{"id":24290,"date":"2023-08-26T12:00:50","date_gmt":"2023-08-26T10:00:50","guid":{"rendered":"https:\/\/www.revfine.com\/?p=24290"},"modified":"2025-09-18T13:32:06","modified_gmt":"2025-09-18T11:32:06","slug":"ai-en-la-hospitalidad","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/es\/ai-en-la-hospitalidad\/","title":{"rendered":"IA en hoteler\u00eda: potencia tu contenido con IA generativa"},"content":{"rendered":"<p><em>En la industria hotelera competitiva de hoy en d\u00eda, mantenerse a la vanguardia es esencial para los especialistas en marketing hotelero. El advenimiento de la tecnolog\u00eda de vanguardia ha introducido una soluci\u00f3n innovadora que est\u00e1 revolucionando las operaciones hoteleras: IA generativa (inteligencia artificial). Esta poderosa tecnolog\u00eda brinda a los hoteleros oportunidades para optimizar sus operaciones, trabajar de manera m\u00e1s eficiente y elevar sus esfuerzos de marketing a nuevas alturas.<\/em><\/p>\n<h2>\u00bfQu\u00e9 es la IA generativa?<\/h2>\n<p>La IA generativa es un subconjunto de la inteligencia artificial que implica entrenar modelos para generar contenido original, que abarca varios formatos, incluidas im\u00e1genes, videos, texto y m\u00fasica. Utiliza grandes cantidades de datos y algoritmos sofisticados para crear contenido nuevo y realista que no exist\u00eda antes. El poder de la IA generativa radica en su capacidad para generar contenido novedoso y realista sin esfuerzo, lo que abre un mundo de enfoques de marketing innovadores para hoteleros como usted.<\/p>\n<h2>Transformando la creaci\u00f3n de contenido<\/h2>\n<p>En el \u00e1mbito de la creaci\u00f3n de contenido, la IA generativa cambia las reglas del juego para los hoteleros, ya que ofrece muchas posibilidades para generar contenido cautivador en segundos. Sin embargo, recuerde que un ser humano debe revisar cualquier contenido creado para garantizar la alineaci\u00f3n con los valores y objetivos de marketing de su marca. Exploremos c\u00f3mo puede aprovechar la IA generativa en diferentes formatos de contenido:<\/p>\n<h3>1. Generaci\u00f3n de texto<\/h3>\n<p>La IA generativa puede generar contenido escrito convincente, incluidas publicaciones de blog, subt\u00edtulos de redes sociales, copia de sitio web, etc. Con las herramientas actuales, sus equipos pueden crear f\u00e1cilmente contenido escrito original y atractivo que resuene en su p\u00fablico objetivo. La generaci\u00f3n de texto impulsada por IA ahorra tiempo y simplifica la provisi\u00f3n de un flujo continuo de contenido cautivador para los hu\u00e9spedes potenciales.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-51599161' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-51599161' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_227214774622 = function(){ai_insert_viewport_code ('ai-insert-7-51599161');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_227214774622 (); else document.addEventListener ('DOMContentLoaded', ai_run_227214774622);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-8-90001665' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-8-90001665' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTggYWktdHJhY2snIGRhdGEtYWk9J1d6Z3NJaUlzSWlvcUtpQkNRVTVPUlZJNklFMXZZbWxzWlNBdElFSmhibTVsY2lCVGFHOXlkR052WkdVZ01TSXNJaUlzTVYwPScgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTgtNTk1Mjg1NzMnIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRReUlHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEY1VEVSQmMwbHBiMmRSYlVaMVltMVdlVWxITVhaWmJXeHpXbE5CZEVsRlNrSlZRMEZxVVZOQmRFbEZUbXhpYlZJMVltbEpjMGxwU1hOTlZqQTlKeUJ6ZEhsc1pUMG5iV0Z5WjJsdU9pQTRjSGdnTURzZ1kyeGxZWEk2SUdKdmRHZzdKejRLUEdFZ2FISmxaajBpYUhSMGNITTZMeTluYnk1alpXNWtlVzR1WTI5dEwyd3ZNamt6TkRBeUx6SXdNalV0TURrdE1ETXZNbTUwTkhJMU1pSWdkR0Z5WjJWMFBTSmZZbXhoYm1zaUlISmxiRDBpYm05dmNHVnVaWElpSUdOc1lYTnpQU0pDWVc1dVpYSXRJMEV0UVdaMFpYSXRVR0Z5WVdkeVlYQm9JajQ4YVcxbklHTnNZWE56UFNKaGJHbG5ibTV2Ym1VZ2MybDZaUzFtZFd4c0lIZHdMV2x0WVdkbExUTTJNVEUxSWlCemNtTTlJbWgwZEhCek9pOHZkM2QzTG5KbGRtWnBibVV1WTI5dEwzZHdMV052Ym5SbGJuUXZkWEJzYjJGa2N5OHlNREkxTHpFd0wwTmxibVI1YmkxQlNTMUVhV2RwZEdGc0xVMWhjbXRsZEdsdVp5MUhkV2xrWlMwek5UQXVaMmxtSWlCaGJIUTlJaUlnZDJsa2RHZzlJak0xTUNJZ2FHVnBaMmgwUFNJek5UQWlJQzgrUEM5aFBqd3ZaR2wyUGdvSyI+CjwvZGl2Pgo8ZGl2IGNsYXNzPSJhaS1yb3RhdGUtb3B0aW9uIiBkYXRhLWluZGV4PSIyIiBkYXRhLW5hbWU9IlFnPT0iIGRhdGEtY29kZT0iQ2p4a2FYWWdZMnhoYzNNOUoyTnZaR1V0WW14dlkyc2dZMjlrWlMxaWJHOWpheTAwTXlCaGFTMTBjbUZqYXljZ1pHRjBZUzFoYVQwblYzcFJla3hFUVhOSmFXOW5VVzFHZFdKdFZubEpSekYyV1cxc2MxcFRRWFJKUlVwQ1ZVTkJhbEZwUVhSSlJXeEZXbGRHVkVscGQybEphWGQ0V0ZFOVBTY2djM1I1YkdVOUoyMWhjbWRwYmpvZ09IQjRJREE3SUdOc1pXRnlPaUJpYjNSb095YytDanhoSUdoeVpXWTlJbWgwZEhCek9pOHZaMjh1Y21WMkxtbGtaV0Z6TG1OdmJTOWxiaTExYm14dlkydHBibWN0Y21WMlpXNTFaUzF3YjNSbGJuUnBZV3cvUDNWMGJWOXpiM1Z5WTJVOWNIVmliR2xqWVhScGIyNG1ZVzF3TzNWMGJWOXRaV1JwZFcwOVpHbHpjR3hoZVNaaGJYQTdkWFJ0WDJOaGJYQmhhV2R1UFdaNU1qVmZaMnhpWDJKMVpHZGxkRjlsWlNaaGJYQTdkWFJ0WDJOdmJuUmxiblE5Y0dodlkzVnpkMmx5WlNaaGJYQTdkWFJ0WDNSbGNtMDljbVYyWm1sdVpTSWdkR0Z5WjJWMFBTSmZZbXhoYm1zaUlISmxiRDBpYm05dmNHVnVaWElpSUdOc1lYTnpQU0pDWVc1dVpYSXRJMEl0UVdaMFpYSXRVR0Z5WVdkeVlYQm9JajRnUEdsdFp5QmpiR0Z6Y3owaVlXeHBaMjV1YjI1bElITnBlbVV0Wm5Wc2JDQjNjQzFwYldGblpTMHpOVGN6T0NJZ2MzSmpQU0pvZEhSd2N6b3ZMM2QzZHk1eVpYWm1hVzVsTG1OdmJTOTNjQzFqYjI1MFpXNTBMM1Z3Ykc5aFpITXZNakF5TlM4d09TOUpSR1ZoVXkxVmJteHZZMnRwYm1jdFVtVjJaVzUxWlMxQ1lXNXVaWEl0TXpVd0xtZHBaaUlnWVd4MFBTSWlJSGRwWkhSb1BTSXpOVEFpSUdobGFXZG9kRDBpTXpVd0lpQXZQand2WVQ0OEwyUnBkajRLIj4KPC9kaXY+CjwvZGl2Pgo8c2NyaXB0PmlmICh0eXBlb2YgYWlfanNfY29kZSA9PSAnYm9vbGVhbicpIHt2YXIgYWlfYmxvY2tfZGl2ID0gZG9jdW1lbnQucXVlcnlTZWxlY3RvciAoJy5haS1yb3RhdGUtOC01OTUyODU3MycpOyBhaV9wcm9jZXNzX3JvdGF0aW9uIChhaV9ibG9ja19kaXYpOyBhaV9ibG9ja19kaXYuY2xhc3NMaXN0LnJlbW92ZSAoJ2FpLXJvdGF0ZS04LTU5NTI4NTczJyk7fTs8L3NjcmlwdD4KPC9kaXY+Cg==' data-block='8'><\/div>\n<script>\n  ai_run_452705741859 = function(){ai_insert_viewport_code ('ai-insert-8-90001665');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_452705741859 (); else document.addEventListener ('DOMContentLoaded', ai_run_452705741859);\n<\/script>\n<\/p>\n<p><a href=\"https:\/\/info.thehotelsnetwork.com\/en\/ai-assistant?utm_source=revfine&amp;utm_medium=article&amp;utm_campaign=AI-revfine\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">El asistente de IA de The Hotels Network<\/span><\/a> le permite hacer precisamente eso. Aprovechando el poder de ChatGPT, ahora puede crear mensajes de sitio web personalizados y atractivos en cuesti\u00f3n de segundos, directamente dentro de la plataforma de personalizaci\u00f3n de THN.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24293\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/AI-in-Hospitality-Power-Up-Your-Content-with-Generative-AI-Text-Generation.gif\" alt=\"IA en hoteler\u00eda Potencie su contenido con la generaci\u00f3n de texto generativa de IA\" width=\"670\" height=\"398\" \/><br \/>\n<em>Asistente de IA de THN<\/em><\/p>\n<h3>2. Generaci\u00f3n de im\u00e1genes<\/h3>\n<p>Con IA generativa, puede generar sin esfuerzo im\u00e1genes realistas y de alta calidad para exhibir sus propiedades, habitaciones, servicios y m\u00e1s. Con herramientas de f\u00e1cil acceso como DALL-E, se pueden generar y utilizar im\u00e1genes visualmente impresionantes en materiales de marketing, sitios web, publicaciones en redes sociales y anuncios. Tambi\u00e9n puede aprovechar esta tecnolog\u00eda para crear recorridos virtuales, exhibir variaciones de habitaciones o resaltar caracter\u00edsticas espec\u00edficas del hotel.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24294\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/AI-in-Hospitality-Power-Up-Your-Content-with-Generative-AI-Image-Generation.png\" alt=\"IA en hoteler\u00eda Potencie su contenido con la generaci\u00f3n de im\u00e1genes de IA generativa\" width=\"1000\" height=\"602\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/AI-in-Hospitality-Power-Up-Your-Content-with-Generative-AI-Image-Generation-300x181.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/AI-in-Hospitality-Power-Up-Your-Content-with-Generative-AI-Image-Generation.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<em>Ejemplo de IA generativa para im\u00e1genes<\/em><\/p>\n<h3>3. Generaci\u00f3n de videos<\/h3>\n<p>La IA generativa tambi\u00e9n se puede aprovechar para crear contenido de video cautivador. Con herramientas como Runway, puede generar videos que muestren sus propiedades, servicios o atracciones de destino. Puede usar videos generados por IA para sus campa\u00f1as promocionales, publicaciones en redes sociales o incluso experiencias de realidad virtual, brindando a los hu\u00e9spedes potenciales una visi\u00f3n cautivadora de las ofertas de su hotel.<\/p>\n<h3>4. Elaboraci\u00f3n de subt\u00edtulos para redes sociales<\/h3>\n<p>La IA generativa puede ayudarlo a generar subt\u00edtulos atractivos para las redes sociales y hashtags relevantes para su hotel. Los modelos de IA pueden generar subt\u00edtulos llamativos que complementan el contenido visual compartido mediante el an\u00e1lisis de las publicaciones existentes en las redes sociales, los temas de moda y los datos espec\u00edficos del hotel. Esto puede ahorrarle un tiempo valioso al tiempo que garantiza la coherencia y una presencia atractiva en las redes sociales.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24296\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/AI-in-Hospitality-Power-Up-Your-Content-with-Generative-AI-Crafting-Social-Media-Captions.png\" alt=\"IA en hoteler\u00eda Potencie su contenido con IA generativa Elaboraci\u00f3n de subt\u00edtulos en redes sociales\" width=\"1000\" height=\"759\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/AI-in-Hospitality-Power-Up-Your-Content-with-Generative-AI-Crafting-Social-Media-Captions-300x228.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/AI-in-Hospitality-Power-Up-Your-Content-with-Generative-AI-Crafting-Social-Media-Captions.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<em>Ejemplo de subt\u00edtulo de redes sociales creado por IA generativa<\/em><\/p>\n<h3>5. Elevar el marketing por correo electr\u00f3nico<\/h3>\n<p>La IA generativa lleva las campa\u00f1as de marketing por correo electr\u00f3nico de hoteles a nuevas alturas al generar contenido de correo electr\u00f3nico personalizado y atractivo. Los modelos de IA pueden generar contenido de correo electr\u00f3nico personalizado que resuena con los hu\u00e9spedes potenciales mediante el an\u00e1lisis de los datos, las preferencias y las interacciones pasadas de los clientes. Este toque personalizado aumenta significativamente las tasas de apertura, las tasas de clics y las conversiones, lo que permite a los hoteleros forjar conexiones m\u00e1s s\u00f3lidas con su audiencia.<\/p>\n<h2>IA generativa: una oportunidad en la creaci\u00f3n de contenido<\/h2>\n<p>En el panorama cambiante actual, adoptar la IA generativa es un paso estrat\u00e9gico para optimizar el contenido de su hotel y superar a la competencia. Al aprovechar esta tecnolog\u00eda de vanguardia, los especialistas en marketing hotelero pueden desbloquear nuevos niveles de eficiencia y creatividad, lo que en \u00faltima instancia aumentar\u00e1 los resultados y se relacionar\u00e1 con los hu\u00e9spedes en cada punto de contacto de su viaje.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-76387305' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-76387305' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTQgYWktdHJhY2snIGRhdGEtYWk9J1d6UXNJaUlzSWlvcUtpQkNRVTVPUlZJNklFUmxjMnQwYjNBZ0xTQkNZVzV1WlhJZ1UyaHZjblJqYjJSbElESWlMQ0lpTERGZCcgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTQtNDc0NjUxNzYnIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRRd0lHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEYzVEVSQmMwbHBiMmRSYlVaMVltMVdlVWxIVW14ak1uUXdZak5CWjB4VFFrTlJWa0ZuU1RCRloweFRRa1JhVnpWclpWYzBhVXhEU1dsTVJFcGtKeUJ6ZEhsc1pUMG5iV0Z5WjJsdU9pQTRjSGdnTURzZ1kyeGxZWEk2SUdKdmRHZzdKejRLUEdFZ2FISmxaajBpYUhSMGNITTZMeTluYnk1alpXNWtlVzR1WTI5dEwyd3ZNamt6TkRBeUx6SXdNalV0TURrdE1ETXZNbTUwTkhJMU1pSWdkR0Z5WjJWMFBTSmZZbXhoYm1zaUlISmxiRDBpYm05dmNHVnVaWElpSUdOc1lYTnpQU0pDWVc1dVpYSXRJMEV0UVdaMFpYSXRVR0Z5WVdkeVlYQm9JajQ4YVcxbklHTnNZWE56UFNKaGJHbG5ibTV2Ym1VZ2MybDZaUzFtZFd4c0lIZHdMV2x0WVdkbExUTTJNVEUySWlCemNtTTlJbWgwZEhCek9pOHZkM2QzTG5KbGRtWnBibVV1WTI5dEwzZHdMV052Ym5SbGJuUXZkWEJzYjJGa2N5OHlNREkxTHpFd0wwTmxibVI1YmkxQlNTMUVhV2RwZEdGc0xVMWhjbXRsZEdsdVp5MUhkV2xrWlMweU1EQXdMbWRwWmlJZ1lXeDBQU0lpSUhkcFpIUm9QU0l4TVRBd0lpQm9aV2xuYUhROUlqSXdNQ0lnTHo0OEwyRStQQzlrYVhZK0Nnbz0iPgo8L2Rpdj4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMiIgZGF0YS1uYW1lPSJRZz09IiBkYXRhLWNvZGU9IkNqeGthWFlnWTJ4aGMzTTlKMk52WkdVdFlteHZZMnNnWTI5a1pTMWliRzlqYXkwME1TQmhhUzEwY21GamF5Y2daR0YwWVMxaGFUMG5WM3BSZUV4RVFYTkphVzluVVcxR2RXSnRWbmxKUjFKc1l6SjBNR0l6UVdkTVUwSkRVVlpCWjBrd1NXZE1VMEpLVWtkV2FGVjVTWE5KYVVselRXd3dQU2NnYzNSNWJHVTlKMjFoY21kcGJqb2dPSEI0SURBN0lHTnNaV0Z5T2lCaWIzUm9PeWMrQ2p4aElHaHlaV1k5SW1oMGRIQnpPaTh2WjI4dWNtVjJMbWxrWldGekxtTnZiUzlsYmkxMWJteHZZMnRwYm1jdGNtVjJaVzUxWlMxd2IzUmxiblJwWVd3L1AzVjBiVjl6YjNWeVkyVTljSFZpYkdsallYUnBiMjRtWVcxd08zVjBiVjl0WldScGRXMDlaR2x6Y0d4aGVTWmhiWEE3ZFhSdFgyTmhiWEJoYVdkdVBXWjVNalZmWjJ4aVgySjFaR2RsZEY5bFpTWmhiWEE3ZFhSdFgyTnZiblJsYm5ROWNHaHZZM1Z6ZDJseVpTWmhiWEE3ZFhSdFgzUmxjbTA5Y21WMlptbHVaU0lnZEdGeVoyVjBQU0pmWW14aGJtc2lJSEpsYkQwaWJtOXZjR1Z1WlhJaUlHTnNZWE56UFNKQ1lXNXVaWEl0STBJdFFXWjBaWEl0VUdGeVlXZHlZWEJvSWo0OGFXMW5JR05zWVhOelBTSmhiR2xuYm01dmJtVWdjMmw2WlMxbWRXeHNJSGR3TFdsdFlXZGxMVE0xTnpNM0lpQnpjbU05SW1oMGRIQnpPaTh2ZDNkM0xuSmxkbVpwYm1VdVkyOXRMM2R3TFdOdmJuUmxiblF2ZFhCc2IyRmtjeTh5TURJMUx6QTVMMGxFWldGVExWVnViRzlqYTJsdVp5MVNaWFpsYm5WbExVSmhibTVsY2kweU1EQXRNVEV3TUM1bmFXWWlJR0ZzZEQwaUlpQjNhV1IwYUQwaU1URXdNQ0lnYUdWcFoyaDBQU0l5TURBaUlDOCtQQzloUGp3dlpHbDJQZ289Ij4KPC9kaXY+CjwvZGl2Pgo8c2NyaXB0PmlmICh0eXBlb2YgYWlfanNfY29kZSA9PSAnYm9vbGVhbicpIHt2YXIgYWlfYmxvY2tfZGl2ID0gZG9jdW1lbnQucXVlcnlTZWxlY3RvciAoJy5haS1yb3RhdGUtNC00NzQ2NTE3NicpOyBhaV9wcm9jZXNzX3JvdGF0aW9uIChhaV9ibG9ja19kaXYpOyBhaV9ibG9ja19kaXYuY2xhc3NMaXN0LnJlbW92ZSAoJ2FpLXJvdGF0ZS00LTQ3NDY1MTc2Jyk7fTs8L3NjcmlwdD4KPC9kaXY+Cg==' data-block='4'><\/div>\n<script>\n  ai_run_682694978466 = function(){ai_insert_viewport_code ('ai-insert-4-76387305');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_682694978466 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_438456843436);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>M\u00e1s consejos para hacer crecer su negocio<\/h3>\n<strong>Revfine.com<\/strong> es la plataforma de conocimiento l\u00edder para la industria de la hospitalidad y los viajes. Los profesionales utilizan nuestros conocimientos, estrategias y consejos pr\u00e1cticos para inspirarse, optimizar los ingresos, innovar los procesos y mejorar la experiencia del cliente.<br><br>\n\nExplore el asesoramiento de expertos sobre gesti\u00f3n, marketing, revenue management, operaciones, software y tecnolog\u00eda en nuestro sitio web dedicado. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hospitalidad\/\">Hospitalidad<\/a><\/span>, y <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/viaje\/\">Viajes y Turismo<\/a><\/span> categor\u00edas.<\/div>","protected":false},"excerpt":{"rendered":"<p>En la competitiva industria hotelera actual, mantenerse a la vanguardia es esencial para los responsables de marketing de hoteles. La llegada de tecnolog\u00eda de vanguardia ha introducido una soluci\u00f3n revolucionaria que est\u00e1 revolucionando las operaciones hoteleras: la IA generativa (inteligencia artificial). Esta poderosa tecnolog\u00eda brinda a los hoteleros oportunidades para optimizar sus operaciones, trabajar de manera m\u00e1s eficiente y elevar sus esfuerzos de marketing a nuevas alturas. \u00bfQu\u00e9 es la IA generativa? La IA generativa es<\/p>","protected":false},"author":1,"featured_media":24333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[782],"tags":[674],"class_list":["post-24290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging-hospitality-technology","tag-the-hotels-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI in Hospitality: Power Up Your Content with Generative AI<\/title>\n<meta name=\"description\" content=\"AI technology allows hoteliers to work more efficiently and elevate their marketing efforts to new heights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/es\/ai-en-la-hospitalidad\/\" \/>\n<meta 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