{"id":35637,"date":"2025-09-07T14:13:26","date_gmt":"2025-09-07T12:13:26","guid":{"rendered":"https:\/\/www.revfine.com\/?p=35637"},"modified":"2026-01-21T13:25:01","modified_gmt":"2026-01-21T12:25:01","slug":"solo-el-12-de-los-hoteles-usan-marketing-por-whatsapp-deberias","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/es\/only-12-of-hotels-use-whatsapp-marketing-should-you\/","title":{"rendered":"Solo el 12% de los hoteles usa marketing por WhatsApp. \u00bfDeber\u00edas hacerlo t\u00fa?"},"content":{"rendered":"<p><em>La mayor\u00eda de los hoteles a\u00fan no utilizan WhatsApp para la comunicaci\u00f3n con sus hu\u00e9spedes, y mucho menos para marketing. \u00bfPero es una oportunidad perdida? Nuestro \u00faltimo informe, &quot;El estado del marketing basado en datos en la hosteler\u00eda&quot;, muestra que solo el 121% de los hoteles incluye WhatsApp en su estrategia de marketing. Mientras tanto, el 631% no lo utiliza o depende de \u00e9l para las actualizaciones operativas. Esto representa una gran oportunidad para que los establecimientos exploren WhatsApp para la comunicaci\u00f3n con sus hu\u00e9spedes.<\/em><\/p>\n<p><em>En este art\u00edculo, aprender\u00e1 c\u00f3mo el marketing de WhatsApp para hoteles fomenta la fidelizaci\u00f3n de los hu\u00e9spedes y aumenta las oportunidades de ingresos.<\/em><\/p>\n<h2>Por qu\u00e9 los hoteles evitan el marketing por WhatsApp<\/h2>\n<p>Aunque la comunicaci\u00f3n con los hu\u00e9spedes est\u00e1 evolucionando, la realidad es que muchos hoteles a\u00fan dependen del correo electr\u00f3nico o los SMS, pensando que WhatsApp es demasiado arriesgado o demasiado <em>&quot;informal&quot;<\/em> Para marketing. Sin embargo, los hoteles que lo est\u00e1n adoptando lo utilizan estrat\u00e9gicamente para construir relaciones m\u00e1s s\u00f3lidas e impulsar los ingresos de forma natural. No env\u00edan spam, sino que fomentan la fidelizaci\u00f3n con el mensaje adecuado en el momento oportuno.<\/p>\n<p>Depender de un \u00fanico canal, como el correo electr\u00f3nico, va en contra de la idea misma de personalizaci\u00f3n en la hosteler\u00eda, donde los hu\u00e9spedes deber\u00edan poder elegir su canal preferido como parte de una experiencia b\u00e1sica personalizada.<\/p>\n<h2>C\u00f3mo los hoteles utilizan WhatsApp para comunicarse con sus hu\u00e9spedes<\/h2>\n<p>Entre el grupo que usa WhatsApp, muchos lo utilizan para diversos fines a lo largo de toda la experiencia del hu\u00e9sped, como por ejemplo:<\/p>\n<ul>\n<li>Invitando a los invitados a bajar a desayunar<\/li>\n<li>A\u00f1adiendo un r\u00e1pido <em>&quot;\u00bfEst\u00e1 todo bien?&quot;<\/em> despu\u00e9s del check-in<\/li>\n<li>Solicitar una rese\u00f1a justo despu\u00e9s de realizar el pago<\/li>\n<li>Invit\u00e1ndolos al bar con una promoci\u00f3n.<\/li>\n<li>Permiti\u00e9ndoles ponerse en contacto con la recepci\u00f3n para cualquier pregunta.<\/li>\n<\/ul>\n<p>Lo cierto es que, si se utiliza correctamente, WhatsApp es una herramienta perfecta para la personalizaci\u00f3n y no s\u00f3lo para la promoci\u00f3n.<\/p>\n<h2>\u00bfCu\u00e1les son los resultados de usar WhatsApp para la comunicaci\u00f3n con los invitados?<\/h2>\n<p>\u00bfVale la pena el bombo publicitario si nos centramos en los resultados? La respuesta depende de en qu\u00e9 se centre tu marca.<\/p>\n<p>Los hoteles que utilizan WhatsApp est\u00e1n obteniendo los siguientes resultados:<\/p>\n<ul>\n<li>Tasa de conversi\u00f3n m\u00e1s alta que con el correo electr\u00f3nico<\/li>\n<li>Tasa de apertura m\u00e1s alta que con el correo electr\u00f3nico<\/li>\n<li>Mayor participaci\u00f3n de los hu\u00e9spedes, ya que es m\u00e1s f\u00e1cil para ellos continuar la conversaci\u00f3n.<\/li>\n<li>M\u00e1s conversaciones iniciadas por los propios hu\u00e9spedes<\/li>\n<\/ul>\n<p>Una de las ventajas m\u00e1s importantes es que permite a los hoteles enviar m\u00faltiples mensajes sobre diversos temas sin dar la impresi\u00f3n de estar enviando spam a los hu\u00e9spedes. Diferentes canales, diferentes formatos, diferentes mensajes y diferentes oportunidades.<\/p>\n<h2>C\u00f3mo crear tu estrategia de marketing de WhatsApp para 2026<\/h2>\n<p>En nuestro informe completo, <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.bookboost.io\/the-state-of-marketing-in-hospitality\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">El estado del marketing basado en datos en la hosteler\u00eda<\/a><\/span>Descubrimos c\u00f3mo los hoteles utilizan la segmentaci\u00f3n, la personalizaci\u00f3n, los datos y m\u00e1s.<\/p>\n<p>Si quieres ver c\u00f3mo se compara tu hotel, qu\u00e9 dicen los datos sobre los canales y el impacto en los ingresos y obtener toda la informaci\u00f3n para planificar tu estrategia, \u00e9chale un vistazo.<\/p>\n<div class=\"first-sentence-half\">\n<h2><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-file-alt fas circle-yes fusion-text-flow fa-spin\" style=\"--awb-iconcolor:#212121;--awb-iconcolor-hover:#212121;--awb-circlecolor:#d4a763;--awb-circlecolor-hover:#d4a763;--awb-circlebordercolor:#d4a763;--awb-circlebordercolor-hover:#d4a763;--awb-circlebordersize:1px;--awb-font-size:22.88px;--awb-width:45.76px;--awb-height:45.76px;--awb-line-height:43.76px;--awb-margin-right:13px;\"><\/i><span style=\"text-decoration: underline;\">Plantilla de recorrido del hu\u00e9sped:<\/span> Llega a tus hu\u00e9spedes mejor que nunca<\/h2>\n<div class=\"first-sentence-half\">\n<p>En esta plantilla de recorrido del hu\u00e9sped, encontrar\u00e1 ejemplos de puntos de contacto valiosos que se pueden agregar a sus comunicaciones, considerando las diferentes etapas del recorrido del hu\u00e9sped.<\/p>\n<p><a href=\"https:\/\/www.revfine.com\/es\/page\/plantilla-de-viaje-del-huesped\/\"><span style=\"text-decoration: underline; font-size: 12pt;\">Haga click aqu\u00ed para descargar<\/span><\/a> el &quot;<em>Plantilla de viaje del hu\u00e9sped: llegue a los hu\u00e9spedes mejor que nunca<\/em>\u201c.<\/p>\n<\/div>\n<\/div>\n<p><strong>El marketing por WhatsApp ayuda a los hoteles a conectar con sus hu\u00e9spedes de forma sencilla. Genera confianza y genera m\u00e1s reservas. Aplica los consejos y la informaci\u00f3n que compartimos aqu\u00ed para perfeccionar tu estrategia. Empieza ahora y alcanza tus objetivos fortaleciendo las relaciones con los hu\u00e9spedes.<\/strong><\/p>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>M\u00e1s consejos para hacer crecer su negocio<\/h3>\n<strong>Revfine.com<\/strong> es la plataforma de conocimiento l\u00edder para la industria de la hospitalidad y los viajes. Los profesionales utilizan nuestros conocimientos, estrategias y consejos pr\u00e1cticos para inspirarse, optimizar los ingresos, innovar los procesos y mejorar la experiencia del cliente.<br><br>\n\nExplore el asesoramiento de expertos sobre gesti\u00f3n, marketing, revenue management, operaciones, software y tecnolog\u00eda en nuestro sitio web dedicado. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hospitalidad\/\">Hospitalidad<\/a><\/span>, y <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/viaje\/\">Viajes y Turismo<\/a><\/span> categor\u00edas.<\/div>\n\n<div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#212121;--awb-margin-top:70px;--awb-margin-bottom:40px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"fusion-reading-box-flex\"><h2>Este art\u00edculo est\u00e1 escrito por nuestro socio experto Bookboost<\/h2><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-desktop-button fusion-tagline-button continue continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/es\/page\/bookboost\/\" target=\"_self\"><span>P\u00e1gina de socios<\/span><\/a><\/div><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/es\/page\/bookboost\/\" target=\"_self\"><span>P\u00e1gina de socios<\/span><\/a><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La mayor\u00eda de los hoteles a\u00fan no utilizan WhatsApp para la comunicaci\u00f3n con sus hu\u00e9spedes, y mucho menos para marketing. \u00bfPero es una oportunidad perdida? Nuestro \u00faltimo informe, &quot;El estado del marketing basado en datos en la hosteler\u00eda&quot;, muestra que solo el 121% de los hoteles incluye WhatsApp en su estrategia de marketing. Mientras tanto, el 631% no lo utiliza en absoluto o depende de \u00e9l para las actualizaciones operativas. Esto representa una enorme oportunidad.<\/p>","protected":false},"author":1,"featured_media":35642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[804,763,760],"tags":[236],"class_list":["post-35637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-communication","category-hotel-social-media","category-hotel-strategies","tag-bookboost"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Only 12% of Hotels Use WhatsApp Marketing. Should You?<\/title>\n<meta name=\"description\" content=\"This WhatsApp marketing guide for hotels shows how to improve guest experience with personalization and higher conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/es\/solo-el-12-de-los-hoteles-usan-marketing-por-whatsapp-deberias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Only 12% of Hotels Use WhatsApp Marketing. 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