{"id":4258,"date":"2020-01-13T16:40:15","date_gmt":"2020-01-13T15:40:15","guid":{"rendered":"https:\/\/revfine.com\/?page_id=4258"},"modified":"2020-01-29T16:12:13","modified_gmt":"2020-01-29T15:12:13","slug":"voyage-nouvelles","status":"publish","type":"page","link":"https:\/\/www.revfine.com\/fr\/travel-news\/","title":{"rendered":"Nouvelles de voyage"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:-20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% + 4% + 4% ) * 0.25 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.revfine.com\/fr\/nouvelles\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Toutes les nouvelles<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_4 1_4 fusion-one-fourth\" style=\"--awb-bg-size:cover;--awb-margin-top:-15px;width:25%;width:calc(25% - ( ( 4% + 4% + 4% ) * 0.25 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.revfine.com\/fr\/hotel-nouvelles\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Actualit\u00e9s de l&#039;h\u00f4tellerie et de l&#039;accueil<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_4 1_4 fusion-one-fourth\" style=\"--awb-bg-size:cover;--awb-margin-top:-15px;width:25%;width:calc(25% - ( ( 4% + 4% + 4% ) * 0.25 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;\" target=\"_self\" href=\"https:\/\/www.revfine.com\/fr\/voyage-nouvelles\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Nouvelles du voyage et du tourisme<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% + 4% + 4% ) * 0.25 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-no-small-visibility\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.revfine.com\/fr\/nouvelles\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Toutes les nouvelles<\/span><\/a><\/div>\u00a0 <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.revfine.com\/fr\/hotel-nouvelles\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Actualit\u00e9s de l&#039;h\u00f4tellerie et de l&#039;accueil<\/span><\/a><\/div>\u00a0 <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;\" target=\"_self\" href=\"https:\/\/www.revfine.com\/fr\/voyage-nouvelles\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Nouvelles du voyage et du tourisme<\/span><\/a><\/div><\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1100\" height=\"100\" title=\"Bonne lecture :)\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tips-to-optimise-revenue-1000.000-lato-2.jpg\" alt class=\"img-responsive wp-image-3739\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tips-to-optimise-revenue-1000.000-lato-2-300x27.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tips-to-optimise-revenue-1000.000-lato-2-1024x93.jpg 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tips-to-optimise-revenue-1000.000-lato-2.jpg 1100w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/span><\/div><br><br><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-no\"><style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -20px !important; margin-right:-20px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-no fusion-no-meta-info fusion-blog-layout-grid fusion-blog-layout-grid-2 isotope fusion-blog-equal-heights\" data-pages=\"281\" data-grid-col-space=\"40\" style=\"margin: -20px -20px 0;min-height:500px;\"><article id=\"blog-1-post-39378\" class=\"fusion-post-grid post-39378 post type-post status-publish format-standard has-post-thumbnail hentry category-hotel-kpi category-hotel-pricing-strategies\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/what-is-revpam\/\" aria-label=\"Qu\u2019est-ce que le RevPAM dans les h\u00f4tels et comment le calculer\u00a0?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/what-is-RevPAM.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Qu&#039;est-ce que RevPAM ?\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/what-is-RevPAM-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/what-is-RevPAM-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/what-is-RevPAM-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/what-is-RevPAM-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/what-is-RevPAM.png 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 580px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/what-is-revpam\/\">Qu\u2019est-ce que le RevPAM dans les h\u00f4tels et comment le calculer\u00a0?<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Le RevPAR (Revenu par m\u00e8tre carr\u00e9 disponible) mesure le revenu g\u00e9n\u00e9r\u00e9 par chaque m\u00e8tre carr\u00e9 d&#039;espace h\u00f4telier, des salles de r\u00e9union et restaurants au hall d&#039;entr\u00e9e et au parking. Son calcul est essentiel car le RevPAR ne tient pas compte des autres parties de l&#039;\u00e9tablissement qui ne sont pas des chambres, lesquelles engendrent elles aussi des co\u00fbts \u00e9nerg\u00e9tiques, de main-d&#039;\u0153uvre et d&#039;endettement. Points cl\u00e9s\u00a0: le RevPAR mesure la productivit\u00e9 des revenus des espaces h\u00f4teliers d\u00e9finis, et non pas uniquement le nombre de chambres disponibles.<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-39388\" class=\"fusion-post-grid post-39388 post type-post status-publish format-standard has-post-thumbnail hentry category-revenue-management-guides category-hotel-kpi category-hotel-pricing-strategies\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/what-is-average-length-of-stay\/\" aria-label=\"Quelle est la dur\u00e9e moyenne de s\u00e9jour (DMS) dans les h\u00f4tels\u00a0?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Average-length-of-stay-ALOS.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Dur\u00e9e moyenne de s\u00e9jour (DMS)\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Average-length-of-stay-ALOS-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Average-length-of-stay-ALOS-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Average-length-of-stay-ALOS-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Average-length-of-stay-ALOS-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Average-length-of-stay-ALOS.png 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 580px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/what-is-average-length-of-stay\/\">Quelle est la dur\u00e9e moyenne de s\u00e9jour (DMS) dans les h\u00f4tels\u00a0?<\/a><\/h2><div class=\"fusion-post-content-container\"><p>La dur\u00e9e moyenne de s\u00e9jour (DMS) correspond au nombre moyen de nuits par s\u00e9jour h\u00f4telier sur une p\u00e9riode d\u00e9finie. Elle est importante car la dur\u00e9e du s\u00e9jour influe sur la consommation des chambres et leur rotation. Ainsi, deux h\u00f4tels avec un taux d&#039;occupation identique peuvent pr\u00e9senter des profils d&#039;exploitation et de revenus tr\u00e8s diff\u00e9rents. Points cl\u00e9s\u00a0: la DMS mesure le nombre de nuits par r\u00e9servation, et non par voyage. Elle refl\u00e8te donc le comportement des r\u00e9servations plut\u00f4t que la demande de voyages. Chaque nuit apr\u00e8s la<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-1800\" class=\"fusion-post-grid post-1800 post type-post status-publish format-standard has-post-thumbnail hentry category-hotel-explainers category-hotel-strategies\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/hotel-marketing\/\" aria-label=\"Qu\u2019est-ce que le marketing h\u00f4telier\u00a0? Comment g\u00e9n\u00e9rer une demande rentable\u00a0?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/hotel-marketing.png\" class=\"attachment-full size-full wp-post-image\" alt=\"commercialisation de l&#039;h\u00f4tel\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/hotel-marketing-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/hotel-marketing-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/hotel-marketing-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/hotel-marketing-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/hotel-marketing.png 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 580px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/hotel-marketing\/\">Qu\u2019est-ce que le marketing h\u00f4telier\u00a0? Comment g\u00e9n\u00e9rer une demande rentable\u00a0?<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Le marketing h\u00f4telier consiste \u00e0 cr\u00e9er, capter et fid\u00e9liser une demande client rentable pour un h\u00f4tel. Il associe positionnement, visibilit\u00e9 dans les moteurs de recherche, distribution, contenu, r\u00e9putation, r\u00e9servation directe et relations clients afin que le voyageur id\u00e9al trouve votre \u00e9tablissement, en comprenne la valeur et d\u00e9cide de r\u00e9server. Points cl\u00e9s\u00a0: le marketing h\u00f4telier int\u00e8gre la cr\u00e9ation de la demande, la conversion, la fid\u00e9lisation et la rentabilit\u00e9 des diff\u00e9rents canaux, plut\u00f4t que de traiter chaque campagne s\u00e9par\u00e9ment. L\u2019investissement marketing optimal d\u00e9pend des points faibles actuels de votre h\u00f4tel.<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-39213\" class=\"fusion-post-grid post-39213 post type-post status-publish format-standard has-post-thumbnail hentry category-hotel-distribution category-hotel-social-media\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/tiktok-go-for-hotels\/\" aria-label=\"Qu\u2019est-ce que TikTok GO pour les h\u00f4tels et quelles sont ses implications pour les r\u00e9servations\u00a0?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/tiktok-go-for-hotels.png\" class=\"attachment-full size-full wp-post-image\" alt=\"TikTok pour les h\u00f4tels\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/tiktok-go-for-hotels-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/tiktok-go-for-hotels-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/tiktok-go-for-hotels-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/tiktok-go-for-hotels-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/tiktok-go-for-hotels.png 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 580px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/tiktok-go-for-hotels\/\">Qu\u2019est-ce que TikTok GO pour les h\u00f4tels et quelles sont ses implications pour les r\u00e9servations\u00a0?<\/a><\/h2><div class=\"fusion-post-content-container\"><p>TikTok GO est la fonctionnalit\u00e9 de r\u00e9servation int\u00e9gr\u00e9e \u00e0 l&#039;application TikTok qui permet aux utilisateurs de d\u00e9couvrir et de r\u00e9server des h\u00f4tels, des attractions et des visites sans quitter la plateforme. Pour les h\u00f4tels, il s&#039;agit d&#039;une nouvelle surface de d\u00e9couverte, et non d&#039;un nouveau canal de distribution. Chaque r\u00e9servation transite toujours par une agence de voyages en ligne partenaire. Cette distinction doit guider votre investissement, tant en termes de montant que de strat\u00e9gie. Points cl\u00e9s\u00a0: TikTok GO transforme l&#039;inspiration voyage n\u00e9e sur TikTok en un parcours de r\u00e9servation pour les h\u00f4tels, les attractions, les visites et les exp\u00e9riences. Les h\u00f4tels peuvent<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-2 fusion-blog-archive fusion-blog-layout-large fusion-blog-no\"><div class=\"fusion-posts-container fusion-posts-container-no fusion-no-meta-info\" data-pages=\"1119\"><article id=\"blog-2-post-39293\" class=\"fusion-post-large post-39293 post type-post status-publish format-standard has-post-thumbnail hentry category-hotel-business category-business-travel category-events\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/mice-hotel-marketing\/\" aria-label=\"Qu\u2019est-ce que le marketing h\u00f4telier MICE et comment \u00eatre pr\u00e9s\u00e9lectionn\u00e9 ?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/MICE-Hotel-marketing.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Marketing h\u00f4telier MICE\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/MICE-Hotel-marketing-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/MICE-Hotel-marketing-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/MICE-Hotel-marketing-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/MICE-Hotel-marketing-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/MICE-Hotel-marketing.png 1000w\" sizes=\"(max-width: 800px) 100vw, 1000px\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/mice-hotel-marketing\/\">Qu\u2019est-ce que le marketing h\u00f4telier MICE et comment \u00eatre pr\u00e9s\u00e9lectionn\u00e9 ?<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Le marketing h\u00f4telier MICE est la strat\u00e9gie utilis\u00e9e par les h\u00f4tels pour attirer, convertir et fid\u00e9liser les organisateurs de r\u00e9unions, incentives, congr\u00e8s et expositions. Il est crucial car les acheteurs de groupes prennent la plupart de leurs d\u00e9cisions avant m\u00eame de contacter votre \u00e9quipe commerciale, en se basant sur les sp\u00e9cifications publi\u00e9es, les photos et la rapidit\u00e9 de r\u00e9ponse pour \u00e9tablir une liste restreinte que vous retiendrez ou non. Points cl\u00e9s\u00a0: le marketing MICE doit cibler des types d\u2019acheteurs sp\u00e9cifiques au lieu de promouvoir les espaces de r\u00e9union aupr\u00e8s de tous les organisateurs d\u2019\u00e9v\u00e9nements potentiels. Des informations d\u00e9taill\u00e9es sur le lieu permettent aux organisateurs de pr\u00e9s\u00e9lectionner votre h\u00f4tel avant m\u00eame que votre \u00e9quipe commerciale ne re\u00e7oive un appel d\u2019offres. R\u00e9pondre rapidement aux appels d\u2019offres est important, mais des propositions sp\u00e9cifiques et transparentes sont tout aussi essentielles.<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/article>\n<\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-3 fusion-blog-archive fusion-blog-layout-medium fusion-blog-no\"><div class=\"fusion-posts-container fusion-posts-container-no fusion-no-meta-info\" data-pages=\"559\"><article id=\"blog-3-post-39151\" class=\"fusion-post-medium post-39151 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-direct-bookings category-hotel-search-engine-marketing\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/hotel-geo\/\" aria-label=\"Comment Hotel GEO peut-il aider votre \u00e9tablissement \u00e0 gagner en visibilit\u00e9 gr\u00e2ce \u00e0 l&#039;IA ?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/hotel-generative-engine-optimization-320x202.png\" class=\"attachment-blog-medium size-blog-medium wp-post-image\" alt=\"optimisation du moteur g\u00e9n\u00e9ratif h\u00f4telier\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/hotel-generative-engine-optimization-320x202.png 320w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/hotel-generative-engine-optimization-700x441.png 700w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/hotel-geo\/\">Comment Hotel GEO peut-il aider votre \u00e9tablissement \u00e0 gagner en visibilit\u00e9 gr\u00e2ce \u00e0 l&#039;IA ?<\/a><\/h2><div class=\"fusion-post-content-container\"><p>L&#039;optimisation pour les moteurs de recherche h\u00f4teliers (Hotel GEO) consiste \u00e0 faciliter l&#039;acc\u00e8s aux informations d&#039;un \u00e9tablissement pour les syst\u00e8mes de recherche d&#039;IA, afin qu&#039;ils puissent les extraire, les comprendre, les v\u00e9rifier, les citer et les recommander. Cette pratique a pris de l&#039;importance car la recherche d&#039;h\u00f4tels \u00e9volue des r\u00e9sultats par mots-cl\u00e9s vers des r\u00e9ponses synth\u00e9tis\u00e9es qui comparent les \u00e9tablissements, r\u00e9sument les informations et guident le processus de r\u00e9servation. Points cl\u00e9s\u00a0: Hotel GEO optimise votre \u00e9tablissement pour qu&#039;il soit cit\u00e9 dans les r\u00e9ponses de l&#039;IA. Les moteurs d&#039;IA privil\u00e9gient les faits v\u00e9rifiables, les donn\u00e9es coh\u00e9rentes et\u2026<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/article>\n<article id=\"blog-3-post-39283\" class=\"fusion-post-medium post-39283 post type-post status-publish format-standard has-post-thumbnail hentry category-hotel-business category-business-travel category-hotel-distribution category-events category-hotel-upselling\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/hotel-corporate-sales-strategy\/\" aria-label=\"Comment les h\u00f4tels \u00e9laborent-ils une strat\u00e9gie de vente aux entreprises ?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/hotel-corporate-sales-strategy-320x202.png\" class=\"attachment-blog-medium size-blog-medium wp-post-image\" alt=\"strat\u00e9gie de vente aux entreprises h\u00f4teli\u00e8res\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/hotel-corporate-sales-strategy-320x202.png 320w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/hotel-corporate-sales-strategy-700x441.png 700w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/hotel-corporate-sales-strategy\/\">Comment les h\u00f4tels \u00e9laborent-ils une strat\u00e9gie de vente aux entreprises ?<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Les h\u00f4tels \u00e9laborent une strat\u00e9gie de vente aux entreprises en identifiant les soci\u00e9t\u00e9s ayant une demande r\u00e9guli\u00e8re de nuit\u00e9es, en n\u00e9gociant des tarifs qui pr\u00e9servent \u00e0 la fois le volume et le rendement, et en g\u00e9rant ces comptes comme un portefeuille plut\u00f4t que comme une simple suite de r\u00e9ponses \u00e0 des appels d&#039;offres ponctuels. La strat\u00e9gie de vente aux entreprises d&#039;un h\u00f4tel est le plan structur\u00e9 qu&#039;il utilise pour conqu\u00e9rir, tarifer et d\u00e9velopper les r\u00e9servations issues des programmes de voyages d&#039;affaires. Points cl\u00e9s\u00a0: le succ\u00e8s commercial aupr\u00e8s des entreprises repose sur une gestion rigoureuse des comptes, et non sur la simple offre de la gamme la plus \u00e9tendue.<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/article>\n<\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-4 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-infinite\"><style type=\"text\/css\">.fusion-blog-shortcode-4 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-4 .fusion-posts-container{margin-left: -20px !important; margin-right:-20px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-infinite fusion-posts-container-load-more fusion-no-meta-info fusion-blog-layout-grid fusion-blog-layout-grid-3 isotope fusion-blog-equal-heights\" data-pages=\"372\" data-grid-col-space=\"40\" style=\"margin: -20px -20px 0;min-height:500px;\"><article id=\"blog-4-post-39430\" class=\"fusion-post-grid post-39430 post type-post status-publish format-standard has-post-thumbnail hentry category-hotel-kpi category-hotel-operations-management category-hotel-pricing-strategies\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/what-is-enps\/\" aria-label=\"Qu\u2019est-ce que l\u2019eNPS dans les h\u00f4tels\u00a0? L\u2019indicateur qui pr\u00e9dit le taux de rotation des clients.\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Employee-Net-Promoter-Score-eNPS.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Score net de recommandation des employ\u00e9s (eNPS)\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Employee-Net-Promoter-Score-eNPS-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Employee-Net-Promoter-Score-eNPS-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Employee-Net-Promoter-Score-eNPS-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Employee-Net-Promoter-Score-eNPS-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Employee-Net-Promoter-Score-eNPS.png 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 373px, (min-width: 712px) 560px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/what-is-enps\/\">Qu\u2019est-ce que l\u2019eNPS dans les h\u00f4tels\u00a0? L\u2019indicateur qui pr\u00e9dit le taux de rotation des clients.<\/a><\/h2><div class=\"fusion-post-content-container\"><p>L&#039;eNPS (Employee Net Promoter Score) est un indicateur de performance RH qui mesure la propension des employ\u00e9s \u00e0 recommander votre h\u00f4tel comme lieu de travail. Il fournit aux directeurs d&#039;h\u00f4tel un aper\u00e7u rapide du moral des employ\u00e9s, mais ce score n&#039;est vraiment utile que lorsqu&#039;il est mis en relation avec les retours d&#039;information par service, les indicateurs de fid\u00e9lisation et les donn\u00e9es de gestion.<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-4-post-39222\" class=\"fusion-post-grid post-39222 post type-post status-publish format-standard has-post-thumbnail hentry category-direct-bookings category-hotel-distribution\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/hotel-local-partnerships\/\" aria-label=\"Comment les partenariats locaux des h\u00f4tels peuvent-ils g\u00e9n\u00e9rer plus de r\u00e9servations ?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Hotel-Local-Partnerships.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Partenariats h\u00f4teliers locaux\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Hotel-Local-Partnerships-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Hotel-Local-Partnerships-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Hotel-Local-Partnerships-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Hotel-Local-Partnerships-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Hotel-Local-Partnerships.png 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 373px, (min-width: 712px) 560px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/hotel-local-partnerships\/\">Comment les partenariats locaux des h\u00f4tels peuvent-ils g\u00e9n\u00e9rer plus de r\u00e9servations ?<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Les h\u00f4tels augmentent leurs r\u00e9servations gr\u00e2ce aux partenariats locaux en transformant les entreprises, employeurs, lieux et attractions touristiques environnants en canaux de recommandation et de distribution officiels. Un partenariat local h\u00f4telier est un accord commercial dans lequel une organisation locale envoie des clients \u00e0 votre \u00e9tablissement en \u00e9change d&#039;une contrepartie. G\u00e9r\u00e9 comme un v\u00e9ritable canal de distribution, il<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-4-post-39359\" class=\"fusion-post-grid post-39359 post type-post status-publish format-standard has-post-thumbnail hentry category-hotel-trends\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.revfine.com\/fr\/hotel-marketing-trends\/\" aria-label=\"D\u00e9couvrez les tendances du marketing h\u00f4telier qui red\u00e9finissent l&#039;avenir de l&#039;h\u00f4tellerie en 2026\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/06\/Discover-Hotel-Marketing-Trends-Reshaping-the-Future-of-Hospitality-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"D\u00e9couvrez les tendances du marketing h\u00f4telier qui red\u00e9finissent l&#039;avenir de l&#039;h\u00f4tellerie.\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/06\/Discover-Hotel-Marketing-Trends-Reshaping-the-Future-of-Hospitality-1-200x103.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/06\/Discover-Hotel-Marketing-Trends-Reshaping-the-Future-of-Hospitality-1-400x206.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/06\/Discover-Hotel-Marketing-Trends-Reshaping-the-Future-of-Hospitality-1-600x310.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/06\/Discover-Hotel-Marketing-Trends-Reshaping-the-Future-of-Hospitality-1-800x413.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/06\/Discover-Hotel-Marketing-Trends-Reshaping-the-Future-of-Hospitality-1.png 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 373px, (min-width: 712px) 560px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.revfine.com\/fr\/hotel-marketing-trends\/\">D\u00e9couvrez les tendances du marketing h\u00f4telier qui red\u00e9finissent l&#039;avenir de l&#039;h\u00f4tellerie en 2026<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Le marketing h\u00f4telier est essentiel pour vous aider \u00e0 attirer des r\u00e9servations et \u00e0 optimiser vos revenus. Pour l\u2019essentiel, vos messages marketing expliquent comment les clients prendront connaissance de votre h\u00f4tel et comment ils comprendront vos valeurs et votre proposition de vente unique. Bien entendu, pour optimiser votre marketing, vous devez \u00eatre<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-infinite-scroll-trigger\"><\/div><div class=\"pagination infinite-scroll clearfix\" style=\"display:none;\"><span class=\"current\">1<\/span><a href=\"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/pages\/4258\/page\/2\/\" class=\"inactive\">2<\/a><a class=\"pagination-next\" rel=\"next\" href=\"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/pages\/4258\/page\/2\/\"><span class=\"page-text\">Suivant<\/span><span class=\"page-next\"><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><button class=\"fusion-load-more-button fusion-blog-button fusion-clearfix\">Charger plus de messages<\/button><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4259,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4258","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Travel &amp; Tourism News | Stay Up-To-Date With The Latest Industry News<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travel &amp; Tourism News | Stay Up-To-Date With The Latest Industry News\" \/>\n<meta property=\"og:description\" content=\"We keep you up to date with latest travel and tourism news, including market and 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