{"id":21128,"date":"2022-06-24T09:55:36","date_gmt":"2022-06-24T07:55:36","guid":{"rendered":"https:\/\/www.revfine.com\/?post_type=avada_portfolio&#038;p=21128"},"modified":"2022-06-24T12:50:20","modified_gmt":"2022-06-24T10:50:20","slug":"guide-gratuit-des-tactiques-de-personnalisation-du-site-web-de-lhotel-pour-augmenter-les-reservations-directes","status":"publish","type":"avada_portfolio","link":"https:\/\/www.revfine.com\/fr\/page\/guide-gratuit-des-tactiques-de-personnalisation-du-site-web-de-lhotel-pour-augmenter-les-reservations-directes\/","title":{"rendered":"Tactiques de personnalisation du site Web de l&#039;h\u00f4tel pour stimuler les r\u00e9servations directes"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:-10px;margin-bottom:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-sep-color:#d4a763;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Qu&#039;allez-vous apprendre\u00a0?<\/h2><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:-20px;margin-bottom:30px;width:100%;max-width:55px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-1\"><p>Le voyageur d&#039;aujourd&#039;hui est tr\u00e8s sensible aux informations contextuelles pertinentes par rapport \u00e0 sa situation, ses pr\u00e9f\u00e9rences et son \u00e9tat d&#039;esprit. Chaque jour, ils interagissent avec des plateformes comme Netflix et Spotify qui adaptent leurs offres aux go\u00fbts de chacun. Ces voyageurs sont \u00e9galement expos\u00e9s aux OTA et autres interm\u00e9diaires de voyage qui tirent parti de la personnalisation pour cr\u00e9er une exp\u00e9rience plus pertinente.<\/p>\n<p>Votre h\u00f4tel doit intensifier son jeu de personnalisation pour rivaliser dans cet environnement. Sinon, votre strat\u00e9gie de r\u00e9servation directe ne sera pas \u00e0 la hauteur de son plein potentiel. Vous d\u00e9penserez \u00e9norm\u00e9ment en marketing de marque et en campagnes PPC pour attirer des clients potentiels sur votre site Web, puis vous les perdrez rapidement lorsque l&#039;exp\u00e9rience ne correspond pas \u00e0 leurs attentes.<\/p>\n<p>Pour optimiser les r\u00e9servations directes de votre h\u00f4tel, concentrez-vous d&#039;abord sur votre site Web pour convertir davantage de visiteurs en r\u00e9servations \u2013 et capter autant que possible cette demande directe. Dans ce guide gratuit, vous d\u00e9couvrirez des tactiques de personnalisation des sites Web des h\u00f4tels pour augmenter les r\u00e9servations directes au cours de l&#039;ann\u00e9e \u00e0 venir.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-sep-color:#d4a763;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Quels sont les sujets ?<\/h2><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:-20px;margin-bottom:30px;width:100%;max-width:55px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-2\"><p>Vous trouverez ci-dessous un aper\u00e7u de tous les sujets.<\/p>\n<ul>\n<li>Comment proposer des parcours personnalis\u00e9s aux visiteurs de votre site Web<\/li>\n<li>Comment g\u00e9n\u00e9rer du trafic entrant vers le site Web de votre h\u00f4tel \u00e0 l&#039;aide du marketing des moteurs de recherche<\/li>\n<li>Comment cr\u00e9er un site Web page qui convertit<\/li>\n<li>Comment transformer votre site Web en une machine \u00e0 g\u00e9n\u00e9rer des r\u00e9servations<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-padding-bottom:-20px;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><h3 data-fontsize=\"22\" data-lineheight=\"26.4px\"><a href=\"https:\/\/www.revfine.com\/fr\/page\/cendyn\/\">Ce guide est fourni par notre partenaire expert Cendyn<\/a>.<\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-padding-bottom:-20px;--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-xlarge button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/go.cendyn.com\/l\/293402\/2022-06-17\/27yn8nr\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Aller au Guide<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-20px;--awb-margin-bottom:-40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21130,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[663],"portfolio_skills":[],"portfolio_tags":[680],"class_list":["post-21128","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-marketing","portfolio_tags-cendyn-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide Hotel Website Personalization Tactics to Boost Direct Bookings<\/title>\n<meta name=\"description\" content=\"In this free guide, you&#039;ll find hotel 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