{"id":20247,"date":"2023-07-15T20:00:15","date_gmt":"2023-07-15T18:00:15","guid":{"rendered":"https:\/\/www.revfine.com\/?p=20247"},"modified":"2024-04-10T12:54:11","modified_gmt":"2024-04-10T10:54:11","slug":"como-pueden-los-hoteles-aumentar-sus-volumenes-de-reservas-directas","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/es\/how-can-hotels-increase-their-direct-booking-volumes\/","title":{"rendered":"\u00bfQu\u00e9 estrategias de marketing pueden utilizar los hoteles para aumentar las reservas directas?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:35px;--awb-padding-left:35px;--awb-padding-right-small:15px;--awb-padding-left-small:15px;--awb-margin-bottom:30px;--awb-background-color:#212121;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:center;--awb-font-size:17px;--awb-text-transform:none;\"><h2><span style=\"color: #d4a763; font-size: 16pt;\">Pregunta para nuestro panel de expertos en marketing hotelero<\/span><\/h2>\n<p><span style=\"color: #f5f5f5;\">\u00bfQu\u00e9 estrategias de marketing pueden utilizar los proveedores de alojamiento para aumentar las reservas directas? \u00bfQu\u00e9 % de reservas totales deber\u00edan representar las reservas directas? \u00bfCu\u00e1l es el m\u00ednimo al que deber\u00edan aspirar los hoteleros?<\/span><\/p>\n<\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:30px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><h2><span style=\"font-size: 20pt;\">Panel de expertos de la industria<\/span><\/h2>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:15px;--awb-text-color:#212121;\"><p>Nuestro panel de expertos de la industria est\u00e1 formado por profesionales de la industria hotelera y de viajes. Tienen conocimientos completos y detallados, experiencia en la pr\u00e1ctica o la gesti\u00f3n y son progresistas. Responden preguntas sobre el estado de la industria. Comparten sus conocimientos sobre temas como gesti\u00f3n de ingresos, marketing, operaciones, tecnolog\u00eda y discuten las \u00faltimas tendencias.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-line-height:1.7;--awb-text-transform:none;\"><h3>Nuestro panel de expertos en marketing<\/h3>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"#daphne-beers\">Daphne Beers - Propietaria, Your-Q Hospitality Academy<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#adele-gutman\"><span style=\"color: #d4a763; text-decoration: underline;\">Adele Gutman - Experta en cultura y experiencia de los hu\u00e9spedes, Podcast de marketing de reputaci\u00f3n hotelera<\/span><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#tamie-matthews\">Tamie Matthews - Consultora de ingresos, ventas y marketing, RevenYou<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#moriya-rockman\">Moriya Rockman \u2013 Jefe de marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#reshan-jayamanne\"><span style=\"color: #d4a763; text-decoration: underline;\">Reshan Jayamanne - Estratega de ventas y marketing digital, Bnb Optimized<\/span><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#nicole-sideris\"><span style=\"color: #d4a763; text-decoration: underline;\">Nicole Sideris - Fundadora y consultora principal, X Hospitality\u00a0<\/span><\/a><\/span><\/li>\n<li><a href=\"#luminita-mardale\"><span style=\"text-decoration: underline;\">Luminita Mardale \u2013 Directora de Marketing y Desarrollo Comercial, Vienna House<\/span><\/a><\/li>\n<li><a href=\"#max-starkov\"><span style=\"text-decoration: underline;\">Max Starkov \u2013 Profesor adjunto Tecnolog\u00eda hotelera, Universidad de Nueva York<\/span><\/a><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#grazia-dellaquila\"><span style=\"color: #d4a763; text-decoration: underline;\">Grazia Dell&#039;Aquila, consultora hotelera, IAMGRAZIA<\/span><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#jacopo-focaroli\"><span style=\"color: #d4a763; text-decoration: underline;\">Jacopo Focaroli - CEO y fundador, The Host<\/span><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#linda-bekoe\">Linda Bekoe, directora ejecutiva de APLBC<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#joanne-greene\">Joanne Greene \u2013 Experta en hospitalidad<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#thomas-dieben\">Thomas Dieben - Fundador, Becurious<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#stephanie-smith\">Stephanie Smith \u2013 Fundadora, Cogwheel Marketing<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#join-panel\"><span style=\"color: #d4a763; text-decoration: underline;\">Haga una pregunta a nuestro panel<\/span><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#join-panel\"><span style=\"color: #d4a763; text-decoration: underline;\">\u00danase a nuestro panel de expertos<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div id=\"daphne-beers\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-1 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-13593\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Daphne-Beers-150x150.png\" alt=\"Cervezas Daphne\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Daphne-Beers-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Daphne-Beers-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Daphne-Beers.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Cervezas Daphne<\/span><span class=\"person-title\">Propietario, Your-Q Hospitality Academy<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/company\/your-q-academy\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cHay algunas cosas que los proveedores de alojamiento pueden hacer f\u00e1cilmente:<\/em><\/p>\n<ul>\n<li><em>Fomentar la lealtad y la reserva directa. Responder rese\u00f1as con ofertas incluidas o incentivos para reservar directamente en su pr\u00f3xima estad\u00eda puede ayudar.<\/em><\/li>\n<li><em>Aseg\u00farese de tener una ruta de reserva en l\u00ednea fluida y sin complicaciones. Informaci\u00f3n clara y completa, IBE impecable y pago automatizado (autenticaci\u00f3n bidireccional).<\/em><\/li>\n<li><em>Interactuar con sus hu\u00e9spedes que regresan. Son los embajadores de tu marca. P\u00eddales de manera proactiva que reserven directamente cuando tengan visitas de regreso y expl\u00edqueles qu\u00e9 hay para ellos. Aseg\u00farese de que la lealtad a la marca y los beneficios relacionados con los hu\u00e9spedes marquen la diferencia. Si esto se hace de la manera correcta, tambi\u00e9n lo compartir\u00e1n con otros.<\/em><\/li>\n<li><em>Igualar precios (s\u00e9 que es dif\u00edcil con las grandes OTA jugando juegos divertidos) o incentivar la reserva directa con una tarifa un poco m\u00e1s alta que en las OTA. S\u00e9 que algunas cadenas prometieron el precio m\u00e1s bajo. Lo que ofreces si encuentran tarifas m\u00e1s bajas, depende de ti como hotelero.<\/em><\/li>\n<li><em>Campa\u00f1as en redes sociales donde explicas el \u201cpor qu\u00e9\u201d de reservar directo<\/em><\/li>\n<\/ul>\n<p><em>Y tengo algunas ideas m\u00e1s progresistas, pero es posible que la industria no est\u00e9 lista para adaptarse ;-)<br \/>\n<\/em><br \/>\n<em>1) Asociarse con otros proveedores de servicios, para que sus invitados puedan reservar su viaje completo. Esta es actualmente la gran ventaja que encuentran en las webs OTA. Pueden reservar vuelos, coches, traslados y todo lo que puedan necesitar durante su estancia. Si puede insertar una oferta similar en l\u00ednea, demuestra que hace un esfuerzo adicional para sus invitados y facilita la reserva. <\/em><br \/>\n<em><br \/>\n2) La otra raz\u00f3n por la que se prefieren las OTA es que los hu\u00e9spedes potenciales pueden comparar f\u00e1cilmente ofertas competitivas y diferentes proveedores de alojamiento, en t\u00e9rminos de tarifa pero tambi\u00e9n en t\u00e9rminos de instalaciones, servicio, ubicaci\u00f3n, etc. Entonces, si tienen acceso a esta informaci\u00f3n de todos modos, \u00bfpor qu\u00e9 no? proporcionarlo abiertamente en su propio sitio web de marca? Si cree en su producto, servicio, promesa de marca y valor agregado para sus hu\u00e9spedes, no tendr\u00e1 miedo de ayudar a su hu\u00e9sped ideal a comparar con otros hoteles y luego tomar la decisi\u00f3n (y tal vez incluir una tarifa de reserva de afiliado para los competidores si reservar en otro lugar, esto puede generar un enorme flujo de ingresos adicional)\u201d.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"adele-gutman\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-2 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-15866\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Adele-Gutman-Milne-150x150.jpg\" alt=\"Adele Gutman\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Adele-Gutman-Milne-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Adele-Gutman-Milne-300x300.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Adele-Gutman-Milne.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Adele Gutman<\/span><span class=\"person-title\">Experto en cultura y experiencia del hu\u00e9sped, Podcast de marketing de reputaci\u00f3n hotelera<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/adelegutman\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cLa combinaci\u00f3n \u00f3ptima es diferente para cada hotel seg\u00fan el tama\u00f1o, la ubicaci\u00f3n y el tipo de negocio. Tambi\u00e9n depende de cu\u00e1n nuevo sea el negocio. Un socio externo puede ser su mejor amigo durante el lanzamiento o en cualquier momento en que el volumen sea un enfoque clave. Sin embargo, a medida que establece su reputaci\u00f3n y se enfoca m\u00e1s en las tarifas y en optimizar la rentabilidad, su dependencia de terceros deber\u00eda disminuir con cada mes que pasa. Si bien creo que no hay una combinaci\u00f3n incorrecta siempre que funcione para usted, debe haber un esfuerzo constante hacia la mejora continua desde donde se encuentre ahora, para una mayor independencia.<br \/>\n<\/em><br \/>\n<em>\u00bfQu\u00e9 recomendar\u00eda para promover las reservas directas? <\/em><\/p>\n<ul>\n<li><em>Ofrezca siempre a su propio sitio web y negocios directos los mejores paquetes y ofertas. Tengo un mensaje para las grandes marcas. Incluso como &quot;miembro&quot;, a menudo encuentro tarifas m\u00e1s baratas en las aplicaciones OTA para las mismas fechas y condiciones. El administrador de ingresos puede sentirse como un genio dando una tarifa solo m\u00f3vil a las OTA, pero \u00bfcu\u00e1nto le est\u00e1 costando eso? Puede crear ofertas para terceros cuando sea necesario, pero intente brindarles a sus canales directos el mismo trato con una mejora para que siempre tenga una ventaja.<\/em><\/li>\n<li><em>Sea una gran experiencia, no una mercanc\u00eda. El servicio cort\u00e9s y profesional no inspirar\u00e1 lealtad. Si desea que los invitados lo amen y solo quieran quedarse con usted, debe amar a sus invitados y hacerlos sentir bien, no solo bien, por quedarse con usted.<\/em><\/li>\n<li><em>Haga que sea una prioridad convertir las reservas de terceros en relaciones directas. Comience enviando su propio correo electr\u00f3nico previo a la estad\u00eda con el registro previo a todos los hu\u00e9spedes, incluidos los hu\u00e9spedes reservados a trav\u00e9s de OTA&quot;.<\/em><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"tamie-matthews\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-3 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-13997\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tamie-Matthews-150x150.png\" alt=\"Tamie Matthews\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tamie-Matthews-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tamie-Matthews-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tamie-Matthews.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Tamie Matthews<\/span><span class=\"person-title\">Consultor de ingresos, ventas y marketing, RevenYou<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/revenyou\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cAumentar las reservas directas requiere mucho trabajo y requiere m\u00e1s que un peque\u00f1o descuento o valor agregado en su motor de reservas. Si desea alejar a los clientes de un canal de reserva comisionable, debe tener un plan de acci\u00f3n en marcha. <\/em><em>El descuento directo es encantador, pero primero debe considerar c\u00f3mo la gente encontrar\u00e1 ese descuento para luego reservarlo.<\/em><\/p>\n<p><em>En RevenYou, encontramos que los hoteles que est\u00e1n trabajando activamente para trasladar a los clientes de OTA a directos pueden esperar reducir el negocio de OTA a cualquier lugar entre 20-40%. Pero, usted necesita estar haciendo lo siguiente: <\/em><br \/>\n<em>1. Su sitio web. Debe ser f\u00e1cil de encontrar y f\u00e1cil de usar. La informaci\u00f3n proporcionada en el sitio web debe ir m\u00e1s all\u00e1 de lo que ofrece la OTA. La experiencia debe ser fluida y centrada en el cliente. \u00bfCu\u00e1ntos clics se necesitan para reservar en una OTA versus cu\u00e1ntos clics en su propio sitio web? <\/em><br \/>\n<em>2. Google Analytics. Supervisar y hacer los cambios apropiados. Su sitio web es su escaparate y debe asegurarse de que funcione para usted. <\/em><br \/>\n<em>3. Embudo de ventas. Para garantizar un flujo constante de clientes a su sitio web, necesitamos un embudo. \u00bfD\u00f3nde encontramos a estos clientes y c\u00f3mo los trasladamos a nuestro sitio web? <\/em><br \/>\n<em>4. Redes sociales. Necesitamos construir una relaci\u00f3n con nuestros clientes pasados, presentes y futuros y las redes sociales son una opci\u00f3n. Comienza a publicar regularmente e interactuar con tus clientes. <\/em><br \/>\n<em>5. Viajes experienciales. Las OTA se especializan en tarifas de solo habitaci\u00f3n. Nuestros sitios web y motores de reserva tienen la funcionalidad para hacer mucho m\u00e1s. Comience a colaborar dentro de su comunidad local y cree paquetes que, aunque no se vendan en los 100, atraigan publicidad, jueguen con su SEO y aumenten el alcance en las redes sociales. Los clientes comenzar\u00e1n a planificar un viaje en las OTA y luego se dirigir\u00e1n a su sitio web, donde encontrar\u00e1n muchas m\u00e1s opciones. <\/em><br \/>\n<em>6. Llamadas de ventas. Levantar el tel\u00e9fono y llamar a usuarios pasados, presentes y futuros para atraerlos al hotel. T\u00f3mese el tiempo para construir una relaci\u00f3n con los clientes.<\/em><br \/>\n<em>7. EDM. Los boletines regulares pueden atraer a los clientes anteriores con una amplia gama de paquetes incre\u00edbles, detalles sobre eventos y actualizaciones en el \u00e1rea local. Los clientes no vuelven a menos que tengan un motivo y usted debe proporcionar ese motivo con regularidad. <\/em><br \/>\n<em>8. Tel\u00e9fono. Capacitar a las personas para contestar su tel\u00e9fono y vender es igualmente importante. Con demasiada frecuencia nos enfocamos en lo digital y olvidamos que la persona que contesta nuestro tel\u00e9fono debe estar igualmente bien capacitada en c\u00f3mo vender. <\/em><br \/>\n<em>9. Publicidad pagada. Una vez que haya completado todas las acciones anteriores, considere la publicidad paga. <\/em><br \/>\n<em>Las reservas directas no son gratuitas. Lo anterior cuesta dinero y debe revisar constantemente su ROI en ventas y gastos de marketing para asegurarse de que obtiene una buena relaci\u00f3n calidad-precio\u201d.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"moriya-rockman\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-4 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11875\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Moriya-Rockman-150x150.png\" alt=\"moriya rockman\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Moriya-Rockman-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Moriya-Rockman-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Moriya-Rockman.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">moriya rockman<\/span><span class=\"person-title\">Jefe de Marketing, Casa Sonriente Luxury Global<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/moriya-rockman-a3467a13a\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cPara aumentar sus reservas directas, debemos estar ocupados con el conocimiento de la marca. <\/em><em>Los invitados est\u00e1n en todas partes, y no solo buscando activamente a trav\u00e9s de las OTA. <\/em><em>Los invitados inteligentes que se basan en la experiencia est\u00e1n constantemente buscando contenido.<br \/>\n<\/em><br \/>\n<em>Por lo tanto, recomiendo que se convierta en embajador y experto en destinos de su \u00e1rea. Al brindar contenido sobre el destino y sus gemas ocultas, al tiempo que ofrece su experiencia de alojamiento\/hospitalidad, se pueden obtener m\u00e1s reservas directas para los viajeros interesados. <\/em><em>En el mundo de hoy, todos queremos tener un negocio independiente sostenible; el objetivo debe ser 40-50% de reservas directas. <\/em><em>Esto debe basarse en la publicidad, las redes sociales, el intercambio de contenido y, por supuesto, el boca a boca y los clientes que regresan\u201d.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"reshan-jayamanne\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-5 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11789\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Reshan-K-Jayamanne-150x150.png\" alt=\"Reshan Jayamanne\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Reshan-K-Jayamanne-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Reshan-K-Jayamanne-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Reshan-K-Jayamanne.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Reshan Jayamanne<\/span><span class=\"person-title\">Estratega de ventas y marketing digital, Bnb Optimized<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/reshanjayamanne\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cEn un mundo ideal, desea que todas sus reservas fluyan a trav\u00e9s de canales de reservas directas. De esta manera, est\u00e1 ahorrando en comisiones de agentes y OTA. Sin embargo, si tiene problemas con las reservas directas, utilizar agentes y OTA es una opci\u00f3n viable.<\/em><\/p>\n<p><em>Por mucho que los consultores de hospitalidad y los gur\u00fas del marketing se quejen de los honorarios de los agentes y las comisiones de las OTA, debe verlo desde una perspectiva comercial diferente como propietario o gerente. Demos un paso atr\u00e1s.<\/em><\/p>\n<p><em>Ver\u00e1, cada negocio tiene lo que llamamos un CAC (costo de adquisici\u00f3n del cliente). En pocas palabras, es el costo de adquirir un cliente. Est\u00e1 pagando este costo en TIEMPO o DINERO. Si tiene m\u00e1s tiempo, menos dinero, utilice OTA y agentes para atraer a esos clientes. Su tarifa de comisi\u00f3n 3-15% a un agente u OTA es su CAC. Si tienes m\u00e1s dinero que tiempo, haz publicidad con una estrategia para atraer reservas directas. Cualquiera que sea el costo promedio en inversi\u00f3n publicitaria para convertir 1 reserva directa, es su CAC.<\/em><\/p>\n<p><em>No hay un porcentaje fijo en mi mente. Si puede atraer reservas a trav\u00e9s de agentes\/OTA, necesita una estrategia en el sitio para obtener los datos de ese cliente para marketing futuro Y una forma de aumentar el AOV (valor promedio de pedido) del cliente junto con m\u00e9todos para maximizar el LTV (valor de por vida) . Cuando tiene todo esto en su lugar, puede pagar m\u00e1s que sus competidores para pagar un cliente. Esto significa que un mayor costo de adquisici\u00f3n de clientes debido al aumento de costos en Facebook, Google u OTA no da\u00f1ar\u00e1 su negocio. Esto pronto lo dejar\u00e1 como la opci\u00f3n #1 en la mente de su prospecto mientras sus competidores se preguntan c\u00f3mo lo hizo.<\/em><\/p>\n<p><em>En cuanto a las estrategias de marketing, le insto a que sea un experto en su \u00e1rea. Use herramientas como answerthepublic.com para encontrar lo que la gente est\u00e1 buscando en su \u00e1rea y responda esos temas con p\u00e1ginas de inicio simples que incitan a los prospectos a ingresar a su lista de correo con un cup\u00f3n o reservar su viaje ahora mismo. Debe instalar Google Tag Manager en esta p\u00e1gina, cargar todos sus p\u00edxeles publicitarios para campa\u00f1as de marketing de reorientaci\u00f3n y realizar un seguimiento de los clics en los botones a trav\u00e9s de Google Analytics para comprender el rendimiento de su contenido. Esta es una poderosa estrategia org\u00e1nica GRATUITA que cualquiera puede hacer\u201d.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"nicole-sideris\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-14 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-6 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-14075\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Nicole-Sideris-150x150.png\" alt=\"Nicole Sideris\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Nicole-Sideris-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Nicole-Sideris-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Nicole-Sideris.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Nicole Sideris<\/span><span class=\"person-title\">Fundador y Consultor Principal, X Hospitality<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/nicole-x-sideris\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cPara aumentar las reservas directas, los hoteles deber\u00edan aprovechar las reservas OTA. Una reserva OTA no solo debe ser vista por el hotel como un costo de negocio, sino como una oportunidad para convertir directamente. Esto se logra f\u00e1cilmente siendo due\u00f1o del hu\u00e9sped en el momento en que se registra a trav\u00e9s de su correo electr\u00f3nico y tel\u00e9fono m\u00f3vil. Los hoteles pueden contactar a los hu\u00e9spedes directamente y ofrecerles un c\u00f3digo para volver a reservar con descuento. Muchas de las propiedades con las que trabajo tienen &quot;BOOKDIRECT&amp;SAVE&quot; como contrase\u00f1a de wifi&quot;.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-15 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"luminita-mardale\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-16 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-7 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-15868\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Luminita-Mardale-150x150.png\" alt=\"luminita mardale\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Luminita-Mardale-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Luminita-Mardale.png 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">luminita mardale<\/span><span class=\"person-title\">Director de marketing y desarrollo empresarial, Vienna House<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/luminita-mardale-85260017\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cEl aumento de las reservas directas como proveedor de alojamiento es extremadamente importante, ya que los agentes de viajes en l\u00ednea obtienen m\u00e1s comisiones cada a\u00f1o. El poder de llevar a los hu\u00e9spedes y los hu\u00e9spedes que regresan a su sitio web o llamarlo directamente es donde puede obtener la mayor parte del pastel de ingresos.<\/em><\/p>\n<ul>\n<li><em>Optimice su sitio web y aseg\u00farese de que funcione bien. Aseg\u00farese de tener un sitio web que responda a los dispositivos m\u00f3viles, ya que la mayor\u00eda de las personas ahora usan sus tel\u00e9fonos para reservar.<\/em><\/li>\n<li><em>Fotos de su alojamiento: las fotos excelentes generan m\u00e1s reservas, pero no las im\u00e1genes modificadas, use im\u00e1genes reales.<\/em><\/li>\n<li><em>Video: propiedad y \u00e1rea circundante, todo en un video de 30 segundos<\/em><\/li>\n<li><em>SEO: optimizaci\u00f3n de motores de b\u00fasqueda: cuanto mejor sea el SEO para su sitio web, mejor se clasificar\u00e1 en Google y m\u00e1s reservas directas obtendr\u00e1.<\/em><\/li>\n<li><em>Ofertas: incentive al usuario para que reserve directamente y promueva a los clientes habituales promocionando una oferta cuando lo hagan. Esto se puede hacer de muchas maneras, pero los m\u00e9todos simples son como &quot;obtener 5% cuando reserva directamente&quot;.<\/em><\/li>\n<li><em>Utilice el marketing digital<\/em><\/li>\n<li><em>Promoci\u00f3n de su negocio en l\u00ednea: Google Ads, Facebook Ads, Instagram, LinkedIn<\/em><\/li>\n<li><em>Un m\u00e9todo simple para mejorar sus reservas directas es conectarse con negocios locales en su \u00e1rea\u201d.<\/em><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-17 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"max-starkov\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-18 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-8 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-17747\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Max-Starkov-150x150.png\" alt=\"Max Starkov\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Max-Starkov-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Max-Starkov.png 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Max Starkov<\/span><span class=\"person-title\">Profesor adjunto Tecnolog\u00eda hotelera, Universidad de Nueva York <\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/maxstarkov\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cAumentar las inversiones de los hoteleros en a) marketing digital yb) tecnolog\u00eda CRM es la \u00daNICA estrategia factible de los hoteleros para aumentar las reservas directas. \u00bfAlguien not\u00f3 que Expedia gast\u00f3 casi 50% y Booking casi 40% de sus ingresos netos en Ventas y Marketing en 2021? Compare esto con 2.5% de ingresos netos por habitaci\u00f3n que los hoteleros generalmente gastan en marketing en a\u00f1os &quot;normales&quot; como 2019. Peor a\u00fan, el gasto en marketing en la hospitalidad de EE. UU. durante la pandemia se redujo significativamente en comparaci\u00f3n con 2019, cayendo a 50% en 2020 y recuper\u00e1ndose ligeramente a 54% en 2021 del nivel previo a la pandemia (STR).<\/em><\/p>\n<p><em>El gasto en marketing en Europa y APAC es incluso peor que en Am\u00e9rica del Norte. Con todas las repercusiones persistentes en la hospitalidad de la pandemia, lamentablemente no espero que los hoteleros aumenten significativamente su inversi\u00f3n en marketing en 2022.<\/em><\/p>\n<p><em>La implementaci\u00f3n de la tecnolog\u00eda y el programa de CRM es un enfoque crucial para aumentar significativamente las reservas directas. En la era posterior a la pandemia, el \u00e9xito en traer negocios repetidos har\u00e1 o deshar\u00e1 la propiedad. No puede tener un negocio repetido significativo (5 a 15 veces m\u00e1s barato que adquirir nuevos hu\u00e9spedes) sin una tecnolog\u00eda y un programa de CRM implementados. Solo una aplicaci\u00f3n de tecnolog\u00eda CRM significativa, como parte de la pila tecnol\u00f3gica de su hotel, puede garantizar un compromiso profundo con sus hu\u00e9spedes anteriores y futuros.<\/em><\/p>\n<p><em>La tecnolog\u00eda CRM no solo proporciona comunicaciones automatizadas previas, durante y posteriores a la estad\u00eda, encuestas de satisfacci\u00f3n de los hu\u00e9spedes, automatizaci\u00f3n de marketing de retenci\u00f3n de hu\u00e9spedes y campa\u00f1as de marketing por goteo, sino que va un paso m\u00e1s all\u00e1 a trav\u00e9s de la gesti\u00f3n del programa de reconocimiento de hu\u00e9spedes y el marketing de fidelizaci\u00f3n. Todas estas iniciativas de CRM completamente automatizadas mantienen &quot;la conversaci\u00f3n en marcha&quot; con sus hu\u00e9spedes anteriores y futuros, los mantiene comprometidos y los gu\u00eda en la direcci\u00f3n correcta: reservar su hotel cuando sea el momento de que visiten su destino nuevamente. Adem\u00e1s, puede utilizar los datos propios de su CRM sobre sus mejores invitados para lanzar marketing de audiencias similares en Google, Facebook, Instagram, etc., para dirigirse a clientes potenciales con caracter\u00edsticas similares a las de sus mejores invitados.<\/em><\/p>\n<p><em>La tecnolog\u00eda CRM est\u00e1 ampliamente disponible y tiene un precio razonable a trav\u00e9s de proveedores especializados en hospitalidad como Cendyn CRM, Revinate CRM, TravelCLICK GMS, etc., sin embargo, menos del 10% de hoteles independientes han implementado programas CRM\u201d.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-19 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"grazia-dellaquila\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-20 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-9 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-14088\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Grazia-DellAquila-150x150.png\" alt=\"Grazia Dell&#039;Aquila\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Grazia-DellAquila-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Grazia-DellAquila-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Grazia-DellAquila.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Grazia Dell&#039;Aquila<\/span><span class=\"person-title\">Consultor de hosteler\u00eda, IAMGRAZIA<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/dellaquilagrazia\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cLas reservas directas se realizan directamente con el hotel por correo electr\u00f3nico, llamando al hotel y reservando con el equipo de reservas sin utilizar un intermediario externo, como las OTA. Las reservas directas definitivamente pueden generar m\u00e1s ingresos para los hoteles, ya que no est\u00e1n sujetas al pago de una comisi\u00f3n. Adem\u00e1s, las reservas directas garantizan una mejor gesti\u00f3n de los clientes al crear un fuerte sentido de lealtad con los clientes y relaciones duraderas con ellos.<\/em><\/p>\n<p><em>Se brinda una excelente experiencia al cliente porque se recopila informaci\u00f3n m\u00e1s detallada, como solicitudes para ocasiones especiales, cumplea\u00f1os, solicitudes espec\u00edficas y experiencias personalizadas que se ofrecen. La primera estrategia de marketing puede ser el servicio personalizado que conducir\u00e1 a un aumento de las reservas directas.<\/em><\/p>\n<p><em>Una segunda estrategia importante est\u00e1 relacionada con el sitio web del hotel, que debe ser compatible con dispositivos m\u00f3viles y estar optimizado para garantizar una experiencia impecable al realizar la reserva y proceder al pago con un CTA claro. El sitio web dar\u00e1 la primera impresi\u00f3n y &quot;las primeras impresiones siempre importan&quot;, as\u00ed que utilice las mejores im\u00e1genes de la propiedad y las habitaciones y ofrezca un recorrido del cliente fluido.<\/em><\/p>\n<p><em>Una tercera estrategia es la gesti\u00f3n de redes sociales que construye relaciones con nuevos hu\u00e9spedes y retiene a los hu\u00e9spedes leales. Las plataformas sociales como Facebook se pueden utilizar directamente para reservar la estancia.<\/em><\/p>\n<p><em>Las reservas directas deben representar un m\u00ednimo del 70% de las reservas del hotel. Tambi\u00e9n se confirma que el 70% del total de reservas online pertenecen a OTAs, pero este porcentaje est\u00e1 disminuyendo porque los nuevos y futuros hu\u00e9spedes preferir\u00e1n las reservas directas debido a la creciente demanda de recibir las mejores experiencias personalizadas ya que tienen un fuerte deseo post-pandemia de ser m\u00e1s mimado que nunca\u201d.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-21 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"jacopo-focaroli\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-22 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-10 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-14025\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Jacopo-Focaroli-150x150.png\" alt=\"Jacopo Focaroli\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Jacopo-Focaroli-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Jacopo-Focaroli-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Jacopo-Focaroli.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Jacopo Focaroli<\/span><span class=\"person-title\">CEO y fundador, The Host<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/jacopofocaroli\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cEs muy dif\u00edcil lograr un % ideal de reservas directas. A todos nos encantar\u00eda ver reservas directas a trav\u00e9s de nuestro motor de reservas, desde visitas sin cita previa, pagar menos comisiones, tener una ocupaci\u00f3n media de 90% durante todo el a\u00f1o, etc. Mencione (seamos honestos aqu\u00ed) que un vistazo r\u00e1pido a las rese\u00f1as de Booking.com a menudo funciona como una herramienta de confirmaci\u00f3n para finalizar la reserva directamente con el hotel por tel\u00e9fono, correo electr\u00f3nico o sitio web. No olvidemos eso cuando culparemos a las codiciosas OTA. <\/em><\/p>\n<p><em>Como hoteleros, solo podemos permitirnos la flexibilidad que rige nuestro mercado y lo que quieren nuestros hu\u00e9spedes, en lugar de luchar contra ello. Como dije antes en este panel, podemos modificarlo a nuestro favor a trav\u00e9s de una estrategia de &quot;reserva directa&quot; probada anteriormente, as\u00ed como convertir a nuestros hu\u00e9spedes de reservas OTA durante y despu\u00e9s de la estad\u00eda. He visto a gerentes de hoteles discriminar a los hu\u00e9spedes de las OTA al asignarles las peores habitaciones, sin siquiera preguntarse por qu\u00e9 o &quot;\u00bfc\u00f3mo vamos a hacer que se enamoren de nosotros para que nos contacten directamente la pr\u00f3xima vez?&quot;.<\/em><\/p>\n<p><em>En mi experiencia, animar a nuestros hu\u00e9spedes a su llegada, o mejor, a su salida, a firmar nuestro bolet\u00edn informativo o entregarles un cup\u00f3n de &quot;reserva directa&quot; (a trav\u00e9s de un c\u00f3digo de afiliado para rastrear al miembro del personal que lo entreg\u00f3) ha sido un procedimiento eficiente. para crear invitados directos repetidos, as\u00ed como un incentivo para que el personal de la recepci\u00f3n gane ventas adicionales, estad\u00edas gratuitas, premios, etc.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-23 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"linda-bekoe\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-24 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-11 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11784\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Linda-Bekoe-150x150.png\" alt=\"linda bekoe\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Linda-Bekoe-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Linda-Bekoe-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Linda-Bekoe.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">linda bekoe<\/span><span class=\"person-title\">director general, APBC<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/linda-bekoe-557a5611\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cLos hoteles deben mirar el panorama digital y trabajar con un experto digital para aumentar su presencia en l\u00ednea. Desafortunadamente, algunos hoteles a\u00fan no tienen una buena presencia en l\u00ednea, con sitios web de mala calidad, im\u00e1genes deficientes y un recorrido del usuario innecesariamente largo. Los hoteles tambi\u00e9n deben abordar la paridad de tarifas y el valor agregado en su propio sitio web para aumentar las reservas directas. Idealmente, los hoteles deber\u00edan tener alrededor de 20% de sus reservas directamente a trav\u00e9s del sitio web del hotel. El contenido es el rey y necesitamos usar este concepto en nuestros sitios web mostrando el hotel y las experiencias que se pueden ofrecer a los hu\u00e9spedes\u201d.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-25 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"joanne-greene\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-26 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-12 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-20416\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Joanne-Greene-150x150.jpg\" alt=\"Juana Greene\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Joanne-Greene-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Joanne-Greene-300x300.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Joanne-Greene.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Juana Greene<\/span><span class=\"person-title\">Experto en hospitalidad<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/joanne-greene-b2410629\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cDespu\u00e9s de haber trabajado para el operador tur\u00edstico mayorista m\u00e1s grande del mundo durante m\u00e1s de 25 a\u00f1os, escuchaba constantemente de los hoteles sobre c\u00f3mo quer\u00edan aumentar sus reservas directas y reducir sus costos de distribuci\u00f3n. Mi \u00e1rea de responsabilidad era \u00c1msterdam, el hogar de la OTA m\u00e1s grande del mundo. \u00bfC\u00f3mo pod\u00edan competir? Muchos dijeron que intentaron aumentar las reservas directas asegur\u00e1ndose de que las mejores tarifas disponibles estuvieran en su sitio web, o que su sitio web ofreciera paquetes que inclu\u00edan atracciones locales, y que su sitio web estuviera bien dise\u00f1ado con excelente contenido y fotos, etc., pero \u00bfc\u00f3mo funciona el invitado llega a su sitio web para hacer una reserva directa en primer lugar? <\/em><\/p>\n<p><em>Constru\u00ed mi propio negocio exactamente en torno a esta pregunta: usar sitios de revisi\u00f3n, donde el 90% de los consumidores acuden para ayudarlos en su proceso de toma de decisiones, para decirles a los hu\u00e9spedes que reserven directamente. En Google y TripAdvisor, es posible incluir detalles de contacto como direcciones de correo electr\u00f3nico, n\u00fameros de tel\u00e9fono e incluso direcciones de sitios web. No hay enlaces directos, pero incluir esta informaci\u00f3n en su firma hace que sea mucho m\u00e1s f\u00e1cil para los hu\u00e9spedes potenciales encontrarlo. Y despu\u00e9s de cerrar la sesi\u00f3n, si agrega un mensaje como &quot;OFERTA ESPECIAL: reserve directamente, qu\u00e9dese 3 noches o m\u00e1s y reciba desayuno gratis todas las ma\u00f1anas\/botella de vino\/estacionamiento gratis&quot;, etc., esto los incentivar\u00e1 a\u00fan m\u00e1s. para reservar directo.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-27 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"thomas-dieben\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-28 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-13 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-15870\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Thomas-Dieben-150x150.jpg\" alt=\"Thomas Dieben\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Thomas-Dieben-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Thomas-Dieben-300x300.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Thomas-Dieben.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Thomas Dieben<\/span><span class=\"person-title\">Fundador, Becurious<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/thomas-dieben\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cLos hoteleros deber\u00edan tratar de recibir tantas reservas directas como sea posible. Las reservas directas ahorran costos de comisi\u00f3n y permiten que el hotelero se comunique directamente con el hu\u00e9sped. Esto mejora las posibilidades de interacci\u00f3n con los hu\u00e9spedes y facilita la personalizaci\u00f3n de su estad\u00eda y ofrece ventajas y oportunidades de venta adicional.<\/em><\/p>\n<p><em>El punto de partida para recibir reservas directas es un sitio web de alta calidad, atractivo y f\u00e1cil de usar que los motores de b\u00fasqueda puedan encontrar f\u00e1cilmente. El sitio web debe tener un motor de reservas f\u00e1cil de usar y se debe realizar un seguimiento de todas las reservas y tasas de conversi\u00f3n para tener la informaci\u00f3n y los conocimientos correctos. Los hoteles pueden ofrecer beneficios especiales que solo est\u00e1n disponibles para los hu\u00e9spedes que reservan a trav\u00e9s del sitio web del hotel. Estos beneficios deben mostrarse claramente. Las ofertas especiales y los paquetes exclusivos que solo est\u00e1n disponibles a trav\u00e9s del sitio del hotel tambi\u00e9n son una buena manera de aumentar el porcentaje de reservas directas. Por \u00faltimo, pero no menos importante, es obligatoria una estrategia de precios precisa. Ser\u00e1 muy dif\u00edcil conseguir reservas directas si las tarifas en las webs de las OTA son m\u00e1s econ\u00f3micas.<\/em><\/p>\n<p><em>La mezcla de distribuci\u00f3n de un hotel debe ser saludable: debe haber un equilibrio en la cantidad de reservas generadas en los diferentes canales de distribuci\u00f3n. Todav\u00eda se necesitan OTA para obtener visibilidad, sin embargo, la mayor parte de las reservas deber\u00edan venir preferiblemente a trav\u00e9s del canal directo. Algunos hoteles conf\u00edan en los GDS o en las operaciones tur\u00edsticas, mientras que otros logran atraer un buen porcentaje de hu\u00e9spedes recurrentes o cuentan con un socio efectivo o un programa corporativo. El objetivo mutuo para nuestros clientes es tener el sitio web del hotel como la fuente m\u00e1s s\u00f3lida para las reservas. Con nuestros servicios de dise\u00f1o web y marketing online estrat\u00e9gico, podemos hacer realidad esto para nuestros clientes hoteleros\u201d.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-29 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"stephanie-smith\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-30 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-14 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-14055\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Stephanie-Smith-Sparks-150x150.png\" alt=\"Estefan\u00eda Smith\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Stephanie-Smith-Sparks-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Stephanie-Smith-Sparks-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Stephanie-Smith-Sparks.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Estefan\u00eda Smith<\/span><span class=\"person-title\">Fundador, Rueda dentada Marketing<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/stephanie-sparks-smith\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cEn Cogwheel Marketing, trabajamos principalmente con hoteles de marca, no con hoteles independientes. Consideramos brand.com como un porcentaje de la combinaci\u00f3n de canales con bastante frecuencia. Nos gusta ver que la contribuci\u00f3n de brand.com sea al menos 30%, pero preferiblemente 32%-35%. Cada hotel y mercado es diferente, por lo que sugerimos usar los datos de Demand o Kalibri para comparar su combinaci\u00f3n directa y OTA con su conjunto competitivo.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-31 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"join-panel\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-32 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-background-color:#efefef;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-19\" style=\"--awb-content-alignment:center;\"><h2>Haga una pregunta y \u00fanase a nuestro panel de expertos<\/h2>\n<\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-10px;margin-bottom:30px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-text fusion-text-20\" style=\"--awb-content-alignment:center;--awb-font-size:16px;\"><p>\u00bfLe gustar\u00eda que nuestro Panel de Expertos de la Industria respondiera una pregunta? \u00bfO le gustar\u00eda unirse a nuestra comunidad de expertos y compartir su experiencia, conocimientos y conocimientos con otros profesionales de la industria? A trav\u00e9s de los botones a continuaci\u00f3n, puede enviar una pregunta o enviar una solicitud para formar parte de nuestro panel de expertos.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:-20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/es\/pregunta-para-panel\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Hacer una pregunta<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/es\/panel-de-union\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00danase a nuestro panel<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-33 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-21\"><div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>M\u00e1s consejos para hacer crecer su negocio<\/h3>\n<strong>Revfine.com<\/strong> es la plataforma de conocimiento l\u00edder para la industria de la hospitalidad y los viajes. Los profesionales utilizan nuestros conocimientos, estrategias y consejos pr\u00e1cticos para inspirarse, optimizar los ingresos, innovar los procesos y mejorar la experiencia del cliente.<br><br>\n\nExplore el asesoramiento de expertos sobre gesti\u00f3n, marketing, revenue management, operaciones, software y tecnolog\u00eda en nuestro sitio web dedicado. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hospitalidad\/\">Hospitalidad<\/a><\/span>, y <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/viaje\/\">Viajes y Turismo<\/a><\/span> categor\u00edas.<\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":20422,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,811,647,760],"tags":[],"class_list":["post-20247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-email-marketing","category-hospitality-marketing-expert-panel","category-hotel-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How can Hotels Increase their Direct Booking Volumes? | Expert Advice<\/title>\n<meta name=\"description\" content=\"What marketing strategies can hotels use to increase their direct booking volumes? Our Hotel Marketing Expert Panel provides tips &amp; insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/es\/como-pueden-los-hoteles-aumentar-sus-volumenes-de-reservas-directas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can Hotels Increase their Direct Booking Volumes? | Expert Advice\" \/>\n<meta property=\"og:description\" content=\"What marketing strategies can hotels use to increase their direct booking volumes? Our Hotel Marketing Expert Panel provides tips &amp; insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/es\/como-pueden-los-hoteles-aumentar-sus-volumenes-de-reservas-directas\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-15T18:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-10T10:54:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/What-Marketing-Strategies-can-Hotels-use-to-Grow-Direct-Bookings.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Suzanne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Suzanne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"56 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/how-can-hotels-increase-their-direct-booking-volumes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/how-can-hotels-increase-their-direct-booking-volumes\\\/\"},\"author\":{\"name\":\"Suzanne\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/e4a604250a3c9c8a7b2352e22b01ce63\"},\"headline\":\"What Marketing Strategies can Hotels use to Grow Direct Bookings?\",\"datePublished\":\"2023-07-15T18:00:15+00:00\",\"dateModified\":\"2024-04-10T10:54:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/how-can-hotels-increase-their-direct-booking-volumes\\\/\"},\"wordCount\":15790,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/how-can-hotels-increase-their-direct-booking-volumes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/What-Marketing-Strategies-can-Hotels-use-to-Grow-Direct-Bookings.jpg\",\"articleSection\":[\"Direct Bookings\",\"Email Marketing\",\"Marketing\",\"Strategies\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/how-can-hotels-increase-their-direct-booking-volumes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/how-can-hotels-increase-their-direct-booking-volumes\\\/\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/how-can-hotels-increase-their-direct-booking-volumes\\\/\",\"name\":\"How can Hotels Increase their Direct Booking Volumes? | Expert Advice\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/how-can-hotels-increase-their-direct-booking-volumes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/how-can-hotels-increase-their-direct-booking-volumes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/What-Marketing-Strategies-can-Hotels-use-to-Grow-Direct-Bookings.jpg\",\"datePublished\":\"2023-07-15T18:00:15+00:00\",\"dateModified\":\"2024-04-10T10:54:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/e4a604250a3c9c8a7b2352e22b01ce63\"},\"description\":\"What marketing strategies can hotels use to increase their direct booking volumes? Our Hotel Marketing Expert Panel provides tips & insights.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/how-can-hotels-increase-their-direct-booking-volumes\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/how-can-hotels-increase-their-direct-booking-volumes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/how-can-hotels-increase-their-direct-booking-volumes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/What-Marketing-Strategies-can-Hotels-use-to-Grow-Direct-Bookings.jpg\",\"contentUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/What-Marketing-Strategies-can-Hotels-use-to-Grow-Direct-Bookings.jpg\",\"width\":1000,\"height\":516,\"caption\":\"What Marketing Strategies can Hotels use to Grow Direct Bookings\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/how-can-hotels-increase-their-direct-booking-volumes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.revfine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Marketing Strategies can Hotels use to Grow Direct Bookings?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/\",\"name\":\"Revfine.com\",\"description\":\"Optimising Revenue\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/e4a604250a3c9c8a7b2352e22b01ce63\",\"name\":\"Suzanne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aea947bf998478adc83b7e1668b7c805dc0a3a3ebaadcf61cd3cebded1da99cb?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aea947bf998478adc83b7e1668b7c805dc0a3a3ebaadcf61cd3cebded1da99cb?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aea947bf998478adc83b7e1668b7c805dc0a3a3ebaadcf61cd3cebded1da99cb?s=96&d=identicon&r=g\",\"caption\":\"Suzanne\"},\"url\":\"https:\\\/\\\/www.revfine.com\\\/es\\\/author\\\/suzanne\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo pueden los hoteles aumentar sus vol\u00famenes de reservas directas? | Consejos de expertos","description":"\u00bfQu\u00e9 estrategias de marketing pueden utilizar los hoteles para aumentar sus vol\u00famenes de reservas directas? Nuestro panel de expertos en marketing hotelero brinda consejos e informaci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revfine.com\/es\/como-pueden-los-hoteles-aumentar-sus-volumenes-de-reservas-directas\/","og_locale":"es_ES","og_type":"article","og_title":"How can Hotels Increase their Direct Booking Volumes? | Expert Advice","og_description":"What marketing strategies can hotels use to increase their direct booking volumes? Our Hotel Marketing Expert Panel provides tips & insights.","og_url":"https:\/\/www.revfine.com\/es\/como-pueden-los-hoteles-aumentar-sus-volumenes-de-reservas-directas\/","og_site_name":"Revfine.com","article_published_time":"2023-07-15T18:00:15+00:00","article_modified_time":"2024-04-10T10:54:11+00:00","og_image":[{"width":1000,"height":516,"url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/What-Marketing-Strategies-can-Hotels-use-to-Grow-Direct-Bookings.jpg","type":"image\/jpeg"}],"author":"Suzanne","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Suzanne","Tiempo de lectura":"56 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revfine.com\/how-can-hotels-increase-their-direct-booking-volumes\/#article","isPartOf":{"@id":"https:\/\/www.revfine.com\/how-can-hotels-increase-their-direct-booking-volumes\/"},"author":{"name":"Suzanne","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/e4a604250a3c9c8a7b2352e22b01ce63"},"headline":"What Marketing Strategies can Hotels use to Grow Direct Bookings?","datePublished":"2023-07-15T18:00:15+00:00","dateModified":"2024-04-10T10:54:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revfine.com\/how-can-hotels-increase-their-direct-booking-volumes\/"},"wordCount":15790,"commentCount":0,"image":{"@id":"https:\/\/www.revfine.com\/how-can-hotels-increase-their-direct-booking-volumes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/What-Marketing-Strategies-can-Hotels-use-to-Grow-Direct-Bookings.jpg","articleSection":["Direct Bookings","Email Marketing","Marketing","Strategies"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.revfine.com\/how-can-hotels-increase-their-direct-booking-volumes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.revfine.com\/how-can-hotels-increase-their-direct-booking-volumes\/","url":"https:\/\/www.revfine.com\/how-can-hotels-increase-their-direct-booking-volumes\/","name":"\u00bfC\u00f3mo pueden los hoteles aumentar sus vol\u00famenes de reservas directas? | Consejos de expertos","isPartOf":{"@id":"https:\/\/www.revfine.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revfine.com\/how-can-hotels-increase-their-direct-booking-volumes\/#primaryimage"},"image":{"@id":"https:\/\/www.revfine.com\/how-can-hotels-increase-their-direct-booking-volumes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/What-Marketing-Strategies-can-Hotels-use-to-Grow-Direct-Bookings.jpg","datePublished":"2023-07-15T18:00:15+00:00","dateModified":"2024-04-10T10:54:11+00:00","author":{"@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/e4a604250a3c9c8a7b2352e22b01ce63"},"description":"\u00bfQu\u00e9 estrategias de marketing pueden utilizar los hoteles para aumentar sus vol\u00famenes de reservas directas? Nuestro panel de expertos en marketing hotelero brinda consejos e informaci\u00f3n.","breadcrumb":{"@id":"https:\/\/www.revfine.com\/how-can-hotels-increase-their-direct-booking-volumes\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revfine.com\/how-can-hotels-increase-their-direct-booking-volumes\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.revfine.com\/how-can-hotels-increase-their-direct-booking-volumes\/#primaryimage","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/What-Marketing-Strategies-can-Hotels-use-to-Grow-Direct-Bookings.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/What-Marketing-Strategies-can-Hotels-use-to-Grow-Direct-Bookings.jpg","width":1000,"height":516,"caption":"What Marketing Strategies can Hotels use to Grow Direct Bookings"},{"@type":"BreadcrumbList","@id":"https:\/\/www.revfine.com\/how-can-hotels-increase-their-direct-booking-volumes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revfine.com\/"},{"@type":"ListItem","position":2,"name":"What Marketing Strategies can Hotels use to Grow Direct Bookings?"}]},{"@type":"WebSite","@id":"https:\/\/www.revfine.com\/pt\/#website","url":"https:\/\/www.revfine.com\/pt\/","name":"Revfine.com","description":"Optimizaci\u00f3n de ingresos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revfine.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/e4a604250a3c9c8a7b2352e22b01ce63","name":"Susana","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/aea947bf998478adc83b7e1668b7c805dc0a3a3ebaadcf61cd3cebded1da99cb?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aea947bf998478adc83b7e1668b7c805dc0a3a3ebaadcf61cd3cebded1da99cb?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aea947bf998478adc83b7e1668b7c805dc0a3a3ebaadcf61cd3cebded1da99cb?s=96&d=identicon&r=g","caption":"Suzanne"},"url":"https:\/\/www.revfine.com\/es\/author\/suzanne\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/20247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/comments?post=20247"}],"version-history":[{"count":1,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/20247\/revisions"}],"predecessor-version":[{"id":25638,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/20247\/revisions\/25638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/media\/20422"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/media?parent=20247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/categories?post=20247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/tags?post=20247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}