{"id":279,"date":"2024-02-18T12:00:50","date_gmt":"2024-02-18T11:00:50","guid":{"rendered":"https:\/\/revfine.com\/?p=279"},"modified":"2024-06-04T21:55:52","modified_gmt":"2024-06-04T19:55:52","slug":"que-es-goppar","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/es\/que-es-goppar\/","title":{"rendered":"\u00bfQu\u00e9 significa GOPPAR?"},"content":{"rendered":"<p><em>Un indicador clave de rendimiento, o KPI, es una medida cuantificable del rendimiento empresarial. Los KPI son esenciales para implementar una estrategia exitosa <a href=\"https:\/\/www.revfine.com\/es\/estrategias-de-gestion-de-ingresos-hotelera-industria\/\">estrategia de gesti\u00f3n de ingresos<\/a>, ya que permite a las empresas identificar \u00e1reas de \u00e9xito y fracaso, as\u00ed como tendencias relacionadas con la demanda y el comportamiento de los clientes. GOPPAR es uno de los KPI m\u00e1s importantes que utilizan los hoteles para <a href=\"https:\/\/www.revfine.com\/es\/gestion-de-los-ingresos\/\">gesti\u00f3n de los ingresos<\/a>. Este art\u00edculo explica qu\u00e9 significa GOPPAR y por qu\u00e9 es importante.<\/em><\/p>\n<h2>Explicaci\u00f3n de GOPPAR<\/h2>\n<p>GOPPAR es un acr\u00f3nimo de beneficio operativo bruto por habitaci\u00f3n disponible. Es un indicador clave de rendimiento com\u00fanmente utilizado en el <a href=\"https:\/\/www.revfine.com\/es\/industria-hotelera\/\">Industria hotelera<\/a>. Es particularmente \u00fatil para los propietarios de hoteles porque les da una idea m\u00e1s amplia del valor de sus activos.<\/p>\n<p>Fundamentalmente, a GOPPAR le preocupa la cantidad de habitaciones disponibles en su hotel m\u00e1s que la cantidad que ha vendido. Adem\u00e1s, analiza el beneficio operativo bruto en lugar de los ingresos generados \u00fanicamente por la venta de habitaciones de hotel. Por lo tanto, es un buen indicador de la efectividad de su hotel.<\/p>\n<p>La ganancia operativa bruta se puede calcular tomando sus ingresos brutos y restando sus gastos brutos. Esta cifra se puede dividir por el n\u00famero de habitaciones disponibles en su hotel para darle su GOPPAR. En algunos casos.<\/p>\n<p>Monitorear GOPPAR le permitir\u00e1 detectar tendencias en el verdadero desempe\u00f1o comercial de su hotel o resort. Se puede calcular de forma continua, diaria o al final de un a\u00f1o dividiendo su beneficio operativo anual total por el n\u00famero total de habitaciones diarias disponibles durante el a\u00f1o.<\/p>\n<h4><strong>V\u00eddeo: \u00bfQu\u00e9 es GOPPAR?<\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Reproductor de video de YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/jbDcR9GZbl4?wmode=transparent&autoplay=0&oida=1\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h2>\u00bfC\u00f3mo se calcula el GOPPAR?<\/h2>\n<p>La f\u00f3rmula para GOPPAR es Beneficio operativo bruto \/ Habitaciones disponibles. A continuaci\u00f3n encontrar\u00e1 un ejemplo de c\u00f3mo se calcula GOPPAR.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\">N\u00famero de habitaciones<\/th>\n<th align=\"left\">150<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\">D\u00edas en un a\u00f1o<\/td>\n<td align=\"left\">365<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>N\u00famero total de habitaciones disponibles por a\u00f1o<\/strong><\/td>\n<td align=\"left\"><strong>54,750<\/strong><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><span style=\"text-decoration: underline;\"><strong>Ingresos por departamento<\/strong><\/span><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Habitaciones<\/td>\n<td align=\"left\">4,000,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Comida y bebidas<\/td>\n<td align=\"left\">1,500,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Otros departamentos<\/td>\n<td align=\"left\">500,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Los ingresos totales<\/strong><\/td>\n<td align=\"left\"><strong>6,000,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><span style=\"text-decoration: underline;\"><strong>Gastos<\/strong><\/span><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Habitaciones<\/td>\n<td align=\"left\">750,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Comida y bebidas<\/td>\n<td align=\"left\">700,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Otros departamentos<\/td>\n<td align=\"left\">200,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">No distribuido<\/td>\n<td align=\"left\">1,200,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Gastos totales<\/strong><\/td>\n<td align=\"left\"><strong>2,850,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Beneficio operativo bruto (GOP)<\/strong><\/td>\n<td align=\"left\"><strong>3,150,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Beneficio operativo bruto por habitaci\u00f3n disponible (GOPPAR)<\/strong><\/td>\n<td align=\"left\"><strong>57<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>ADR y RevPAR<\/h2>\n<p>Los otros KPI principales que usan los gerentes de hoteles son <a href=\"https:\/\/www.revfine.com\/es\/cual-es-adr-tarifa-diaria-promedio\/\">ADR<\/a> (tarifa diaria promedio) y <a href=\"https:\/\/www.revfine.com\/es\/que-es-revpar\/\">RevPAR<\/a> (ingresos por habitaci\u00f3n disponible). A diferencia de GOPPAR, ambas m\u00e9tricas se refieren \u00fanicamente a los ingresos generados por las habitaciones de su hotel, lo que significa que se ignoran otras fuentes de ingresos, como bares y restaurantes. Para obtener m\u00e1s informaci\u00f3n sobre otros KPI comunes de gesti\u00f3n de ingresos, puede leer el art\u00edculo <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/gestion-de-ingresos-kpis-hoteles\/\">&quot;KPI de gesti\u00f3n de ingresos&quot;<\/a><\/span>.<\/p>\n<h2>\u00bfQu\u00e9 es GOPPAR? Preguntas frecuentes<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-279-1\"><div class=\"fusion-panel panel-default panel-04e58bb8efee60b27 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_04e58bb8efee60b27\"><a aria-expanded=\"false\" aria-controls=\"04e58bb8efee60b27\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#04e58bb8efee60b27\" href=\"#04e58bb8efee60b27\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u00bfQu\u00e9 es el Partido Republicano en t\u00e9rminos hoteleros?<\/span><\/a><\/h3><\/div><div id=\"04e58bb8efee60b27\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_04e58bb8efee60b27\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Dentro de la industria hotelera, GOP significa beneficio operativo bruto y se refiere a los ingresos totales generados por las operaciones del hotel despu\u00e9s de restar los gastos operativos. Se excluyen impuestos, intereses, depreciaci\u00f3n y amortizaci\u00f3n. GOP se utiliza para indicar la rentabilidad general de las principales operaciones hoteleras.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-11845c6b23d749fb7 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_11845c6b23d749fb7\"><a aria-expanded=\"false\" aria-controls=\"11845c6b23d749fb7\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#11845c6b23d749fb7\" href=\"#11845c6b23d749fb7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u00bfQu\u00e9 es GOPPAR y c\u00f3mo se calcula?<\/span><\/a><\/h3><\/div><div id=\"11845c6b23d749fb7\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_11845c6b23d749fb7\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>GOPPAR es el beneficio operativo bruto por habitaci\u00f3n disponible, un indicador clave de rendimiento en la industria hotelera. Se calcula tomando el beneficio operativo bruto (GOP) del hotel y dividi\u00e9ndolo por el n\u00famero total de habitaciones disponibles. GOPPAR es una de las principales formas en que se determinan y eval\u00faan la eficiencia operativa y la salud empresarial de un hotel.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-5a132d689943c99b6 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_5a132d689943c99b6\"><a aria-expanded=\"false\" aria-controls=\"5a132d689943c99b6\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#5a132d689943c99b6\" href=\"#5a132d689943c99b6\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u00bfQu\u00e9 es el Partido Republicano en la oficina principal?<\/span><\/a><\/h3><\/div><div id=\"5a132d689943c99b6\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_5a132d689943c99b6\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Cuando se utiliza en la oficina principal, la utilidad operativa bruta, o GOP, se refiere a los ingresos totales generados por las operaciones de la oficina principal despu\u00e9s de restar los gastos operativos. Ejemplos de operaciones de recepci\u00f3n incluyen la venta o reserva de habitaciones y los principales servicios para hu\u00e9spedes proporcionados por el hotel.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0ffe01cf53c6d8143 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_0ffe01cf53c6d8143\"><a aria-expanded=\"false\" aria-controls=\"0ffe01cf53c6d8143\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#0ffe01cf53c6d8143\" href=\"#0ffe01cf53c6d8143\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u00bfQu\u00e9 significa TRevPAR en hoteles?<\/span><\/a><\/h3><\/div><div id=\"0ffe01cf53c6d8143\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_0ffe01cf53c6d8143\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>TRevPAR significa ingresos totales por habitaci\u00f3n disponible y los hoteles lo utilizan para comprender el rendimiento y al mismo tiempo tener en cuenta todos los flujos de ingresos. Se puede calcular tomando los ingresos totales de habitaciones, alimentos y bebidas y otros departamentos y luego dividi\u00e9ndolos por el n\u00famero total de habitaciones disponibles.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-6484ce18b3e17eca0 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_6484ce18b3e17eca0\"><a aria-expanded=\"false\" aria-controls=\"6484ce18b3e17eca0\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#6484ce18b3e17eca0\" href=\"#6484ce18b3e17eca0\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u00bfQu\u00e9 es un buen EBITDA para un hotel?<\/span><\/a><\/h3><\/div><div id=\"6484ce18b3e17eca0\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_6484ce18b3e17eca0\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Las ganancias antes de intereses, impuestos, depreciaci\u00f3n y amortizaci\u00f3n, a menudo abreviadas como EBITDA, son un excelente indicador del desempe\u00f1o del hotel. El EBITDA se puede dividir por los ingresos totales para calcular el margen EBITDA. Los puntos de referencia de la industria a menudo destacan del 30% al 50% como un buen objetivo, dependiendo del tama\u00f1o del hotel, las condiciones del mercado y otros factores.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<p><strong>Los hoteles monitorean varios KPI para ayudar con la gesti\u00f3n de ingresos; cada uno tiene sus usos. GOPPAR resulta especialmente \u00fatil cuando se considera el hotel como un activo completo. Al mismo tiempo, mediciones como ADR y RevPAR son m\u00e1s adecuadas para evaluar tendencias espec\u00edficamente relacionadas con los ingresos por habitaciones de hotel.<\/strong><\/p>\n<h2>\u00bfTe gust\u00f3 este art\u00edculo sobre qu\u00e9 es GOPPAR?<\/h2>\n<p>Quiz\u00e1s tambi\u00e9n te interesen los siguientes art\u00edculos:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/es\/informe-de-estrellas-del-hotel\/\">Hotel STAR Report: Introducci\u00f3n clara para hoteleros<\/a><\/li>\n<li class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.revfine.com\/es\/gestion-de-ingresos-totales\/\">Gesti\u00f3n de ingresos totales: c\u00f3mo los hoteles pueden maximizar sus ingresos<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/es\/gestion-de-ingresos-vs-gestion-de-rendimiento\/\">Gesti\u00f3n de ingresos frente a gesti\u00f3n de rendimiento<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/es\/aumentar-trevpar-en-su-hotel\/\">Estrategias para aumentar TrevPAR en su hotel<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/es\/hotel-presupuesto\/\">Presupuesto del hotel: consejos efectivos de elaboraci\u00f3n de presupuestos para hoteleros<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>M\u00e1s consejos para hacer crecer su negocio<\/h3>\n<strong>Revfine.com<\/strong> es la plataforma de conocimiento l\u00edder para la industria de la hospitalidad y los viajes. Los profesionales utilizan nuestros conocimientos, estrategias y consejos pr\u00e1cticos para inspirarse, optimizar los ingresos, innovar los procesos y mejorar la experiencia del cliente.<br><br>\n\nExplore el asesoramiento de expertos sobre gesti\u00f3n, marketing, revenue management, operaciones, software y tecnolog\u00eda en nuestro sitio web dedicado. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hospitalidad\/\">Hospitalidad<\/a><\/span>, y <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/viaje\/\">Viajes y Turismo<\/a><\/span> categor\u00edas.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este art\u00edculo est\u00e1 escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/es\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/es\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/es\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Hola, soy Martijn Barten, fundador de Revfine.com. Con 20 a\u00f1os de experiencia en la industria hotelera, me especializo en optimizar los ingresos combinando revenue management con estrategias de marketing. He desarrollado, implementado y administrado con \u00e9xito revenue management y estrategias de marketing para propiedades individuales y carteras de propiedades m\u00faltiples.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/es\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/es\/estrategias-de-gestion-de-ingresos-hotelera-industria\/\" itemprop=\"url\"><span itemprop=\"headline\">23 estrategias de gesti\u00f3n de ingresos para hacer crecer su negocio hotelero<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/es\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/es\/gestion-de-los-ingresos\/\" itemprop=\"url\"><span itemprop=\"headline\">\u00a1Los fundamentos de la gesti\u00f3n de ingresos explicados!<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/es\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/es\/estrategias-de-precios-industria-hotelera\/\" itemprop=\"url\"><span itemprop=\"headline\">14 estrategias de precios para aumentar los ingresos de su hotel<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/es\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/es\/tecnologia-tendencias-industria-de-viajes\/\" itemprop=\"url\"><span itemprop=\"headline\">21 tendencias tecnol\u00f3gicas clave que surgir\u00e1n en la industria de viajes en 2025<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Ver el perfil de Facebook de Martijn Barten\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Ver el perfil de Twitter de Martijn Barten\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Ver el perfil de Linkedin de Martijn Barten\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/es\/sobre\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Ver el perfil web de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Un indicador clave de rendimiento, o KPI, es una medida cuantificable del rendimiento empresarial. Los KPI son esenciales para implementar una estrategia exitosa de gesti\u00f3n de ingresos, ya que permite a las empresas identificar \u00e1reas de \u00e9xito y fracaso, as\u00ed como tendencias relacionadas con la demanda y el comportamiento del cliente. GOPPAR es uno de los KPI m\u00e1s importantes que utilizan los hoteles para la gesti\u00f3n de ingresos. Este art\u00edculo explica qu\u00e9<\/p>","protected":false},"author":24,"featured_media":284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-kpi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is GOPPAR? | Revenue Management KPI Explained<\/title>\n<meta name=\"description\" content=\"GOPPAR is an important KPI used by hotels for revenue management. 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With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.","sameAs":["https:\/\/www.revfine.com\/about\/#about-me","https:\/\/www.facebook.com\/revfine\/","https:\/\/www.linkedin.com\/in\/martijnbarten\/","https:\/\/x.com\/Revfine_com"],"url":"https:\/\/www.revfine.com\/es\/author\/martijn-barten\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/comments?post=279"}],"version-history":[{"count":7,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/279\/revisions"}],"predecessor-version":[{"id":31793,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/posts\/279\/revisions\/31793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/media\/284"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/media?parent=279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/categories?post=279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/tags?post=279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}