{"id":25333,"date":"2023-08-23T09:00:18","date_gmt":"2023-08-23T07:00:18","guid":{"rendered":"https:\/\/www.revfine.com\/?post_type=avada_portfolio&#038;p=25333"},"modified":"2023-09-22T16:36:34","modified_gmt":"2023-09-22T14:36:34","slug":"fidelisation-des-clients-de-lebook","status":"publish","type":"avada_portfolio","link":"https:\/\/www.revfine.com\/fr\/page\/ebook-guest-loyalty\/","title":{"rendered":"Fid\u00e9lisation des clients\u00a0: transformer les ponctuels en fid\u00e8les"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:-10px;margin-bottom:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-sep-color:#d4a763;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Qu&#039;allez-vous apprendre\u00a0?<\/h2><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:-20px;margin-bottom:30px;width:100%;max-width:55px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-1\"><p>Saviez-vous que gagner de nouveaux clients peut co\u00fbter entre 5 et 25 fois plus cher que fid\u00e9liser les clients existants ? Cela signifie que la fid\u00e9lit\u00e9 des clients est essentielle pour toute entreprise h\u00f4teli\u00e8re.<\/p>\n<p>La fid\u00e9lisation des clients peut vous aider \u00e0 augmenter vos revenus, \u00e0 b\u00e2tir une marque forte, \u00e0 augmenter les r\u00e9servations directes et \u00e0 d\u00e9velopper un bouche \u00e0 oreille puissant. Cependant, malgr\u00e9 leur puissance, le pourcentage de marques d&#039;h\u00e9bergement qui se concentrent sur la fid\u00e9lisation de leurs clients est tr\u00e8s faible.<\/p>\n<p>La plupart des marques n\u2019essaient qu\u2019une ou deux actions, puis s\u2019arr\u00eatent, sans se rendre compte que le v\u00e9ritable pouvoir r\u00e9side dans la coh\u00e9rence. La difficult\u00e9 de la fid\u00e9lisation des clients est qu\u2019elle n\u2019est pas le r\u00e9sultat d\u2019une seule action, mais la combinaison de plusieurs tactiques qui am\u00e9liorent l\u2019exp\u00e9rience et la satisfaction des clients.<\/p>\n<p>Cet ebook passe en revue plusieurs tactiques que vous pouvez appliquer dans votre entreprise pour obtenir de meilleurs r\u00e9sultats. Des solutions simples et rapides aux plans plus d\u00e9taill\u00e9s, nous avons ce qu&#039;il vous faut.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-sep-color:#d4a763;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Quels sont les sujets ?<\/h2><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:-20px;margin-bottom:30px;width:100%;max-width:55px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-2\"><p>Vous trouverez ci-dessous un aper\u00e7u de tous les sujets.<\/p>\n<ul>\n<li>Qu&#039;est-ce qu&#039;une fid\u00e9lit\u00e9 client<\/li>\n<li>L\u2019importance de la fid\u00e9lisation des clients<\/li>\n<li>Des moyens pratiques pour fid\u00e9liser vos clients<\/li>\n<li>Qu\u2019est-ce qui emp\u00eache les marques d\u2019obtenir les r\u00e9sultats qu\u2019elles souhaitent<\/li>\n<li>Et plus!<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-padding-bottom:-20px;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><h3 data-fontsize=\"22\" data-lineheight=\"26.4px\"><a href=\"https:\/\/www.revfine.com\/fr\/page\/bookboost\/\">Cet ebook est fourni par notre partenaire expert BookBoost.<\/a><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-padding-bottom:-20px;--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-xlarge button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.bookboost.io\/post\/ebook-turning-one-timers-into-returners-guest-loyalty\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Aller \u00e0 l&#039;ebook<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-20px;--awb-margin-bottom:-40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":25334,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[663],"portfolio_skills":[],"portfolio_tags":[711],"class_list":["post-25333","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-marketing","portfolio_tags-bookboost-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ebook Guest loyalty: Turning one-timers into returners<\/title>\n<meta name=\"description\" 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