{"id":16555,"date":"2023-06-27T20:00:47","date_gmt":"2023-06-27T18:00:47","guid":{"rendered":"https:\/\/www.revfine.com\/?p=16555"},"modified":"2025-09-18T13:36:57","modified_gmt":"2025-09-18T11:36:57","slug":"benchmarking-hotelier","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/hotel-benchmarking\/","title":{"rendered":"5 \u00e9tapes pour ma\u00eetriser les bases du benchmarking h\u00f4telier"},"content":{"rendered":"<p><em>Que votre marque h\u00f4teli\u00e8re contienne des h\u00f4tels de luxe cinq \u00e9toiles ou des appartements avec services, disposer de donn\u00e9es pr\u00e9cises et savoir comment les exploiter est essentiel pour \u00e9laborer un plan de revenus h\u00f4telier r\u00e9ussi.<\/em><\/p>\n<p><em>Lorsqu\u2019il s\u2019agit de mettre en \u0153uvre une strat\u00e9gie de benchmarking h\u00f4telier, de multiples questions doivent \u00eatre prises en compte. Comment d\u00e9finir mes compsets ? Quelles m\u00e9triques dois-je analyser ? Comment proc\u00e9der pour interpr\u00e9ter les r\u00e9sultats ? Dans cet article, vous pouvez lire 5 \u00e9tapes \u00e0 suivre pour \u00eatre pr\u00eat \u00e0 mettre en \u0153uvre une strat\u00e9gie de benchmarking h\u00f4telier.<\/em><\/p>\n<h2>Outils d&#039;analyse comparative<\/h2>\n<p>Pour vous aider \u00e0 parcourir les donn\u00e9es disponibles, vous pouvez utiliser un outil d&#039;analyse comparative, tel que l&#039;outil de <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.thehotelsnetwork.com\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">Le r\u00e9seau des h\u00f4tels<\/a><\/span>. Les outils d&#039;analyse comparative peuvent fournir certaines des informations les plus utiles, car ils vous permettent de comprendre les performances de votre h\u00f4tel et de les comparer au march\u00e9 et \u00e0 la concurrence.<\/p>\n<p>En utilisant les enseignements de l&#039;analyse comparative, vous pouvez d\u00e9finir les points forts de votre marque et identifier les domaines \u00e0 am\u00e9liorer, vous donnant ainsi une image claire de votre positionnement et de la mani\u00e8re dont vous pouvez vous diff\u00e9rencier de la concurrence.<\/p>\n<h2>5 \u00e9tapes pour ma\u00eetriser les bases du benchmarking h\u00f4telier<\/h2>\n<p>Ci-dessous, vous pouvez apprendre \u00e0 ma\u00eetriser le benchmarking h\u00f4telier en 5 \u00e9tapes.<\/p>\n<h3>1. Comprenez qui sont vos concurrents<\/h3>\n<p>La premi\u00e8re \u00e9tape de l\u2019analyse comparative consiste \u00e0 identifier qui sont r\u00e9ellement vos concurrents. Les h\u00f4teliers ont tendance \u00e0 comparer leurs performances \u00e0 celles qu\u2019ils consid\u00e8rent comme leurs concurrents directs : des h\u00f4tels similaires dans la m\u00eame destination. Mais il existe d\u2019autres sc\u00e9narios \u00e0 consid\u00e9rer.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-39613044' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-39613044' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_678905954551 = function(){ai_insert_viewport_code ('ai-insert-7-39613044');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_678905954551 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_962885898876);\n<\/script>\n<\/p>\n<p>Dans le monde complexe de l&#039;h\u00f4tellerie d&#039;aujourd&#039;hui, il est important de penser au-del\u00e0 de l&#039;id\u00e9e traditionnelle d&#039;un ensemble complet et d&#039;incorporer une vision plus dynamique. Vous pouvez apprendre de d&#039;autres h\u00f4tels similaires situ\u00e9s partout dans le monde, ce qui vous permettra de mieux comprendre les performances de votre propre propri\u00e9t\u00e9. Avec cette approche, vous pouvez passer d\u2019un \u00e9tat d\u2019esprit simplement comp\u00e9titif \u00e0 un \u00e9tat d\u2019esprit d\u2019apprentissage, ce qui aboutit \u00e0 des observations et des conclusions consid\u00e9rablement plus riches.<\/p>\n<p>Mais comment? Par exemple, vous pouvez comparer vos r\u00e9sultats \u00e0 des propri\u00e9t\u00e9s situ\u00e9es dans des r\u00e9gions du monde compl\u00e8tement diff\u00e9rentes mais qui accueillent des types de voyageurs similaires et re\u00e7oivent un volume similaire de r\u00e9servations directes. Cette comparaison peut vous apporter des enseignements suppl\u00e9mentaires et vous permettre de rep\u00e9rer des opportunit\u00e9s que vous auriez manqu\u00e9es autrement.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-16557\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-1.jpg\" alt=\"Benchmarking h\u00f4telier - exemple 1\" width=\"624\" height=\"220\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-1-300x106.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-1.jpg 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<h3>2. Sachez quelles m\u00e9triques comparer<\/h3>\n<p>C&#039;est formidable d&#039;avoir acc\u00e8s \u00e0 de nombreuses donn\u00e9es h\u00f4teli\u00e8res, mais vous devez garder \u00e0 l&#039;esprit que toutes ne sont pas pertinentes pour la strat\u00e9gie de votre h\u00f4tel. Vous devez vous concentrer sur les mesures qui peuvent avoir un impact significatif sur vos r\u00e9sultats et suivre leur \u00e9volution au fil du temps.<\/p>\n<p>En termes d&#039;analyse comparative, les h\u00f4teliers se concentrent g\u00e9n\u00e9ralement sur l&#039;occupation et l&#039;ADR, mais bien d&#039;autres peuvent \u00eatre pris en compte. Un domaine int\u00e9ressant \u00e0 aborder et qui n\u2019est pas toujours pris en compte est la performance de votre canal direct. En comparant les mesures pertinentes \u00e0 chaque \u00e9tape du processus de r\u00e9servation en ligne, telles que la conversion totale du site Web ou la conversion du moteur de r\u00e9servation, vous pouvez clairement comprendre o\u00f9 vous r\u00e9ussissez et o\u00f9 vous ne r\u00e9ussissez pas.<\/p>\n<p>De plus, l&#039;analyse de ces mesures de r\u00e9servation directe vous fournit une image beaucoup plus compl\u00e8te car les r\u00e9sultats sont bas\u00e9s sur 100% du trafic de votre site Web, plut\u00f4t que uniquement sur le 2-3% qui finit par r\u00e9server.<\/p>\n<div id=\"attachment_16558\" style=\"width: 634px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16558\" class=\"wp-image-16558 size-full\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-2.jpg\" alt=\"Benchmarking h\u00f4telier - exemple 2\" width=\"624\" height=\"301\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-2-300x145.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-2.jpg 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><p id=\"caption-attachment-16558\" class=\"wp-caption-text\">Dur\u00e9e du s\u00e9jour filtr\u00e9e par le trafic britannique<\/p><\/div>\n<h3>3. Explorez vos donn\u00e9es concurrentielles<\/h3>\n<p>Il n\u2019y a aucune limite lors de l\u2019analyse des donn\u00e9es. En d\u00e9composant les donn\u00e9es d&#039;analyse comparative de votre h\u00f4tel par emplacement d&#039;utilisateur, date de recherche ou m\u00eame groupe de voyage, vous pouvez mieux comprendre les forces et les faiblesses de votre h\u00f4tel.<\/p>\n<p>Besoin d\u2019un exemple pour savoir par o\u00f9 commencer ? \u00c0 l&#039;aide de votre outil d&#039;analyse comparative, envisagez de filtrer la dur\u00e9e moyenne de s\u00e9jour pour les r\u00e9servations directes dans votre h\u00f4tel pour un lieu de visiteur sp\u00e9cifique\u00a0: le Royaume-Uni. Ce filtre est utile pour v\u00e9rifier combien de temps vos clients britanniques s\u00e9journent dans votre h\u00f4tel et le comparer \u00e0 vos compsets. Ces types d&#039;informations granulaires fournissent une vue plus r\u00e9aliste de la situation de votre propri\u00e9t\u00e9, vous permettant d&#039;identifier exactement o\u00f9 vos efforts et votre approche marketing doivent \u00eatre ajust\u00e9s pour augmenter vos revenus.<\/p>\n<h3>4. Comparez les r\u00e9sultats aux p\u00e9riodes pr\u00e9c\u00e9dentes<\/h3>\n<p>Le benchmarking repose sur le principe de la comparaison des performances. Les r\u00e9sultats peuvent \u00eatre compar\u00e9s aux p\u00e9riodes pr\u00e9c\u00e9dentes afin que vous puissiez \u00e9valuer ce qui a fonctionn\u00e9 et ce qui n&#039;a pas fonctionn\u00e9, et comprendre comment cela s&#039;est produit.<\/p>\n<p>Cependant, il n\u2019est pas toujours optimal de se concentrer exclusivement sur les donn\u00e9es historiques, surtout dans les temps incertains d\u2019aujourd\u2019hui. Aujourd&#039;hui, il est fortement recommand\u00e9 d&#039;examiner \u00e9galement d&#039;autres ensembles de donn\u00e9es, par exemple en comparant les performances de ce mois-ci \u00e0 celles du mois dernier.<\/p>\n<h3>5. Agissez en vous basant sur des informations comparatives<\/h3>\n<p>Pour r\u00e9colter les fruits du benchmarking, il ne suffit pas d\u2019analyser les donn\u00e9es concurrentielles. Vous devez agir dans les domaines dans lesquels vous avez identifi\u00e9 vos performances sous-performantes, mais vous ne devez pas limiter votre plan d&#039;action. Il serait utile que vous vous attaquiez \u00e9galement aux domaines dans lesquels vous \u00eates surperformant pour exploiter davantage vos avantages concurrentiels et proposer de nouvelles id\u00e9es g\u00e9n\u00e9ratrices de revenus. Comme toujours, une fois que vous avez apport\u00e9 des modifications, il est essentiel de garder un \u0153il attentif sur les r\u00e9sultats et leur \u00e9volution.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-20331086' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-20331086' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_136978525785 = function(){ai_insert_viewport_code ('ai-insert-4-20331086');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_136978525785 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_710200841471);\n<\/script>\n<\/p>\n<p><strong>Cet article vous a fourni des \u00e9tapes pratiques pour \u00e9laborer un plan d&#039;analyse comparative pour votre entreprise. En recherchant qui sont vos concurrents, en sachant quelles mesures rechercher et comment les comparer avec d&#039;autres entreprises, vous pouvez commencer \u00e0 prendre des mesures pour am\u00e9liorer votre entreprise et garder une longueur d&#039;avance sur vos concurrents.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>","protected":false},"excerpt":{"rendered":"<p>Que votre marque h\u00f4teli\u00e8re contienne des h\u00f4tels de luxe cinq \u00e9toiles ou des appartements avec services h\u00f4teliers, il est essentiel de disposer de donn\u00e9es pr\u00e9cises et de savoir comment les exploiter pour \u00e9laborer un plan de revenus h\u00f4telier r\u00e9ussi. Lorsqu&#039;il s&#039;agit de mettre en \u0153uvre une strat\u00e9gie de benchmarking h\u00f4telier, de multiples questions se posent. Comment d\u00e9finir mes compsets ? Quelles m\u00e9triques dois-je analyser ? Comment puis-je m&#039;y prendre<\/p>","protected":false},"author":1,"featured_media":16563,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771,760],"tags":[674],"class_list":["post-16555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides","category-hotel-strategies","tag-the-hotels-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tips for Mastering The Basics of Hotel Benchmarking | Revfine.com<\/title>\n<meta name=\"description\" content=\"In this article, you can read 5 steps to take to be ready for implementing a hotel benchmarking strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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