{"id":22857,"date":"2023-02-17T10:41:09","date_gmt":"2023-02-17T09:41:09","guid":{"rendered":"https:\/\/www.revfine.com\/?post_type=avada_portfolio&#038;p=22857"},"modified":"2025-08-05T15:56:34","modified_gmt":"2025-08-05T13:56:34","slug":"screen-pilot","status":"publish","type":"avada_portfolio","link":"https:\/\/www.revfine.com\/fr\/page\/screen-pilot\/","title":{"rendered":"Pilote d&#039;\u00e9cran"},"content":{"rendered":"<p><div id=\"about\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-max-width:250px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border:1px solid #e8e5e5;\"><img decoding=\"async\" width=\"400\" height=\"400\" alt=\"Pilote d&#039;\u00e9cran\" title=\"Pilote d&#039;\u00e9cran\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Screen-Pilot-Logo-2025.png\" class=\"img-responsive wp-image-35333\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Screen-Pilot-Logo-2025-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Screen-Pilot-Logo-2025-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Screen-Pilot-Logo-2025.png 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"--awb-bg-size:cover;width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p><span style=\"font-size: 13pt;\"><strong><br \/>\n<\/strong><strong>Screen Pilot est une agence de marketing prim\u00e9e et une soci\u00e9t\u00e9 de conseil sp\u00e9cialis\u00e9e dans le d\u00e9veloppement d&#039;exp\u00e9riences de marque num\u00e9riques \u00e0 spectre complet.<\/strong> Nos strat\u00e9gies d&#039;avant-garde technologique, y compris notre suite marketing exclusive DBX, stimulent les r\u00e9servations et la rentabilit\u00e9 dans le monde entier pour les marques d&#039;h\u00f4tels et de voyages.<\/span><\/p>\n<\/div><br><br><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-social-links fusion-social-links-1\" style=\"--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-box-border-top:0px;--awb-box-border-right:0px;--awb-box-border-bottom:0px;--awb-box-border-left:0px;--awb-icon-colors-hover:rgba(190,189,189,0.8);--awb-box-colors-hover:rgba(232,232,232,0.8);--awb-box-border-color:var(--awb-color3);--awb-box-border-color-hover:var(--awb-color4);\"><div class=\"fusion-social-networks color-type-custom\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" data-toggle=\"tooltip\" title=\"LinkedIn\" aria-label=\"li\u00e9\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.linkedin.com\/company\/screen-pilot\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"X\" data-toggle=\"tooltip\" title=\"X\" aria-label=\"Twitter\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/twitter.com\/screenpilot\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"Facebook\" data-toggle=\"tooltip\" title=\"Facebook\" aria-label=\"Facebook\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.facebook.com\/screenpilotgroup\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-instagram awb-icon-instagram\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"Instagram\" data-toggle=\"tooltip\" title=\"Instagram\" aria-label=\"instagram\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.instagram.com\/screenpilothq\"><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenpilot.com\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Site Web du pilote d&#039;\u00e9cran<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-top:-10px;--awb-margin-bottom:-40px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_5 1_5 fusion-one-fifth fusion-column-first\" style=\"--awb-bg-size:cover;width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><p><span style=\"font-size: 15pt;\">\u00a0 <a href=\"#about\">Sur<\/a><\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_5 1_5 fusion-one-fifth\" style=\"--awb-bg-size:cover;width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><p><span style=\"font-size: 15pt;\"><a href=\"#articles\">Des articles<\/a><\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_5 1_5 fusion-one-fifth fusion-column-last\" style=\"--awb-bg-size:cover;width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;\"><p><span style=\"font-size: 15pt;\"><a href=\"#resources\">Ressources<\/a><\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div id=\"articles\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-zoomin\"><img decoding=\"async\" width=\"685\" height=\"445\" alt=\"Screen Pilot - Ing\u00e9nierie de l&#039;exp\u00e9rience num\u00e9rique pour l&#039;h\u00f4tellerie et les voyages\" title=\"Screen Pilot - Ing\u00e9nierie de l&#039;exp\u00e9rience num\u00e9rique pour l&#039;h\u00f4tellerie et les voyages\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Screen-Pilot-Digital-Experience-Engineering-for-Hospitality-Travel.jpg\" class=\"img-responsive wp-image-22865\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Screen-Pilot-Digital-Experience-Engineering-for-Hospitality-Travel-300x195.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Screen-Pilot-Digital-Experience-Engineering-for-Hospitality-Travel.jpg 685w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-sep-color:#d4a763;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">\u00c0 propos du pilote d&#039;\u00e9cran<\/h3><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:-20px;margin-bottom:30px;width:100%;max-width:55px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-5\" style=\"--awb-text-transform:none;\"><p><span style=\"font-size: 14pt;\">Screen Pilot est une agence de marketing int\u00e9gr\u00e9e mondiale au service des secteurs de l&#039;h\u00f4tellerie, du voyage et des loisirs.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Avec une \u00e9quipe de plus de 100 strat\u00e8ges, cr\u00e9atifs et experts num\u00e9riques r\u00e9partis dans des bureaux aux \u00c9tats-Unis, au Royaume-Uni et dans l&#039;Union europ\u00e9enne, l&#039;agence propose des exp\u00e9riences num\u00e9riques tout au long du parcours client, aidant les marques \u00e0 attirer, convertir et fid\u00e9liser des clients et des invit\u00e9s de grande valeur.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Visiter le <span style=\"text-decoration: underline;\"><a href=\"https:\/\/screenpilot.com\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">Site Web du pilote d&#039;\u00e9cran<\/a><\/span> pour plus d&#039;informations.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-sep-color:#d4a763;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Articles \u00e9crits par Screen Pilot<\/h3><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:-20px;margin-bottom:30px;width:100%;max-width:55px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-no\"><style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -20px !important; margin-right:-20px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-no fusion-no-meta-info fusion-blog-layout-grid fusion-blog-layout-grid-2 isotope fusion-blog-equal-heights\" data-pages=\"2\" data-grid-col-space=\"40\" style=\"margin: -20px -20px 0;min-height:500px;\"><article id=\"blog-1-post-33789\" class=\"fusion-post-grid post-33789 post type-post status-publish format-standard has-post-thumbnail hentry category-direct-bookings category-hotel-social-media category-hotel-strategies tag-screenpilot\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/social-commerce-hospitality\/\" aria-label=\"Le commerce social, la prochaine meilleure opportunit\u00e9 de croissance pour le secteur de l&#039;h\u00f4tellerie\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/01\/Social-Commerce-Hospitality.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Commerce social et h\u00f4tellerie\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/social-commerce-hospitality\/\">Le commerce social, la prochaine meilleure opportunit\u00e9 de croissance pour le secteur de l&#039;h\u00f4tellerie<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Les voyageurs peuvent d\u00e9sormais r\u00e9server une chambre sans quitter leur application de m\u00e9dias sociaux pr\u00e9f\u00e9r\u00e9e. Votre h\u00f4tel capitalise-t-il sur le commerce social ? Cette tendance red\u00e9finit la mani\u00e8re dont les clients d\u00e9couvrent et r\u00e9servent leurs s\u00e9jours, offrant aux h\u00f4teliers un outil puissant pour transformer l&#039;inspiration en r\u00e9servations instantan\u00e9es. Le commerce social transforme l&#039;inspiration de voyage en r\u00e9servations d&#039;h\u00f4tel Le voyage est un th\u00e8me familier dans la plupart des flux sociaux. Nous parcourons des photos d&#039;amis avec des boissons fantastiques, des vid\u00e9os d&#039;influenceurs dans des lieux exotiques et,<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-33484\" class=\"fusion-post-grid post-33484 post type-post status-publish format-standard has-post-thumbnail hentry category-general-hospitality-marketing category-hotel-trends tag-screenpilot\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/5-hospitality-marketing-trends-to-watch-other-than-ai\/\" aria-label=\"5 tendances marketing \u00e0 surveiller dans le secteur de l&#039;h\u00f4tellerie en 2025 (autres que l&#039;IA)\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-for-2025-to-Watch-Other-Than-AI.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"5 tendances marketing du secteur de l&#039;h\u00f4tellerie \u00e0 surveiller en 2025, autres que l&#039;IA\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/5-hospitality-marketing-trends-to-watch-other-than-ai\/\">5 tendances marketing \u00e0 surveiller dans le secteur de l&#039;h\u00f4tellerie en 2025 (autres que l&#039;IA)<\/a><\/h2><div class=\"fusion-post-content-container\"><p>L&#039;industrie h\u00f4teli\u00e8re poursuit sa transformation en 2025. L&#039;\u00e9poque o\u00f9 une pr\u00e9sence num\u00e9rique solide et des prix comp\u00e9titifs pouvaient \u00e0 eux seuls garantir le succ\u00e8s est r\u00e9volue. Les clients d&#039;aujourd&#039;hui recherchent plus qu&#039;un simple endroit o\u00f9 s\u00e9journer, ils veulent des exp\u00e9riences qui am\u00e9liorent leur vie, favorisent leur bien-\u00eatre et correspondent \u00e0 leurs valeurs. Au-del\u00e0 de l&#039;IA : les principales tendances de l&#039;h\u00f4tellerie qui stimulent la croissance Oui, l&#039;intelligence artificielle g\u00e9n\u00e9rative (IA) r\u00e9volutionne presque tous les aspects de l&#039;industrie h\u00f4teli\u00e8re, mais l&#039;utilisation de l&#039;IA<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-33220\" class=\"fusion-post-grid post-33220 post type-post status-publish format-standard has-post-thumbnail hentry category-guest-communication category-travel-marketing category-general-hospitality-marketing category-hotel-social-media category-travel-tips tag-screenpilot\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/how-social-media-is-reshaping-the-modern-travelers-journey\/\" aria-label=\"Du d\u00e9filement \u00e0 la r\u00e9servation : comment les m\u00e9dias sociaux transforment le parcours du voyageur moderne\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/10\/How-Social-Media-is-Reshaping-the-Modern-Travelers-Journey.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Comment les m\u00e9dias sociaux transforment le voyage du voyageur moderne\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/how-social-media-is-reshaping-the-modern-travelers-journey\/\">Du d\u00e9filement \u00e0 la r\u00e9servation : comment les m\u00e9dias sociaux transforment le parcours du voyageur moderne<\/a><\/h2><div class=\"fusion-post-content-container\"><p>\u00c0 l&#039;\u00e8re o\u00f9 la connectivit\u00e9 num\u00e9rique d\u00e9finit notre vie quotidienne, le secteur de l&#039;h\u00f4tellerie continue d&#039;\u00e9voluer \u00e0 l&#039;intersection de la tradition et de l&#039;innovation. L&#039;influence des m\u00e9dias sociaux sur la planification des voyages et la r\u00e9servation d&#039;h\u00f4tels n&#039;a fait que s&#039;intensifier ces derni\u00e8res ann\u00e9es, modifiant fondamentalement le parcours du voyageur. Ce changement a remodel\u00e9 l&#039;entonnoir de r\u00e9servation, le rendant plus dynamique, interactif et influenc\u00e9 par les exp\u00e9riences des pairs que jamais auparavant. L&#039;entonnoir de r\u00e9servation en \u00e9volution L&#039;entonnoir de r\u00e9servation traditionnel et lin\u00e9aire a<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-32748\" class=\"fusion-post-grid post-32748 post type-post status-publish format-standard has-post-thumbnail hentry category-direct-bookings category-hotel-distribution category-hotel-explainers category-travel-explainers category-revenue-management-guides category-general-hospitality-marketing category-travel-marketing category-hotel-strategies category-revenue-management-strategies tag-screenpilot\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/hotel-channel-return-on-ad-spend\/\" aria-label=\"La qu\u00eate myope du ROAS des canaux : comment \u00e9viter ce pi\u00e8ge dans l&#039;industrie h\u00f4teli\u00e8re\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/09\/Avoiding-the-Hotel-Industry-Pitfall-of-Myopic-Channel-ROAS-Pursuit.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\u00c9viter le pi\u00e8ge de la recherche myope du ROAS des canaux dans l&#039;industrie h\u00f4teli\u00e8re\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/hotel-channel-return-on-ad-spend\/\">La qu\u00eate myope du ROAS des canaux : comment \u00e9viter ce pi\u00e8ge dans l&#039;industrie h\u00f4teli\u00e8re<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Dans le paysage en constante \u00e9volution du marketing num\u00e9rique, l&#039;industrie h\u00f4teli\u00e8re se trouve \u00e0 la crois\u00e9e des chemins. En adoptant la r\u00e9volution num\u00e9rique, de nombreux h\u00f4teliers sont tomb\u00e9s dans un pi\u00e8ge qui menace de saper leurs efforts marketing : une focalisation obsessionnelle sur le retour sur investissement publicitaire (ROAS) de chaque canal. Cette fixation, bien que logique en apparence, cr\u00e9e une d\u00e9connexion importante dans l&#039;approche de l&#039;industrie en mati\u00e8re d&#039;acquisition et de fid\u00e9lisation des clients, ce qui freine en fin de compte la croissance et fait manquer des opportunit\u00e9s d&#039;engagement client plus profond.<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-32592\" class=\"fusion-post-grid post-32592 post type-post status-publish format-standard has-post-thumbnail hentry category-travel-explainers category-travel-marketing category-hotel-strategies category-sustainability category-hotel-trends tag-screenpilot\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/regenerative-tourism\/\" aria-label=\"Le vert est de l&#039;or : comment le tourisme r\u00e9g\u00e9n\u00e9ratif transforme la strat\u00e9gie marketing des \u00e9quipes h\u00f4teli\u00e8res\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/08\/How-Regenerative-Tourism-is-Transforming-Marketing-Strategy.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Comment le tourisme r\u00e9g\u00e9n\u00e9ratif transforme la strat\u00e9gie marketing\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/regenerative-tourism\/\">Le vert est de l&#039;or : comment le tourisme r\u00e9g\u00e9n\u00e9ratif transforme la strat\u00e9gie marketing des \u00e9quipes h\u00f4teli\u00e8res<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Le passage au tourisme r\u00e9g\u00e9n\u00e9rateur repr\u00e9sente une opportunit\u00e9 importante pour les h\u00f4tels de se diff\u00e9rencier sur un march\u00e9 encombr\u00e9 tout en contribuant positivement au bien commun. En commercialisant efficacement ces initiatives, les h\u00f4tels peuvent attirer des voyageurs conscients, am\u00e9liorer la r\u00e9putation de leur marque et jouer un r\u00f4le important dans l&#039;\u00e9laboration de l&#039;avenir du tourisme. Demande croissante de voyages qui donnent en retour : le tourisme r\u00e9g\u00e9n\u00e9rateur Ces derni\u00e8res ann\u00e9es, le secteur de l&#039;h\u00f4tellerie a connu un changement significatif dans les pr\u00e9f\u00e9rences des consommateurs et le march\u00e9<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-32192\" class=\"fusion-post-grid post-32192 post type-post status-publish format-standard has-post-thumbnail hentry category-hotel-social-media category-hotel-strategies tag-screenpilot\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/social-media-truths-from-high-performing-hotel-marketing-teams\/\" aria-label=\"7 v\u00e9rit\u00e9s sur les r\u00e9seaux sociaux provenant d&#039;\u00e9quipes marketing h\u00f4teli\u00e8res hautement performantes\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Social-Media-Truths-from-High-Performing-Hotel-Marketing-Teams.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"V\u00e9rit\u00e9s sur les r\u00e9seaux sociaux provenant d&#039;\u00e9quipes marketing h\u00f4teli\u00e8res hautement performantes\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/social-media-truths-from-high-performing-hotel-marketing-teams\/\">7 v\u00e9rit\u00e9s sur les r\u00e9seaux sociaux provenant d&#039;\u00e9quipes marketing h\u00f4teli\u00e8res hautement performantes<\/a><\/h2><div class=\"fusion-post-content-container\"><p>La strat\u00e9gie des m\u00e9dias sociaux peut \u00eatre une v\u00e9ritable b\u00eate de somme pour les \u00e9quipes marketing. Tous les quelques mois, des mises \u00e0 jour changent la donne et chaque jour semble apporter une nouvelle tendance ou un nouvel outil \u00e0 prendre en compte, mais le changement n&#039;est pas la seule constante du marketing num\u00e9rique. Voici sept v\u00e9rit\u00e9s sur les m\u00e9dias sociaux selon les \u00e9quipes marketing h\u00f4teli\u00e8res les plus performantes. 7 v\u00e9rit\u00e9s sur les m\u00e9dias sociaux selon les meilleures \u00e9quipes marketing h\u00f4teli\u00e8res Les \u00e9quipes marketing comprennent bien qu&#039;il n&#039;existe pas deux canaux de m\u00e9dias sociaux - ou leurs publics - qui soient diff\u00e9rents.<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-31934\" class=\"fusion-post-grid post-31934 post type-post status-publish format-standard has-post-thumbnail hentry category-direct-bookings category-hotel-distribution category-hotel-strategies category-website tag-screenpilot\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/metrics-for-evaluating-your-personalization-strategy\/\" aria-label=\"3 indicateurs cl\u00e9s pour \u00e9valuer votre strat\u00e9gie de personnalisation\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/06\/3-Key-Metrics-for-Evaluating-Your-Personalization-Strategy.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"3 indicateurs cl\u00e9s pour \u00e9valuer votre strat\u00e9gie de personnalisation\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/metrics-for-evaluating-your-personalization-strategy\/\">3 indicateurs cl\u00e9s pour \u00e9valuer votre strat\u00e9gie de personnalisation<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Le marketing num\u00e9rique personnalis\u00e9 est une approche \u00e9prouv\u00e9e pour augmenter les r\u00e9servations directes et augmenter les revenus, mais la personnalisation n&#039;est pas une strat\u00e9gie consistant \u00e0 \u00ab d\u00e9finir et oublier \u00bb. Voici comment \u00e9valuer votre programme de personnalisation marketing et comment r\u00e9agir lorsque les indicateurs ne r\u00e9pondent pas \u00e0 vos attentes. La personnalisation est importante pour am\u00e9liorer l\u2019exp\u00e9rience client. Le voyage est personnel. Peu importe que le but d&#039;un voyage soit d&#039;affaires, de loisirs ou autre, chaque voyageur a son propre ensemble individuel.<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-31242\" class=\"fusion-post-grid post-31242 post type-post status-publish format-standard has-post-thumbnail hentry category-direct-bookings category-hospitality-influencers category-hotel-trends tag-screenpilot\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/interview-with-tom-dibble-of-screen-pilot\/\" aria-label=\"Entretien avec le fondateur et PDG Tom Dibble de Screen Pilot\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Tom-Dibble-Founder-and-CEO-of-Screen-Pilot.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Tom Dibble Fondateur et PDG de Screen Pilot\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/interview-with-tom-dibble-of-screen-pilot\/\">Entretien avec le fondateur et PDG Tom Dibble de Screen Pilot<\/a><\/h2><div class=\"fusion-post-content-container\"><p>  Dans cette interview, nous discutons avec Tom Dibble, fondateur et PDG de Screen Pilot. Screen Pilot optimise les canaux de distribution directe des h\u00f4tels avec des solutions compl\u00e8tes de marketing num\u00e9rique. Cela offre plusieurs avantages, notamment une augmentation des r\u00e9servations et de la reconnaissance de la marque, une diminution du besoin de services tiers et un retour sur investissement plus important. Pouvez-vous nous parler un peu de vous ? Je suis n\u00e9 au Royaume-Uni et j&#039;ai pass\u00e9 quelques ann\u00e9es<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-menu-anchor\" id=\"ebook\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div id=\"resources\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-sep-color:#d4a763;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Ressources gratuites fournies par Screen Pilot<\/h3><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:-20px;margin-bottom:30px;width:100%;max-width:55px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-carousel fusion-portfolio-paging-pagination recent-works-carousel portfolio-carousel picture-size-auto\" data-id=\"-rw-1\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel\" style=\"--awb-columns:2;\" data-autoplay=\"no\" data-columns=\"2\" data-itemmargin=\"20\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"auto\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Introduction \u00e0 la recherche bas\u00e9e sur l&#039;IA (SGE) de Google pour les h\u00f4tels et centres de vill\u00e9giature<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.revfine.com\/fr\/author\/revfine-com\/\" title=\"Articles par Revfine.com\" rel=\"author\">Revfine.com<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-30T14:52:21+01:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/page\/introduction-to-google-sge-for-hotels-and-resorts\/\" aria-label=\"Introduction \u00e0 la recherche bas\u00e9e sur l&#039;IA (SGE) de Google pour les h\u00f4tels et centres de vill\u00e9giature\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/12\/Guide-Introduction-to-Googles-AI-Powered-Search.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Guide - Introduction \u00e0 la recherche Google bas\u00e9e sur l&#039;IA\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/12\/Guide-Introduction-to-Googles-AI-Powered-Search-200x105.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/12\/Guide-Introduction-to-Googles-AI-Powered-Search-400x209.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/12\/Guide-Introduction-to-Googles-AI-Powered-Search-600x314.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/12\/Guide-Introduction-to-Googles-AI-Powered-Search-800x419.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/12\/Guide-Introduction-to-Googles-AI-Powered-Search.jpg 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 590px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">\u00c9tude de cas\u00a0: Comment la personnalisation marketing motive les voyageurs et stimule les r\u00e9servations d&#039;h\u00f4tels<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.revfine.com\/fr\/author\/revfine-com\/\" title=\"Articles par Revfine.com\" rel=\"author\">Revfine.com<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-01-21T11:59:08+01:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/page\/case-study-how-marketing-personalization-drives-bookings-for-hotels\/\" aria-label=\"\u00c9tude de cas\u00a0: Comment la personnalisation marketing motive les voyageurs et stimule les r\u00e9servations d&#039;h\u00f4tels\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/02\/How-Marketing-Personalization-and-Drives-Bookings.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Comment la personnalisation du marketing et les r\u00e9servations\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-70px;--awb-margin-bottom:-70px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-70px;--awb-margin-bottom:-20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35429,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[213],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-22857","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-partners"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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