{"id":22685,"date":"2023-08-11T12:00:10","date_gmt":"2023-08-11T10:00:10","guid":{"rendered":"https:\/\/www.revfine.com\/?p=22685"},"modified":"2025-09-18T13:33:06","modified_gmt":"2025-09-18T11:33:06","slug":"metricas-clave-para-el-exito-del-canal-directo-de-sus-hoteles","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/es\/key-metrics-for-your-hotels-direct-channel-success\/","title":{"rendered":"4 m\u00e9tricas clave para el \u00e9xito del canal directo de su hotel"},"content":{"rendered":"<p><em>Por supuesto, el an\u00e1lisis de datos es \u00fatil para comprender mejor el rendimiento del canal directo de su hotel, pero lo m\u00e1s \u00fatil es poder comparar sus resultados con el mercado para identificar posibles impulsores de crecimiento.<\/em><\/p>\n<h2>Los beneficios del benchmarking hotelero<\/h2>\n<p><a href=\"https:\/\/www.revfine.com\/es\/hotel-benchmarking\/\">Evaluaci\u00f3n comparativa de hoteles<\/a> le permite no s\u00f3lo acceder a conocimientos competitivos, sino tambi\u00e9n tomar decisiones mejor informadas y actuar en aquellas \u00e1reas que afectar\u00e1n a su negocio. Sin embargo, saber en qu\u00e9 m\u00e9tricas centrarse puede ser a veces un desaf\u00edo...<\/p>\n<p>Hoy presentaremos cuatro m\u00e9tricas clave para comparar el rendimiento del canal directo de su hotel y le explicaremos c\u00f3mo interpretarlas y mejorar sus resultados. Es importante se\u00f1alar que estas m\u00e9tricas son s\u00f3lo un punto de partida. Para explorar m\u00e1s a fondo otros KPI relevantes y estrategias de crecimiento, descargue nuestros 10 completos <span style=\"text-decoration: underline;\"><a href=\"https:\/\/info.thehotelsnetwork.com\/en\/guide\/10-direct-channel-kpis\" target=\"_blank\" rel=\"noopener\">KPI del canal directo<\/a><\/span> libro electronico.<\/p>\n<h2>4 m\u00e9tricas clave para el \u00e9xito del canal directo de su hotel<\/h2>\n<p>A continuaci\u00f3n encontrar\u00e1 cuatro m\u00e9tricas clave para el \u00e9xito del canal directo de su hotel. Para que puedas comparar tus resultados con los del mercado.<\/p>\n<h3>1. Tasas de conversi\u00f3n de sitios web<\/h3>\n<h4>1.1 Tasa de conversi\u00f3n total<\/h4>\n<p>Al observar las reservas directas realizadas en el sitio web de su hotel, la tasa de conversi\u00f3n total compara la cantidad de reservas recibidas durante un per\u00edodo de tiempo espec\u00edfico con la cantidad de visitantes del sitio web. La tarifa media de un hotel ronda los 2%, lo que significa que aproximadamente 98 de cada 100 visitantes abandonan el sitio web sin completar una reserva. Esto presenta una oportunidad importante, ya que puede aumentar los ingresos sin gastos de marketing adicionales concentrando sus esfuerzos en mejorar esta m\u00e9trica.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-71032880' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-71032880' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_966115263794 = function(){ai_insert_viewport_code ('ai-insert-7-71032880');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_966115263794 (); else document.addEventListener ('DOMContentLoaded', ai_run_966115263794);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-8-27637780' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-8-27637780' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTggYWktdHJhY2snIGRhdGEtYWk9J1d6Z3NJaUlzSWlvcUtpQkNRVTVPUlZJNklFMXZZbWxzWlNBdElFSmhibTVsY2lCVGFHOXlkR052WkdVZ01TSXNJaUlzTVYwPScgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTgtODUyMjkyNzEnIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRReUlHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEY1VEVSQmMwbHBiMmRSYlVaMVltMVdlVWxITVhaWmJXeHpXbE5CZEVsRlNrSlZRMEZxVVZOQmRFbEZNV3hrTTAxcFRFTkphVXhFUm1RbklITjBlV3hsUFNkdFlYSm5hVzQ2SURod2VDQXdPeUJqYkdWaGNqb2dZbTkwYURzblBnbzhZU0JvY21WbVBTSm9kSFJ3Y3pvdkwzZDNkeTV0WlhkekxtTnZiUzlsYmk5eVpYTnZkWEpqWlhNdmNtVnpaV0Z5WTJndmJXVjBjbWxqY3kxMGFHRjBMVzFoZEhSbGNqOTFkRzFmWTJGdGNHRnBaMjQ5VFdWMGNtbGpjeVV5TUhSb1lYUWxNakJ0WVhSMFpYSWxNakF0SlRJd01qQXlOaVpoYlhBN2RYUnRYM052ZFhKalpUMXlaWFptYVc1bEptRnRjRHQxZEcxZmJXVmthWFZ0UFdGbVptbHNhV0YwWlNaaGJYQTdkWFJ0WDNSbGNtMDliWFJ0Sm1GdGNEdDFkRzFmWTI5dWRHVnVkRDFpY21GdVpHVmtMV0poYm01bGNpSWdkR0Z5WjJWMFBTSmZZbXhoYm1zaUlISmxiRDBpYm05dmNHVnVaWElpSUdOc1lYTnpQU0pDWVc1dVpYSXRJMEV0UVdaMFpYSXRVR0Z5WVdkeVlYQm9JajQ4YVcxbklHTnNZWE56UFNKaGJHbG5ibTV2Ym1VZ2MybDZaUzFtZFd4c0lIZHdMV2x0WVdkbExUTTNPVFE0SWlCemNtTTlJbWgwZEhCek9pOHZkM2QzTG5KbGRtWnBibVV1WTI5dEwzZHdMV052Ym5SbGJuUXZkWEJzYjJGa2N5OHlNREkyTHpBekwwSmhibTVsY2kwek5UQXRUV1YwY21samN5MVVhR0YwTFUxaGRIUmxjaTFtYjNJdFNHOTBaV3d0VUdWeVptOXliV0Z1WTJVdVoybG1JaUJoYkhROUlpSWdkMmxrZEdnOUlqTTFNQ0lnYUdWcFoyaDBQU0l6TlRBaUx6NDhMMkUrUEM5a2FYWStDZ289Ij4KPC9kaXY+CjxkaXYgY2xhc3M9ImFpLXJvdGF0ZS1vcHRpb24iIGRhdGEtaW5kZXg9IjIiIGRhdGEtbmFtZT0iUWc9PSIgZGF0YS1jb2RlPSJDanhrYVhZZ1kyeGhjM005SjJOdlpHVXRZbXh2WTJzZ1kyOWtaUzFpYkc5amF5MDBNeUJoYVMxMGNtRmpheWNnWkdGMFlTMWhhVDBuVjNwUmVreEVRWE5KYVc5blVXMUdkV0p0Vm5sSlJ6RjJXVzFzYzFwVFFYUkpSVXBDVlVOQmFsRnBRWFJKUlRGc1pETk5aMXBZYURCamJVVnBURU5KYVV4RVJtUW5JSE4wZVd4bFBTZHRZWEpuYVc0NklEaHdlQ0F3T3lCamJHVmhjam9nWW05MGFEc25QZ284WVNCb2NtVm1QU0pvZEhSd2N6b3ZMM2QzZHk1dFpYZHpMbU52YlM5bGJpOXlaWE52ZFhKalpYTXZjbVZ6WldGeVkyZ3ZiV1YwY21samN5MTBhR0YwTFcxaGRIUmxjajkxZEcxZlkyRnRjR0ZwWjI0OVRXVjBjbWxqY3lVeU1IUm9ZWFFsTWpCdFlYUjBaWElsTWpBdEpUSXdNakF5TmlaaGJYQTdkWFJ0WDNOdmRYSmpaVDF5WlhabWFXNWxKbUZ0Y0R0MWRHMWZiV1ZrYVhWdFBXRm1abWxzYVdGMFpTWmhiWEE3ZFhSdFgzUmxjbTA5YlhSdEptRnRjRHQxZEcxZlkyOXVkR1Z1ZEQxaWNtRnVaR1ZrTFdKaGJtNWxjaUlnZEdGeVoyVjBQU0pmWW14aGJtc2lJSEpsYkQwaWJtOXZjR1Z1WlhJaUlHTnNZWE56UFNKQ1lXNXVaWEl0STBJdFFXWjBaWEl0VUdGeVlXZHlZWEJvSWo0OGFXMW5JR05zWVhOelBTSmhiR2xuYm01dmJtVWdjMmw2WlMxbWRXeHNJSGR3TFdsdFlXZGxMVE0zT1RRNElpQnpjbU05SW1oMGRIQnpPaTh2ZDNkM0xuSmxkbVpwYm1VdVkyOXRMM2R3TFdOdmJuUmxiblF2ZFhCc2IyRmtjeTh5TURJMkx6QXpMMEpoYm01bGNpMHpOVEF0VFdWMGNtbGpjeTFVYUdGMExVMWhkSFJsY2kxbWIzSXRTRzkwWld3dFVHVnlabTl5YldGdVkyVXVaMmxtSWlCaGJIUTlJaUlnZDJsa2RHZzlJak0xTUNJZ2FHVnBaMmgwUFNJek5UQWlMejQ4TDJFK1BDOWthWFkrQ2c9PSI+CjwvZGl2Pgo8L2Rpdj4KPHNjcmlwdD5pZiAodHlwZW9mIGFpX2pzX2NvZGUgPT0gJ2Jvb2xlYW4nKSB7dmFyIGFpX2Jsb2NrX2RpdiA9IGRvY3VtZW50LnF1ZXJ5U2VsZWN0b3IgKCcuYWktcm90YXRlLTgtODUyMjkyNzEnKTsgYWlfcHJvY2Vzc19yb3RhdGlvbiAoYWlfYmxvY2tfZGl2KTsgYWlfYmxvY2tfZGl2LmNsYXNzTGlzdC5yZW1vdmUgKCdhaS1yb3RhdGUtOC04NTIyOTI3MScpO307PC9zY3JpcHQ+CjwvZGl2Pgo=' data-block='8'><\/div>\n<script>\n  ai_run_758851557771 = function(){ai_insert_viewport_code ('ai-insert-8-27637780');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_758851557771 (); else document.addEventListener ('DOMContentLoaded', ai_run_758851557771);\n<\/script>\n<\/p>\n<h4>1.2 Conversi\u00f3n de visitante a motor de reservas (BE)<\/h4>\n<p>Un indicador clave para comprender el rendimiento de su embudo de reservas es la conversi\u00f3n de Visitante a BE. Por lo general, oscila entre 35% y 55% en promedio y mide el porcentaje del total de visitantes del sitio web que buscan en su motor de reservas. Para mejorar estos n\u00fameros, se recomienda mostrar mensajes y ofertas personalizados en el homepage de su hotel, incluido un llamado a la acci\u00f3n (CTA) claro que redirija a los visitantes al motor de reservas.<\/p>\n<p><span style=\"font-size: 10pt;\"><em><img decoding=\"async\" class=\"alignnone size-full wp-image-22687\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-with-countdown-on-the-Homepage-redirecting-to-BE.png\" alt=\"Mensaje con cuenta atr\u00e1s en el Homepage redireccionando a BE\" width=\"624\" height=\"303\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-with-countdown-on-the-Homepage-redirecting-to-BE-300x146.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-with-countdown-on-the-Homepage-redirecting-to-BE.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><br \/>\n<\/em><\/span><span style=\"font-size: 10pt;\"><em><br \/>\nUn mensaje con una cuenta atr\u00e1s en el Homepage redireccionando a BE<\/em><\/span><\/p>\n<h4>1.3 Conversi\u00f3n de motor de reservas (BE) a reserva<\/h4>\n<p>Definida como la tasa de conversi\u00f3n promedio de los usuarios que buscan en el motor de reservas y terminan reservando, esta tasa suele ser m\u00e1s baja que la conversi\u00f3n de Visitante a BE, oscilando entre 5% y 15%. Una t\u00e1ctica eficaz para impulsar el rendimiento en esta etapa del embudo es mostrar un mensaje de salida para retener a los usuarios que est\u00e1n a punto de abandonar su sitio web. Es la oportunidad perfecta para captar la atenci\u00f3n del usuario con un mensaje personalizado, incluyendo un descuento exclusivo u otro incentivo atractivo para convencerlo de reservar directamente contigo.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22688\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Email-capture-message-displayed-on-exiting-the-BE.png\" alt=\"Mensaje de captura de correo electr\u00f3nico que se muestra al salir del BE\" width=\"624\" height=\"428\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Email-capture-message-displayed-on-exiting-the-BE-300x206.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Email-capture-message-displayed-on-exiting-the-BE.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\"><em>Mensaje de captura de correo electr\u00f3nico que se muestra al salir del BE<\/em><\/span><\/p>\n<h3>2. Frecuencia de las disparidades<\/h3>\n<p>La frecuencia de las disparidades se refiere al porcentaje promedio de veces que las agencias de viajes en l\u00ednea (OTA) rebajan las tarifas de los hoteles durante un per\u00edodo espec\u00edfico. La tarifa puede variar en diferentes mercados y OTA, con un rango promedio de 10-30%. Es fundamental reducir las disparidades tanto como sea posible, ya que poder encontrar tarifas m\u00e1s baratas en otros lugares puede contribuir en gran medida <a href=\"https:\/\/www.revfine.com\/es\/pasos-para-combatir-las-disparidades-de-precio-en-el-sitio-web-de-su-hotel\/\">disminuir las reservas realizadas a trav\u00e9s de su sitio web<\/a>. Una forma eficaz de combatir las disparidades es utilizar Price Match, que le permite mostrar autom\u00e1ticamente una oferta equivalente a los usuarios de su sitio web cuando sus tarifas son inferiores para una b\u00fasqueda espec\u00edfica.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22689\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Price-Match-tool-embedded-in-the-BE-page.png\" alt=\"Herramienta de igualaci\u00f3n de precios integrada en el BE page\" width=\"624\" height=\"369\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Price-Match-tool-embedded-in-the-BE-page-300x177.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Price-Match-tool-embedded-in-the-BE-page.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\"><em>Herramienta de igualaci\u00f3n de precios integrada en el BE page<\/em><\/span><\/p>\n<h3>3. RevDirect<\/h3>\n<p>Los ingresos por habitaci\u00f3n disponible para su canal directo, tambi\u00e9n conocido como RevDirect, dividen los ingresos totales por habitaci\u00f3n directa por la cantidad de noches de habitaci\u00f3n disponibles (seg\u00fan las fechas de estad\u00eda). Centrarse en aumentar RevDirect le ayudar\u00e1 a aumentar los ingresos por habitaci\u00f3n disponible para su canal directo. Esto se puede lograr analizando las fechas de estad\u00eda y aumentando los ingresos directos por habitaciones utilizando ofertas o paquetes especiales relevantes y oportunos.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22690\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-upselling-to-a-higher-value-package.png\" alt=\"Mensaje de venta adicional a un paquete de mayor valor\" width=\"624\" height=\"391\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-upselling-to-a-higher-value-package-300x188.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-upselling-to-a-higher-value-package.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em><span style=\"font-size: 10pt;\">Mensaje de venta adicional a un paquete de mayor valor<\/span><\/em><\/p>\n<h3>4. \u00cdndice de reservas directas (DBI)<\/h3>\n<p>Se trata de una m\u00e9trica ingeniosa, ya que mide la eficacia de la estrategia de canal directo de su hotel en comparaci\u00f3n con el mercado en su conjunto. Se calcula sopesando diferentes aspectos de la estrategia de canal directo de un hotel utilizando un algoritmo, lo que permite a los hoteles realizar un seguimiento mensual de su rendimiento a lo largo del tiempo.<\/p>\n<p>Los resultados van de 0 a 100 puntos, siendo 100 la puntuaci\u00f3n m\u00e1s alta posible. Se considera que un DBI fuerte est\u00e1 por encima de 50, lo que significa que el desempe\u00f1o del hotel en t\u00e9rminos de su estrategia de canal directo se encuentra en la mitad superior del mercado.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22691\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/An-example-of-the-Direct-Booking-Index.png\" alt=\"Un ejemplo del \u00edndice de reservas directas\" width=\"624\" height=\"295\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/An-example-of-the-Direct-Booking-Index-300x142.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/An-example-of-the-Direct-Booking-Index.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em><span style=\"font-size: 10pt;\">Un ejemplo del \u00edndice de reservas directas<\/span><\/em><\/p>\n<p><strong>Los indicadores de desempe\u00f1o brindan la informaci\u00f3n m\u00e1s valiosa en comparaci\u00f3n con el resto del mercado o con los competidores directos. Este art\u00edculo tiene como objetivo brindarle un marco de KPI espec\u00edficamente relacionados con el canal directo de la marca de su hotel para que pueda comparar su desempe\u00f1o y encaminar a su equipo hacia el \u00e9xito.<\/strong><\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-99706565' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-99706565' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_666163497164 = function(){ai_insert_viewport_code ('ai-insert-4-99706565');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_666163497164 (); else document.addEventListener ('DOMContentLoaded', ai_run_666163497164);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-5-31217708' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-5-31217708' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTUgYWktdHJhY2snIGRhdGEtYWk9J1d6VXNJaUlzSWlvcUtpQkNRVTVPUlZJNklFMXZZbWxzWlNBdElFSmhibTVsY2lCVGFHOXlkR052WkdVZ01pSXNJaUlzTVYwPScgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTUtMTU3MzMzNzAnIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRReUlHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEY1VEVSQmMwbHBiMmRSYlVaMVltMVdlVWxITVhaWmJXeHpXbE5CZEVsRlNrSlZRMEZxVVZOQmRFbEZNV3hrTTAxcFRFTkphVXhFU21RbklITjBlV3hsUFNkdFlYSm5hVzQ2SURod2VDQXdPeUJqYkdWaGNqb2dZbTkwYURzblBnbzhZU0JvY21WbVBTSm9kSFJ3Y3pvdkwzZDNkeTV0WlhkekxtTnZiUzlsYmk5eVpYTnZkWEpqWlhNdmNtVnpaV0Z5WTJndmJXVjBjbWxqY3kxMGFHRjBMVzFoZEhSbGNqOTFkRzFmWTJGdGNHRnBaMjQ5VFdWMGNtbGpjeVV5TUhSb1lYUWxNakJ0WVhSMFpYSWxNakF0SlRJd01qQXlOaVpoYlhBN2RYUnRYM052ZFhKalpUMXlaWFptYVc1bEptRnRjRHQxZEcxZmJXVmthWFZ0UFdGbVptbHNhV0YwWlNaaGJYQTdkWFJ0WDNSbGNtMDliWFJ0Sm1GdGNEdDFkRzFmWTI5dWRHVnVkRDFpY21GdVpHVmtMV0poYm01bGNpSWdkR0Z5WjJWMFBTSmZZbXhoYm1zaUlISmxiRDBpYm05dmNHVnVaWElpSUdOc1lYTnpQU0pDWVc1dVpYSXRJMEV0UVdaMFpYSXRVR0Z5WVdkeVlYQm9JajQ4YVcxbklHTnNZWE56UFNKaGJHbG5ibTV2Ym1VZ2MybDZaUzFtZFd4c0lIZHdMV2x0WVdkbExUTTNPVFE0SWlCemNtTTlJbWgwZEhCek9pOHZkM2QzTG5KbGRtWnBibVV1WTI5dEwzZHdMV052Ym5SbGJuUXZkWEJzYjJGa2N5OHlNREkyTHpBekwwSmhibTVsY2kwek5UQXRUV1YwY21samN5MVVhR0YwTFUxaGRIUmxjaTFtYjNJdFNHOTBaV3d0VUdWeVptOXliV0Z1WTJVdVoybG1JaUJoYkhROUlpSWdkMmxrZEdnOUlqTTFNQ0lnYUdWcFoyaDBQU0l6TlRBaUx6NDhMMkUrUEM5a2FYWStDZ289Ij4KPC9kaXY+CjxkaXYgY2xhc3M9ImFpLXJvdGF0ZS1vcHRpb24iIGRhdGEtaW5kZXg9IjIiIGRhdGEtbmFtZT0iUWc9PSIgZGF0YS1jb2RlPSJDanhrYVhZZ1kyeGhjM005SjJOdlpHVXRZbXh2WTJzZ1kyOWtaUzFpYkc5amF5MDBNeUJoYVMxMGNtRmpheWNnWkdGMFlTMWhhVDBuVjNwUmVreEVRWE5KYVc5blVXMUdkV0p0Vm5sSlJ6RjJXVzFzYzFwVFFYUkpSVXBDVlVOQmFsRnBRWFJKUlRGc1pETk5aMXBZYURCamJVVnBURU5KYVV4RVNtUW5JSE4wZVd4bFBTZHRZWEpuYVc0NklEaHdlQ0F3T3lCamJHVmhjam9nWW05MGFEc25QZ284WVNCb2NtVm1QU0pvZEhSd2N6b3ZMM2QzZHk1dFpYZHpMbU52YlM5bGJpOXlaWE52ZFhKalpYTXZjbVZ6WldGeVkyZ3ZiV1YwY21samN5MTBhR0YwTFcxaGRIUmxjajkxZEcxZlkyRnRjR0ZwWjI0OVRXVjBjbWxqY3lVeU1IUm9ZWFFsTWpCdFlYUjBaWElsTWpBdEpUSXdNakF5TmlaaGJYQTdkWFJ0WDNOdmRYSmpaVDF5WlhabWFXNWxKbUZ0Y0R0MWRHMWZiV1ZrYVhWdFBXRm1abWxzYVdGMFpTWmhiWEE3ZFhSdFgzUmxjbTA5YlhSdEptRnRjRHQxZEcxZlkyOXVkR1Z1ZEQxaWNtRnVaR1ZrTFdKaGJtNWxjaUlnZEdGeVoyVjBQU0pmWW14aGJtc2lJSEpsYkQwaWJtOXZjR1Z1WlhJaUlHTnNZWE56UFNKQ1lXNXVaWEl0STBJdFFXWjBaWEl0VUdGeVlXZHlZWEJvSWo0OGFXMW5JR05zWVhOelBTSmhiR2xuYm01dmJtVWdjMmw2WlMxbWRXeHNJSGR3TFdsdFlXZGxMVE0zT1RRNElpQnpjbU05SW1oMGRIQnpPaTh2ZDNkM0xuSmxkbVpwYm1VdVkyOXRMM2R3TFdOdmJuUmxiblF2ZFhCc2IyRmtjeTh5TURJMkx6QXpMMEpoYm01bGNpMHpOVEF0VFdWMGNtbGpjeTFVYUdGMExVMWhkSFJsY2kxbWIzSXRTRzkwWld3dFVHVnlabTl5YldGdVkyVXVaMmxtSWlCaGJIUTlJaUlnZDJsa2RHZzlJak0xTUNJZ2FHVnBaMmgwUFNJek5UQWlMejQ4TDJFK1BDOWthWFkrQ2c9PSI+CjwvZGl2Pgo8L2Rpdj4KPHNjcmlwdD5pZiAodHlwZW9mIGFpX2pzX2NvZGUgPT0gJ2Jvb2xlYW4nKSB7dmFyIGFpX2Jsb2NrX2RpdiA9IGRvY3VtZW50LnF1ZXJ5U2VsZWN0b3IgKCcuYWktcm90YXRlLTUtMTU3MzMzNzAnKTsgYWlfcHJvY2Vzc19yb3RhdGlvbiAoYWlfYmxvY2tfZGl2KTsgYWlfYmxvY2tfZGl2LmNsYXNzTGlzdC5yZW1vdmUgKCdhaS1yb3RhdGUtNS0xNTczMzM3MCcpO307PC9zY3JpcHQ+CjwvZGl2Pgo=' data-block='5'><\/div>\n<script>\n  ai_run_908152460007 = function(){ai_insert_viewport_code ('ai-insert-5-31217708');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_908152460007 (); else document.addEventListener ('DOMContentLoaded', ai_run_908152460007);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>M\u00e1s consejos para hacer crecer su negocio<\/h3>\n<strong>Revfine.com<\/strong> es la plataforma de conocimiento l\u00edder para la industria de la hospitalidad y los viajes. Los profesionales utilizan nuestros conocimientos, estrategias y consejos pr\u00e1cticos para inspirarse, optimizar los ingresos, innovar los procesos y mejorar la experiencia del cliente.<br><br>\n\nExplore el asesoramiento de expertos sobre gesti\u00f3n, marketing, revenue management, operaciones, software y tecnolog\u00eda en nuestro sitio web dedicado. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hospitalidad\/\">Hospitalidad<\/a><\/span>, y <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/viaje\/\">Viajes y Turismo<\/a><\/span> categor\u00edas.<\/div>","protected":false},"excerpt":{"rendered":"<p>El an\u00e1lisis de datos es, por supuesto, \u00fatil para comprender mejor el rendimiento del canal directo de su hotel, pero lo m\u00e1s \u00fatil es poder comparar sus resultados con el mercado para identificar posibles impulsores de crecimiento. Los beneficios del benchmarking hotelero El benchmarking hotelero le permite no solo acceder a informaci\u00f3n competitiva, sino tambi\u00e9n tomar decisiones mejor informadas y tomar medidas en aquellas \u00e1reas que<\/p>","protected":false},"author":1,"featured_media":22686,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,11,788],"tags":[674],"class_list":["post-22685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-kpi","category-restaurant-marketing","tag-the-hotels-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Key Metrics for Your Hotel&#039;s Direct Channel Success<\/title>\n<meta name=\"description\" content=\"In this article, you&#039;ll learn four key metrics for the success of your hotel&#039;s direct channel. So you can compare your results to the market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/es\/metricas-clave-para-el-exito-del-canal-directo-de-sus-hoteles\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Key Metrics for Your Hotel&#039;s Direct Channel Success\" \/>\n<meta property=\"og:description\" content=\"In this article, you&#039;ll learn four key metrics for the success of your hotel&#039;s direct channel. So you can compare your results to the market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/es\/metricas-clave-para-el-exito-del-canal-directo-de-sus-hoteles\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-11T10:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T11:33:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Key-Metrics-for-Your-Hotels-Direct-Channel-Success.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Revfine.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revfine.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/key-metrics-for-your-hotels-direct-channel-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/key-metrics-for-your-hotels-direct-channel-success\\\/\"},\"author\":{\"name\":\"Revfine.com\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/6da51bf08734e209f26d77065735c101\"},\"headline\":\"4 Key Metrics for Your Hotel\u2019s Direct Channel Success\",\"datePublished\":\"2023-08-11T10:00:10+00:00\",\"dateModified\":\"2025-09-18T11:33:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/key-metrics-for-your-hotels-direct-channel-success\\\/\"},\"wordCount\":782,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/key-metrics-for-your-hotels-direct-channel-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Key-Metrics-for-Your-Hotels-Direct-Channel-Success.jpg\",\"keywords\":[\"The Hotels Network\"],\"articleSection\":[\"Direct Bookings\",\"KPI\",\"Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/key-metrics-for-your-hotels-direct-channel-success\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/key-metrics-for-your-hotels-direct-channel-success\\\/\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/key-metrics-for-your-hotels-direct-channel-success\\\/\",\"name\":\"4 Key Metrics for Your Hotel's Direct Channel Success\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/key-metrics-for-your-hotels-direct-channel-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/key-metrics-for-your-hotels-direct-channel-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Key-Metrics-for-Your-Hotels-Direct-Channel-Success.jpg\",\"datePublished\":\"2023-08-11T10:00:10+00:00\",\"dateModified\":\"2025-09-18T11:33:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/6da51bf08734e209f26d77065735c101\"},\"description\":\"In this article, you'll learn four key metrics for the success of your hotel's direct channel. So you can compare your results to the market.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/key-metrics-for-your-hotels-direct-channel-success\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/key-metrics-for-your-hotels-direct-channel-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/key-metrics-for-your-hotels-direct-channel-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Key-Metrics-for-Your-Hotels-Direct-Channel-Success.jpg\",\"contentUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Key-Metrics-for-Your-Hotels-Direct-Channel-Success.jpg\",\"width\":1000,\"height\":516,\"caption\":\"Key Metrics for Your Hotel\u2019s Direct Channel Success\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/key-metrics-for-your-hotels-direct-channel-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.revfine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Key Metrics for Your Hotel\u2019s Direct Channel Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/\",\"name\":\"Revfine.com\",\"description\":\"Optimising Revenue\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/6da51bf08734e209f26d77065735c101\",\"name\":\"Revfine.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"caption\":\"Revfine.com\"},\"url\":\"https:\\\/\\\/www.revfine.com\\\/es\\\/author\\\/revfine-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 m\u00e9tricas clave para el \u00e9xito del canal directo de su hotel","description":"En este art\u00edculo conocer\u00e1s cuatro m\u00e9tricas clave para el \u00e9xito del canal directo de tu hotel. Para que puedas comparar tus resultados con los del mercado.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revfine.com\/es\/metricas-clave-para-el-exito-del-canal-directo-de-sus-hoteles\/","og_locale":"es_ES","og_type":"article","og_title":"4 Key Metrics for Your Hotel's Direct Channel Success","og_description":"In this article, you'll learn four key metrics for the success of your hotel's direct channel. So you can compare your results to the market.","og_url":"https:\/\/www.revfine.com\/es\/metricas-clave-para-el-exito-del-canal-directo-de-sus-hoteles\/","og_site_name":"Revfine.com","article_published_time":"2023-08-11T10:00:10+00:00","article_modified_time":"2025-09-18T11:33:06+00:00","og_image":[{"width":1000,"height":516,"url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Key-Metrics-for-Your-Hotels-Direct-Channel-Success.jpg","type":"image\/jpeg"}],"author":"Revfine.com","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Revfine.com","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revfine.com\/key-metrics-for-your-hotels-direct-channel-success\/#article","isPartOf":{"@id":"https:\/\/www.revfine.com\/key-metrics-for-your-hotels-direct-channel-success\/"},"author":{"name":"Revfine.com","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/6da51bf08734e209f26d77065735c101"},"headline":"4 Key Metrics for Your Hotel\u2019s Direct Channel Success","datePublished":"2023-08-11T10:00:10+00:00","dateModified":"2025-09-18T11:33:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revfine.com\/key-metrics-for-your-hotels-direct-channel-success\/"},"wordCount":782,"commentCount":0,"image":{"@id":"https:\/\/www.revfine.com\/key-metrics-for-your-hotels-direct-channel-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Key-Metrics-for-Your-Hotels-Direct-Channel-Success.jpg","keywords":["The Hotels Network"],"articleSection":["Direct Bookings","KPI","Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.revfine.com\/key-metrics-for-your-hotels-direct-channel-success\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.revfine.com\/key-metrics-for-your-hotels-direct-channel-success\/","url":"https:\/\/www.revfine.com\/key-metrics-for-your-hotels-direct-channel-success\/","name":"4 m\u00e9tricas clave para el \u00e9xito del canal directo de su hotel","isPartOf":{"@id":"https:\/\/www.revfine.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revfine.com\/key-metrics-for-your-hotels-direct-channel-success\/#primaryimage"},"image":{"@id":"https:\/\/www.revfine.com\/key-metrics-for-your-hotels-direct-channel-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Key-Metrics-for-Your-Hotels-Direct-Channel-Success.jpg","datePublished":"2023-08-11T10:00:10+00:00","dateModified":"2025-09-18T11:33:06+00:00","author":{"@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/6da51bf08734e209f26d77065735c101"},"description":"En este art\u00edculo conocer\u00e1s cuatro m\u00e9tricas clave para el \u00e9xito del canal directo de tu hotel. Para que puedas comparar tus resultados con los del mercado.","breadcrumb":{"@id":"https:\/\/www.revfine.com\/key-metrics-for-your-hotels-direct-channel-success\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revfine.com\/key-metrics-for-your-hotels-direct-channel-success\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.revfine.com\/key-metrics-for-your-hotels-direct-channel-success\/#primaryimage","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Key-Metrics-for-Your-Hotels-Direct-Channel-Success.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Key-Metrics-for-Your-Hotels-Direct-Channel-Success.jpg","width":1000,"height":516,"caption":"Key Metrics for Your Hotel\u2019s Direct Channel Success"},{"@type":"BreadcrumbList","@id":"https:\/\/www.revfine.com\/key-metrics-for-your-hotels-direct-channel-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revfine.com\/"},{"@type":"ListItem","position":2,"name":"4 Key Metrics for Your Hotel\u2019s Direct Channel Success"}]},{"@type":"WebSite","@id":"https:\/\/www.revfine.com\/pt\/#website","url":"https:\/\/www.revfine.com\/pt\/","name":"Revfine.com","description":"Optimizaci\u00f3n de ingresos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revfine.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/6da51bf08734e209f26d77065735c101","name":"Revfine.com","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","caption":"Revfine.com"},"url":"https:\/\/www.revfine.com\/es\/author\/revfine-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/22685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/comments?post=22685"}],"version-history":[{"count":5,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/22685\/revisions"}],"predecessor-version":[{"id":36011,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/22685\/revisions\/36011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/media\/22686"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/media?parent=22685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/categories?post=22685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/tags?post=22685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}