{"id":8619,"date":"2020-09-14T11:34:02","date_gmt":"2020-09-14T09:34:02","guid":{"rendered":"https:\/\/revfine.com\/?page_id=8619"},"modified":"2026-02-12T20:11:25","modified_gmt":"2026-02-12T19:11:25","slug":"lignes-directrices-ressources","status":"publish","type":"page","link":"https:\/\/www.revfine.com\/fr\/guidelines-resources\/","title":{"rendered":"Ressources et lignes directrices"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>Informations requises pour la publication d&#039;une ressource<\/h2>\n<p>Pourriez-vous nous fournir les informations suivantes :<\/p>\n<p><strong>1) Qu&#039;allez-vous apprendre\u00a0?<br \/>\n<\/strong><em>(D\u00e9crivez ce que le lecteur apprendra)<\/em><\/p>\n<p><em><span style=\"text-decoration: underline;\">Exemple:<\/span><\/em><\/p>\n<p>Le canevas de marketing h\u00f4telier est un cadre strat\u00e9gique qui aide les h\u00f4tels \u00e0 cr\u00e9er et \u00e0 ex\u00e9cuter de solides campagnes de marketing et de communication.<\/p>\n<p>Les quatre piliers fondamentaux \u2013 \u2018\u00a0Votre audience\u00a0\u2019, \u2018\u00a0Votre marque\u00a0\u2019, \u2018\u00a0Vos fans\u00a0\u2019 et \u2018\u00a0L\u2019entonnoir marketing\u00a0\u2019 \u2013 constituent le socle de votre strat\u00e9gie de marque. Ils permettent de garantir que les bons clients re\u00e7oivent le bon message au bon moment et que les indicateurs cl\u00e9s de performance (KPI) pertinents soient analys\u00e9s. Ils vous assurent \u00e9galement de constituer une base de donn\u00e9es marketing solide, gage d\u2019une croissance durable.<\/p>\n<p>Dans le document <em>\u00ab Hotel Marketing Canvas \u2013 Pour des campagnes marketing r\u00e9ussies \u00bb<\/em>, vous apprendrez \u00e0 utiliser chaque \u00e9l\u00e9ment de base lors de la cr\u00e9ation d&#039;un plan marketing pour votre h\u00f4tel. Nous illustrerons \u00e9galement l\u2019utilisation du Hotel Marketing Canvas avec des exemples et des conseils sp\u00e9cifiques.<\/p>\n<p><strong>2) Quels sont les sujets\u00a0?<\/strong><br \/>\n<em>(D\u00e9crivez les sujets de mani\u00e8re concise \u00e0 l&#039;aide de puces)<\/em><\/p>\n<p><em><span style=\"text-decoration: underline;\">Exemple:<\/span><\/em><\/p>\n<ul>\n<li>Concentrez-vous sur la personnalisation<\/li>\n<li>Cr\u00e9er un programme de fid\u00e9lit\u00e9 client<\/li>\n<li>Cr\u00e9er un site Web engageant<\/li>\n<li>R\u00e9coltez les fruits du marketing de contenu<\/li>\n<li>Utiliser les techniques de r\u00e9f\u00e9rencement<\/li>\n<li>Capitalisez sur la r\u00e9alit\u00e9 virtuelle<\/li>\n<li>Concentrez-vous sur les sites Web d&#039;examen<\/li>\n<li>Adoptez les r\u00e9seaux sociaux<\/li>\n<li>Prioriser le mobile<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<p><strong>3) URL d&#039;atterrissage page<\/strong><\/p>\n<p>Veuillez fournir l&#039;URL de la page d&#039;accueil page de votre site web d&#039;entreprise, o\u00f9 notre public pourra t\u00e9l\u00e9charger votre document.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8619","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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