{"id":2028,"date":"2025-06-25T09:00:49","date_gmt":"2025-06-25T07:00:49","guid":{"rendered":"https:\/\/revfine.com\/?p=2028"},"modified":"2025-10-31T07:51:27","modified_gmt":"2025-10-31T06:51:27","slug":"tendencias-hoteleras-2","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/es\/hospitality-trends\/","title":{"rendered":"Tendencias en la hosteler\u00eda: Las \u00faltimas tendencias en el sector de la hosteler\u00eda para 2026"},"content":{"rendered":"<p><em>The hospitality industry is competitive, and businesses must keep up with the latest hospitality trends to avoid being left behind. Additionally, keeping pace with the industry is a great way to ensure your business delivers the customer experience people want and expect.\u00a0 In this article, you will learn about all the hospitality trends 2026.<\/em><\/p>\n<p><span style=\"font-family: 'Antic Slab'; font-size: 18pt;\">Table of Contents:<\/span><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"#why-important\">Why is it Important to Keep up With the Latest Hospitality Trends?<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#upcoming-hospitality-developments\">Factors Responsible for Upcoming Hospitality Developments<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#general-and-covid-trends\">28 Hospitality Trends in 2026 Hoteliers Should Know About<\/a><\/span>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"#renewable-energy\">1. Renewable Energy<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#sustainability\">2. Sustainability<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#wellness\">3. Wellness<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#preventative-holistic-spa\">4. Preventative &amp; Holistic Spas<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#safety-hygiene\">5. Safety &amp; Hygiene<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#artificial-intelligence\">6. Artificial Intelligence<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#chatbots\">7. Chatbots<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#hospitality-using-chatgpt\">8. Hospitality Using ChatGPT<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#contactless-payments\">9. Contactless Payments<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#automation-options\">10. Automation Options<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#bleisure-travel\">11. Bleisure Travel<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#changing-guest-expectations\">12. Changing Guest Expectations<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#workations\">13. Workations<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#voice-search-control\">14. Voice Search &amp; Voice Control<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#robots-hotel-restaurant-settings\">15. Robots in Hotel &amp; Restaurant Settings<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#virtual-reality-tours\">16. Virtual Reality Tours<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#mobile-check-in-services\">17. Mobile Check-In Service<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#local-experience\">18. Experiential Travel<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#healthy-organic-food-drinks\">19. Healthy and Organic Food &amp; Drinks<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#personalization\">20. Personalization<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#smart-hotels\">21. Smart Hotels<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#augmented-reality\">22. Augmented Reality<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#digital-mobile\">23. Digital &amp; Mobile<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#metaverse-hospitality\">24. The Metaverse Opens a New Door to the Hospitality Industry<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#remote-work\">25. Remote Work<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#brand-loyalty-programs\">26. Brand Loyalty Programs<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#fixing-staff-shortages\">27. Fixing Staff Shortages<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#using-social-media\">28. Using Social Media<\/a><\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#marketing-trends\">What Are the Biggest Hospitality Trends Related to Marketing?<\/a><\/span><a id=\"why-important\"><\/a><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#technology-trends\">What Are the Biggest Hospitality Trends Related to Technology?<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#courses\">Learn About Hospitality Trends Through Hospitality Courses<\/a><\/span><\/li>\n<\/ul>\n<h2>Why Is It Important to Keep up With the Latest Hospitality Trends?<\/h2>\n<p>The most successful hospitality companies are constantly evolving, but if you are going to achieve this, you must keep up with the latest hospitality trends. This includes marketing efforts and hospitality processes to embrace the latest technology and respond to global events.<\/p>\n<p>According to <a href=\"https:\/\/www.unwto.org\/news\/international-tourist-arrivals-grew-5-in-q1-2025\" target=\"_blank\" rel=\"noopener\">the UNWTO<\/a>, international tourist arrivals rose by 5% globally in 2025, surpassing pre-pandemic levels by 3%. This rise signals a strong recovery and renewed opportunities for hotels worldwide. Moreover, global arrivals are forecasted to grow between 3% and 5% in 2025, reinforcing the urgency for hotels to modernize.<\/p>\n<p>Further supporting this momentum, the <a href=\"https:\/\/www.researchandmarkets.com\/reports\/5639088\/hotel-and-other-travel-accommodation-global?srsltid=AfmBOop0WbkwZRoCQI0eHlm2vWhw0jC-qWhl4i86SqJsi9AdGBE47pyS\" target=\"_blank\" rel=\"noopener\">Research and Markets forecasts<\/a> that the global hotel and other travel accommodation market is expected to reach $1052.84 billion in 2025 at a CAGR of 7% and $1,453.44 billion by 2031 at a CAGR of 8.5%.<\/p>\n<p>With marketing, keeping up with the latest trends will give you the best possible chance of reaching your target audience and conveying what you want to convey. Meanwhile, embracing new technology can help make a business more efficient, while in other cases, it can improve the overall customer experience.<\/p>\n<p>On the other hand, a failure to keep up with the latest hospitality trends can have serious negative consequences, such as providing rival companies with a clear competitive advantage over you. Worse still, it can lead to your business failing to deliver the kind of experience customers might have come to expect.<\/p>\n<p><a href=\"https:\/\/news.ehlgroup.com\/ehl-hospitality-trends-2024\" target=\"_blank\" rel=\"noopener\">Dr. Phillip Masset from EHL<\/a> notes,<\/p>\n<blockquote><p><em>&#8220;In today&#8217;s global hospitality landscape, it is difficult to confine ourselves to an annual update. Certainly, several general trends have been in place for years and continue to evolve, but by and large, this once cozy industry is constantly innovating and reinventing itself.&#8221;<\/em><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"alignnone wp-image-26583 size-full\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/06\/Hospitality-Trends-Importance.jpg\" alt=\"Hospitality Trends - Importance\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/06\/Hospitality-Trends-Importance-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/06\/Hospitality-Trends-Importance.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><a id=\"upcoming-hospitality-developments\"><\/a><\/p>\n<h2>Factors Responsible for Upcoming Hospitality Developments<\/h2>\n<p>The term &#8216;trend&#8217; describes a shift in behavior or a more generalized situation change. With this in mind, hospitality trends may include changes in how customers behave, new ways of providing hospitality services, or general moves towards adopting new hospitality technology. A range of different factors typically influences trends.<\/p>\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">According to a Statista survey in North America,\u00a0<a href=\"https:\/\/www.statista.com\/topics\/12390\/artificial-intelligence-ai-use-in-hospitality\/\" target=\"_blank\" rel=\"noopener\">60% of leisure travelers<\/a>\u00a0under 45 use AI for travel inspiration and planning, while\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/1189903\/hotel-check-in-out-tech-preferences-worldwide\/\" target=\"_blank\" rel=\"noopener\">62% guests<\/a> prefer to check in and check out using hotel apps.<\/span><\/p>\n<p>For instance, the rise of technology like artificial intelligence has led to a trend where machine learning is used more regularly, and AI technology is deployed more frequently for customer service purposes. Meanwhile, virtual reality technology&#8217;s emergence has altered how many hospitality companies promote their products.<\/p>\n<p>Often, wider global events can influence hospitality trends too. A good example of this can be seen with the COVID-19 pandemic, which forced hospitality businesses to focus more on hygiene, cleanliness, safety, and local markets. Similarly, climate change concerns have caused companies to focus on eco-friendly solutions.<\/p>\n<h4><strong>Table: Factors Influencing Hospitality Trends<\/strong><\/h4>\n<\/p>\n<div class=\"table-1\">\n<table style=\"width: 100%; height: 168px;\" width=\"100%\">\n<thead>\n<tr style=\"height: 24px;\">\n<th style=\"height: 24px;\" align=\"left\"><strong>Factor<\/strong><\/th>\n<th style=\"height: 24px;\" align=\"left\"><strong>Description of Influence<\/strong><\/th>\n<th style=\"height: 24px;\" align=\"left\"><strong>Resulting Developments in Hospitality<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Advancements in Technology<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Incorporation of AI and machine learning for improved customer service and operational efficiency.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Use of chatbots, AI-driven personalization, automated processes, and enhanced data analytics.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Social Media and Digital Connectivity<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Influence of social media on customer expectations and decision-making processes.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Increased focus on online reputation management, social media marketing, and digital engagement with guests.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Global Events (e.g., COVID-19 Pandemic)<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Heightened focus on health, hygiene, and local markets due to global health crises.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Implementation of stringent sanitation protocols, contactless services, and emphasis on local tourism.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Climate Change Awareness<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Growing concern over environmental impact leads to eco-friendly initiatives.<a id=\"general-and-covid-trends\"><\/a><\/td>\n<td style=\"height: 24px;\" align=\"left\">Adoption of sustainable practices, green energy solutions, and eco-certifications for hotels.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Changing Customer Behaviors<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Shifts in customer preferences and expectations, including demand for personalized experiences.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Tailored guest services, loyalty programs, and responsive design in service offerings.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Economic Shifts<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Economic changes are affecting travel patterns and spending habits.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Flexible pricing models, budget-friendly options, and luxury experiences catering to diverse economic segments.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>28 Hospitality Trends Hoteliers Should Know About in 2026<a id=\"renewable-energy\"><\/a><\/h2>\n<p>The diverse <a href=\"https:\/\/www.revfine.com\/hospitality-industry\/\">hospitality industry<\/a> includes everything from hotels and other accommodation types to restaurants, bars, travel agents, and tour operators. Adopting the latest hospitality trends in response to the changed behavior of customers due to the coronavirus pandemic is essential. Still, most trends emerged out of more general changes in consumer behavior.<\/p>\n<h3>1. Renewable Energy<\/h3>\n<p>Today&#8217;s travelers and diners are increasingly interested in ensuring their leisure doesn&#8217;t come with a heavy environmental price tag. At the same time, businesses in the hospitality sector are seeing the benefits of reducing energy consumption and switching to renewables where possible.<\/p>\n<p>Along with the reduction of waste, cutting down on energy consumption, and embracing green energy can help hospitality businesses to become more efficient and attract environmentally conscious consumers. Hotels can utilize five renewable energy sources: solar, wind, combined heating and power, geothermal, and biofuels. Funding and space constraints pose challenges, but the hospitality industry acknowledges the environmental responsibility and cost-saving potential amid energy market fluctuations.<\/p>\n<p>A leading example is the Hampton Inn &amp; Suites, which reduced its electricity bills by approximately 40% after installing a photovoltaic (solar) array. This move not only cut costs but also made it the first Hampton Inn &amp; Suites to earn the U.S. Green Building Council\u2019s certification for sustainable buildings, <a href=\"https:\/\/www.solardirect.com\/archives\/resources\/case-studies\/commercial\/hampton_inn.html\" target=\"_blank\" rel=\"noopener\">according to Solar Direct<\/a>.<\/p>\n<p>Hilton has also made significant strides in this area. Its <a href=\"https:\/\/esg.hilton.com\/wp-content\/uploads\/sites\/4\/2023\/04\/Hilton-2022-Environmental-Social-and-Governance-Report.pdf\" target=\"_blank\" rel=\"noopener\">Environmental, Social, and Governance (ESG) Report<\/a> highlights a 44% reduction in carbon emissions per square meter since 2008, largely driven by renewable energy adoption and energy efficiency initiatives.<\/p>\n<h4><strong>Video: Hotel Invests in Renewable Energy<a id=\"sustainability\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/_hAoLTQwhsA?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h3>2. Sustainability<\/h3>\n<p>Customers are very concerned with environmental issues and want to know that the businesses they deal with are behaving ethically. For this reason, sustainability has been one of the most noticeable hospitality trends of recent times, with many <a href=\"https:\/\/www.revfine.com\/hospitality\/\">hospitality<\/a> businesses promoting their eco-friendliness. According to <a href=\"https:\/\/globalnews.booking.com\/download\/31767dc7-3d6a-4108-9900-ab5d11e0a808\/booking.com-sustainable-travel-report2023.pdf\" target=\"_blank\" rel=\"noopener\">the Sustainable Travel Report<\/a> by Booking.com, 76% of travelers want to travel more sustainably.<\/p>\n<p>Examples of this range from restaurants promoting their vegetarian and vegan options to hotels that use smart light bulbs and smart heating to save energy. Within the accommodation sector, there are also decisions to be made about using more sustainable materials for things like towels and bedsheets.<\/p>\n<p>For instance, Hilton conducted a survey when they announced their <em>&#8220;Travel with Purpose&#8221;<\/em> strategy and 2030 sustainability goals. They found that <a href=\"https:\/\/esg.hilton.com\/wp-content\/uploads\/sites\/4\/2023\/04\/Hilton-2022-Environmental-Social-and-Governance-Report.pdf\" target=\"_blank\" rel=\"noopener\">one-third of hotel guests look up a hotel&#8217;s environmental and social practices<\/a> before making a booking. Among younger guests under 25, nearly half (44%) prioritize these factors when choosing where to stay.<\/p>\n<h4><strong>Video: A vision for sustainable restaurants<a id=\"wellness\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/eJ89At9Xxws?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h3>3. Wellness<\/h3>\n<p>Wellness is one of the significant hospitality trends today. People are increasingly health-conscious and enthusiastic about preventative medicine and other forms of self-care, and increasingly keen to combine these with leisure and travel. Traditional wellness spas are as popular as ever, while partnerships with experts and treatment centers allow hospitality businesses to offer unique packages.<\/p>\n<p>According to the <a href=\"https:\/\/globalwellnessinstitute.org\/global-wellness-institute-blog\/2022\/01\/11\/industry-research-new-data-on-wellness-tourism-projected-to-hit-817-billion-this-year-1-3-trillion-in-2025\/\" target=\"_blank\" rel=\"noopener\">Global Wellness Institute<\/a>, the wellness tourism market will hit $1.3 trillion by 2025, with wellness packages including yoga retreats and holistic well-being trips forecast to reach $29.3 billion.<\/p>\n<p>Embracing nature to reduce stress and boost well-being is well-established. In the spas of the future, architects should prioritize incorporating natural elements and a variety of air circulation systems, from open spaces to advanced artificial environments. This trend is helping to drive the market, something that everyone in the hospitality industry should know about.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/catherinestrangewarren\" target=\"_blank\" rel=\"noopener\">Catherine Warren, Vice President of Strategic Partnerships at Arch Amenities Group<\/a>, notes:<\/p>\n<blockquote><p><em>&#8220;Looking to 2026, wellness travel will be shaped by hyperpersonalization, sustainability, and the growing demand for hybrid wellness experiences. Spas are investing in technology that allows for highly tailored wellness experiences based on individual needs and preferences. AI-driven systems and biometric data can help customize treatments in real time, providing guests with experiences that feel deeply personal and unique.&#8221;<\/em><\/p><\/blockquote>\n<h4><strong>Video: Spa and Wellness <a id=\"preventative-holistic-spa\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/Y8vgWUXBfXE?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h3>4. Preventative &amp; Holistic Spas<\/h3>\n<div class=\"flex flex-grow flex-col gap-3 max-w-full\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 whitespace-pre-wrap break-words overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"b444d47f-5191-4685-a2e2-16aec6767811\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Preventative medicine and self-care are prevailing trends, propelling the wellness industry further into a trillion-dollar market. Hospitality venues, particularly those with existing spa facilities, are primed to seize a significant share of this growing market. Beyond traditional beauty and relaxation services, there&#8217;s a surging demand for health diagnostics and personalized treatment plans.<\/p>\n<p>According to <a href=\"https:\/\/www.spaseekers.com\/spa-insider\/inspiration\/spa-trends-2025\/\" target=\"_blank\" rel=\"noopener\">SpaSeekers\u2019 Spa Trends Report<\/a>, ayurvedic spas and relaxation spas have increased by 83%, while medical spa treatments focusing on personalized protocols continue gaining popularity. Touchless spas have grown by 100%, reflecting both safety consciousness and technological advancement.<\/p>\n<p>Experts, whether individually or in group sessions, are sought to guide clients toward vitality, stress management, emotional balance, mindfulness, and improved sleep. This shift reflects the evolving focus of spas, catering to holistic well-being in response to the burgeoning interest in self-care and overall health.<\/p>\n<p>Major hotel chains are implementing holistic spa programs. <a href=\"https:\/\/www.globenewswire.com\/news-release\/2025\/06\/17\/3100447\/0\/en\/Health-Wellness-Spa-Market-Report-2025-2030-Rising-Interest-in-Traditional-Treatments-and-Personalized-Packages-Increased-Focus-on-Teen-Wellness-Fueling-Growth.html\" target=\"_blank\" rel=\"noopener\">Marriott International launched<\/a> Khao Lak Marriott Beach Resort &amp; Spa in Thailand in 2024. It features comprehensive spa menus with body scrubs, wraps, facials, therapy baths, and award-winning signature massage treatments designed for revitalization.<\/p>\n<h4><strong>Video: Holistic Healing <a id=\"safety-hygiene\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 4\" src=\"https:\/\/www.youtube.com\/embed\/xOYakgWgp4U?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>5. Safety &amp; Hygiene<\/h3>\n<p>Several hospitality trends can be broadly described as being related to safety and hygiene. These have become especially important after COVID-19.<a id=\"artificial-intelligence\"><\/a> A <a href=\"https:\/\/www.ahla.com\/news\/survey-frequent-travelers-cite-priorities-hotel-stays\" target=\"_blank\" rel=\"noopener\">national survey conducted by the American Hotel &amp; Lodging Association (AHLA)<\/a> found that out of nine options, frequent travelers most often prefer cleanliness as the most important factor when choosing their next hotel stay. Moreover, 81% of travelers now say they feel more comfortable staying at hotels that have implemented enhanced protocols and standards.<\/p>\n<p>These concepts must be a priority for hotels, restaurants, bars, and cafes. Any special rules need to be made clear ahead of time and enforced to make people feel safe.<\/p>\n<p>Moreover, your hospitality marketing efforts also need to emphasize the safety and hygiene steps you are taking. Explaining these steps could be the difference between generating bookings and having customers look elsewhere. In the article <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/hygiene-marketing-message-hotels\/\">&#8220;Hygiene is the New Marketing Message for Hotels&#8221;<\/a><\/span> you find tips to highlight safety in your marketing &amp; guest communication messages.<\/p>\n<p><a href=\"https:\/\/www.ahla.com\/news\/survey-frequent-travelers-cite-priorities-hotel-stays\" target=\"_blank\" rel=\"noopener\">Chip Rogers, President and CEO of the AHLA<\/a>, states:<\/p>\n<blockquote><p><em>&#8220;The hotel industry is united to enhance our already rigorous cleaning protocols for the health and safety of our guests, and it&#8217;s working. It&#8217;s more important than ever that guests follow our Safe Stay Guest Checklist so they understand what is expected of them, no matter where they stay. Travelers across the country looking to include a hotel stay in their upcoming vacation plans know that with the implementation of Safe Stay, hotels will be safer and cleaner than ever before.&#8221;<\/em><\/p><\/blockquote>\n<h3>6. Artificial Intelligence<\/h3>\n<p>Artificial intelligence plays several roles within the hospitality industry, but the main one is improving customer service. One example is AI-powered chatbots, which can be used for online customer interactions, removing lengthy waiting times and providing swift, intelligent responses to questions.<\/p>\n<p>According to <a href=\"https:\/\/hoteltechreport.com\/news\/ai-in-hospitality\" target=\"_blank\" rel=\"noopener\">Hotel Tech Report research<\/a>, 58% of guests believe AI technologies enhance their booking and stay experiences. Personalization extends to room preferences, service timing, and customized marketing communications.<\/p>\n<p>However, there are additional uses for artificial intelligence technology, too. For instance, some hotels have introduced AI and voice-controlled customer service or tourist information hubs within their hotels. Meanwhile, AI can also sort through data, automatically adjust processes, etc.<\/p>\n<h4><strong>Video: Restaurant Table Booking Chatbot<\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 5\" src=\"https:\/\/www.youtube.com\/embed\/Y84M_7AiJto?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h4><strong>Video: Hotel Chatbot<\/strong><\/h4>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 6\" src=\"https:\/\/www.youtube.com\/embed\/AsLTfcu72FY?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><a id=\"chatbots\"><\/a><\/p>\n<p>Find more detailed information and examples of artificial intelligence use cases in the hospitality industry in the article <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/artificial-intelligence-hospitality-industry\/\">&#8220;How to use Artificial Intelligence in the Hospitality Industry.&#8221;<\/a><\/span><\/p>\n<h3>7. Chatbots<\/h3>\n<p>Chatbots are another of the major hospitality trends linked with customer service and can be especially useful for delivering swift responses to questions, even when human staff are unavailable. In many cases, this can lead to first-contact resolutions, but the chatbot can also gather information and pass it on to a human rep if required.<\/p>\n<p>According to <a href=\"https:\/\/hoteltechreport.com\/news\/ai-in-hospitality\" target=\"_blank\" rel=\"noopener\">Hotel Tech Report\u2019s State of Guest Technology<\/a> , 70% of hotel guests find chatbots useful for quick questions, with the top use cases being Wi-Fi password requests, wake-up call scheduling, and checking hotel facility operating hours.<\/p>\n<p>Those in the hospitality industry need to get to grips with the increased number of questions customers will have about coronavirus and restrictions within accommodations and restaurants, too. Chatbots will be able to answer the most fundamental questions in this area within seconds, helping to reduce stress levels for all involved.<\/p>\n<p>For example, <a href=\"https:\/\/pitchgrade.com\/companies\/marriott-international-ai-use-cases\" target=\"_blank\" rel=\"noopener\">Marriott&#8217;s chatbots<\/a> are accessible on Slack and Facebook Messenger. They offer seamless client care and handle queries while providing personalized recommendations.<\/p>\n<p>Read <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/hotel-chatbot\/\">&#8220;Reasons Why Every Hotel Needs a Hotel Chatbot&#8221;<\/a><\/span> to learn much more.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #fcfcfc; border-color: #d4a763;\" border=\"2px\" cellpadding=\"16px\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><img decoding=\"async\" class=\"alignnone wp-image-14556 size-thumbnail\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Dr.-Betsy-Stringam-Bender-150x150.png\" alt=\"Dr. Betsy Stringam-Bender\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Dr.-Betsy-Stringam-Bender-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Dr.-Betsy-Stringam-Bender-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Dr.-Betsy-Stringam-Bender.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<h3>Dr. Betsy Stringam-Bender, Professor of Hotels &amp; Resorts, New Mexico State University<\/h3>\n<div class=\"fusion-text fusion-text-11\">\n<p><em>\u201cWhen guests are seeking basic information, such as check-out time, hours of operation for restaurants and recreational facilities, a chatbot can quickly answer these questions, allowing hotel employees to focus on other guest requests and service. The key is to also provide an option for \u201cthe answer is not satisfactory, or I still have questions\u201d which then connects the guest to a live agent who can further help guests.<a id=\"hospitality-using-chatgpt\"><\/a><\/em><\/p>\n<p><em>Other technologies can also help deliver more information to guests to improve on-property sales, such as a QR code for the restaurant menu. This next generation will not call and inquire; instead, they will seek information using their mobile devices.\u201d<\/em><\/p>\n<\/div>\n<p><span style=\"color: #000000;\"><strong><span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.revfine.com\/contactless-guest-experiences-using-hotel-chatbots\/\">Click here<\/a><\/span> to read how chatbots can\u00a0contribute to contactless guest experiences from our Hospitality Expert Panel.<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<h3>8. Hospitality Using ChatGPT<\/h3>\n<p>ChatGPT has taken the world of hospitality by storm, powering some of the most intriguing hospitality trends. These include custom-made chatbots for hotels, restaurants, and other businesses, allowing them to offer multilingual customer service around the clock.\u00a0According to Forbes, over <a href=\"https:\/\/www.forbes.com\/sites\/suzannerowankelleher\/2023\/05\/10\/chatgpt-to-plan-a-trip\/\" target=\"_blank\" rel=\"noopener\">32% of travelers use ChatGPT<\/a> to plan a trip. <a id=\"contactless-payments\"><\/a><\/p>\n<p>ChatGPT can analyze data to develop more effective marketing campaigns, make predictions, and create personalized experiences that make guests feel valued. To discover some of the applications of ChatGPT for the industry, read <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/chatgpt-hospitality\/\">&#8220;ChatGPT Hospitality Guide: How ChatGPT Can Help the Hospitality Industry.&#8221;<\/a><\/span> You&#8217;ll learn how ChatGPT can improve efficiency, reduce costs, and improve customer service.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table style=\"width: 100%;\" width=\"100%\">\n<thead>\n<tr>\n<th style=\"width: 23.301%;\" align=\"left\"><strong><span style=\"font-size: 14pt;\">Use Case<br \/>\n<\/span><\/strong><\/th>\n<th style=\"width: 39.9824%;\" align=\"left\"><span style=\"font-size: 14pt;\"><strong>Description<\/strong><\/span><\/th>\n<th style=\"width: 35.7459%;\" align=\"left\"><span style=\"font-size: 14pt;\"><strong>Benefits<\/strong><\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 23.301%;\" align=\"left\"><strong>Customer Support Chatbots<\/strong><\/td>\n<td style=\"width: 39.9824%;\" align=\"left\">Implementing chatbots for instant customer assistance.<br \/>\nAnswering frequently asked questions and handling routine queries.<\/td>\n<td style=\"width: 35.7459%;\" align=\"left\">24\/7 availability, improving customer service responsiveness.<br \/>\nReducing staff workload and enhancing efficiency.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 23.301%;\" align=\"left\"><strong>Reservation and Booking Assistance<\/strong><\/td>\n<td style=\"width: 39.9824%;\" align=\"left\">ChatGPT-powered bots assisting guests in the booking process.<br \/>\nProviding information on room availability, rates, and amenities.<\/td>\n<td style=\"width: 35.7459%;\" align=\"left\">Streamlining reservation procedures for a seamless experience.<br \/>\nIncreasing booking conversion rates and revenue.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 23.301%;\" align=\"left\"><strong>Language Translation Services<\/strong><\/td>\n<td style=\"width: 39.9824%;\" align=\"left\">Implementing chatbots for real-time language translation.<br \/>\nOvercoming language barriers for a more inclusive and welcoming experience.<\/td>\n<td style=\"width: 35.7459%;\" align=\"left\">Improving communication with international guests.<br \/>\nExpanding the reach to a diverse global audience.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h3>9. Contactless Payments<\/h3>\n<p>Many of the biggest hospitality trends are concerned with reducing friction, and contactless payments have been one of the most prominent examples. According to <a href=\"https:\/\/www.mastercard.com\/businessoutcomes\/files\/05_innovate_scale\/MSN-DigitalByDefaultSalesNarrativeExt.FullGLOBALJul23.pdf\" target=\"_blank\" rel=\"noopener\">Mastercard&#8217;s global consumer study<\/a>, more than 68% of global consumers now prefer digital payment options over cash.\u00a0 Customers save time sorting through cash or entering their PIN when accepting contactless payments. The emergence of things like Apple Pay and Google Pay also removes the need to carry a wallet.<\/p>\n<p>Aside from removing friction and improving the customer experience, the coronavirus pandemic has also increased the demand for contactless payments. Many customers and staff members feel uncomfortable handling cash, and providing the option for contactless payments may be seen by many as a necessity rather than a luxury.<\/p>\n<p>According to <a href=\"https:\/\/www.oracle.com\/a\/ocom\/docs\/industries\/hospitality\/hospitality-industry-trends-for-2025.pdf?\" target=\"_blank\" rel=\"noopener\">Oracle+Skift Hospitality research<\/a>, 53.6% of travelers want permanent contactless services such as mobile check-in\/out, while 49.1% expect digital payment options, as their highest technology priority through 2026. Notably, 34.4% of hoteliers are already heavily investing in these technologies to stay ahead.<\/p>\n<h4><strong>Video: Contactless Payments<\/strong><\/h4>\n<p>Below you will find a video that shows how contactless payments work.<a id=\"automation-options\"><\/a><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 7\" src=\"https:\/\/www.youtube.com\/embed\/T-IYgH3CjNQ?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<p>Read &#8220;<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/contactless-payments-hospitality\/\">Contactless Payments Are Becoming More Important Within Hospitality&#8221;<\/a><\/span> for more information.<\/p>\n<h3>10. Automation Options<\/h3>\n<p>Automation options are tools that allow important processes to be carried out automatically, with minimal or no human involvement. In hospitality, it often reduces the need for human-to-human interactions. According to a <a href=\"https:\/\/www.ahla.com\/news\/67-surveyed-hotels-report-staffing-shortages\" target=\"_blank\" rel=\"noopener\">survey by AHLA,<\/a> 67% of respondents said their hotel had a staffing shortage, and 72% were unable to fill open positions. These challenges drive interest in robotic concierges, AI chatbots, and automation to maintain service levels despite fewer staff.<\/p>\n<p>Automation tools are valuable because they can improve efficiency and reduce demands on employees. In some cases, automation can also deliver superior accuracy or performance by eliminating human error.<\/p>\n<p><a id=\"bleisure-travel\"><\/a>Examples of automation options within the hospitality industry include the aforementioned chatbots and AI tools, along with automated check-in and check-out processes, automated billing, and automated temperature controls. Software can also provide relevant tools, including automated revenue management, distribution, and marketing activities.<\/p>\n<p>Data analytics is increasingly reliant on automation due to the vast quantities of data being analyzed. By embracing automation-related hospitality trends, businesses can enhance the guest experience and boost behind-the-scenes operations.<\/p>\n<h3>11. Bleisure Travel<\/h3>\n<p>Bleisure travel is the combination of business and leisure. It differs from workations because this business travel is usually paid for by the employer and often focused on meetings and events, rather than day-to-day work activities.<\/p>\n<p>Growth of the bleisure segment is one of the most significant hospitality trends and has become a key area for businesses to focus on. According to <a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2023\/05\/17\/2671311\/0\/en\/Bleisure-Travel-Market-to-Reach-731-4-Billion-Globally-by-2032-at-8-9-CAGR-Allied-Market-Research.html\" target=\"_blank\" rel=\"noopener\">Allied Market Research<\/a>, the global bleisure market was valued at $315.3 billion in 2022 and is projected to more than double, reaching $731.4 billion by 2032, growing at a CAGR of 8.9%. Bleisure travelers are usually relatively short-stay guests, but are often high spenders.<\/p>\n<p>For the most part, bleisure travelers will prioritize the business travel element, and their trips are often arranged for them. However, they will try to enjoy leisure activities in their free time. Bleisure travelers also provide hospitality businesses with a unique opportunity to attract repeat custom from the same guest. According to the <a href=\"https:\/\/www.ahla.com\/SOTI2022\" target=\"_blank\" rel=\"noopener\">American Hotel &amp; Lodging Association (AHLA),<\/a> 89% of travelers like to add some leisure activities to their business trips.<\/p>\n<p>In the &#8220;<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/bleisure-travel\/\">What is Bleisure Travel? What Are Bleisure Travelers Looking For?<\/a><\/span>&#8221; article, you can dive into the concept of bleisure travel further, learn about bleisure travelers, and access tips for attracting these guests.<\/p>\n<h4><strong>Video: What is Bleisure Travel?<a id=\"changing-guest-expectations\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 8\" src=\"https:\/\/www.youtube.com\/embed\/K4eM0wdc8BI?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h3>12. Changing Guest Expectations<\/h3>\n<p>Guest expectations are continually evolving, influenced by technology, wider customer service trends, and competitors&#8217; offerings. According to the <a href=\"https:\/\/skift.com\/insights\/hospitality-in-2025-automated-intelligent-and-more-personal\/\" target=\"_blank\" rel=\"noopener\">Skift+Oracle hospitality report<\/a>, 73% of hotel guests prefer to stay in hotels that offer self-service technology and smart room features. Hospitality businesses need to stay up-to-date with their understanding of these expectations.<\/p>\n<p>By adapting your offering to changes in guest expectations, you can demonstrate your awareness and versatility. Failing to respond to changing expectations can cause you reputational harm and reduce the number of bookings you attract. Industry experts warn that the 2026 transformation window is closing. If hotels don&#8217;t implement contactless technology now, by summer 2026, their competitors will likely have increased their NPS by 15-25% and reduced operational costs by 10-20%, <a href=\"https:\/\/www.hftp.org\/news\/4127255\/why-contactless-hotel-experience-technology-is-an-investment-and-not-a-digital-cost-of-doing-business#:~:text=The%20truth%20is%20far%20more,a%20more%20profitable%20guest%20experience.\" target=\"_blank\" rel=\"noopener\">according to HFTP<\/a>.<\/p>\n<p><a id=\"workations\"><\/a>Examples of some of the specific hospitality trends that are influencing guest expectations right now include demand for more digital touchpoints and a greater emphasis on unique and personalized experiences. Social media platforms like Instagram have also had an influence on expectations around the presentation of food in restaurants.<\/p>\n<p>Today&#8217;s guests expect mobile-optimized websites, a mobile app, and options like QR code scanning to access online resources quickly. Customers are also increasingly willing to provide personal data in exchange for better service.<\/p>\n<h3>13. Workations<\/h3>\n<p>A workation combines work and vacation activities into a single trip. It has emerged as one of the key hospitality trends as the concepts of digital nomads and remote working have become mainstream.<\/p>\n<p>Workation guests are an important target audience for hospitality businesses because they use a combination of services. As they will be working while on-site, they require fast internet and other relevant amenities. In fact, about 75% of remote workers are more inclined to travel to hotels that provide robust remote work infrastructure.<\/p>\n<p>The precise balance of work and leisure for a workation can vary significantly, but these guests will often spend weekdays working remotely from a laptop, while their spare time is spent doing tourist activities or relaxing. In a hotel, for example, they may need to use a combination of corporate and leisure facilities on the same day.<\/p>\n<p>Some of these guests are self-employed and able to stay for several weeks or even months, while carrying out their work activities. For hospitality businesses, the rise of the workation has also opened up the possibility of attracting more guests at all times of the year, including during the traditional off-season months.<\/p>\n<p>Some hotel brands have already embraced this trend. For example, <a href=\"https:\/\/newsroom.hyatt.com\/news-releases?item=123983\" target=\"_blank\" rel=\"noopener\">Hyatt\u2019s <em>\u201cWork From Hyatt\u201d<\/em> program<\/a> offers discounts for longer stays, along with office-like amenities, which has led to longer visits and more spending from guests. Similarly, <a href=\"https:\/\/group.accor.com\/en\/brands\/workspaces-entertainment-experiences\/wojo\" target=\"_blank\" rel=\"noopener\">Accor offers Wojo coworking spaces<\/a> inside its hotels across Europe that allow guests a place to work during the day and relax in the evening.<\/p>\n<p><a href=\"https:\/\/group.accor.com\/en\/Actualites\/2018\/12\/franck-gervais-skift-europe-hospitality#:~:text=Franck%20Gervais%2C%20AccorHotels'%20CEO%20Europe,to%20enhance%20the%20customer%20experience.&amp;text=Exclusive%20interview%20with%20SkiftX.\" target=\"_blank\" rel=\"noopener\">Frank Gervais, CEO of Accor Europe<\/a>, notes:<\/p>\n<blockquote><p><em> &#8220;We have the assets (brands, spaces, teams), we have the services (restaurants, bars, meeting spaces) and we are open 24\/7. By participating in WOJO&#8217;s ambitious development, we are optimizing the use of these assets and are creating value for our owners by being open to a new type of customer, i.e. coworkers.&#8221;<\/em><\/p><\/blockquote>\n<h4><strong>Video: What Are Workations? A Beginner\u2019s Guide to Combining Work and Travel<a id=\"voice-search-control\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 9\" src=\"https:\/\/www.youtube.com\/embed\/C-NFQJBKO_I?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h3>14. Voice Search &amp; Voice Control<\/h3>\n<p>The use of voice search is becoming increasingly common among customers searching for and booking hotels and restaurants. Hence, you need to respond to this change in behavior and make a clear attempt to capture these customers. This means, among other things, structuring your website content clearly, so it features properly in voice search results. According to <a href=\"https:\/\/www.statista.com\/topics\/12390\/artificial-intelligence-ai-use-in-hospitality\/#topFacts\" target=\"_blank\" rel=\"noopener\">Statista<\/a>, 57% travelers prefer voice assistants for in-room controls, while 48% use them for service requests.<\/p>\n<p>Beyond this, voice control can also control devices within hotel rooms, enhancing the guest experience. For example, smart speakers can provide guests with answers to questions and respond to voice requests to turn on lights and devices within the room. This can also reduce the number of surfaces guests touch.<\/p>\n<p>Most US hoteliers report improvements in guest satisfaction after deploying branded voice assistants (Alexa\/Siri-based) at front desks or in-room devices. For example, <a href=\"https:\/\/news.marriott.com\/news\/2023\/12\/06\/meet-renai-by-renaissance-the-pilot-program-for-renaissance-hotels-new-ai-powered-virtual-concierge-service\" target=\"_blank\" rel=\"noopener\">Marriott has created AI-powered concierge assistants<\/a> that can talk naturally with guests in many languages. These virtual assistants help guests book services, suggest places to visit based on their interests, and explain the benefits of Marriott\u2019s loyalty program in a simple way.<\/p>\n<h4><strong>Video: Hotel Search on Smartphone with Voice<\/strong><\/h4>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 10\" src=\"https:\/\/www.youtube.com\/embed\/9FkPh8Sahag?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><a id=\"robots-hotel-restaurant-settings\"><\/a><\/p>\n<p>Check out <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/voice-control-hospitality-industry\/\">&#8220;How Can Voice Control Benefit the Hospitality Industry?&#8221;<\/a><\/span> for further details.<\/p>\n<h3>15. Robots in Hotel &amp; Restaurant Settings<\/h3>\n<p>Automation ranks high on the list of hospitality trends to be aware of, and <a href=\"https:\/\/www.washingtonpost.com\/travel\/2022\/06\/07\/robots-hotel-jobs-labor-shortage\/\" target=\"_blank\" rel=\"noopener\">robotics<\/a> is a good example of this being taken further. Hotels, restaurants, and similar businesses can use robots to greet customers and provide customer information, while they can also play a vital role in security operations. A <a href=\"https:\/\/ftsg.com\/wp-content\/uploads\/2025\/03\/Hospitality_Restaurants_FINAL_LINKED.pdf\" target=\"_blank\" rel=\"noopener\">Future Today Strategy Group study<\/a> found that 41\u202f% of restaurants are investing in AI-powered demand forecasting and inventory systems to enhance profitability and minimize waste.<\/p>\n<p>Within the hotel setting, robots have been used to offer room service and perform cleaning and other housekeeping chores. Meanwhile, restaurants can potentially use robots to carry out aspects of food service. This can be especially useful when dealing with restaurant customers trying to reduce close contact with people as much as possible.<\/p>\n<p>For example, <a href=\"https:\/\/www.hospitalitynet.org\/news\/4074810.html\" target=\"_blank\" rel=\"noopener\">Hilton\u2019s <em>\u201cConnie\u201d<\/em> robot, powered by IBM\u2019s Watson<\/a>, assists guests with hotel information and local recommendations. Similarly, <a href=\"https:\/\/www.yotel.com\/en\/tech\" target=\"_blank\" rel=\"noopener\">YOTEL hotels<\/a> use robots for luggage storage and retrieval, significantly speeding up guest services and minimizing wait times.<\/p>\n<p>As <a href=\"https:\/\/www.linkedin.com\/in\/bjfiol\/?originalSubdomain=es\" target=\"_blank\" rel=\"noopener\">Tomeu Fiol, Global Hotel Technologies Director<\/a>, says:<\/p>\n<blockquote><p><em>\u201cTwo technologies are revolutionizing the hotel industry\u201d. \u201cArtificial intelligence (AI) and robotics. While AI grabs the spotlight, robotics, which receives less attention will have an undeniable impact.<\/em><\/p><\/blockquote>\n<h4><strong>Video: Example Robots Helping Out in a Restaurant<\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 11\" src=\"https:\/\/www.youtube.com\/embed\/sj7B0Y___c4?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h4><strong>Video: Alibaba&#8217;s &#8216;Future Hotel&#8217; Uses Robots<a id=\"general-trends\"><\/a><\/strong><\/h4>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 12\" src=\"https:\/\/www.youtube.com\/embed\/uKqUCe0TbcI?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><a id=\"virtual-reality-tours\"><\/a><\/p>\n<p>Look at <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/hotel-robots\/\">&#8220;Hotel Robots: An Overview of Different Robots Used in Hotels&#8221;<\/a><\/span> and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/robots-hospitality-industry\/\">&#8220;Examples of Robots Being Used in the Hospitality Industry&#8221;<\/a><\/span> for further reading.<\/p>\n<h3>16. Virtual Reality Tours<\/h3>\n<p>Virtual reality ranks among the most exciting <a href=\"https:\/\/www.revfine.com\/technology-trends-hospitality-industry\/\">hospitality technology trends,<\/a> providing the means for potential hotel guests or restaurant diners to experience their surroundings, all from the comfort of their own homes. This can be crucial for moving these people from the planning stage to committing to a visit. When polled, <a href=\"https:\/\/www.linkedin.com\/pulse\/how-virtual-reality-can-transform-hospitality-industry-mickael-dailly\/\" target=\"_blank\" rel=\"noopener\">70% of hotel operators believe<\/a> that virtual reality training will become mainstream in under 5 years.<\/p>\n<p><a href=\"https:\/\/www.revfine.com\/vr-hotel-tour\/\">Virtual tours\/<\/a> <a href=\"https:\/\/www.revfine.com\/360-video\/\">360 videos<\/a> can help some customers to better understand the facilities available. Offering this service also gives you a clear edge over any rivals that are not yet capitalizing on this particular hospitality trend, and the web-based nature of modern VR tours means they should be easily accessible on many devices, even without a VR headset.<\/p>\n<h4><strong>Video: 360 Virtual Tour for Holiday Inn Express Adelaide<\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 13\" src=\"https:\/\/www.youtube.com\/embed\/Lyg73o8JHdA?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h4><strong>Video: The West Restaurant 360 VR Tour<\/strong><\/h4>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 14\" src=\"https:\/\/www.youtube.com\/embed\/CLKvfaqTLEQ?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><a id=\"mobile-check-in-services\"><\/a><\/p>\n<p>Find more detailed information and examples about how virtual reality can benefit your business in the article <a href=\"https:\/\/www.revfine.com\/virtual-reality-hospitality-industry\/\"><span style=\"text-decoration: underline;\">&#8220;How Virtual Reality (VR) Can Enrich the Hospitality Industry&#8221;<\/span><\/a>\u00a0if you would like to know more.<\/p>\n\n<h3>17. Mobile Check-In Service<\/h3>\n<p>Primarily associated with hotels and other forms of accommodation, offering a <a href=\"https:\/\/www.forbes.com\/sites\/enriquedans\/2019\/07\/29\/another-use-for-the-smartphone-checking-into-ahotel\/\" target=\"_blank\" rel=\"noopener\">mobile check-in service<\/a> is one of the most useful hospitality trends for reducing the need for human-to-human contact. This was an especially important concept within the context of the COVID-19 pandemic. According to <a href=\"https:\/\/www.oracle.com\/\" target=\"_blank\" rel=\"noopener\">Oracle research<\/a>, travelers prefer contactless services for check-in (53.6%) and check-out (49.1%) processes. Additionally, <a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/industry\/transportation\/technology-automation-in-aviation-hospitality-workforce.html\" target=\"_blank\" rel=\"noopener\">Deloitte Insights<\/a> shows that 71% of hotels are moving towards mostly or completely digital check-in processes. The figures indicate strong demand for mobile solutions.<\/p>\n<p>With that being said, even in more normal times, mobile check-ins can allow customers to benefit from self-service and will make the arrivals part of the customer experience much faster. For this to succeed, you must provide customers access to an app. Include a link on your website and provide QR codes on business literature.<\/p>\n<h4><strong>Video: Mobile Check-In Service for Hotels<\/strong><\/h4>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 15\" src=\"https:\/\/www.youtube.com\/embed\/oW2-fu1x2Qc?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><a id=\"local-experience\"><\/a><\/p>\n<p>Our <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/mobile-check-in-app-hotels\/\">&#8220;Mobile Check-In App for Hotels: What Are The Benefits?&#8221;<\/a><\/span> post further explores this hospitality industry trend.<\/p>\n<h3>18. Experiential Travel<\/h3>\n<p>Another trend that those in the hospitality industry are getting to grips with is the desire for tourists or travelers to enjoy local experiences. Many people do not simply want to experience a similar life, but in a different location. Instead, they want to experience an authentic way of life in the location they visit. According to the <a href=\"https:\/\/skift.com\/2023\/11\/16\/tripadvisors-2024-experience-of-travel-study-3-charts\/\" target=\"_blank\" rel=\"noopener\">TripAdvisor Experience of Travel Study<\/a>, 67% of global travelers prioritize experiences over material possessions when booking trips.<\/p>\n<p>Businesses in the hospitality industry are responding to this to cater to these demands. Hotels might provide local products, while other options like Airbnb and farmhouse accommodations can offer a more authentic guest experience. Moreover, travel agents and tour operators can help travelers participate in local activities.<\/p>\n<p>For example, <a href=\"https:\/\/world.hyatt.com\/content\/gp\/en\/rewards\/find-experiences.html\" target=\"_blank\" rel=\"noopener\">Hyatt\u2019s <em>&#8220;Find Experiences&#8221;<\/em> program<\/a> connects guests with guided local activities. There are currently over 500 experiences in over 75 destinations available on the Find website. This program increases guest engagement and ancillary revenue streams.<\/p>\n<h4><strong>Video: A Local Travel Guide of Amsterdam<\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 16\" src=\"https:\/\/www.youtube.com\/embed\/zXkGXZfC50Y?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h4><strong>Video: Food Travel Vlog about Local Food in Hong Kong<a id=\"healthy-organic-food-drinks\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 17\" src=\"https:\/\/www.youtube.com\/embed\/xIxRlUtRnow?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h3>19. Healthy and Organic Food &amp; Drinks<\/h3>\n<p>In the past, a substantial section of the hospitality industry comprised fast-food restaurants and bars selling sugary alcoholic drinks. However, there has been a cultural shift, with people becoming more aware of what they put in their bodies, leading to healthy food and drink trends.<\/p>\n<p>For restaurants, this has meant revamping menus with healthier options, including gluten-free, dairy-free, low-fat, vegetarian, vegan, and organic options. However, the trend for healthy food and drinks extends to hotels, catering services, and even holidays, with healthier room service options and healthier drinks sold behind bars.<\/p>\n<h4><strong>Video: Organic Holiday in Italy<a id=\"personalization\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 18\" src=\"https:\/\/www.youtube.com\/embed\/F8XdxQ9rCC8?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h3>20. Personalization<\/h3>\n<p>Across almost all industries, the need for personalization is a significant trend, and the hospitality industry is no different. The rise of big data primarily drives this. Meanwhile, many hotel guests want to be treated as individuals rather than anonymous customers.\u00a0<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">McKinsey reports<\/a> 71% of consumers expect personalization from the brands and businesses they choose.<\/p>\n<p>Personalization can be deployed in a variety of ways. Within hotels, for instance, returning customers can be automatically provided with similar services to the last time they stayed. At the same time, they can also be personally greeted by a staff member upon arrival, using GPS technology and booking data. Furthermore, with the rise of smart devices, hotel guests can also use their own devices and accounts on entertainment platforms.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #fcfcfc; border-color: #d4a763;\" border=\"2px\" cellpadding=\"16px\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><img decoding=\"async\" class=\"alignnone wp-image-25205 size-full\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Peter-Ricci.jpg\" alt=\"Peter Ricci\" width=\"150\" height=\"150\" \/><\/p>\n<h3>Peter Ricci, Clinical Professor and Director or Hosptality &amp; Tourism Management Program at Florida Atlantic University (FAU)<\/h3>\n<div class=\"fusion-text fusion-text-11\">\n<p><em>\u201cPersonalization is one of the key hospitality trends to focus on, but booking engines need to find the balance between this quest to deliver personalization with the need to provide a fast, user-friendly user experience. In general, it is best to prioritize making it as easy as possible to move from the interest phase to the booking phase.<\/em><\/p>\n<p><em>It is sensible to ask some key questions during the booking process itself, but it is also wise to keep these questions to a minimum. You can always follow up, requesting further information after a booking has been made. Booking speed is strongly connected to conversion rates, so you want to reduce friction as much as possible.\u201d<\/em><\/p>\n<\/div>\n<p><span style=\"color: #000000;\"><strong><span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.revfine.com\/what-practices-make-a-hotel-booking-process-effective\/\">Click here<\/a><\/span> to read more revenue management tips from our Hospitality Expert Panel.<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><strong>Video: Personalized Marketing by Nicole Martin<\/strong><\/h4>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 19\" src=\"https:\/\/www.youtube.com\/embed\/vPo-WqkwVoY?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><a id=\"smart-hotels\"><\/a><\/p>\n<p>You can read more detailed information and examples of personalization marketing in the article <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/personalisation-marketing-hospitality-industry\/\">&#8220;5 Ways Personalization Marketing Can Benefit the Hospitality Industry&#8221;<\/a><\/span>.<\/p>\n<h3>21. Smart Hotels<\/h3>\n<p>In simple terms, a smart hotel is a hotel that uses internet-enabled devices that can send data to one another. Smart hotel designs are tied in with the &#8216;<a href=\"https:\/\/www.revfine.com\/internet-of-things-hospitality-industry\/\"><em>Internet of Things<\/em><\/a>&#8216; idea and have emerged as a more popular concept since smart speakers and smart hubs became popular consumer products. According to <a href=\"https:\/\/www.marketsandmarkets.com\/Market-Reports\/smart-hospitality-market-93242156.html\" target=\"_blank\" rel=\"noopener\">Smart Hospitality Market \u2013 Industry Trends &amp; Forecast<\/a>, the global smart hospitality market is projected to reach $49.9 billion by 2027 at a CAGR of 29.8%.<\/p>\n<p>A smart hotel might, for example, allow guests to control the heating or air conditioning from their phone or turn on the TV by giving a voice command to a smart speaker. In many cases, smart rooms also automatically adjust things like the brightness of light bulbs or the temperature of a radiator to maintain optimal conditions.<\/p>\n<p>Major hotel brands are increasingly embracing smart hotel technologies. For example, <a href=\"https:\/\/stories.hilton.com\/2024trends-connectivity-personalization\" target=\"_blank\" rel=\"noopener\">Hilton reports that more than 80% of its properties worldwide<\/a>, around 5,400 of its 6,600+ hotels, now support its Hilton Honors smartphone app, which was first launched in 2015. By October 2021, Hilton\u2019s digital keys had been used to unlock over 135 million guestroom doors, helping reduce plastic keycard waste by 125 tons.<\/p>\n<p>According to <a href=\"https:\/\/www.abiresearch.com\/market-research\/product\/1030419-hilton-and-other-hotel-brands-extend-the-s\/\" target=\"_blank\" rel=\"noopener\">Jonathan Collins, Smart Home Research Director at global technology research firm ABI Research<\/a>,<\/p>\n<blockquote><p><em>\u201cHilton\u2019s smart hotel solutions show just how far smart home technology has come in the hospitality sector.\u201d<\/em><\/p><\/blockquote>\n<p>Similarly, Marriott has expanded the use of smart locks and mobile key access through its Bonvoy app, and recently introduced in-hotel contactless food payment features as part of its digital innovations.<\/p>\n<h4><strong>Video: Example Smart Hotel<\/strong><\/h4>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 20\" src=\"https:\/\/www.youtube.com\/embed\/-u-TYo2QKu0?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><a id=\"augmented-reality\"><\/a><\/p>\n<p>You can read more detailed information and examples about how smart hotel rooms can benefit your hotel in the articles <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/smart-hotel-room\/\">&#8220;Smart Hotel Room; What Are the Benefits for Hotel Owners and Guests&#8221;<\/a><\/span> and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/smart-room\/\">&#8220;7 Ways to Transform a Hotel Room Into a Smart Room&#8221;<\/a><\/span>.<\/p>\n<h3>22. Augmented Reality<\/h3>\n<p>Finally, augmented reality technology is similar to virtual reality technology. Still, rather than creating a new digital environment for users, it enhances real-world environments through graphical or informational overlays. Unlike VR technology, it usually requires only a smartphone and an app.<\/p>\n<p>Augmented reality apps can be designed so that users can point their phone at a restaurant and see reviews or opening times. Hotels and other accommodation types can also use augmented reality to provide interactive tourist information maps within their properties or to create fun opportunities for user-generated content.<\/p>\n<h4><strong>Video: Menu AR &#8211; a menu of restaurants in augmented reality<\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 21\" src=\"https:\/\/www.youtube.com\/embed\/wrwpfhpuBM4?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h4><strong>Video: Example Augmented Reality Within the Hotel Industry<a id=\"marketing-trends\"><\/a><\/strong><\/h4>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 22\" src=\"https:\/\/www.youtube.com\/embed\/H_VxlcdP0Kk?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><a id=\"digital-mobile\"><\/a><\/p>\n<p>Find more detailed information and examples about how augmented reality can benefit your business in the article <a href=\"https:\/\/www.revfine.com\/augmented-reality-hospitality-industry\/\"><span style=\"text-decoration: underline;\">&#8220;How Augmented Reality is Transforming the Hospitality Industry&#8221;<\/span><\/a>.<\/p>\n<h3>23. Digital &amp; Mobile<\/h3>\n<p>Digital marketing has been one of the most significant hospitality trends for many years now, but this digital focus needs to be targeted toward mobile devices more than ever before. <a id=\"metaverse-hospitality\"><\/a>Most people regularly use a smartphone to access the internet, and many hotel and restaurant bookings are mobile. According to <a href=\"https:\/\/www.oracle.com\/news\/announcement\/oracle-hospitality-in-2025-consumer-research-study-2022-06-01\/\" target=\"_blank\" rel=\"noopener\">Oracle study<\/a>, nearly three-quarters (73%) of travelers use their mobile device to manage their hotel experience, including checking in and out, paying, ordering food, and more.<\/p>\n<p>For hospitality companies, this means website content needs to be mobile-optimized. This could include moving away from longer-form content towards content that can be more easily displayed on and consumed via a smaller mobile screen. Booking engines must also be mobile-friendly, and mobile check-ins are growing in importance.<\/p>\n<h3>24. The Metaverse Opens a New Door to the Hospitality Industry<a id=\"remote-work\"><\/a><\/h3>\n<p>The metaverse is another of the emerging hospitality trends that those within the industry need to stay up-to-date on. Essentially, this refers to using technology like virtual reality and augmented reality to create interactive <a href=\"https:\/\/metamandrill.com\/metaverse-virtual-worlds\/\" target=\"_blank\" rel=\"noopener\">virtual worlds<\/a>. It can also coincide with the use of NFT (non-fungible token) technology.<\/p>\n<p><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-02-07-gartner-predicts-25-percent-of-people-will-spend-at-least-one-hour-per-day-in-the-metaverse-by-2026\" target=\"_blank\" rel=\"noopener\">Gartner reports that by 2026<\/a>, 25% of people are expected to spend at least one hour per day in the metaverse, and around 30% of businesses are expected to have metaverse-related products or services available by that time.<\/p>\n<p>You can find out much more about what the <a href=\"https:\/\/metamandrill.com\/metaverse\/\" target=\"_blank\" rel=\"noopener\">metaverse<\/a> is, how it works, its relevance within the hospitality industry, and its connection with NFTs in the <a href=\"https:\/\/www.revfine.com\/metaverse-hospitality\/\"><span style=\"text-decoration: underline;\">\u201cMetaverse Opportunities for the Hospitality Industry\u201d<\/span><\/a> article.<\/p>\n<h3>25. Remote Work<a id=\"brand-loyalty-programs\"><\/a><\/h3>\n<p>In recent times, the number of people who are able to work remotely has increased dramatically, and catering to these people has emerged as one of the most important hospitality trends. Whether it is people working from their local coffee shop or people working during a business trip, hospitality businesses need to understand this growing demographic and provide them with relevant services, such as reliable Wi-Fi, fast internet speeds, and comfortable places to work.<\/p>\n<p>The rise of remote work has also led to the growth of co-working spaces, where people can access a workstation, collaborate with other remote workers, share ideas, and access refreshments and other relevant services.\u00a0For example, Marriott International introduced its <a href=\"https:\/\/www.prnewswire.com\/news-releases\/marriott-international-announces-new-offering-to-work-anywhere-with-marriott-bonvoy-as-an-alternative-to-working-from-home-for-the-day-overnight-or-getaway-301160591.html\" target=\"_blank\" rel=\"noopener\"><em>\u201cWork Anywhere\u201d<\/em> program<\/a>, which allows guests to book day passes for hotel rooms designed as private workspaces, with high-speed Wi-Fi, ergonomic chairs, and F&amp;B options.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/stephanielinnartz\" target=\"_blank\" rel=\"noopener\">Stephanie Linnartz, Group President \u2013 Consumer Operations, Technology &amp; Emerging Businesses, Marriott International<\/a>:<\/p>\n<blockquote><p><em>&#8220;Working remotely doesn&#8217;t necessarily have to mean working from home, where blurred lines between personal and professional lives can create distractions and stress. We are inviting guests to work anywhere with Marriott Bonvoy to help them be more productive and achieve a better work\/life balance by reimagining our hotel rooms as local remote workspaces for our customers.&#8221;<\/em><\/p><\/blockquote>\n<h3>26. Brand Loyalty Programs<a id=\"marketing-trends\"><\/a><\/h3>\n<p>Brand loyalty programs are designed to offer rewards to customers who return frequently and are one of the most crucial hospitality trends for companies to get to grips with if repeat business is a <a id=\"fixing-staff-shortages\"><\/a>priority. Loyalty programs can be offered by hotels, based on stays, food and beverage businesses, based on orders, and by other hospitality brands, too.<\/p>\n<p>According to a study by <a href=\"https:\/\/www.gbta.org\/business-travelers-say-loyalty-matters-in-hotel-booking\/\" target=\"_blank\" rel=\"noopener\">the Global Business Travel Association (GBTA<\/a>), 49% of business travelers take loyalty programs into account when selecting a hotel, and 81% feel that being a loyalty member leads to better service. Millennial travelers are especially savvy, using rewards programs to stretch their travel budgets and earn more points.<\/p>\n<p>The rewards provided through loyalty programs can range from discounts to free items, automatic upgrades, or access to members-only facilities. The key is to provide incentives for customers to return time and time again. As an added benefit, loyalty programs allow businesses to gain valuable data on customers and their preferences. For example, <a href=\"https:\/\/world.hyatt.com\/content\/gp\/en\/program-overview.html\" target=\"_blank\" rel=\"noopener\">Hyatt\u2019s World of Hyatt loyalty program<\/a> offers experiential rewards such as wellness retreats, dining experiences, and room upgrades based on member preferences.<\/p>\n<h3>27. Fixing Staff Shortages<\/h3>\n<p>Staff shortages have emerged as one of the biggest hospitality trends of recent times. According to <a href=\"https:\/\/www.ahla.com\/news\/65-surveyed-hotels-report-staffing-shortages\" target=\"_blank\" rel=\"noopener\">a survey by the AHLA and Hireology<\/a>, 65% of hotels reported ongoing staff shortages. Moreover, 71% of hotels said they had unfilled job openings despite active recruitment, with each property trying to fill an average of six to seven positions.<br \/>\nThe hardest-to-fill roles are in housekeeping (38%), followed by front desk staff (26%), culinary positions (14%), and maintenance jobs (13%).<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/adamrobinson1\/\" target=\"_blank\" rel=\"noopener\">Adam Robinson, CEO of Hireology<\/a>, explains:<\/p>\n<blockquote><p><em>\u201cThe hospitality industry faces a dual challenge\u2014severe staffing shortages, especially in essential roles like housekeeping and front desk, along with the need to retain current employees. While wage hikes and other initiatives help, true progress requires focusing on career growth and clear advancement pathways to attract and keep talent.\u201d<\/em><\/p><\/blockquote>\n<p>Hotels, restaurants, bars, caf\u00e9s, and other sections of hospitality are striving to find ways to address skills and personnel shortages. According to a <a href=\"https:\/\/skift.com\/insights\/hospitality-in-2025-automated-intelligent-and-more-personal\/\" target=\"_blank\" rel=\"noopener\">Skift hospitality report<\/a>, 65% of hoteliers said adopting new technologies is their primary strategy to manage staff shortages, attract new employees, and retain guests.<\/p>\n<p>Resolving these issues is vital because the remaining staff are often being stretched too thin in terms of their workload. The result is a reduction in service quality and a poorer guest experience, which can then harm your reputation.<\/p>\n<p><a id=\"using-social-media\"><\/a>Some of the problems connected with staff shortages can be resolved by making a more compelling pitch to prospective job applicants and providing opportunities for career progression. Staff turnover can potentially be reduced if your workforce gets a sense that their hard work will be rewarded.<\/p>\n<p>Flexible work schedules and training opportunities can further boost employee retention and make your business more appealing to new applicants. However, hospitality businesses should also explore other potential options, such as the use of artificial intelligence and machine learning, or the implementation of more dynamic work models.<\/p>\n<h3>28. Using Social Media<\/h3>\n<p>Social media platforms play a crucial role in modern hospitality. According to <a href=\"https:\/\/www.phocuswire.com\/phocuswright-research-social-media-trip-planning-decisions-content#:~:text=A%20majority%20of%20travelers%20(57,sharing%20content%20to%20their%20pages.\" target=\"_blank\" rel=\"noopener\">Phocuswright research<\/a>, 57% of travelers use social media for various trip-related purposes, including finding ideas and general travel information, booking, and sharing content. Therefore, it is almost essential to have a presence on platforms like Facebook, X, Instagram, and TikTok, while LinkedIn is important for recruitment and networking.<\/p>\n<p>Having social media accounts helps guests discover your hospitality business, ask questions, post about their experiences, and access your content. Social media can also directly influence hospitality trends. <a href=\"https:\/\/www.hospitalitynet.org\/opinion\/4125049.html\" target=\"_blank\" rel=\"noopener\">According to Hospitality Net,<\/a> about 45% of hotel guests are inclined to book promotions they see on social media.<\/p>\n<p>Platforms that prioritize visual content, like Instagram and TikTok, have increased the importance of creating the right aesthetic through your interior and exterior design. Meanwhile, Facebook has become a major platform for customer service. It may also be worth exploring emerging platforms this year, like Bluesky. Nearly <a href=\"https:\/\/www.independent.co.uk\/travel\/instagrammability-holiday-factor-millenials-holiday-destination-choosing-travel-social-media-photos-a7648706.html\" target=\"_blank\" rel=\"noopener\">40% travelers choose a hotel<\/a> based on Instagrammability.<\/p>\n<p>The platforms you use may also depend on your target audience. For instance, if you are targeting Gen Z guests, behind-the-scenes content on TikTok, YouTube, or Twitch may be more valuable than posts on Facebook. If you want to reach a wide and varied audience, Facebook, Instagram, and X have huge user bases and a range of age demographics.<\/p>\n<h2>What Are the Biggest Hospitality Trends Related to Marketing?<a id=\"technology-trends\"><\/a><\/h2>\n<p>Regarding hospitality trends related to marketing, there are several general trends to be aware of. These include the increased focus on local and voice search, increased use of virtual reality tours to sell hospitality products, a greater emphasis on personalization, and the growth of influencer marketing.<\/p>\n<p>Read <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/hospitality-marketing\/\">&#8220;Hospitality Marketing Trends: Discover The Latest General &amp; COVID Related Trends&#8221;<\/a><\/span> to explore these hospitality trends in depth and learn more about hospitality marketing as an overall concept.<\/p>\n<h2>What Are the Biggest Hospitality Trends Related to Technology?<a id=\"courses\"><\/a><\/h2>\n<p>Many of the most crucial hospitality trends to keep pace with are related to the use of technology. In particular, some of the most significant trends in this area include the ever-growing use of voice control, the rise of contactless and mobile payment methods, the use of robotics, and the continued improvement of artificial intelligence.<\/p>\n<p>Hospitality leaders who fail to stay up-to-date with the latest technology trends risk giving their competitors a head start when delivering a great customer experience. To learn more about hospitality trends linked to technology, check out our <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/technology-trends-hospitality-industry\/\">&#8220;The Latest Technology Trends in the Hospitality Industry&#8221;<\/a><\/span> article.<\/p>\n<h2>Learn About Hospitality Trends Through Hospitality Courses<\/h2>\n<p>One of the best ways to learn all about important hospitality trends while also improving your career prospects is to take a hospitality course. These courses may be generalized or may focus on a particular area of the hospitality industry, and there are options for management, marketing, and various other career paths too.<\/p>\n<p>Read <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/hospitality-courses\/\">&#8220;Hospitality Course: An Overview of Courses &amp; Hospitality Educators&#8221;<\/a><\/span> for a more detailed look at the options available here, along with the benefits. At the same time, you will also be able to access a list of websites for exploring hospitality courses and a list of educators who provide these courses.<\/p>\n<h2>An Overview of Channels for Finding Hospitality Jobs<\/h2>\n<p>One of the key hospitality trends related to job seeking has been the growth of job search websites focused squarely on the hospitality industry. This includes hospitality job boards and hospitality recruitment agencies. Of course, it is also possible to find jobs by visiting employers&#8217; websites or through social media sites.<\/p>\n<p>Read the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/hospitality-jobs\/\">&#8220;Hospitality Jobs: Overview of All Channels to Find Your Next Job&#8221;<\/a><\/span> article for a closer look at the various channels available for job searches, alongside a list of some of the best websites to try.<\/p>\n<h2>Hospitality Trends FAQs<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-2028-1\"><div class=\"fusion-panel panel-default panel-8182a51ff7fb624b5 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_8182a51ff7fb624b5\"><a aria-expanded=\"false\" aria-controls=\"8182a51ff7fb624b5\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-2028-1\" data-target=\"#8182a51ff7fb624b5\" href=\"#8182a51ff7fb624b5\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What are the key trends in the hospitality industry?<\/span><\/a><\/h3><\/div><div id=\"8182a51ff7fb624b5\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_8182a51ff7fb624b5\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Local travel is growing, and so are eco-friendly practices. Other key trends include personalized experiences, integrated technologies, and wellness-focused services.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-1df2034ffdc237429 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_1df2034ffdc237429\"><a aria-expanded=\"false\" aria-controls=\"1df2034ffdc237429\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-2028-1\" data-target=\"#1df2034ffdc237429\" href=\"#1df2034ffdc237429\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What is the future of the hospitality industry?<\/span><\/a><\/h3><\/div><div id=\"1df2034ffdc237429\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_1df2034ffdc237429\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>It will focus on health and safety, sustainable practices, personalization through technology, and flexible services that adapt to remote work and changing needs.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-55e427e3575f91ae5 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_55e427e3575f91ae5\"><a aria-expanded=\"false\" aria-controls=\"55e427e3575f91ae5\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-2028-1\" data-target=\"#55e427e3575f91ae5\" href=\"#55e427e3575f91ae5\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How is the hospitality industry changing?<\/span><\/a><\/h3><\/div><div id=\"55e427e3575f91ae5\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_55e427e3575f91ae5\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>It&#8217;s adding new technologies for improved guest experiences, growing into eco-friendly methodologies, adding personalized experiences, and emphasizing health.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-f107be80d5d94dcbf fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_f107be80d5d94dcbf\"><a aria-expanded=\"false\" aria-controls=\"f107be80d5d94dcbf\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-2028-1\" data-target=\"#f107be80d5d94dcbf\" href=\"#f107be80d5d94dcbf\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What are the megatrends in the hospitality industry?<\/span><\/a><\/h3><\/div><div id=\"f107be80d5d94dcbf\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_f107be80d5d94dcbf\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Megatrends include personalization, eco-friendly methods, wellness tourism, and digital transformations. Finally, <em>&#8220;bleisure&#8221;<\/em> combines travel for business and leisure into a singular whole.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-1a61f3122206d136c fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_1a61f3122206d136c\"><a aria-expanded=\"false\" aria-controls=\"1a61f3122206d136c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-2028-1\" data-target=\"#1a61f3122206d136c\" href=\"#1a61f3122206d136c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Is hospitality on the rise?<\/span><\/a><\/h3><\/div><div id=\"1a61f3122206d136c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_1a61f3122206d136c\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Demand is high and continually growing. This is partially fueled by innovations from global challenges, consumer adaptations, sustainability trends, personalized services, and new technologies.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<p><strong>Those in the industry need to keep up with the latest hospitality trends to avoid falling behind competitors. While the hospitality industry itself is diverse, the ten trends cited in this article apply to many different aspects and can help improve the customer experience.<\/strong><\/p>\n<h2>Want to Learn More About Trends in Related Industries?<\/h2>\n<p>It is essential to be aware of all the upcoming trends in the hospitality &amp; tourism-related industries. While some trends can affect multiple industries, some are specific to the industry. You can learn more about trends within different industries in the following articles.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/revenue-management-trends\/\"><span style=\"text-decoration: underline;\">Revenue Management Trends: Discover the Latest Developments<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/hotel-trends\/\"><span style=\"text-decoration: underline;\">Hotel Trends: Discover The Latest Developments in The Hotel Industry!<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/travel-trends\/\"><span style=\"text-decoration: underline;\">Travel Trends: Opportunities for the Travel Industry<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/tourism-trends\/\"><span style=\"text-decoration: underline;\">Tourism Trends: The Latest Opportunities for The Tourism Industry<\/span><\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>More Tips to Grow Your Business<\/h3>\n<strong>Revfine.com<\/strong> is the leading knowledge platform for the hospitality and travel industry. Professionals use our insights, strategies, and actionable tips to get inspired, optimize revenue, innovate processes, and improve customer experience.<BR><BR>\n\nExplore expert advice on management, marketing, revenue management, operations, software, and technology in our dedicated <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/category\/hotel-blog\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/category\/hospitality\/\">Hospitality<\/a><\/span>, and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/category\/travel\/\">Travel &amp; Tourism<\/a><\/span> categories.<BR>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>El sector de la hosteler\u00eda es competitivo, y las empresas deben mantenerse al d\u00eda con las \u00faltimas tendencias para no quedarse atr\u00e1s. Adem\u00e1s, estar al tanto de las novedades del sector es una excelente manera de garantizar que su negocio ofrezca la experiencia que el cliente desea y espera. En este art\u00edculo, conocer\u00e1 todas las tendencias de hosteler\u00eda para 2026. Tabla de contenido: \u00bfPor qu\u00e9 es importante?<\/p>","protected":false},"author":24,"featured_media":2029,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[776],"tags":[],"class_list":["post-2028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality-explainers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hospitality Trends: The Latest Trends in Hospitality for 2026<\/title>\n<meta name=\"description\" content=\"Here are 28 of the most significant hospitality trends for 2026. So, start impressing your customers and outpacing your competitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/es\/tendencias-hoteleras-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hospitality Trends: The Latest Trends in Hospitality for 2026\" \/>\n<meta property=\"og:description\" content=\"Here are 28 of the most significant hospitality trends for 2026. So, start impressing your customers and outpacing your competitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/es\/tendencias-hoteleras-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/revfine\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T07:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-31T06:51:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hospitality-trends.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martijn Barten\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Revfine_com\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martijn Barten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revfine.com\/hospitality-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/hospitality-trends\/\"},\"author\":{\"name\":\"Martijn Barten\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f04e7b66981dd1a69bc0bc50ea2cbe09\"},\"headline\":\"Hospitality Trends: The Latest Trends in The Hospitality Industry for 2026\",\"datePublished\":\"2025-06-25T07:00:49+00:00\",\"dateModified\":\"2025-10-31T06:51:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/hospitality-trends\/\"},\"wordCount\":8632,\"commentCount\":11,\"image\":{\"@id\":\"https:\/\/www.revfine.com\/hospitality-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hospitality-trends.jpg\",\"articleSection\":[\"Explainers\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revfine.com\/hospitality-trends\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revfine.com\/hospitality-trends\/\",\"url\":\"https:\/\/www.revfine.com\/hospitality-trends\/\",\"name\":\"Hospitality Trends: The Latest Trends in Hospitality for 2026\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/hospitality-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/hospitality-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hospitality-trends.jpg\",\"datePublished\":\"2025-06-25T07:00:49+00:00\",\"dateModified\":\"2025-10-31T06:51:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f04e7b66981dd1a69bc0bc50ea2cbe09\"},\"description\":\"Here are 28 of the most significant hospitality trends for 2026. So, start impressing your customers and outpacing your competitors.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.revfine.com\/hospitality-trends\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revfine.com\/hospitality-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.revfine.com\/hospitality-trends\/#primaryimage\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hospitality-trends.jpg\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hospitality-trends.jpg\",\"width\":1000,\"height\":516,\"caption\":\"Hospitality trends\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.revfine.com\/hospitality-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.revfine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hospitality Trends: The Latest Trends in The Hospitality Industry for 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\",\"url\":\"https:\/\/www.revfine.com\/pt\/\",\"name\":\"Revfine.com\",\"description\":\"Optimising Revenue\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.revfine.com\/pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f04e7b66981dd1a69bc0bc50ea2cbe09\",\"name\":\"Martijn Barten\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/185f5907ee6d3a0d7e80afe68f91ad926395740123f86665a18a920520c9b11d?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/185f5907ee6d3a0d7e80afe68f91ad926395740123f86665a18a920520c9b11d?s=96&d=identicon&r=g\",\"caption\":\"Martijn Barten\"},\"description\":\"Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.\",\"sameAs\":[\"https:\/\/www.revfine.com\/about\/#about-me\",\"https:\/\/www.facebook.com\/revfine\/\",\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\",\"https:\/\/x.com\/Revfine_com\"],\"url\":\"https:\/\/www.revfine.com\/es\/author\/martijn-barten\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tendencias en hosteler\u00eda: Las \u00faltimas tendencias en hosteler\u00eda para 2026","description":"Aqu\u00ed tienes 28 de las tendencias m\u00e1s importantes en hosteler\u00eda para 2026. As\u00ed que empieza a impresionar a tus clientes y a superar a tus competidores.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revfine.com\/es\/tendencias-hoteleras-2\/","og_locale":"es_ES","og_type":"article","og_title":"Hospitality Trends: The Latest Trends in Hospitality for 2026","og_description":"Here are 28 of the most significant hospitality trends for 2026. So, start impressing your customers and outpacing your competitors.","og_url":"https:\/\/www.revfine.com\/es\/tendencias-hoteleras-2\/","og_site_name":"Revfine.com","article_author":"https:\/\/www.facebook.com\/revfine\/","article_published_time":"2025-06-25T07:00:49+00:00","article_modified_time":"2025-10-31T06:51:27+00:00","og_image":[{"width":1000,"height":516,"url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hospitality-trends.jpg","type":"image\/jpeg"}],"author":"Martijn Barten","twitter_card":"summary_large_image","twitter_creator":"@Revfine_com","twitter_misc":{"Escrito por":"Martijn Barten","Tiempo de lectura":"16 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revfine.com\/hospitality-trends\/#article","isPartOf":{"@id":"https:\/\/www.revfine.com\/hospitality-trends\/"},"author":{"name":"Martijn Barten","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f04e7b66981dd1a69bc0bc50ea2cbe09"},"headline":"Hospitality Trends: The Latest Trends in The Hospitality Industry for 2026","datePublished":"2025-06-25T07:00:49+00:00","dateModified":"2025-10-31T06:51:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revfine.com\/hospitality-trends\/"},"wordCount":8632,"commentCount":11,"image":{"@id":"https:\/\/www.revfine.com\/hospitality-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hospitality-trends.jpg","articleSection":["Explainers"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.revfine.com\/hospitality-trends\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.revfine.com\/hospitality-trends\/","url":"https:\/\/www.revfine.com\/hospitality-trends\/","name":"Tendencias en hosteler\u00eda: Las \u00faltimas tendencias en hosteler\u00eda para 2026","isPartOf":{"@id":"https:\/\/www.revfine.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revfine.com\/hospitality-trends\/#primaryimage"},"image":{"@id":"https:\/\/www.revfine.com\/hospitality-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hospitality-trends.jpg","datePublished":"2025-06-25T07:00:49+00:00","dateModified":"2025-10-31T06:51:27+00:00","author":{"@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f04e7b66981dd1a69bc0bc50ea2cbe09"},"description":"Aqu\u00ed tienes 28 de las tendencias m\u00e1s importantes en hosteler\u00eda para 2026. As\u00ed que empieza a impresionar a tus clientes y a superar a tus competidores.","breadcrumb":{"@id":"https:\/\/www.revfine.com\/hospitality-trends\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revfine.com\/hospitality-trends\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.revfine.com\/hospitality-trends\/#primaryimage","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hospitality-trends.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hospitality-trends.jpg","width":1000,"height":516,"caption":"Hospitality trends"},{"@type":"BreadcrumbList","@id":"https:\/\/www.revfine.com\/hospitality-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revfine.com\/"},{"@type":"ListItem","position":2,"name":"Hospitality Trends: The Latest Trends in The Hospitality Industry for 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.revfine.com\/pt\/#website","url":"https:\/\/www.revfine.com\/pt\/","name":"Revfine.com","description":"Optimizaci\u00f3n de ingresos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revfine.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f04e7b66981dd1a69bc0bc50ea2cbe09","name":"Martijn Barten","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/185f5907ee6d3a0d7e80afe68f91ad926395740123f86665a18a920520c9b11d?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/185f5907ee6d3a0d7e80afe68f91ad926395740123f86665a18a920520c9b11d?s=96&d=identicon&r=g","caption":"Martijn Barten"},"description":"Hola, soy Martijn Barten, fundador de Revfine.com. Con 20 a\u00f1os de experiencia en la industria hotelera, me especializo en optimizar los ingresos combinando revenue management con estrategias de marketing. He desarrollado, implementado y administrado con \u00e9xito revenue management y estrategias de marketing para propiedades individuales y carteras de propiedades m\u00faltiples. LinkedIn, Personal page, Facebook, X. Haga clic aqu\u00ed para obtener m\u00e1s informaci\u00f3n.","sameAs":["https:\/\/www.revfine.com\/about\/#about-me","https:\/\/www.facebook.com\/revfine\/","https:\/\/www.linkedin.com\/in\/martijnbarten\/","https:\/\/x.com\/Revfine_com"],"url":"https:\/\/www.revfine.com\/es\/author\/martijn-barten\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/2028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/comments?post=2028"}],"version-history":[{"count":9,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/2028\/revisions"}],"predecessor-version":[{"id":36467,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/2028\/revisions\/36467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/media\/2029"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/media?parent=2028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/categories?post=2028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/tags?post=2028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}