{"id":18397,"date":"2023-07-04T15:00:38","date_gmt":"2023-07-04T13:00:38","guid":{"rendered":"https:\/\/www.revfine.com\/?p=18397"},"modified":"2025-09-18T13:01:21","modified_gmt":"2025-09-18T11:01:21","slug":"hotel-venta-directa-inteligencia-artificial-comunicacion-omnicanal","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/es\/hotel-direct-sales-artificial-intelligence-omnichannel-communication\/","title":{"rendered":"Aumente las ventas directas del hotel con inteligencia artificial y comunicaci\u00f3n omnicanal"},"content":{"rendered":"<p><em>La comunicaci\u00f3n omnicanal y la inteligencia artificial permiten a los hoteles ofrecer una experiencia de comercio electr\u00f3nico mucho m\u00e1s atractiva y aumentar las reservas directas online en un 10% de media. En este art\u00edculo encontrar\u00e1s consejos para aumentar las reservas directas de hoteles con IA y comunicaci\u00f3n omnicanal.<\/em><\/p>\n<h2>Atraiga a m\u00e1s personas a su proceso de reserva directa a trav\u00e9s de la participaci\u00f3n omnicanal<\/h2>\n<p>Para aumentar las ventas directas, primero debe asegurarse de aprovechar todas las plataformas de venta directa a su disposici\u00f3n. El primer paso es tener un sitio web de calidad y una presencia online relevante.<\/p>\n<p>El uso masivo de tel\u00e9fonos inteligentes ha permitido que las redes sociales y las plataformas de mensajer\u00eda crezcan enormemente, y esta es una oportunidad para que la mayor\u00eda de los hoteles ampl\u00eden su superficie de contacto con los clientes e impulsen el compromiso.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-13133251' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-13133251' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_606194255809 = function(){ai_insert_viewport_code ('ai-insert-7-13133251');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_606194255809 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_342062364637);\n<\/script>\n<\/p>\n<p>No estamos hablando de publicar im\u00e1genes en Facebook, sino de utilizar la parte de mensajer\u00eda de estos medios para involucrar a los clientes en una interacci\u00f3n personalizada con su marca.<\/p>\n<p><strong>Aqu\u00ed es donde tiene lugar la experiencia de cliente omnicanal:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18398\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Messaging-Statistics.png\" alt=\"Estad\u00edsticas de mensajer\u00eda\" width=\"1000\" height=\"743\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Messaging-Statistics-300x223.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Messaging-Statistics.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<em>La aplicaci\u00f3n de mensajer\u00eda m\u00f3vil mundial m\u00e1s popular en 2021, Statista<\/em><\/p>\n<p><strong>Por supuesto, el m\u00f3vil tiene reglas espec\u00edficas que los hoteleros deben dominar:<\/strong><\/p>\n<ul>\n<li>Entrega de informaci\u00f3n r\u00e1pida y relevante a pedido: la b\u00fasqueda facilitada por computadora; Los tel\u00e9fonos inteligentes est\u00e1n destinados principalmente a permitir interacciones. Por eso la venta conversacional est\u00e1 creciendo exponencialmente.<\/li>\n<li>Involucre y gu\u00ede de manera proactiva a los clientes indecisos a trav\u00e9s de su embudo de ventas directas.<\/li>\n<li>Realice un seguimiento proactivo con contenido personalizado para volver a atraer a los clientes que no realizaron una conversi\u00f3n al instante y cerrar el trato. Cuando tenga contacto con el cliente, puede realizar un seguimiento proactivo y cerrar el trato (siempre que haya pensado en obtener la suscripci\u00f3n al RGPD).<\/li>\n<\/ul>\n<p><strong>Para que se realice una venta, necesitas 3 cosas:<\/strong><\/p>\n<ul>\n<li>Voluntad de comprar<\/li>\n<li>Capacidad de compra<\/li>\n<li>Desencadenar<\/li>\n<\/ul>\n<p>Al dirigirse a los clientes que no est\u00e1n seguros o tienen dificultades para comprar y guiarlos de forma proactiva a trav\u00e9s del proceso de reserva, optimizar\u00e1 estos 3 elementos y aumentar\u00e1 la conversi\u00f3n autom\u00e1ticamente.<\/p>\n<h2>Optimice y escale la participaci\u00f3n del cliente con IA<\/h2>\n<p>En una era de asistencia y gratificaci\u00f3n instant\u00e1nea, debe entregar la informaci\u00f3n que cada cliente solicita de manera f\u00e1cil y r\u00e1pida, 24 horas al d\u00eda, 7 d\u00edas a la semana. El personal humano no puede soportar este tipo de presi\u00f3n. Aqu\u00ed es donde entra en juego la IA. No para reemplazar a su personal sino para ampliar su alcance.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18399\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Guests-Questions.jpg\" alt=\"Preguntas de los invitados\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Guests-Questions-300x169.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Guests-Questions.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<em>La tragedia de las recepciones de los hoteles: las m\u00e1quinas no reemplazan el trabajo de los humanos. En cambio, durante demasiado tiempo, los humanos han estado haciendo el trabajo de las m\u00e1quinas por falta de automatizaci\u00f3n. El papel de la IA no es reemplazar sino apoyar al personal del hotel para que su equipo pueda concentrarse en tareas valiosas.<\/em><\/p>\n<p>La IA puede gestionar f\u00e1cilmente solicitudes repetitivas, ayudar a los clientes indecisos a aclarar sus dudas y guiarlos a trav\u00e9s de su proceso de reserva directa.<br \/>\nEntre otros beneficios, la IA te ayuda a:<\/p>\n<ul>\n<li>Entregue informaci\u00f3n relevante al instante, las 24 horas del d\u00eda, los 7 d\u00edas de la semana, a sus invitados a trav\u00e9s de un chatbot con tecnolog\u00eda de inteligencia artificial en su sitio web y en todas las plataformas de mensajer\u00eda.<\/li>\n<li>Ampl\u00ede su canal de ventas para atraer clientes indecisos: la IA conversacional generar\u00e1 ventas directas adicionales sin ning\u00fan esfuerzo cuando se crea de manera eficiente con fines de conversi\u00f3n.<\/li>\n<\/ul>\n<p>Con esta infraestructura impulsada por IA, su experiencia de cliente omnicanal mejora la satisfacci\u00f3n del cliente y los ingresos directos.<br \/>\nPero, \u00bfqu\u00e9 sucede con los prospectos que no aprietan el gatillo en el momento?<\/p>\n<h2>Maximice las conversiones con un enfoque de ventas basado en datos<\/h2>\n<p>Los clientes que no completaron sus reservas no son clientes perdidos: son clientes potenciales. Por lo tanto, su hotel necesita capturar informaci\u00f3n relevante de los clientes potenciales y utilizarla en un proceso inteligente de reactivaci\u00f3n para convertirlos en hu\u00e9spedes.<\/p>\n<p><strong>Una vez m\u00e1s, la IA hace un trabajo excepcional en este sentido.<\/strong><\/p>\n<p>A trav\u00e9s de conversaciones, la IA captura autom\u00e1ticamente nombres, correos electr\u00f3nicos, tel\u00e9fonos, intereses clave, fechas de viaje, aceptaci\u00f3n del cliente y el valor potencial de la reserva. Estos datos son esenciales para permitir un proceso de seguimiento de ventas basado en datos.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18400\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Increased-contact-surface.png\" alt=\"Mayor superficie de contacto\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Increased-contact-surface-300x169.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Increased-contact-surface.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<em>Un embudo de ventas proactivo impulsado por IA, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.quicktext.im\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">Texto r\u00e1pido<\/a><\/span><\/em><\/p>\n<p>Una infraestructura de IA adecuada le permite reaccionar r\u00e1pidamente y contactar a los clientes potenciales con informaci\u00f3n relevante. Cada solicitud de reserva realizada a trav\u00e9s de plataformas de mensajer\u00eda impulsadas por IA genera un correo electr\u00f3nico principal, lo que permite al equipo comercial realizar un seguimiento.<\/p>\n<p><strong>Normalmente las solicitudes de reserva se tratan de la siguiente manera:<\/strong><\/p>\n<ul>\n<li>Por debajo de una determinada cantidad definida por el hotel, se activa la automatizaci\u00f3n del correo electr\u00f3nico.<\/li>\n<li>Por encima de cierta cantidad, se notifica al centro de llamadas del hotel o al equipo de reservas para que vuelva a llamar.<\/li>\n<\/ul>\n<p>Una vez que se establece el primer contacto, puede volver a involucrar a sus clientes potenciales y mejorar su tasa de conversi\u00f3n directa.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-24653269' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-24653269' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_520939250540 = function(){ai_insert_viewport_code ('ai-insert-4-24653269');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_520939250540 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_763288627635);\n<\/script>\n<\/p>\n<p><strong>Estamos saliendo de una tremenda crisis en la que el mundo digital ha avanzado globalmente y no est\u00e1 dispuesto a retroceder. El proceso de reserva de sus hu\u00e9spedes ha cambiado en consecuencia, y las tecnolog\u00edas de inteligencia artificial y big data brindan las herramientas adecuadas para que el mercado hotelero se mantenga actualizado.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>M\u00e1s consejos para hacer crecer su negocio<\/h3>\n<strong>Revfine.com<\/strong> es la plataforma de conocimiento l\u00edder para la industria de la hospitalidad y los viajes. Los profesionales utilizan nuestros conocimientos, estrategias y consejos pr\u00e1cticos para inspirarse, optimizar los ingresos, innovar los procesos y mejorar la experiencia del cliente.<br><br>\n\nExplore el asesoramiento de expertos sobre gesti\u00f3n, marketing, revenue management, operaciones, software y tecnolog\u00eda en nuestro sitio web dedicado. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hospitalidad\/\">Hospitalidad<\/a><\/span>, y <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/viaje\/\">Viajes y Turismo<\/a><\/span> categor\u00edas.<\/div>","protected":false},"excerpt":{"rendered":"<p>La comunicaci\u00f3n omnicanal y la inteligencia artificial permiten a los hoteles ofrecer una experiencia de comercio electr\u00f3nico mucho m\u00e1s atractiva y aumentar las reservas directas en l\u00ednea en un 10% de media. En este art\u00edculo, encontrar\u00e1 consejos para aumentar las reservas directas de hotel con IA y comunicaci\u00f3n omnicanal. Atraiga a m\u00e1s personas a su proceso de reserva directa mediante la interacci\u00f3n omnicanal Para aumentar las ventas directas, primero debe asegurarse de<\/p>","protected":false},"author":1,"featured_media":18401,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,199],"tags":[617],"class_list":["post-18397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-software","tag-quicktext"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increase Hotel Direct Sales with AI &amp; Omnichannel Communication<\/title>\n<meta name=\"description\" content=\"Hotel Direct Sales artificial intelligence Omnichannel CommunicationIn this article, you&#039;ll find tips to increase direct hotel bookings with AI and omnichannel communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/es\/hotel-venta-directa-inteligencia-artificial-comunicacion-omnicanal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase Hotel Direct Sales with AI &amp; 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