{"id":34806,"date":"2025-05-18T20:16:32","date_gmt":"2025-05-18T18:16:32","guid":{"rendered":"https:\/\/www.revfine.com\/?p=34806"},"modified":"2026-01-14T15:36:44","modified_gmt":"2026-01-14T14:36:44","slug":"satisfaction-up-volume-flat-whats-driving-the-divide","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/es\/satisfaction-up-volume-flat-whats-driving-the-divide\/","title":{"rendered":"Satisfacci\u00f3n en alza, volumen estancado. \u00bfQu\u00e9 est\u00e1 impulsando la divisi\u00f3n?"},"content":{"rendered":"<p><em>The first quarter of 2025 offered a nuanced picture for the global hospitality industry. Analysis reveals continued growth in global guest satisfaction, measured by the Global Review Index\u2122 (GRI). Indeed, satisfaction levels briefly surpassed the 2019 benchmark of 86.4% in June of 2024. <\/em><\/p>\n<p><em>Despite a typical seasonal dip in January, strong performance, particularly in March, pushed the Q1 2025 GRI to 86.7%, the highest in four years. However, this positive achievement contrasts with near-stagnant growth in review volume and significant regional variations. This analysis explores the crucial Guest Experience Trends Q1 2025, dissecting the data driving performance.<\/em><\/p>\n<h2>GRI Reaches New Heights<\/h2>\n<p>Global guest satisfaction (GRI) grew for the second consecutive year, showing sustained recovery. Q1 2025 saw a +0.4-point increase compared to the previous quarter\u2019s end. Explore all key trends and insights in Shiji\u2019s latest Guest Experience Benchmark Report <span style=\"text-decoration: underline;\"><a href=\"https:\/\/insights.shijigroup.com\/q1-guest-experience-update-2025\/?utm_source=revfine&amp;utm_medium=cpc&amp;utm_campaign=BMQ125&amp;utm_content=newsletter%20\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a><\/span>.<\/p>\n<h2>Review Volume Growth Falters<\/h2>\n<p>However, the picture for the review volume is less robust. The first three months of 2025 showed only slight volume growth (+0.7%) compared to Q1 2024. This is considerably less than the 2.2% growth recorded in Q1 2024 versus Q1 2023. Several factors likely contributed to this meager growth. For instance, a reported 3% decrease in global demand, influenced by the timing of Chinese New Year and tourism slowdowns in key European cities like Barcelona, played a part.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-37725443' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-37725443' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_370439249890 = function(){ai_insert_viewport_code ('ai-insert-7-37725443');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_370439249890 (); else document.addEventListener ('DOMContentLoaded', ai_run_370439249890);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-8-10987268' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-8-10987268' data-insertion-no-dbg data-code='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' data-block='8'><\/div>\n<script>\n  ai_run_789890918842 = function(){ai_insert_viewport_code ('ai-insert-8-10987268');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_789890918842 (); else document.addEventListener ('DOMContentLoaded', ai_run_789890918842);\n<\/script>\n<\/p>\n<h2>Shifting Sands: Review Source Performance<\/h2>\n<p>Consequently, review generation varied significantly across sources compared to Q1 2024. Some sources experienced marked declines, notably Agoda (-16.6%) and Tripadvisor (-11.0%). Booking.com, which saw declines throughout 2024, dropped only 2.2%. Smaller sources, grouped as \u201cOther,\u201d\u00a0lost substantial volume (-16.9% vs Q1 2024, and -23.5% vs Q1 2023). Conversely, other platforms showed strong growth: Hotels.com surged +38.2%, Expedia increased +27.0%, and Trip.com grew +18.4%.<\/p>\n<h2>Departmental Scores Show Mixed Results<\/h2>\n<p>Despite volume challenges, guest satisfaction trends were positive across most platforms. All major sources except Google (-0.4 points) showed GRI growth compared to Q1 2024. Key departmental indexes also improved over the past 15 months (comparing Q1 2025 to Q1 2024): Cleanliness rose significantly (+1.8 points), Room improved (+0.8 points), and Service edged up (+0.3 points). Only the Value index stalled, dropping slightly (-0.02 points) over the same period. Positive mentions also increased, growing +1.0 points year-over-year to reach 76.6%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-34807\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/05\/Satisfaction-Up-Volume-Flat-Whats-Driving-the-Divide-Global-Review-Index-.jpg\" alt=\"Satisfaction Up, Volume Flat, What\u2019s Driving the Divide Seasonal peaks\" width=\"1000\" height=\"384\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/05\/Satisfaction-Up-Volume-Flat-Whats-Driving-the-Divide-Global-Review-Index--300x115.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/05\/Satisfaction-Up-Volume-Flat-Whats-Driving-the-Divide-Global-Review-Index-.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\"><em>Global Review Index (GRI) Evolution, 2019 \u2013 Q1 2025, peaking at 86.7% in March 2025.<\/em><\/span><\/p>\n<h2>Engagement Efficiency: Management Response Soars<\/h2>\n<p>Furthermore, hotels continued to improve their engagement with reviews. The global management response rate saw impressive growth, increasing by 4.2 points to reach 69.2%. The improvement in average response time is even more striking. Hotels that previously took around 6 days to reply have drastically cut this time. The global average now is just 3.1 days, likely boosted by adopting artificial intelligence tools. Nonetheless, the negative trend in the Value for Money index across many markets warrants attention, as market uncertainty could heighten price sensitivity.<\/p>\n<h2>Regional Deep Dives<\/h2>\n<h3>Asia<\/h3>\n<p>Asia remains the top-performing region based on GRI for 3-, 4-, and 5-star hotels. However, it was one of only two regions where review volume fell (-1.9% vs Q1 2024). This decline was primarily driven by volume decreases on Google (-13.7%) and Agoda (-12.1%). Notably, this marks Agoda\u2019s first global volume decline in this region in three years (except in Oceania, where it grew +11.3%). The region\u2019s 5-star segment showed signs of a slowdown, with GRI growth (+0.2 points) slightly below the regional average (+0.4 points) and minor index dips in Service (-0.1 points) and Value (-0.4 points).<\/p>\n<h3>Europa<\/h3>\n<p>The European market demonstrated solid performance. GRI increased by 0.5 points compared to Q1 2024, and review volume grew by 2.2%. This volume growth occurred despite significant drops from Tripadvisor (-8.8%), HolidayCheck (-12.5%), and Agoda (-31.6%). Booking.com continues its dominance with a 64.4% market share, followed by Google at 18.5%. Similar to Asia, Europe\u2019s 5-star properties showed signs of pressure. Compared to Q1 2024, 5-star indexes declined for Service (-0.2 points), Cleanliness (-0.4 points), Room (-0.8 points), Value (-0.2 points), and Food &amp; Beverage (-0.8 points).<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-34808\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/05\/Satisfaction-Up-Volume-Flat-Whats-Driving-the-Divide-Seasonal-peaks-.jpg\" alt=\"Satisfaction Up, Volume Flat, What\u2019s Driving the Divide Seasonal peaks\" width=\"1000\" height=\"368\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/05\/Satisfaction-Up-Volume-Flat-Whats-Driving-the-Divide-Seasonal-peaks--300x110.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/05\/Satisfaction-Up-Volume-Flat-Whats-Driving-the-Divide-Seasonal-peaks-.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\"><em>Seasonal peaks characterize global review volume (2022-Q1 2025), but the slight increase in early 2025 reflects the slower growth noted in the Q1 2025 benchmark.<\/em><\/span><\/p>\n<h3>Latin America<\/h3>\n<p>This market faced challenges in Q1 2025. GRI growth stalled (+0.1% vs Q1 2024), and review volume significantly decreased (-4.2%). This volume loss stemmed from widespread negative trends across major sources: Agoda (-59.2%), Trip.com (-29.2%), Tripadvisor (-13.2%), Google (-9.9%), and Booking.com (-1.5%). Despite these difficulties, the percentage of positive mentions increased by 0.6 points to 73.8%. Also, the review response rate rose considerably by 7.7 points to reach 69.5%.<\/p>\n<h3>\u00c1frica<\/h3>\n<p>Africa was the only region with a negative GRI trend this quarter (-0.2% vs Q1 2024), mainly due to its 4-star category performance (-0.4 points). Conversely, it experienced strong review volume growth (+6.9%). However, key performance indicators declined compared to Q1 2024: Service dropped by 0.4 points, Value by 0.5 points and Cleanliness by 1.1 points. The review volume increase possibly contributed to a slight dip in the response rate, which fell 0.7 points to 71.1%. Interestingly, HolidayCheck\u2019s positive global growth (+14.6%) was almost entirely driven by its performance in Africa (+43.0%), as it stalled or declined elsewhere.<\/p>\n<h3>Middle East<\/h3>\n<p>This region showed a significant performance divergence between 5-star hotels and other categories. The overall Q1 GRI growth (+0.4% vs Q1 2024) was primarily driven by 4-star hotels (+0.8 points), double the growth rate of 5-star properties. Review volume grew minimally (+0.4%), which is low for what is typically high season. Contributing factors include significant volume losses from Agoda (-43.9%), HolidayCheck (-22.9%), Tripadvisor (-16.4%), and Booking.com (-10.4%). In contrast, Hotels.com volume grew substantially (+34.4%). Encouragingly, the review response rate continued climbing, increasing 4.3 points to an impressive 83.1%.<\/p>\n<h3>North America<\/h3>\n<p>North America carried its positive 2024 momentum into Q1 2025. GRI showed strong growth (+0.7 points vs Q1 2024) alongside robust review volume growth (+6.3%). This volume increase was powered by positive performances from Google (+3.5%), Expedia (+28.4%), and Hotels.com (+37.3%). As a result, Expedia now commands over 30% (31.2%) of the review market share. Meanwhile, Booking.com lost 2.7 percentage points, settling at 24.0%. Similar to other regions, the 5-star segment showed signs of slowing down. Five-star hotel index scores dropped compared to Q1 2024 for Cleanliness (-1.1 points), Room (-1.5 points), and Value (-1.3 points).<\/p>\n<h3>Oceania<\/h3>\n<p>Oceania\u2019s peak season partially overlapped with Q1, but performance remained positive. GRI grew by 0.6 points compared to Q1 2024, and review volume increased by 4.6%. Most major sources saw growth; only Tripadvisor (-23.6%) and HolidayCheck (-25.9%) registered declines. However, the region lags in review engagement. Its management response rate is relatively low at 55.4%, compared to the global average nearing 70%. Furthermore, its average response time still hovers around 4 days, while most other markets average below 3.5 days.<\/p>\n<h2>Conclusi\u00f3n<\/h2>\n<p>In summary, Q1 2025 affirmed the hotel industry\u2019s capacity for guest satisfaction growth beyond pre-pandemic benchmarks. All-star categories contributed positively to this trend. Clear, distinguishable patterns led by regional trends are also evident, marking a shift from the more variable post-pandemic recovery phase.<\/p>\n<p>While the minimal growth in review volume is a point to watch, improvements seen in February and March offer a potentially positive sign. Key operational indicators like Cleanliness, Room, and Service have shown marked improvement over the last 15 months. However, the stalled Value for Money index is a critical takeaway. Heightened price sensitivity, potentially exacerbated by recent world trade tariff developments, could challenge hotels.<\/p>\n<p>Therefore, the upcoming quarter, encompassing major holidays, will rigorously test the industry\u2019s ability to maintain satisfaction while effectively managing value perception. 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else document.addEventListener ('DOMContentLoaded', ai_run_219551670847);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>M\u00e1s consejos para hacer crecer su negocio<\/h3>\n<strong>Revfine.com<\/strong> es la plataforma de conocimiento l\u00edder para la industria de la hospitalidad y los viajes. Los profesionales utilizan nuestros conocimientos, estrategias y consejos pr\u00e1cticos para inspirarse, optimizar los ingresos, innovar los procesos y mejorar la experiencia del cliente.<br><br>\n\nExplore el asesoramiento de expertos sobre gesti\u00f3n, marketing, revenue management, operaciones, software y tecnolog\u00eda en nuestro sitio web dedicado. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hospitalidad\/\">Hospitalidad<\/a><\/span>, y <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/viaje\/\">Viajes y Turismo<\/a><\/span> categor\u00edas.<\/div>","protected":false},"excerpt":{"rendered":"<p>El primer trimestre de 2025 ofreci\u00f3 un panorama con matices para la industria hotelera global. El an\u00e1lisis revela un crecimiento continuo en la satisfacci\u00f3n global de los hu\u00e9spedes, medida por el Global Review Index\u2122 (GRI). De hecho, los niveles de satisfacci\u00f3n superaron brevemente el \u00edndice de referencia de 2019 de 86,4% en junio de 2024. A pesar de una ca\u00edda estacional t\u00edpica en enero, el s\u00f3lido desempe\u00f1o, especialmente en marzo, impuls\u00f3 el GRI del primer trimestre de 2025.<\/p>","protected":false},"author":1,"featured_media":34809,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[761,760],"tags":[828],"class_list":["post-34806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-target-market","category-hotel-strategies","tag-shiji"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Satisfaction Up, Volume Flat, What\u2019s Driving the Divide?<\/title>\n<meta name=\"description\" content=\"This analysis explores the crucial Guest Experience Trends Q1 2025, dissecting the data driving performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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