{"id":16555,"date":"2023-06-27T20:00:47","date_gmt":"2023-06-27T18:00:47","guid":{"rendered":"https:\/\/www.revfine.com\/?p=16555"},"modified":"2025-09-18T13:36:57","modified_gmt":"2025-09-18T11:36:57","slug":"hotel-benchmarking","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/es\/hotel-benchmarking\/","title":{"rendered":"5 pasos para dominar los conceptos b\u00e1sicos de la evaluaci\u00f3n comparativa de hoteles"},"content":{"rendered":"<p><em>Ya sea que su marca hotelera contenga hoteles de lujo de cinco estrellas o departamentos con servicios, tener datos precisos y saber c\u00f3mo aprovecharlos es fundamental para construir un plan de ingresos hotelero exitoso.<\/em><\/p>\n<p><em>Cuando se trata de implementar una estrategia de evaluaci\u00f3n comparativa de hoteles, hay m\u00faltiples preguntas a considerar. \u00bfC\u00f3mo defino mis compsets? \u00bfQu\u00e9 m\u00e9tricas debo analizar? \u00bfC\u00f3mo hago para interpretar los resultados? En este art\u00edculo, puede leer 5 pasos a seguir para estar preparado para implementar una estrategia de benchmarking hotelero.<\/em><\/p>\n<h2>Herramientas de evaluaci\u00f3n comparativa<\/h2>\n<p>Para ayudarle a navegar a trav\u00e9s de los datos disponibles, puede utilizar una herramienta de evaluaci\u00f3n comparativa, como la herramienta de <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.thehotelsnetwork.com\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">La Red de Hoteles<\/a><\/span>. Las herramientas de evaluaci\u00f3n comparativa pueden proporcionar la informaci\u00f3n m\u00e1s \u00fatil, ya que le permiten comprender el desempe\u00f1o de su hotel y c\u00f3mo se compara con el mercado y la competencia.<\/p>\n<p>Utilizando los aprendizajes del benchmarking, puedes definir las fortalezas de tu marca e identificar \u00e1reas de mejora, brind\u00e1ndote una imagen clara de tu posicionamiento y de c\u00f3mo puedes diferenciarte de la competencia.<\/p>\n<h2>5 pasos para dominar los conceptos b\u00e1sicos de la evaluaci\u00f3n comparativa de hoteles<\/h2>\n<p>A continuaci\u00f3n podr\u00e1s aprender c\u00f3mo dominar el benchmarking hotelero en 5 pasos.<\/p>\n<h3>1. Comprenda qui\u00e9nes son sus competidores<\/h3>\n<p>El primer paso en la evaluaci\u00f3n comparativa es identificar qui\u00e9n es realmente su competencia. Los hoteleros tienden a comparar su desempe\u00f1o con el de quienes consideran que son sus competidores directos: hoteles similares en el mismo destino. Pero hay otros escenarios a considerar.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-75044323' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-75044323' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_653305447971 = function(){ai_insert_viewport_code ('ai-insert-7-75044323');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_653305447971 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_720037378635);\n<\/script>\n<\/p>\n<p>En el complejo mundo hotelero actual, es importante pensar m\u00e1s all\u00e1 de la idea tradicional de un compset e incorporar una visi\u00f3n m\u00e1s din\u00e1mica. Puede aprender de otros hoteles similares ubicados en todo el mundo, lo que le permitir\u00e1 comprender mejor el desempe\u00f1o de su propiedad. Con este enfoque, se puede pasar de una mentalidad meramente competitiva a una mentalidad de aprendizaje, lo que dar\u00e1 como resultado observaciones y conclusiones considerablemente m\u00e1s ricas.<\/p>\n<p>\u00bfPero c\u00f3mo? Por ejemplo, puede comparar sus resultados con propiedades ubicadas en partes del mundo completamente diferentes pero que reciben tipos similares de viajeros y reciben un volumen similar de reservas directas. Esta comparaci\u00f3n puede proporcionarle aprendizajes adicionales y permitirle detectar oportunidades que de otro modo habr\u00eda perdido.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-16557\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-1.jpg\" alt=\"Evaluaci\u00f3n comparativa de hoteles: ejemplo 1\" width=\"624\" height=\"220\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-1-300x106.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-1.jpg 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<h3>2. Sepa qu\u00e9 m\u00e9tricas comparar<\/h3>\n<p>Es fant\u00e1stico tener acceso a muchos datos del hotel, pero debes tener en cuenta que no todos son relevantes para la estrategia de tu hotel. Debe centrarse en aquellas m\u00e9tricas que pueden afectar significativamente sus resultados y realizar un seguimiento de c\u00f3mo cambian con el tiempo.<\/p>\n<p>En t\u00e9rminos de evaluaci\u00f3n comparativa, los hoteleros suelen centrarse en la ocupaci\u00f3n y el ADR, pero se pueden considerar muchos otros. Un \u00e1rea interesante en la que profundizar y que no siempre se tiene en cuenta es el rendimiento de su canal directo. La comparaci\u00f3n de m\u00e9tricas relevantes en cada etapa del proceso de reserva en l\u00ednea, como la conversi\u00f3n total del sitio web o la conversi\u00f3n del motor de reservas, puede comprender claramente d\u00f3nde le est\u00e1 yendo bien y d\u00f3nde no.<\/p>\n<p>Adem\u00e1s, analizar estas m\u00e9tricas de reserva directa le proporciona una imagen mucho m\u00e1s completa porque los resultados se basan en 100% del tr\u00e1fico de su sitio web, en lugar de solo en el 2-3% que termina reservando.<\/p>\n<div id=\"attachment_16558\" style=\"width: 634px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16558\" class=\"wp-image-16558 size-full\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-2.jpg\" alt=\"Evaluaci\u00f3n comparativa de hoteles: ejemplo 2\" width=\"624\" height=\"301\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-2-300x145.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-2.jpg 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><p id=\"caption-attachment-16558\" class=\"wp-caption-text\">Duraci\u00f3n de la estancia filtrada por el tr\u00e1fico del Reino Unido<\/p><\/div>\n<h3>3. Profundice en sus datos competitivos<\/h3>\n<p>El cielo es el l\u00edmite a la hora de analizar datos. Al desglosar los datos de evaluaci\u00f3n comparativa de su hotel por ubicaci\u00f3n del usuario, fecha de b\u00fasqueda o incluso grupo de viaje, puede obtener una comprensi\u00f3n m\u00e1s profunda de las fortalezas y debilidades de su hotel.<\/p>\n<p>\u00bfNecesita un ejemplo de por d\u00f3nde empezar? Utilizando su herramienta de evaluaci\u00f3n comparativa, considere filtrar la duraci\u00f3n promedio de estad\u00eda para reservas directas en su hotel para una ubicaci\u00f3n de visitante espec\u00edfica: Reino Unido. Este filtro es \u00fatil para comprobar cu\u00e1nto tiempo se alojan sus hu\u00e9spedes del Reino Unido en su hotel y compararlo con sus competidores. Este tipo de informaci\u00f3n granular proporciona una visi\u00f3n m\u00e1s realista de la situaci\u00f3n de su propiedad, lo que le permite identificar exactamente d\u00f3nde deben ajustarse sus esfuerzos y enfoque de marketing para aumentar los ingresos.<\/p>\n<h3>4. Compare los resultados con los per\u00edodos anteriores<\/h3>\n<p>La evaluaci\u00f3n comparativa se basa en el principio de comparar el desempe\u00f1o. Los resultados se pueden comparar con per\u00edodos de tiempo anteriores para que pueda evaluar qu\u00e9 funcion\u00f3 y qu\u00e9 no funcion\u00f3, y comprender c\u00f3mo lleg\u00f3 a ser as\u00ed.<\/p>\n<p>Sin embargo, no siempre es \u00f3ptimo centrarse exclusivamente en datos hist\u00f3ricos, especialmente en los tiempos de incertidumbre actuales. Hoy en d\u00eda, es muy recomendable observar tambi\u00e9n otros conjuntos de datos, por ejemplo, comparando el desempe\u00f1o de este mes con el del mes pasado.<\/p>\n<h3>5. Tome medidas basadas en conocimientos de evaluaci\u00f3n comparativa<\/h3>\n<p>Para cosechar los frutos del benchmarking, no basta con analizar los datos competitivos. Tienes que actuar en aquellas \u00e1reas en las que has identificado que est\u00e1s teniendo un desempe\u00f1o deficiente, pero no debes limitar tu plan de acci\u00f3n. Ser\u00eda \u00fatil que tambi\u00e9n abordara aquellas \u00e1reas en las que tiene un rendimiento superior para explotar a\u00fan m\u00e1s sus ventajas competitivas y proponer nuevas ideas que generen ingresos. Como siempre, una vez que haya realizado cambios, es esencial seguir de cerca los resultados y c\u00f3mo evolucionan.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-85385855' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-85385855' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_744017680600 = function(){ai_insert_viewport_code ('ai-insert-4-85385855');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_744017680600 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_313367536806);\n<\/script>\n<\/p>\n<p><strong>Este art\u00edculo le proporcion\u00f3 pasos pr\u00e1cticos para desarrollar un plan de evaluaci\u00f3n comparativa para su empresa. Al investigar qui\u00e9nes son sus competidores, saber qu\u00e9 m\u00e9tricas buscar y c\u00f3mo compararlas con otras empresas, puede comenzar a tomar medidas para mejorar su negocio y mantenerse por delante de su competencia.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>M\u00e1s consejos para hacer crecer su negocio<\/h3>\n<strong>Revfine.com<\/strong> es la plataforma de conocimiento l\u00edder para la industria de la hospitalidad y los viajes. Los profesionales utilizan nuestros conocimientos, estrategias y consejos pr\u00e1cticos para inspirarse, optimizar los ingresos, innovar los procesos y mejorar la experiencia del cliente.<br><br>\n\nExplore el asesoramiento de expertos sobre gesti\u00f3n, marketing, revenue management, operaciones, software y tecnolog\u00eda en nuestro sitio web dedicado. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hospitalidad\/\">Hospitalidad<\/a><\/span>, y <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/viaje\/\">Viajes y Turismo<\/a><\/span> categor\u00edas.<\/div>","protected":false},"excerpt":{"rendered":"<p>Ya sea que la marca de su hotel contenga hoteles de lujo de cinco estrellas o apartamentos con servicios, tener datos precisos y saber c\u00f3mo aprovecharlos es fundamental para crear un plan de ingresos hotelero exitoso. Cuando se trata de implementar una estrategia de evaluaci\u00f3n comparativa de hoteles, hay varias preguntas a considerar. \u00bfC\u00f3mo defino mis compsets? \u00bfQu\u00e9 m\u00e9tricas debo analizar? Como hago<\/p>","protected":false},"author":1,"featured_media":16563,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771,760],"tags":[674],"class_list":["post-16555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides","category-hotel-strategies","tag-the-hotels-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tips for Mastering The Basics of Hotel Benchmarking | Revfine.com<\/title>\n<meta name=\"description\" content=\"In this article, you can read 5 steps to take to be ready for implementing a hotel benchmarking strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/es\/hotel-benchmarking\/\" 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