{"id":10797,"date":"2023-06-08T15:00:25","date_gmt":"2023-06-08T13:00:25","guid":{"rendered":"https:\/\/www.revfine.com\/?p=10797"},"modified":"2025-09-17T19:43:35","modified_gmt":"2025-09-17T17:43:35","slug":"bonnes-et-mauvaises-ventes-incitatives","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/good-and-bad-upselling\/","title":{"rendered":"L&#039;\u00e9quilibre d\u00e9licat entre la bonne et la mauvaise vente incitative (+ cours gratuit)"},"content":{"rendered":"<p><em>Bien qu&#039;il s&#039;agisse d&#039;un terme familier dans l&#039;industrie h\u00f4teli\u00e8re, la perception plus large du mot \u00ab vente incitative \u00bb pourrait am\u00e9liorer sa r\u00e9putation \u2013 et pour une bonne raison. En tant que consommateurs, nous sommes bombard\u00e9s d&#039;offres et d&#039;offres qui ne parviennent clairement pas \u00e0 cacher leur m\u00e9pris flagrant \u00e0 l&#039;\u00e9gard du consommateur. Il n&#039;y a rien de plus rebutant que de vendre un article ou un service qui ne sert clairement que les int\u00e9r\u00eats du vendeur.<\/em><\/p>\n<h2>La vente incitative, une situation gagnant-gagnant pr\u00e9cieuse pour les clients et les h\u00f4teliers<\/h2>\n<p>La r\u00e9alit\u00e9 est que la vente incitative est et restera une source de revenus pr\u00e9cieuse pour les h\u00f4tels, qui ont plus que jamais besoin d\u2019\u00e9tablir des sources de revenus fiables. Heureusement pour les h\u00f4tels du monde entier, la vente incitative, lorsqu&#039;elle est effectu\u00e9e correctement, n&#039;a pas besoin d&#039;ali\u00e9ner vos clients. Au contraire, cela peut pr\u00e9senter une situation gagnant-gagnant pr\u00e9cieuse tant pour les clients que pour les h\u00f4teliers.<\/p>\n<h2>Quelle est la diff\u00e9rence entre une bonne et une mauvaise vente incitative\u00a0?<\/h2>\n<p>Il existe plusieurs fa\u00e7ons de bien d\u00e9marrer la vente incitative, que ce soit en personne ou en ligne. Il est primordial de bien comprendre le point de vue du client, les d\u00e9tails de son s\u00e9jour et son langage corporel.<\/p>\n<h3>Tutoriel vid\u00e9o exclusif\u00a0: les bonnes et les mauvaises ventes incitatives<\/h3>\n<p>Revfine.com a obtenu un acc\u00e8s exclusif \u00e0 un didacticiel vid\u00e9o complet du repr\u00e9sentant du d\u00e9veloppement des ventes (SDR) Oaky et v\u00e9t\u00e9ran de l&#039;h\u00f4tellerie. <a href=\"https:\/\/www.linkedin.com\/in\/mallory-w%C3%BCnsch-6a8986134\/\" target=\"_blank\" rel=\"noopener\">Mallory W\u00fcnsch<\/a>, qui d\u00e9veloppe la bonne ou la mauvaise vente incitative dans les situations de r\u00e9ception et num\u00e9riques.<\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/N2VJHzQwtMc?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<h3>Les principaux points \u00e0 retenir de la le\u00e7on de Mallory comprennent\u00a0:<\/h3>\n<ul>\n<li>Un mantra \u00e0 garder \u00e0 l\u2019esprit : <em>&quot;il ne s&#039;agit pas de vendre, il s&#039;agit de fournir un service&quot;<\/em><\/li>\n<li>Reconna\u00eetre l&#039;\u00e9quilibre d\u00e9licat entre offrir une aide utile et devenir une nuisance<\/li>\n<li>Conna\u00eetre votre client, que ce soit \u00e0 la r\u00e9ception ou via un logiciel. Vous renseigner sur des d\u00e9tails sp\u00e9cifiques concernant votre client vous aidera \u00e0 adapter votre approche de vente incitative.<\/li>\n<li>Une d\u00e9monstration de la fa\u00e7on dont un mauvais langage corporel, un ton de voix plat et des offres de modules compl\u00e9mentaires inappropri\u00e9s peuvent collectivement diminuer la r\u00e9ceptivit\u00e9 d&#039;un client \u00e0 la vente incitative.<\/li>\n<\/ul>\n<h3>Conseils de vente incitative de Mallory\u00a0:<\/h3>\n<ul>\n<li>Lisez le langage corporel de l&#039;invit\u00e9. Sont-ils stress\u00e9s ou press\u00e9s ? Dans ce cas, mieux vaut laisser la vente incitative \u00e0 une autre fois<\/li>\n<li>Lisez la situation. Les h\u00f4teliers ont le luxe d&#039;avoir acc\u00e8s \u00e0 un r\u00e9sum\u00e9 de la situation du client dans les d\u00e9tails de leur r\u00e9servation. Restent-ils la semaine ou le week-end ? Sont-ils seuls ou en famille ? Vont-ils rester longtemps ou juste pour la journ\u00e9e ?<\/li>\n<li>Connaissez vos options. Il n&#039;y a rien de pire que de r\u00e9aliser une vente incitative que de r\u00e9aliser que votre h\u00f4tel ne peut pas la fournir. Pr\u00e9parez-vous \u00e0 l&#039;avance avec une liste de services ou de surclassements disponibles pour lesquels le client peut opter.<\/li>\n<li>Ne poussez pas la vente incitative. Votre invit\u00e9 n\u2019est pas n\u00e9cessairement quelqu\u2019un qui peut prendre des d\u00e9cisions en une fraction de seconde. Ainsi, une fois que vous avez mis en \u00e9vidence le service ou la mise \u00e0 niveau et ses avantages, donnez \u00e0 l&#039;invit\u00e9 un espace pour y r\u00e9fl\u00e9chir.<\/li>\n<li>Sois enthousiaste. Il faut y croire pour le vendre ! Un sourire et un peu d&#039;enthousiasme face \u00e0 l&#039;offre peuvent faire beaucoup de bien<\/li>\n<li>Faites preuve de compassion. D\u00e9montrez que vous voyez les choses du point de vue de votre invit\u00e9. S&#039;ils ont des enfants avec eux, vous pouvez par exemple commenter vos enfants hyperactifs avant de leur sugg\u00e9rer des activit\u00e9s pour enfants ou des ventes incitatives de garde d&#039;enfants pour donner \u00e0 vos invit\u00e9s le temps de se d\u00e9tendre.<\/li>\n<li>Renforcez leur d\u00e9cision. Donnez \u00e0 vos invit\u00e9s le sentiment que leur choix de surclassement ou d\u2019ajout d\u2019un service \u00e9tait le bon.<\/li>\n<\/ul>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-35117681' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-35117681' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_981196109963 = function(){ai_insert_viewport_code ('ai-insert-4-35117681');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_981196109963 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_768947100351);\n<\/script>\n<\/p>\n<p><strong>Commencez sur la voie d&#039;une meilleure vente incitative et obtenez gratuitement votre certificat d&#039;associ\u00e9 de vente incitative\u00a0! D\u00e9couvrez plusieurs fa\u00e7ons de d\u00e9marrer du bon pied avec la vente incitative, que ce soit en personne ou en ligne.\u00a0<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>","protected":false},"excerpt":{"rendered":"<p>Bien qu&#039;il s&#039;agisse d&#039;un terme familier dans l&#039;industrie h\u00f4teli\u00e8re, la perception plus large du mot &quot;vente incitative&quot; pourrait utiliser une meilleure r\u00e9putation - et pour une bonne raison. En tant que consommateurs, nous sommes bombard\u00e9s d&#039;offres et d&#039;offres qui \u00e9chouent clairement \u00e0 cacher leur m\u00e9pris effront\u00e9 pour le consommateur. Il n&#039;y a rien de plus rebutant que de vendre un article ou un service qui est clairement dans le<\/p>","protected":false},"author":1,"featured_media":10798,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[804,765],"tags":[170],"class_list":["post-10797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-communication","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Delicate Balance Between Good and Bad Upselling<\/title>\n<meta name=\"description\" content=\"Hospitality veteran Mallory W\u00fcnsch provides Tips on Good vs. Bad Upselling in both front desk and digital situations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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