{"id":4516,"date":"2023-05-18T20:00:08","date_gmt":"2023-05-18T18:00:08","guid":{"rendered":"https:\/\/revfine.com\/?p=4516"},"modified":"2023-12-20T14:36:22","modified_gmt":"2023-12-20T13:36:22","slug":"startups-de-turismo-enfoque-en-innovacion-y-sostenibilidad","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/es\/startups-de-turismo-enfoque-en-innovacion-y-sostenibilidad\/","title":{"rendered":"Startups de turismo se centran en la innovaci\u00f3n y la sostenibilidad"},"content":{"rendered":"<p><em>La Organizaci\u00f3n Mundial del Turismo (OMT), en asociaci\u00f3n con Globalia, el grupo tur\u00edstico l\u00edder en Espa\u00f1a y Am\u00e9rica Latina, ha seleccionado a los finalistas del II Concurso Global de Startup de Turismo, una iniciativa en la que las dos entidades llevan trabajando desde 2018 cuando su primer se llev\u00f3 a cabo la edici\u00f3n.<\/em><\/p>\n<p>En las dos primeras ediciones de la competici\u00f3n, Wakalua, el hub global de innovaci\u00f3n tur\u00edstica impulsado por Globalia, en colaboraci\u00f3n con la Organizaci\u00f3n Mundial del Turismo, ha recibido propuestas de cerca de 5.000 startups de 150 pa\u00edses. Los pa\u00edses con mayor n\u00famero de proyectos presentados han sido Espa\u00f1a, seguido de India, Estados Unidos, Portugal, Nigeria y Colombia.<\/p>\n<p>La segunda edici\u00f3n cuenta con startups en una etapa m\u00e1s madura, con 10% habiendo facturado m\u00e1s de 500.000 euros en 2018. Los finalistas presentar\u00e1n sus proyectos en la sede de Wakalua en Madrid. Siete ganar\u00e1n premios en sus respectivas categor\u00edas.<\/p>\n<h2>Sustentabilidad<\/h2>\n<p>Aprovechando el \u00e9xito de la competencia inaugural, esta nueva edici\u00f3n contin\u00faa identificando nuevas empresas que liderar\u00e1n la transformaci\u00f3n del sector. El objetivo y denominador com\u00fan es lograr un futuro sostenible y rentable a trav\u00e9s de la tecnolog\u00eda y la innovaci\u00f3n. Esta iniciativa cuenta con el apoyo de partners como Turismo de Portugal, Telef\u00f3nica, Amadeus, Intu Costa del Sol, IE Africa Center y Distrito Digital Valencia, entre otros.<\/p>\n<p>Estos socios participar\u00e1n activamente en la decisi\u00f3n final y en la posterior promoci\u00f3n, rondas de financiaci\u00f3n e implementaci\u00f3n de los proyectos piloto con los ganadores:<\/p>\n<h2>Categor\u00edas<\/h2>\n<p>Esta competici\u00f3n anual es uno de los proyectos insignia de Wakalua, el centro de innovaci\u00f3n tur\u00edstica impulsado por Globalia en colaboraci\u00f3n con la Organizaci\u00f3n Mundial del Turismo. Wakalua acoger\u00e1 las startups ganadoras para un mayor desarrollo, brindando apoyo para establecer v\u00ednculos con empresas l\u00edderes del sector. La consultora de innovaci\u00f3n Barrab\u00e9s.biz tambi\u00e9n es socia que hace posible este proyecto.<\/p>\n<h3>Deep Tech, repensar la ubicaci\u00f3n y la geolocalizaci\u00f3n<\/h3>\n<p>Con el respaldo de Amadeus, el objetivo de esta categor\u00eda es seleccionar la mejor startup que simplifique los viajes de los clientes o proveedores mediante sistemas de localizaci\u00f3n. Las soluciones que combinan datos de ubicaci\u00f3n con inteligencia artificial se pueden utilizar para identificar regiones tur\u00edsticas, asociarlas con aeropuertos cercanos, optimizar y ofrecer miner\u00eda de opiniones, entre otros.<\/p>\n<h3>Movilidad inteligente<\/h3>\n<p>En alianza con Telef\u00f3nica, esta categor\u00eda presenta proyectos que mejoran la calidad de los viajes y que facilitan la movilidad de los usuarios que utilizan cualquier sistema de transporte. El objetivo es reducir los costos econ\u00f3micos, ambientales y de tiempo.<\/p>\n<h3>Destinos inteligentes<\/h3>\n<p>Con la colaboraci\u00f3n de Distrito Digital Valencia, se identificar\u00e1n soluciones para mejorar la sostenibilidad y rentabilidad de los destinos desde la perspectiva econ\u00f3mica, ambiental y sociocultural, aprovechando la tecnolog\u00eda para ayudar a fomentar la innovaci\u00f3n y la accesibilidad en un mundo cada vez m\u00e1s globalizado.<\/p>\n<h3>Hospitalidad disruptiva<\/h3>\n<p>Intu Costa del Sol analizar\u00e1 empresas que contribuyan a optimizar la experiencia total de los viajeros combinando las mejores soluciones del mundo del retail, centros comerciales, gastronom\u00eda, ocio y hoteler\u00eda, para que, a trav\u00e9s de servicios personalizados y conectividad digital, cada viaje pueda ser lo m\u00e1s eficiente y eficaz posible.<\/p>\n<h3>Desarrollo Rural:<\/h3>\n<p>Globalia har\u00e1 especial hincapi\u00e9 en las zonas rurales con el objetivo de transferir conocimiento e innovaci\u00f3n, y mejorar su viabilidad y competitividad. Con el objetivo general de promover un cambio hacia una econom\u00eda cada vez m\u00e1s baja en carbono, esta categor\u00eda tambi\u00e9n busca empresas dedicadas a la gesti\u00f3n de riesgos y el bienestar animal, as\u00ed como a la restauraci\u00f3n, preservaci\u00f3n y mejora de los ecosistemas.<\/p>\n<h3>Soluciones tur\u00edsticas innovadoras:<\/h3>\n<p>Turismo de Portugal entregar\u00e1 un premio al mejor proyecto de innovaci\u00f3n fuera de las categor\u00edas anteriores.<\/p>\n<h3>Premio especial a la sostenibilidad:<\/h3>\n<p>Adem\u00e1s, la OMT y Globalia entregar\u00e1n un premio especial de sostenibilidad con el objetivo de dar m\u00e1s visibilidad a proyectos que apuestan por un turismo m\u00e1s eficiente y sostenible.<\/p>\n<p>Por \u00faltimo, el IE Africa Center reconocer\u00e1 2 proyectos en t\u00e9rminos de impacto social en \u00c1frica, otorg\u00e1ndoles la beca Social Innovation Retreat, Sun Cycles Namibia y Enjoy Agriculture Senegal, presentando sus iniciativas. La ganadora de la aceleradora Travel Tech 4 Good, en colaboraci\u00f3n con Tui Care Foundation y Enpact, Halla Travel, tambi\u00e9n presentar\u00e1 su startup.<\/p>\n<h2>Finalistas por categor\u00eda:<\/h2>\n<p><strong>Tecnolog\u00eda profunda:<\/strong><br \/>\nKlustera (M\u00e9xico)<br \/>\nTravelX (India \/ EE. UU.)<\/p>\n<p><strong>Movilidad inteligente:<\/strong><br \/>\nEccocar (Espa\u00f1a)<br \/>\nZeleros (Espa\u00f1a)<\/p>\n<p><strong>Destinos inteligentes:<\/strong><br \/>\nRoad.Travel (Rusia)<br \/>\nVisualfy (Espa\u00f1a)<\/p>\n<p><strong>Hospitalidad disruptiva:<\/strong><br \/>\nHackpacking (Per\u00fa)<br \/>\nQuesto (Rumania)<\/p>\n<p><strong>Desarrollo Rural:<\/strong><br \/>\ni-likelocal (Pa\u00edses Bajos)<br \/>\nRutop\u00eda (M\u00e9xico)<\/p>\n<p><strong>Soluciones tur\u00edsticas innovadoras:<\/strong><br \/>\nHiJiffy (Portugal)<br \/>\nLUGGit (Portugal)<\/p>\n<p><strong>Sustentabilidad:<\/strong><br \/>\nAdventure Junky (Australia)<br \/>\nLa Voyageuse (Francia)<br \/>\nTours el\u00e9ctricos en vivo (Portugal)<br \/>\nPikala (Marruecos)<\/p>\n<p><strong>Fase final que se celebrar\u00e1 el 20 de enero, v\u00edsperas de FITUR<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>La Organizaci\u00f3n Mundial del Turismo (OMT), en asociaci\u00f3n con Globalia, el grupo tur\u00edstico l\u00edder en Espa\u00f1a y Am\u00e9rica Latina, ha seleccionado a los finalistas del II Concurso Global de Startup de Turismo, una iniciativa en la que las dos entidades llevan trabajando desde 2018 cuando su primer se llev\u00f3 a cabo la edici\u00f3n. En las dos primeras ediciones de la competencia, Wakalua, el centro mundial de innovaci\u00f3n tur\u00edstica impulsado<\/p>","protected":false},"author":1,"featured_media":4517,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[802],"tags":[],"class_list":["post-4516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tourism Startups Focus on Innovation and Sustainability | Revfine.com<\/title>\n<meta name=\"description\" content=\"UNWTO, in association with Globalia, has selected the finalists of the 2nd Global Tourism Startup Competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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