.<\/li>\n<li>Automatiza reservas 24 horas al d\u00eda, 7 d\u00edas a la semana<\/li>\n<li>Alimente su CRM y habilite estrategias de reactivaci\u00f3n<\/li>\n<\/ul>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-14997773' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-14997773' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_603513209942 = function(){ai_insert_viewport_code ('ai-insert-4-14997773');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_603513209942 (); else document.addEventListener ('DOMContentLoaded', ai_run_603513209942);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-5-98058843' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-5-98058843' data-insertion-no-dbg data-code='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' data-block='5'><\/div>\n<script>\n  ai_run_423403803937 = function(){ai_insert_viewport_code ('ai-insert-5-98058843');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_423403803937 (); else document.addEventListener ('DOMContentLoaded', ai_run_423403803937);\n<\/script>\n<\/p>\n<p><strong>La reserva es el primer paso para causar una excelente primera impresi\u00f3n y establecer las expectativas adecuadas para una excelente estad\u00eda en su hotel. Una vez que el hu\u00e9sped haya reservado con usted, mant\u00e9ngalo involucrado adoptando las mismas pr\u00e1cticas durante toda su experiencia.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>M\u00e1s consejos para hacer crecer su negocio<\/h3>\n<strong>Revfine.com<\/strong> es la plataforma de conocimiento l\u00edder para la industria de la hospitalidad y los viajes. Los profesionales utilizan nuestros conocimientos, estrategias y consejos pr\u00e1cticos para inspirarse, optimizar los ingresos, innovar los procesos y mejorar la experiencia del cliente.<br><br>\n\nExplore el asesoramiento de expertos sobre gesti\u00f3n, marketing, revenue management, operaciones, software y tecnolog\u00eda en nuestro sitio web dedicado. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hospitalidad\/\">Hospitalidad<\/a><\/span>, y <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/viaje\/\">Viajes y Turismo<\/a><\/span> categor\u00edas.<\/div>","protected":false},"excerpt":{"rendered":"<p>Muchos hoteles est\u00e1n abordando las reservas directas como lo hicieron hace cinco a\u00f1os. Si bien los principios b\u00e1sicos siguen vigentes, han surgido nuevas oportunidades para impulsar la interacci\u00f3n y la conversi\u00f3n. En este art\u00edculo, aprender\u00e1 c\u00f3mo interactuar con los clientes durante la reserva y aumentar la conversi\u00f3n. Mejorar el proceso de reserva directa de su hotel: un activo clave para la resiliencia y la recuperaci\u00f3n hotelera. Siempre puede adquirir...<\/p>","protected":false},"author":1,"featured_media":16360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,811],"tags":[617],"class_list":["post-16357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-email-marketing","tag-quicktext"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways to Engage Customers in Your Hotel Direct Booking Process<\/title>\n<meta name=\"description\" content=\"This article will teach you how to engage customers during your hotel booking process and increase conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/es\/formas-de-involucrar-a-los-clientes-en-el-proceso-de-reserva-directa-del-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Engage Customers in Your Hotel Direct Booking Process\" \/>\n<meta property=\"og:description\" content=\"This article will teach you how to engage customers during your hotel booking process and increase conversion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/es\/formas-de-involucrar-a-los-clientes-en-el-proceso-de-reserva-directa-del-hotel\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-28T10:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T11:00:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/10\/Ways-to-Engage-Customers-in-Your-Hotel-Direct-Booking-Process.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Revfine.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revfine.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/ways-to-engage-customers-in-hotel-direct-booking-process\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/ways-to-engage-customers-in-hotel-direct-booking-process\\\/\"},\"author\":{\"name\":\"Revfine.com\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/6da51bf08734e209f26d77065735c101\"},\"headline\":\"5 Innovative Ways to Engage Customers in Your Hotel Direct Booking Process\",\"datePublished\":\"2023-06-28T10:00:11+00:00\",\"dateModified\":\"2025-09-18T11:00:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/ways-to-engage-customers-in-hotel-direct-booking-process\\\/\"},\"wordCount\":923,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/ways-to-engage-customers-in-hotel-direct-booking-process\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Ways-to-Engage-Customers-in-Your-Hotel-Direct-Booking-Process.jpg\",\"keywords\":[\"Quicktext\"],\"articleSection\":[\"Direct Bookings\",\"Email Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/ways-to-engage-customers-in-hotel-direct-booking-process\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/ways-to-engage-customers-in-hotel-direct-booking-process\\\/\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/ways-to-engage-customers-in-hotel-direct-booking-process\\\/\",\"name\":\"5 Ways to Engage Customers in Your Hotel Direct Booking Process\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/ways-to-engage-customers-in-hotel-direct-booking-process\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/ways-to-engage-customers-in-hotel-direct-booking-process\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Ways-to-Engage-Customers-in-Your-Hotel-Direct-Booking-Process.jpg\",\"datePublished\":\"2023-06-28T10:00:11+00:00\",\"dateModified\":\"2025-09-18T11:00:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/6da51bf08734e209f26d77065735c101\"},\"description\":\"This article will teach you how to engage customers during your hotel booking process and increase conversion.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/ways-to-engage-customers-in-hotel-direct-booking-process\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/ways-to-engage-customers-in-hotel-direct-booking-process\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/ways-to-engage-customers-in-hotel-direct-booking-process\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Ways-to-Engage-Customers-in-Your-Hotel-Direct-Booking-Process.jpg\",\"contentUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Ways-to-Engage-Customers-in-Your-Hotel-Direct-Booking-Process.jpg\",\"width\":1000,\"height\":516,\"caption\":\"Ways to Engage Customers in Your Hotel Direct Booking Process\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/ways-to-engage-customers-in-hotel-direct-booking-process\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.revfine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Innovative Ways to Engage Customers in Your Hotel Direct Booking Process\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/\",\"name\":\"Revfine.com\",\"description\":\"Optimising Revenue\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/6da51bf08734e209f26d77065735c101\",\"name\":\"Revfine.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"caption\":\"Revfine.com\"},\"url\":\"https:\\\/\\\/www.revfine.com\\\/es\\\/author\\\/revfine-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cinco formas de involucrar a los clientes en el proceso de reserva directa de su hotel","description":"Este art\u00edculo le ense\u00f1ar\u00e1 c\u00f3mo atraer clientes durante el proceso de reserva de su hotel y aumentar la conversi\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revfine.com\/es\/formas-de-involucrar-a-los-clientes-en-el-proceso-de-reserva-directa-del-hotel\/","og_locale":"es_ES","og_type":"article","og_title":"5 Ways to Engage Customers in Your Hotel Direct Booking Process","og_description":"This article will teach you how to engage customers during your hotel booking process and increase conversion.","og_url":"https:\/\/www.revfine.com\/es\/formas-de-involucrar-a-los-clientes-en-el-proceso-de-reserva-directa-del-hotel\/","og_site_name":"Revfine.com","article_published_time":"2023-06-28T10:00:11+00:00","article_modified_time":"2025-09-18T11:00:52+00:00","og_image":[{"width":1000,"height":516,"url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/10\/Ways-to-Engage-Customers-in-Your-Hotel-Direct-Booking-Process.jpg","type":"image\/jpeg"}],"author":"Revfine.com","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Revfine.com","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revfine.com\/ways-to-engage-customers-in-hotel-direct-booking-process\/#article","isPartOf":{"@id":"https:\/\/www.revfine.com\/ways-to-engage-customers-in-hotel-direct-booking-process\/"},"author":{"name":"Revfine.com","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/6da51bf08734e209f26d77065735c101"},"headline":"5 Innovative Ways to Engage Customers in Your Hotel Direct Booking Process","datePublished":"2023-06-28T10:00:11+00:00","dateModified":"2025-09-18T11:00:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revfine.com\/ways-to-engage-customers-in-hotel-direct-booking-process\/"},"wordCount":923,"commentCount":0,"image":{"@id":"https:\/\/www.revfine.com\/ways-to-engage-customers-in-hotel-direct-booking-process\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/10\/Ways-to-Engage-Customers-in-Your-Hotel-Direct-Booking-Process.jpg","keywords":["Quicktext"],"articleSection":["Direct Bookings","Email Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.revfine.com\/ways-to-engage-customers-in-hotel-direct-booking-process\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.revfine.com\/ways-to-engage-customers-in-hotel-direct-booking-process\/","url":"https:\/\/www.revfine.com\/ways-to-engage-customers-in-hotel-direct-booking-process\/","name":"Cinco formas de involucrar a los clientes en el proceso de reserva directa de su hotel","isPartOf":{"@id":"https:\/\/www.revfine.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revfine.com\/ways-to-engage-customers-in-hotel-direct-booking-process\/#primaryimage"},"image":{"@id":"https:\/\/www.revfine.com\/ways-to-engage-customers-in-hotel-direct-booking-process\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/10\/Ways-to-Engage-Customers-in-Your-Hotel-Direct-Booking-Process.jpg","datePublished":"2023-06-28T10:00:11+00:00","dateModified":"2025-09-18T11:00:52+00:00","author":{"@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/6da51bf08734e209f26d77065735c101"},"description":"Este art\u00edculo le ense\u00f1ar\u00e1 c\u00f3mo atraer clientes durante el proceso de reserva de su hotel y aumentar la conversi\u00f3n.","breadcrumb":{"@id":"https:\/\/www.revfine.com\/ways-to-engage-customers-in-hotel-direct-booking-process\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revfine.com\/ways-to-engage-customers-in-hotel-direct-booking-process\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.revfine.com\/ways-to-engage-customers-in-hotel-direct-booking-process\/#primaryimage","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/10\/Ways-to-Engage-Customers-in-Your-Hotel-Direct-Booking-Process.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/10\/Ways-to-Engage-Customers-in-Your-Hotel-Direct-Booking-Process.jpg","width":1000,"height":516,"caption":"Ways to Engage Customers in Your Hotel Direct Booking Process"},{"@type":"BreadcrumbList","@id":"https:\/\/www.revfine.com\/ways-to-engage-customers-in-hotel-direct-booking-process\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revfine.com\/"},{"@type":"ListItem","position":2,"name":"5 Innovative Ways to Engage Customers in Your Hotel Direct Booking Process"}]},{"@type":"WebSite","@id":"https:\/\/www.revfine.com\/pt\/#website","url":"https:\/\/www.revfine.com\/pt\/","name":"Revfine.com","description":"Optimizaci\u00f3n de ingresos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revfine.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/6da51bf08734e209f26d77065735c101","name":"Revfine.com","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","caption":"Revfine.com"},"url":"https:\/\/www.revfine.com\/es\/author\/revfine-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/16357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/comments?post=16357"}],"version-history":[{"count":4,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/16357\/revisions"}],"predecessor-version":[{"id":35987,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/16357\/revisions\/35987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/media\/16360"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/media?parent=16357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/categories?post=16357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/tags?post=16357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}