{"id":16569,"date":"2023-06-27T15:00:47","date_gmt":"2023-06-27T13:00:47","guid":{"rendered":"https:\/\/www.revfine.com\/?p=16569"},"modified":"2025-09-17T19:43:44","modified_gmt":"2025-09-17T17:43:44","slug":"experiencia-personalizada-dirigida-al-publico-hotelero","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/es\/targeting-hotel-audiences-personalised-experience\/","title":{"rendered":"C\u00f3mo la orientaci\u00f3n al p\u00fablico de los hoteles garantiza una experiencia personalizada para cada hu\u00e9sped"},"content":{"rendered":"<p><em>La clave para satisfacer las expectativas de los hu\u00e9spedes de hoy, con o sin tecnolog\u00eda, es un enfoque espec\u00edfico. Nadie tiene el tiempo o el espacio mental para procesar y filtrar informaci\u00f3n irrelevante en la era de la sobrecarga de informaci\u00f3n. Despu\u00e9s de realizar muchas comparaciones, an\u00e1lisis y filtros en su b\u00fasqueda de alojamiento, pedir a tus hu\u00e9spedes que hagan este trabajo es cada vez m\u00e1s impensable en la hosteler\u00eda.<\/em><\/p>\n<h2>Segmentaci\u00f3n de audiencia<\/h2>\n<p>\u00c9sta es una de las razones por las que la segmentaci\u00f3n se ha convertido en una prioridad para nuestra industria y muchas otras; y por qu\u00e9 la segmentaci\u00f3n de la audiencia se ha convertido en la forma m\u00e1s eficaz de lograr una oferta personalizada que satisfaga las necesidades sin comprometer la privacidad.<\/p>\n<p>Incluso superficialmente, la segmentaci\u00f3n parece una buena idea. Reconocer autom\u00e1ticamente las necesidades y deseos de sus hu\u00e9spedes en funci\u00f3n de los detalles clave de la reserva puede tranquilizar al hotelero, sabiendo que se garantiza un nivel aceptable de servicio en su hotel.<\/p>\n<p>Este art\u00edculo explorar\u00e1 todos los beneficios que la segmentaci\u00f3n puede aportar a un hotel, centr\u00e1ndose en las ventas adicionales a los hu\u00e9spedes despu\u00e9s de haber reservado.<\/p>\n<h2>Tres consejos para una experiencia personalizada y positiva para los hu\u00e9spedes<\/h2>\n<p>Primero, adoptemos el enfoque cualitativo y escuchemos c\u00f3mo la segmentaci\u00f3n de la audiencia puede influir en la experiencia del hu\u00e9sped.<\/p>\n<h3>1. Comun\u00edquese solo cuando sea necesario<\/h3>\n<p>Un primer paso clave para segmentar a los hu\u00e9spedes es predeterminar qui\u00e9n recibir\u00e1 comunicaci\u00f3n adicional antes de su llegada. La comunicaci\u00f3n es esencial para garantizar que se satisfagan todas las necesidades de los hu\u00e9spedes y extraer todo el potencial de ingresos de cada llegada y antes de la llegada. Ya sea que esta comunicaci\u00f3n se env\u00ede por correo electr\u00f3nico, mensaje de texto u otra forma de mensajer\u00eda, los hoteleros deben tener cuidado de no cruzar hacia el territorio de una comunicaci\u00f3n innecesaria o, peor a\u00fan, irrelevante.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-28601681' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-28601681' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_765181547082 = function(){ai_insert_viewport_code ('ai-insert-7-28601681');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_765181547082 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_574111139360);\n<\/script>\n<\/p>\n<p>Al segmentar una audiencia, herramientas espec\u00edficas permiten evitar la comunicaci\u00f3n excesiva, las ofertas repetitivas o contradictorias. Por ejemplo, si una OTA vende habitaciones con desayuno incluido, no hay necesidad de confundir a los hu\u00e9spedes ofreciendo nuevamente el desayuno como complemento. Al excluir a los hu\u00e9spedes de recibir notificaciones sobre servicios adicionales, los hoteleros pueden estar seguros de que experimentar\u00e1n un recorrido de cliente optimizado.<\/p>\n<h3>2. Incluyendo y Excluyendo<\/h3>\n<p>El uso de la segmentaci\u00f3n es tan esencial para controlar lo que los invitados no ven como lo que s\u00ed ven. Podr\u00eda pensar en todas las oportunidades de ingresos que surgen al mostrar servicios adicionales o art\u00edculos complementarios a una familia invitada con ni\u00f1os peque\u00f1os, como actividades infantiles y comodidades adicionales para ni\u00f1os. Sin embargo, es igualmente crucial utilizar sabiamente la limitada capacidad de atenci\u00f3n de sus invitados y evitar mostrar complementos irrelevantes para<em> &#039;\u00bfY si por el amor?&#039;<\/em>.<\/p>\n<p>Mostrar demasiados servicios y ofertas adicionales a un hu\u00e9sped determinado puede distraerlo de reconocer los art\u00edculos o servicios de la oferta de su hotel que realmente podr\u00edan serle \u00fatiles o agradables.<\/p>\n<p>Algunas ofertas pueden ser inofensivas para la mayor\u00eda de sus invitados, pero es posible que sea necesario excluir a un segmento en particular (para quien ser\u00e1 completamente irrelevante) de verlas. El hu\u00e9sped de negocios es un segmento cuyas necesidades difieren significativamente de las de los turistas. Los hoteleros pueden excluir a estos hu\u00e9spedes de ver ofertas m\u00e1s fr\u00edvolas que no aportan comodidad o eficiencia a una estad\u00eda orientada a los negocios, lo que generar\u00e1 la percepci\u00f3n de que su hotel es uno para recordar en viajes de negocios.<\/p>\n<h3>3. Reducir la decepci\u00f3n<\/h3>\n<p>Algunas ofertas para hu\u00e9spedes, como una cena tem\u00e1tica en su establecimiento de alimentos y bebidas, pueden ser universalmente atractivas, pero no est\u00e1n disponibles o se ofrecen con muy poca antelaci\u00f3n en determinados d\u00edas. Aqu\u00ed es donde puedes utilizar la segmentaci\u00f3n para ayudarte a que tus hu\u00e9spedes sientan que est\u00e1n aprovechando al m\u00e1ximo su estad\u00eda y que no se est\u00e1n perdiendo nada.<\/p>\n<h2>Una mejor oportunidad de obtener mayores ingresos<\/h2>\n<p>Se ha demostrado que reducir la decepci\u00f3n y la distracci\u00f3n tiene un impacto positivo en las conversiones. Los hoteles que vendieron complementos a trav\u00e9s de Oaky han experimentado un marcado aumento en las conversiones despu\u00e9s de activar la segmentaci\u00f3n en ofertas espec\u00edficas. En condiciones ideales, los hoteles pueden ganar hasta 1,5 veces m\u00e1s con la segmentaci\u00f3n activada que hoteles comparables con un enfoque \u00fanico para todos.*<\/p>\n<p>A largo plazo, la segmentaci\u00f3n puede mejorar su estrategia de ingresos al identificar las tendencias de consumo y el comportamiento de los hu\u00e9spedes. Obtener una comprensi\u00f3n m\u00e1s profunda de los h\u00e1bitos de compra de cada segmento permite a los hoteleros desarrollar m\u00e1s oportunidades para que los hu\u00e9spedes realicen gastos adicionales relevantes para cada tipo de reserva, grupo demogr\u00e1fico o duraci\u00f3n de la reserva.<\/p>\n<p><em>*Basado en hoteles de 4* y 5* en Europa con entre 200 y 1000 habitaciones, en 2019.<\/em><\/p>\n<p>Si se comunica digitalmente sobre los complementos de su hotel, la segmentaci\u00f3n es una pr\u00e1ctica que vale la pena explorar. Hemos cubierto la introducci\u00f3n a la segmentaci\u00f3n de la audiencia de su hotel en este video gratuito presentado por nuestra Campeona del \u00c9xito del Cliente Carmen. Echa un vistazo aqu\u00ed: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hubs.li\/H0-yS_b0\" target=\"_blank\" rel=\"noopener\">Mira la clase de segmentaci\u00f3n de Carmen aqu\u00ed<\/a><\/span>.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-54049834' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-54049834' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_510580492641 = function(){ai_insert_viewport_code ('ai-insert-4-54049834');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_510580492641 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_101855239189);\n<\/script>\n<\/p>\n<p><strong>Reconocer las necesidades y deseos de sus visitantes bas\u00e1ndose en la informaci\u00f3n de la reserva puede tranquilizar al hotelero, sabiendo que se mantiene un nivel adecuado de servicio en su propiedad.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>M\u00e1s consejos para hacer crecer su negocio<\/h3>\n<strong>Revfine.com<\/strong> es la plataforma de conocimiento l\u00edder para la industria de la hospitalidad y los viajes. Los profesionales utilizan nuestros conocimientos, estrategias y consejos pr\u00e1cticos para inspirarse, optimizar los ingresos, innovar los procesos y mejorar la experiencia del cliente.<br><br>\n\nExplore el asesoramiento de expertos sobre gesti\u00f3n, marketing, revenue management, operaciones, software y tecnolog\u00eda en nuestro sitio web dedicado. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hospitalidad\/\">Hospitalidad<\/a><\/span>, y <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/viaje\/\">Viajes y Turismo<\/a><\/span> categor\u00edas.<\/div>","protected":false},"excerpt":{"rendered":"<p>La clave para satisfacer las expectativas de los hu\u00e9spedes de hoy, con o sin tecnolog\u00eda, es un enfoque espec\u00edfico. Nadie tiene el tiempo ni la mente para procesar y filtrar informaci\u00f3n irrelevante en la era de la sobrecarga de informaci\u00f3n. Despu\u00e9s de realizar una gran cantidad de comparaciones, an\u00e1lisis y filtros en su b\u00fasqueda de alojamiento, pida a sus hu\u00e9spedes que hagan este trabajo<\/p>","protected":false},"author":1,"featured_media":16570,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[761,760],"tags":[170],"class_list":["post-16569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-target-market","category-hotel-strategies","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Targeting Hotel Audiences Ensures a Personalized Experience<\/title>\n<meta name=\"description\" content=\"This article will explore the benefits that segmentation can bring to one&#039;s hotel, focusing on upselling to guests after they have booked.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/es\/experiencia-personalizada-dirigida-al-publico-hotelero\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Targeting Hotel Audiences Ensures a Personalized Experience\" \/>\n<meta property=\"og:description\" content=\"This article will explore the benefits that segmentation can bring to one&#039;s hotel, focusing on upselling to guests after they have booked.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/es\/experiencia-personalizada-dirigida-al-publico-hotelero\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-27T13:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T17:43:44+00:00\" \/>\n<meta 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