{"id":16357,"date":"2023-06-28T12:00:11","date_gmt":"2023-06-28T10:00:11","guid":{"rendered":"https:\/\/www.revfine.com\/?p=16357"},"modified":"2025-09-18T13:00:52","modified_gmt":"2025-09-18T11:00:52","slug":"facons-dengager-les-clients-dans-le-processus-de-reservation-directe-dhotel-2","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/ways-to-engage-customers-in-hotel-direct-booking-process\/","title":{"rendered":"5 fa\u00e7ons innovantes d&#039;impliquer les clients dans votre processus de r\u00e9servation directe d&#039;h\u00f4tel"},"content":{"rendered":"<p><em>De nombreux h\u00f4tels abordent la r\u00e9servation directe comme ils le faisaient il y a cinq ans. M\u00eame si les bases s\u2019appliquent toujours, de nouvelles opportunit\u00e9s sont apparues pour stimuler l\u2019engagement et la conversion. Dans cet article, vous apprendrez comment engager les clients lors de la r\u00e9servation et augmenter la conversion.<\/em><\/p>\n<h2>Am\u00e9liorer le processus de r\u00e9servation directe de votre h\u00f4tel\u00a0: un atout cl\u00e9 pour la r\u00e9silience et la reprise des h\u00f4tels<\/h2>\n<p>Vous pouvez toujours acqu\u00e9rir du trafic payant ou organique. Cependant, en p\u00e9riode de forte volatilit\u00e9, votre capacit\u00e9 \u00e0 tirer le meilleur parti de votre trafic augmente la r\u00e9silience de votre entreprise et acc\u00e9l\u00e8re la reprise.<\/p>\n<p>La plupart des h\u00f4tels disposent d\u2019un site Web d\u00e9cent et d\u2019un bon moteur de r\u00e9servation. Cela vous permet d\u2019obtenir des r\u00e9servations directes de clients d\u00e9j\u00e0 motiv\u00e9s \u00e0 r\u00e9server votre h\u00f4tel. Actuellement, votre plus grande opportunit\u00e9 de r\u00e9servation directe consiste \u00e0 engager les visiteurs h\u00e9sitants et \u00e0 les convertir en invit\u00e9s.<\/p>\n<h2>5 fa\u00e7ons d&#039;engager les clients d\u00e8s la phase de r\u00e9servation pour augmenter la conversion<\/h2>\n<p>Vous trouverez ci-dessous cinq conseils pour impliquer les clients pendant le processus de r\u00e9servation et augmenter la conversion.<\/p>\n<h3>1. \u00c9largissez votre horizon de r\u00e9servation directe au-del\u00e0 de votre site Web.<\/h3>\n<p>Votre site Web est probablement votre source de r\u00e9servations directes \u00e0 l&#039;heure actuelle. Vous avez \u00e9galement du trafic sur d&#039;autres plateformes directes telles que Facebook Messenger, Instagram et Google My Business.<\/p>\n<p>Ces canaux sont d\u2019excellents outils marketing qui cr\u00e9ent une notori\u00e9t\u00e9 \u00e0 travers des images et des histoires. Ce sont \u00e9galement d\u2019excellentes plateformes que vous pouvez utiliser pour g\u00e9n\u00e9rer des ventes directes.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-97807924' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-97807924' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTcgYWktdHJhY2snIGRhdGEtYWk9J1d6Y3NJaUlzSWlvcUtpQkNRVTVPUlZJNklFUmxjMnQwYjNBZ0xTQkNZVzV1WlhJZ1UyaHZjblJqYjJSbElERWlMQ0lpTERGZCcgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTctMjE5NTIxNDUnIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRRd0lHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEYzVEVSQmMwbHBiMmRSYlVaMVltMVdlVWxIVW14ak1uUXdZak5CWjB4VFFrTlJWa0ZuU1RCRloweFRRa2RTTVVwVlNXbDNhVWxwZDNoWVVUMDlKeUJ6ZEhsc1pUMG5iV0Z5WjJsdU9pQTRjSGdnTURzZ1kyeGxZWEk2SUdKdmRHZzdKejRLUEdFZ2FISmxaajBpYUhSMGNITTZMeTltY21GdVkyOW5jbUZ6YzI4dVkyOXRMMlZ1THpVdGNtVjJaVzUxWlMxdFlXNWhaMlZ0Wlc1MExYUnBjSE10Wm05eUxXaHZkR1ZzY3k4L2RYUnRYM052ZFhKalpUMVNaWFptYVc1bExtTnZiU1poYlhBN2RYUnRYMjFsWkdsMWJUMUZlSEJsY25RbE1qQlFZWEowYm1WeUptRnRjRHQxZEcxZlkyRnRjR0ZwWjI0OVVtVjJabWx1WlM1amIyMGlJSFJoY21kbGREMGlYMkpzWVc1cklpQnlaV3c5SW01dmIzQmxibVZ5SWlCamJHRnpjejBpUW1GdWJtVnlMU05CTFVGbWRHVnlMVkJoY21GbmNtRndhQ0krUEdsdFp5QmpiR0Z6Y3owaVlXeHBaMjV1YjI1bElITnBlbVV0Wm5Wc2JDQjNjQzFwYldGblpTMHpOamc1TXlJZ2MzSmpQU0pvZEhSd2N6b3ZMM2QzZHk1eVpYWm1hVzVsTG1OdmJTOTNjQzFqYjI1MFpXNTBMM1Z3Ykc5aFpITXZNakF5TlM4eE1pOUdSMUpVTFZKTkxXVmliMjlyTFRFd0xWUnBjSE10TVRFd01DNXdibWNpSUdGc2REMGlJaUIzYVdSMGFEMGlNVEV3TUNJZ2FHVnBaMmgwUFNJeU1EQWlJQzgrUEM5aFBqd3ZaR2wyUGdvSyI+CjwvZGl2Pgo8ZGl2IGNsYXNzPSJhaS1yb3RhdGUtb3B0aW9uIiBkYXRhLWluZGV4PSIyIiBkYXRhLW5hbWU9IlFnPT0iIGRhdGEtY29kZT0iQ2p4a2FYWWdZMnhoYzNNOUoyTnZaR1V0WW14dlkyc2dZMjlrWlMxaWJHOWpheTAwTVNCaGFTMTBjbUZqYXljZ1pHRjBZUzFoYVQwblYzcFJlRXhFUVhOSmFXOW5VVzFHZFdKdFZubEpSMUpzWXpKME1HSXpRV2RNVTBKRFVWWkJaMGt3U1dkTVUwSkhVakZLVlVsSFZqUmtTRXBvU1dsM2FVbHBkM2hZVVQwOUp5QnpkSGxzWlQwbmJXRnlaMmx1T2lBNGNIZ2dNRHNnWTJ4bFlYSTZJR0p2ZEdnN0p6NEtQR0VnYUhKbFpqMGlhSFIwY0hNNkx5OW1jbUZ1WTI5bmNtRnpjMjh1WTI5dEwyVnVMelV0Y21WMlpXNTFaUzF0WVc1aFoyVnRaVzUwTFhScGNITXRabTl5TFdodmRHVnNjeTgvZFhSdFgzTnZkWEpqWlQxU1pYWm1hVzVsTG1OdmJTWmhiWEE3ZFhSdFgyMWxaR2wxYlQxRmVIQmxjblFsTWpCUVlYSjBibVZ5Sm1GdGNEdDFkRzFmWTJGdGNHRnBaMjQ5VW1WMlptbHVaUzVqYjIwaUlIUmhjbWRsZEQwaVgySnNZVzVySWlCeVpXdzlJbTV2YjNCbGJtVnlJaUJqYkdGemN6MGlRbUZ1Ym1WeUxTTkNMVUZtZEdWeUxWQmhjbUZuY21Gd2FDSStQR2x0WnlCamJHRnpjejBpWVd4cFoyNXViMjVsSUhOcGVtVXRablZzYkNCM2NDMXBiV0ZuWlMwek5qZzVNeUlnYzNKalBTSm9kSFJ3Y3pvdkwzZDNkeTV5WlhabWFXNWxMbU52YlM5M2NDMWpiMjUwWlc1MEwzVndiRzloWkhNdk1qQXlOUzh4TWk5R1IxSlVMVkpOTFdWaWIyOXJMVEV3TFZScGNITXRNVEV3TUM1d2JtY2lJR0ZzZEQwaUlpQjNhV1IwYUQwaU1URXdNQ0lnYUdWcFoyaDBQU0l5TURBaUlDOCtQQzloUGdvS0Nqd3ZaR2wyUGdvPSI+CjwvZGl2Pgo8L2Rpdj4KPHNjcmlwdD5pZiAodHlwZW9mIGFpX2pzX2NvZGUgPT0gJ2Jvb2xlYW4nKSB7dmFyIGFpX2Jsb2NrX2RpdiA9IGRvY3VtZW50LnF1ZXJ5U2VsZWN0b3IgKCcuYWktcm90YXRlLTctMjE5NTIxNDUnKTsgYWlfcHJvY2Vzc19yb3RhdGlvbiAoYWlfYmxvY2tfZGl2KTsgYWlfYmxvY2tfZGl2LmNsYXNzTGlzdC5yZW1vdmUgKCdhaS1yb3RhdGUtNy0yMTk1MjE0NScpO307PC9zY3JpcHQ+CjwvZGl2Pgo=' data-block='7'><\/div>\n<script>\n  ai_run_171427796678 = function(){ai_insert_viewport_code ('ai-insert-7-97807924');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_171427796678 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_585045158018);\n<\/script>\n<\/p>\n<p>Par exemple, vous pouvez tirer parti des chatbots bas\u00e9s sur l&#039;IA pour l&#039;h\u00f4tellerie, comme <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.quicktext.im\/contact\/?utm_source=Revfine&amp;utm_medium=Revfine&amp;utm_campaign=Engage+Customers+During+the+Booking+Process\" target=\"_blank\" rel=\"noopener\">Texte rapide<\/a><\/span>, pour engager les visiteurs, leur fournir des informations pr\u00e9cises \u00e0 la demande et les guider vers votre moteur de r\u00e9servation.<\/p>\n<h4><strong>Vid\u00e9o\u00a0: exploiter les strat\u00e9gies conversationnelles pour g\u00e9n\u00e9rer des ventes directes sur les plateformes sociales<\/strong><\/h4>\n<p>Dans la vid\u00e9o ci-dessous, vous en apprendrez davantage sur l&#039;exploitation des strat\u00e9gies conversationnelles pour g\u00e9n\u00e9rer des ventes directes sur les plateformes sociales.<\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/_hDoXcCmga0?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<h3>2. Adoptez une approche ax\u00e9e sur le mobile<\/h3>\n<p>Les sites Web r\u00e9actifs constituent une excellente premi\u00e8re \u00e9tape, mais ne suffisent pas toujours, car la majeure partie du trafic h\u00f4telier transite d\u00e9sormais par des appareils mobiles.<\/p>\n<p>Le but du commerce \u00e9lectronique sur le Web consistait \u00e0 permettre aux clients de rechercher sur votre site Web et d&#039;acheter en mode libre-service.<\/p>\n<p><strong>Le mobile consiste \u00e0 fournir du contenu instantan\u00e9ment et \u00e0 la demande.<\/strong><\/p>\n<p>Tout d\u2019abord, essayez d\u2019avoir le moins de page possible sur votre site Web. Il est beaucoup plus facile sur mobile de faire d\u00e9filer un site Web 1-page que de cliquer sur un menu hamburger comportant plusieurs sous-sections.<\/p>\n<p>Avec une courte dur\u00e9e d&#039;attention sur mobile, l&#039;utilisation d&#039;un chatbot d&#039;h\u00f4tel est un excellent moyen d&#039;engager les clients h\u00e9sitants sur un petit appareil et de les guider tout au long de votre processus complet de r\u00e9servation directe, le tout en un seul endroit.<\/p>\n<p>Les clients attendent des informations \u00e0 la demande 24h\/24 et 7j\/7 et une r\u00e9solution rapide de leurs requ\u00eates. Des temps de r\u00e9ponse lents cr\u00e9eront donc de la frustration et nuiront aux taux de conversion.<\/p>\n<p>Les chatbots IA fournissent une assistance \u00e0 la r\u00e9servation 24h\/24 et 7j\/7, avec des r\u00e9ponses instantan\u00e9es et personnalis\u00e9es aux requ\u00eates fr\u00e9quentes telles que les demandes de r\u00e9servation, l&#039;enregistrement, les commodit\u00e9s de l&#039;h\u00f4tel, les politiques d&#039;annulation, etc., garantissant la conversion et la satisfaction des clients.<\/p>\n<h3>3. Personnalisez votre chambre et vos offres de vente incitative<\/h3>\n<p>Lorsque les clients re\u00e7oivent trop d\u2019offres, il devient plus difficile de prendre une d\u00e9cision d\u2019achat rapide. L\u2019effet de surcharge de choix se produit lorsque trop de choix submergent les clients. Cela cr\u00e9e une paralysie d\u00e9cisionnelle et nuit \u00e0 vos ventes directes.<\/p>\n<p>S&#039;assurer que les clients r\u00e9servent la chambre est votre priorit\u00e9 absolue, et votre offre frontale ne doit se concentrer que sur cette \u00e9tape.<\/p>\n<p>Ensuite, \u00e0 mesure qu\u2019ils approchent de leur arriv\u00e9e, vous pouvez les r\u00e9engager dans un processus de vente incitative avec un e-mail personnalis\u00e9 ou un logiciel de gestion des ventes incitatives.<\/p>\n<h3>4. Offrez de r\u00e9els avantages en mati\u00e8re de r\u00e9servation directe<\/h3>\n<p>Il est obligatoire d\u2019offrir des avantages de r\u00e9servation clairs et directs. La garantie du meilleur prix est excellente mais ne cr\u00e9e pas de valeur suppl\u00e9mentaire pour inciter les clients \u00e0 r\u00e9server directement votre h\u00f4tel.<\/p>\n<p>L&#039;une des meilleures initiatives que nous ayons vues est un bon d&#039;un montant X au restaurant.<\/p>\n<p>Les autres avantages incluent un surclassement gratuit en fonction de la disponibilit\u00e9 et une r\u00e9duction sur le petit-d\u00e9jeuner. Si vous disposez d&#039;un programme de fid\u00e9lit\u00e9, assurez-vous que les personnes puissent b\u00e9n\u00e9ficier de la premi\u00e8re r\u00e9servation et s&#039;inscrire depuis votre moteur de r\u00e9servation.<\/p>\n<p><strong>S&#039;assurer que les clients r\u00e9servent la chambre est votre priorit\u00e9 absolue, vous vous souvenez\u00a0?<\/strong><\/p>\n<h3>5. R\u00e9engager les clients qui abandonnent<\/h3>\n<p>Tous les clients ne sont pas pr\u00eats \u00e0 r\u00e9server maintenant. Certains clients abandonneront leurs r\u00e9servations car ils sont encore dans le \u00ab<em>phase de recherche<\/em>\u201c&quot;.<\/p>\n<p>Assurez-vous de capturer autant de d\u00e9tails sur les clients que possible. Les chatbots sont un excellent moyen de transformer les visiteurs anonymes en prospects qualifi\u00e9s. Lors de la conversion, votre chatbot doit toujours capturer les int\u00e9r\u00eats fondamentaux des clients, les d\u00e9tails de la r\u00e9servation et les coordonn\u00e9es.<\/p>\n<p>Ainsi, si le client ne finalise pas sa r\u00e9servation, vous pouvez rapidement r\u00e9engager des prospects attractifs soit via un email automatis\u00e9, soit par un rappel avec une offre personnalis\u00e9e.<\/p>\n<p><strong>Ce type de strat\u00e9gie donne un taux de conversion de 20 \u00e0 25%.<\/strong><\/p>\n<h2>Profiter des opportunit\u00e9s de l\u2019IA<\/h2>\n<p>Dans l\u2019ensemble, les h\u00f4teliers offrent un moyen simple de r\u00e9server. Pour augmenter les r\u00e9servations directes, la cl\u00e9 est d\u2019engager les clients h\u00e9sitants. Pour ce faire, vous devez susciter l\u2019engagement via vos plateformes directes.<\/p>\n<p>Le mobile red\u00e9finit le commerce \u00e9lectronique du pur libre-service \u00e0 la vente assist\u00e9e. Ce format conversationnel permet aux h\u00f4tels d&#039;offrir un service beaucoup plus personnalis\u00e9 et de les r\u00e9engager de mani\u00e8re proactive s&#039;ils ne terminent pas le processus.<\/p>\n<p>Les h\u00f4teliers avis\u00e9s ont adopt\u00e9 de nouvelles technologies telles que l&#039;IA et les solutions Big Data pour les h\u00f4tels afin d&#039;optimiser leurs taux de conversion et de se d\u00e9marquer de la concurrence\u00a0:<\/p>\n<ul>\n<li>Augmenter le trafic vers le moteur de r\u00e9servation<\/li>\n<li>Automatisez les r\u00e9servations 24h\/24 et 7j\/7<\/li>\n<li>Nourrir leur CRM et permettre des strat\u00e9gies de r\u00e9engagement<\/li>\n<\/ul>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-88613475' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-88613475' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_465864309910 = function(){ai_insert_viewport_code ('ai-insert-4-88613475');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_465864309910 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_374238592585);\n<\/script>\n<\/p>\n<p><strong>La r\u00e9servation est la premi\u00e8re \u00e9tape pour donner une excellente premi\u00e8re impression et d\u00e9finir les bonnes attentes pour un excellent s\u00e9jour dans votre h\u00f4tel. Une fois que le voyageur a r\u00e9serv\u00e9 chez vous, maintenez-le engag\u00e9 en adoptant les m\u00eames pratiques tout au long de son exp\u00e9rience.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>","protected":false},"excerpt":{"rendered":"<p>De nombreux h\u00f4tels abordent les r\u00e9servations directes comme il y a cinq ans. Si les principes de base restent valables, de nouvelles opportunit\u00e9s sont apparues pour stimuler l&#039;engagement et la conversion. Dans cet article, vous apprendrez comment engager les clients lors de la r\u00e9servation et augmenter la conversion. Am\u00e9liorer le processus de r\u00e9servation directe de votre h\u00f4tel\u00a0: un atout cl\u00e9 pour la r\u00e9silience et la reprise de votre activit\u00e9. Vous pouvez toujours acqu\u00e9rir des clients payants ou<\/p>","protected":false},"author":1,"featured_media":16360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,811],"tags":[617],"class_list":["post-16357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-email-marketing","tag-quicktext"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways to Engage Customers in Your Hotel Direct Booking Process<\/title>\n<meta name=\"description\" content=\"This article will teach you how to engage customers during your hotel booking process and increase conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/fr\/facons-dengager-les-clients-dans-le-processus-de-reservation-directe-dhotel-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Engage Customers in Your Hotel Direct Booking Process\" \/>\n<meta property=\"og:description\" content=\"This article will teach you how to engage customers during your hotel booking process and increase conversion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/fr\/facons-dengager-les-clients-dans-le-processus-de-reservation-directe-dhotel-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-28T10:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T11:00:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/10\/Ways-to-Engage-Customers-in-Your-Hotel-Direct-Booking-Process.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Revfine.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revfine.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" 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