Pregunta para nuestro panel de expertos en marketing hotelero<\/span><\/h2>\nWhat marketing strategies can hotels use to drive more group bookings, both directly and through 3rd party channels? (Question by Cory Falter)<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Panel de expertos de la industria<\/span><\/h2>\n<\/div>Nuestro panel de expertos de la industria est\u00e1 formado por profesionales de la industria hotelera y de viajes. Tienen conocimientos completos y detallados, experiencia en la pr\u00e1ctica o la gesti\u00f3n y son progresistas. Responden preguntas sobre el estado de la industria. Comparten sus conocimientos sobre temas como gesti\u00f3n de ingresos, marketing, operaciones, tecnolog\u00eda y discuten las \u00faltimas tendencias.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
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Nuestro panel de expertos en marketing<\/h3>\n\n- Max Starkov \u2013 Profesor adjunto Tecnolog\u00eda hotelera, Universidad de Nueva York<\/a><\/span><\/li>\n
- Moriya Rockman \u2013 Jefe de marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Fundador y asesor principal, Vivander<\/a><\/span><\/li>\n
- Cory Falter, socio de Lure Agency<\/a><\/span><\/li>\n
- Haga una pregunta a nuestro panel<\/span><\/a><\/span><\/li>\n
- \u00danase a nuestro panel de expertos<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
![\"Max](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Max-Starkov-150x150.png\")
<\/div><\/div>Max Starkov<\/span>Profesor adjunto Tecnolog\u00eda hotelera, Universidad de Nueva York<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Hotel group sales teams, selling to both the corporate and the SMERF markets, often underestimate and even ignore the power of digital marketing and online initiatives to drive more group bookings.<\/em><\/p>\nMarketing of your corporate meetings and events spaces and SMERF group amenities and product is very straightforward. Similar to the tentacles of an octopus, your B2B marketing gets the word out about the hotel, its group product and its value proposition, and plays an important role in engaging and enticing group planners and organizers to choose your hotel.<\/em><\/p>\nSelling group business online requires a multi-pronged approach:<\/em><\/p>\n\n- Having a great website content about your corporate meetings and events, as well as amenities for SMERF groups. Make it as descriptive as possible, including items such as floor plans, different configurations, audiovisual equipment, information on WiFi, parking spaces for buses, complimentary offerings for tour leaders and drivers, etc.<\/em><\/li>\n
- Contar con capacidad de RFP en el sitio web con capacidades de respuesta de informaci\u00f3n inmediata.<\/em><\/li>\n
- Muestra tu calendario de disponibilidad de espacios para eventos y alojamiento para grupos vinculado al PMS de la propiedad y su M\u00f3dulo de Ventas y Catering.<\/em><\/li>\n
- Having Meeting\/Event or SMERF Group page creation capabilities powered by the website CMS (Content Management System) to enable customised event pages with an embedded booking engine with negotiated group rates. A client of ours had over 5,000 such event pages, enabling meeting planners to send an event page to the participants with the agenda, event info, booking capabilities, etc.<\/em><\/li>\n
- Para grupos corporativos m\u00e1s peque\u00f1os, los hoteleros deber\u00edan habilitar un motor de reservas grupales como GroupSync Engage en el sitio web de su propiedad. GroupSync de Groups360 se cre\u00f3 para que los hoteles pudieran ofrecer reservas directas de habitaciones y espacios para reuniones y lo utilizan muchas marcas independientes, peque\u00f1as, medianas y grandes, como Accor, IHG, Hilton y Marriott.<\/em><\/li>\n
- Create Complete Meeting Packages (CMPs) to provide corporate event planners with easy to plan and budget corporate events.<\/em><\/li>\n
- Make your website content SEO and AIO (AI search)-friendly: Original, editorial-level content throughout the hotel website; on-page SEO, inbound\/backlinks and citations from highly authoritative websites; technical SEO, ex. less than 2 second page download speeds, etc.<\/em><\/li>\n
- Launch search marketing campaigns around your meetings product. Meeting planners are searching for a number of keywords related to meetings, for example, \u201cConference hotel downtown Houston\u201d, etc.<\/em><\/li>\n
- Lance iniciativas de marketing de contenido B2B en torno a su producto de reuniones para involucrar a los planificadores de grupos corporativos: publicaciones en LinkedIn y estudios de casos, documentos t\u00e9cnicos, conferencias y participaciones en paneles, anuncios de premios, sorteos, etc.<\/em><\/li>\n
- Join the Cvent marketing initiatives.”<\/em><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n
\n
Panel de expertos de la industria<\/span><\/h2>\n<\/div>Nuestro panel de expertos de la industria est\u00e1 formado por profesionales de la industria hotelera y de viajes. Tienen conocimientos completos y detallados, experiencia en la pr\u00e1ctica o la gesti\u00f3n y son progresistas. Responden preguntas sobre el estado de la industria. Comparten sus conocimientos sobre temas como gesti\u00f3n de ingresos, marketing, operaciones, tecnolog\u00eda y discuten las \u00faltimas tendencias.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
\n
Nuestro panel de expertos en marketing<\/h3>\n\n- Max Starkov \u2013 Profesor adjunto Tecnolog\u00eda hotelera, Universidad de Nueva York<\/a><\/span><\/li>\n
- Moriya Rockman \u2013 Jefe de marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Fundador y asesor principal, Vivander<\/a><\/span><\/li>\n
- Cory Falter, socio de Lure Agency<\/a><\/span><\/li>\n
- Haga una pregunta a nuestro panel<\/span><\/a><\/span><\/li>\n
- \u00danase a nuestro panel de expertos<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Max Starkov<\/span>Profesor adjunto Tecnolog\u00eda hotelera, Universidad de Nueva York<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Hotel group sales teams, selling to both the corporate and the SMERF markets, often underestimate and even ignore the power of digital marketing and online initiatives to drive more group bookings.<\/em><\/p>\nMarketing of your corporate meetings and events spaces and SMERF group amenities and product is very straightforward. Similar to the tentacles of an octopus, your B2B marketing gets the word out about the hotel, its group product and its value proposition, and plays an important role in engaging and enticing group planners and organizers to choose your hotel.<\/em><\/p>\nSelling group business online requires a multi-pronged approach:<\/em><\/p>\n\n- Having a great website content about your corporate meetings and events, as well as amenities for SMERF groups. Make it as descriptive as possible, including items such as floor plans, different configurations, audiovisual equipment, information on WiFi, parking spaces for buses, complimentary offerings for tour leaders and drivers, etc.<\/em><\/li>\n
- Contar con capacidad de RFP en el sitio web con capacidades de respuesta de informaci\u00f3n inmediata.<\/em><\/li>\n
- Muestra tu calendario de disponibilidad de espacios para eventos y alojamiento para grupos vinculado al PMS de la propiedad y su M\u00f3dulo de Ventas y Catering.<\/em><\/li>\n
- Having Meeting\/Event or SMERF Group page creation capabilities powered by the website CMS (Content Management System) to enable customised event pages with an embedded booking engine with negotiated group rates. A client of ours had over 5,000 such event pages, enabling meeting planners to send an event page to the participants with the agenda, event info, booking capabilities, etc.<\/em><\/li>\n
- Para grupos corporativos m\u00e1s peque\u00f1os, los hoteleros deber\u00edan habilitar un motor de reservas grupales como GroupSync Engage en el sitio web de su propiedad. GroupSync de Groups360 se cre\u00f3 para que los hoteles pudieran ofrecer reservas directas de habitaciones y espacios para reuniones y lo utilizan muchas marcas independientes, peque\u00f1as, medianas y grandes, como Accor, IHG, Hilton y Marriott.<\/em><\/li>\n
- Create Complete Meeting Packages (CMPs) to provide corporate event planners with easy to plan and budget corporate events.<\/em><\/li>\n
- Make your website content SEO and AIO (AI search)-friendly: Original, editorial-level content throughout the hotel website; on-page SEO, inbound\/backlinks and citations from highly authoritative websites; technical SEO, ex. less than 2 second page download speeds, etc.<\/em><\/li>\n
- Launch search marketing campaigns around your meetings product. Meeting planners are searching for a number of keywords related to meetings, for example, \u201cConference hotel downtown Houston\u201d, etc.<\/em><\/li>\n
- Lance iniciativas de marketing de contenido B2B en torno a su producto de reuniones para involucrar a los planificadores de grupos corporativos: publicaciones en LinkedIn y estudios de casos, documentos t\u00e9cnicos, conferencias y participaciones en paneles, anuncios de premios, sorteos, etc.<\/em><\/li>\n
- Join the Cvent marketing initiatives.”<\/em><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n
\n
Nuestro panel de expertos de la industria est\u00e1 formado por profesionales de la industria hotelera y de viajes. Tienen conocimientos completos y detallados, experiencia en la pr\u00e1ctica o la gesti\u00f3n y son progresistas. Responden preguntas sobre el estado de la industria. Comparten sus conocimientos sobre temas como gesti\u00f3n de ingresos, marketing, operaciones, tecnolog\u00eda y discuten las \u00faltimas tendencias.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
\n
Nuestro panel de expertos en marketing<\/h3>\n\n- Max Starkov \u2013 Profesor adjunto Tecnolog\u00eda hotelera, Universidad de Nueva York<\/a><\/span><\/li>\n
- Moriya Rockman \u2013 Jefe de marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Fundador y asesor principal, Vivander<\/a><\/span><\/li>\n
- Cory Falter, socio de Lure Agency<\/a><\/span><\/li>\n
- Haga una pregunta a nuestro panel<\/span><\/a><\/span><\/li>\n
- \u00danase a nuestro panel de expertos<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Max Starkov<\/span>Profesor adjunto Tecnolog\u00eda hotelera, Universidad de Nueva York<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Hotel group sales teams, selling to both the corporate and the SMERF markets, often underestimate and even ignore the power of digital marketing and online initiatives to drive more group bookings.<\/em><\/p>\nMarketing of your corporate meetings and events spaces and SMERF group amenities and product is very straightforward. Similar to the tentacles of an octopus, your B2B marketing gets the word out about the hotel, its group product and its value proposition, and plays an important role in engaging and enticing group planners and organizers to choose your hotel.<\/em><\/p>\nSelling group business online requires a multi-pronged approach:<\/em><\/p>\n\n- Having a great website content about your corporate meetings and events, as well as amenities for SMERF groups. Make it as descriptive as possible, including items such as floor plans, different configurations, audiovisual equipment, information on WiFi, parking spaces for buses, complimentary offerings for tour leaders and drivers, etc.<\/em><\/li>\n
- Contar con capacidad de RFP en el sitio web con capacidades de respuesta de informaci\u00f3n inmediata.<\/em><\/li>\n
- Muestra tu calendario de disponibilidad de espacios para eventos y alojamiento para grupos vinculado al PMS de la propiedad y su M\u00f3dulo de Ventas y Catering.<\/em><\/li>\n
- Having Meeting\/Event or SMERF Group page creation capabilities powered by the website CMS (Content Management System) to enable customised event pages with an embedded booking engine with negotiated group rates. A client of ours had over 5,000 such event pages, enabling meeting planners to send an event page to the participants with the agenda, event info, booking capabilities, etc.<\/em><\/li>\n
- Para grupos corporativos m\u00e1s peque\u00f1os, los hoteleros deber\u00edan habilitar un motor de reservas grupales como GroupSync Engage en el sitio web de su propiedad. GroupSync de Groups360 se cre\u00f3 para que los hoteles pudieran ofrecer reservas directas de habitaciones y espacios para reuniones y lo utilizan muchas marcas independientes, peque\u00f1as, medianas y grandes, como Accor, IHG, Hilton y Marriott.<\/em><\/li>\n
- Create Complete Meeting Packages (CMPs) to provide corporate event planners with easy to plan and budget corporate events.<\/em><\/li>\n
- Make your website content SEO and AIO (AI search)-friendly: Original, editorial-level content throughout the hotel website; on-page SEO, inbound\/backlinks and citations from highly authoritative websites; technical SEO, ex. less than 2 second page download speeds, etc.<\/em><\/li>\n
- Launch search marketing campaigns around your meetings product. Meeting planners are searching for a number of keywords related to meetings, for example, \u201cConference hotel downtown Houston\u201d, etc.<\/em><\/li>\n
- Lance iniciativas de marketing de contenido B2B en torno a su producto de reuniones para involucrar a los planificadores de grupos corporativos: publicaciones en LinkedIn y estudios de casos, documentos t\u00e9cnicos, conferencias y participaciones en paneles, anuncios de premios, sorteos, etc.<\/em><\/li>\n
- Join the Cvent marketing initiatives.”<\/em><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n
\n
<\/div><\/div>“Hotel group sales teams, selling to both the corporate and the SMERF markets, often underestimate and even ignore the power of digital marketing and online initiatives to drive more group bookings.<\/em><\/p>\n Marketing of your corporate meetings and events spaces and SMERF group amenities and product is very straightforward. Similar to the tentacles of an octopus, your B2B marketing gets the word out about the hotel, its group product and its value proposition, and plays an important role in engaging and enticing group planners and organizers to choose your hotel.<\/em><\/p>\n Selling group business online requires a multi-pronged approach:<\/em><\/p>\n\n
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![\"moriya](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Moriya-Rockman-150x150.png\")
<\/div><\/div>![\"Michael](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Michael-J.-Goldrich-150x150.png\")
<\/div><\/div>![\"cory](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Cory-Falter.jpg\")
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