{"id":16833,"date":"2023-06-28T20:00:20","date_gmt":"2023-06-28T18:00:20","guid":{"rendered":"https:\/\/www.revfine.com\/?p=16833"},"modified":"2025-09-17T20:34:33","modified_gmt":"2025-09-17T18:34:33","slug":"hotel-website-design-tendances","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/hotel-website-design-trends\/","title":{"rendered":"Tendances \u00e9mergentes pour la conception de sites Web d&#039;h\u00f4tels en 2022"},"content":{"rendered":"<p><em>Tout comme le hall d&#039;un h\u00f4tel constitue une premi\u00e8re impression forte pour les clients entrants, votre site Web constitue une premi\u00e8re impression encore plus forte pour les r\u00e9servations potentielles. Avec des changements majeurs dans l\u2019algorithme du moteur de recherche de Google et le rebond de l\u2019industrie du tourisme apr\u00e8s la pand\u00e9mie, concevoir une nouvelle interface brillante et dynamique pour le site Web de votre h\u00f4tel est plus important que jamais.<\/em><\/p>\n<h2>7 tendances pour la conception de sites Web d\u2019h\u00f4tels en 2022<\/h2>\n<p>Alors, que vous envisagiez d&#039;attirer de nouvelles r\u00e9servations ou d&#039;accueillir des clients r\u00e9currents en 2022, voici une liste de moyens cl\u00e9s pour garantir que votre pr\u00e9sence en ligne fera une impression durable\u00a0:<\/p>\n<h3>1. D\u00e9filement dynamique<\/h3>\n<p>S\u2019il existe un conseil crucial en mati\u00e8re de conception Web avec lequel nous devrions commencer 2022, c\u2019est que la simplicit\u00e9 est la cl\u00e9. Le d\u00e9filement dynamique pr\u00e9sente tout votre contenu important sur un seul page. Et si vous \u00eates coupable d&#039;avoir trop de contenu ou d&#039;applications tierces sur le site Web de votre h\u00f4tel, utilisez un d\u00e9filement dynamique avec <a href=\"https:\/\/blog.hubspot.com\/website\/lazy-loading-eager-loading\" target=\"_blank\" rel=\"noopener\">chargement paresseux<\/a> aidera \u00e0 r\u00e9soudre la plupart des probl\u00e8mes qui peuvent g\u00e9n\u00e9ralement ralentir un site.<\/p>\n<p>Il permet \u00e9galement aux invit\u00e9s potentiels de visiter votre site Web \u00e0 partir de n&#039;importe quel type d&#039;appareil et vous place dans la position id\u00e9ale pour r\u00e9pondre \u00e0 la nouvelle demande de Google en mati\u00e8re d&#039;adaptation aux appareils mobiles.<\/p>\n<div id=\"attachment_16834\" style=\"width: 1433px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16834\" class=\"wp-image-16834 size-full\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-website-design-trends-simplified-website-view.png\" alt=\"Tendances en mati\u00e8re de conception de sites Web d&#039;h\u00f4tels\u00a0: vue simplifi\u00e9e du site Web\" width=\"1423\" height=\"789\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-website-design-trends-simplified-website-view-300x166.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-website-design-trends-simplified-website-view-1024x568.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-website-design-trends-simplified-website-view.png 1423w\" sizes=\"(max-width: 1423px) 100vw, 1423px\" \/><p id=\"caption-attachment-16834\" class=\"wp-caption-text\">Ultima utilise un menu burger cach\u00e9 qui cr\u00e9e une vue simplifi\u00e9e du site Web.<\/p><\/div>\n<p>Sans menus ni navigation distrayants, vous avez plus de contr\u00f4le sur la fa\u00e7on dont un utilisateur consulte votre site Web. C&#039;est une opportunit\u00e9 parfaite pour <a href=\"https:\/\/canals-amsterdam.nl\/\" target=\"_blank\" rel=\"noopener\">narration<\/a> car vous avez la possibilit\u00e9 de les guider \u00e0 travers votre contenu et vos messages de mani\u00e8re plus lin\u00e9aire. Ces conceptions de sites Web donnent au visiteur la sensation de tenir un d\u00e9pliant ou de lire une brochure.<\/p>\n<p>Apr\u00e8s tout, vous ne remettriez pas \u00e0 un client un livret 10-page pour qu&#039;il d\u00e9cide de s\u00e9journer dans votre h\u00f4tel, n&#039;est-ce pas ?<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-14004684' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-14004684' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_191743989746 = function(){ai_insert_viewport_code ('ai-insert-7-14004684');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_191743989746 (); else document.addEventListener ('DOMContentLoaded', ai_run_191743989746);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-8-14795572' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-8-14795572' data-insertion-no-dbg data-code='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' data-block='8'><\/div>\n<script>\n  ai_run_491361276903 = function(){ai_insert_viewport_code ('ai-insert-8-14795572');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_491361276903 (); else document.addEventListener ('DOMContentLoaded', ai_run_491361276903);\n<\/script>\n<\/p>\n<h3>2. Conception consciente<\/h3>\n<p>Les principes d\u2019une conception Web consciente incluent une approche qui \u00e9vite les informations ou les graphiques charg\u00e9s qui peuvent potentiellement submerger un visiteur d\u2019un site Web. Comme vous pouvez le constater, les tendances reviennent \u00e0 un design plus \u00e9pur\u00e9 avec beaucoup de <a href=\"https:\/\/pixelperfectly.com\/2-minute-master-leveraging-white-space-in-web-design\/\" target=\"_blank\" rel=\"noopener\">espace blanc<\/a> (\u00e9galement appel\u00e9 espace n\u00e9gatif), rendant l\u2019exp\u00e9rience du visiteur plus relaxante et votre contenu plus digeste.<\/p>\n<p>Avec une mise en page simplifi\u00e9e et un espace pour respirer, les utilisateurs peuvent se concentrer sur les \u00e9l\u00e9ments de contenu les plus importants et les CTA importants, permettant une conversion plus fluide et plus rapide en livre.<\/p>\n<div id=\"attachment_16838\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16838\" class=\"size-full wp-image-16838\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-website-design-trends-negative-space.png\" alt=\"Tendances en mati\u00e8re de conception de sites Web d&#039;h\u00f4tels\u00a0: espace n\u00e9gatif\" width=\"1000\" height=\"538\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-website-design-trends-negative-space-300x161.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-website-design-trends-negative-space.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-16838\" class=\"wp-caption-text\">Ce mod\u00e8le de site Web de commerce \u00e9lectronique utilise l&#039;espace n\u00e9gatif.<\/p><\/div>\n<p>Bien que la prise en compte de l&#039;espace n\u00e9gatif soit une norme mondiale depuis un certain temps, de plus en plus de concepteurs de sites Web se tournent d\u00e9sormais vers l&#039;espace n\u00e9gatif. <em>&quot;mode sombre&quot;<\/em> sch\u00e9mas de couleurs. Vous avez peut-\u00eatre d\u00e9j\u00e0 constat\u00e9 cette tendance sur plusieurs r\u00e9seaux sociaux et sur la plupart des applications mobiles, car elle devient lentement la norme. Les conceptions en mode sombre peuvent offrir une alternative plus moderne et dynamique aux mod\u00e8les de couleurs de sites Web traditionnels.<\/p>\n<p>Non seulement c&#039;est un moyen fantastique de mettre en valeur diff\u00e9rents contenus sur votre page en offrant un fort contraste, mais des \u00e9tudes ont m\u00eame montr\u00e9 qu&#039;il existe plusieurs <a href=\"https:\/\/www.healthline.com\/health\/is-dark-mode-better-for-your-eyes#takeaway\" target=\"_blank\" rel=\"noopener\">bienfaits pour la sant\u00e9<\/a> \u00e0 utiliser un th\u00e8me sombre pendant le temps pass\u00e9 devant un \u00e9cran, notamment en minimisant la fatigue oculaire.<\/p>\n<p>Alors, que vous choisissiez d&#039;opter pour le traditionnel <em>\u00ab\u00a0espace blanc\u00a0\u00bb<\/em> arri\u00e8re-plan ou plongez dans le <em>&quot;mode sombre&quot;<\/em> tendance, rappelez-vous simplement que moins c&#039;est toujours plus lorsqu&#039;il s&#039;agit de tous les \u00e9l\u00e9ments de votre site Web.<\/p>\n<h3>3. Typographie audacieuse et surdimensionn\u00e9e<\/h3>\n<p>Non seulement une typographie audacieuse et surdimensionn\u00e9e cr\u00e9e une premi\u00e8re impression saisissante aupr\u00e8s des visiteurs du site Web de votre h\u00f4tel, mais elle condense \u00e9galement votre message principal, conduisant \u00e0 des conversions encore plus rapides.<\/p>\n<div id=\"attachment_16839\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16839\" class=\"size-full wp-image-16839\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-website-design-trends-Bold-typography.png\" alt=\"Tendances en mati\u00e8re de conception de sites Web d&#039;h\u00f4tels\u00a0\u2013 Typographie audacieuse\" width=\"1000\" height=\"517\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-website-design-trends-Bold-typography-300x155.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-website-design-trends-Bold-typography.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-16839\" class=\"wp-caption-text\">Une typographie audacieuse est pr\u00e9sent\u00e9e dans ce mod\u00e8le de site Web de commerce \u00e9lectronique.<\/p><\/div>\n<p>Lorsque le texte atteint une taille sp\u00e9cifique, il devient un \u00e9l\u00e9ment graphique plut\u00f4t qu&#039;une partie de la copie. Ces \u00e9l\u00e9ments peuvent \u00eatre autonomes ou m\u00eame \u00eatre associ\u00e9s \u00e0 des sous-copies plus mineures. Heureusement, cette approche peut \u00eatre adaptable \u00e0 la plupart des styles de conception de sites Web et constitue un excellent moyen de lier diff\u00e9rents \u00e9l\u00e9ments de conception entre eux.<\/p>\n<h3>4. Temps de chargement et vitesse de la page<\/h3>\n<p>Ce n\u2019est un secret pour personne : la vitesse \u00e0 laquelle le site Web de votre h\u00f4tel se charge est cruciale pour le r\u00e9f\u00e9rencement et la conversion globale. UN <a href=\"https:\/\/unbounce.com\/landing-pages\/7-page-speed-stats-for-marketers\/#:~:text=According%20to%20the%20latest%20from%20Pingdom,%20for%20example,,less%20%E2%80%94especially%20if%20you%20want%20to%20boost%20conversions.\" target=\"_blank\" rel=\"noopener\">\u00e9tude r\u00e9cente<\/a> \u00e0 l&#039;atterrissage, les page ont constat\u00e9 que les sites Web avec un temps de chargement de 2,4 secondes entra\u00eenaient un taux de conversion double par rapport aux sites qui prenaient 4,2 secondes. Essentiellement, si le chargement du site Web de votre h\u00f4tel prend plus de trois secondes, les utilisateurs se d\u00e9sint\u00e9resseront rapidement et partiront chercher une autre option.<\/p>\n<p>Bien que cela ait \u00e9t\u00e9 une priorit\u00e9 des concepteurs de sites Web au fil des ann\u00e9es, la pression des principaux moteurs de recherche comme <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2021\/04\/12\/how-googles-page-experience-update-announcement-can-benefit-search-engine-optimization\/?sh=bd5a9576e110\" target=\"_blank\" rel=\"noopener\">Google<\/a> et la nature comp\u00e9titive du retour du tourisme motivera certainement les concepteurs de sites Web d&#039;h\u00f4tels \u00e0 trouver diff\u00e9rentes fa\u00e7ons d&#039;optimiser la vitesse et, \u00e0 terme, d&#039;offrir des temps de chargement ultra-rapides.<\/p>\n<h3>5. Conception non sexiste<\/h3>\n<p>La conception de sites Web refl\u00e9tera toujours les changements que nous constatons dans la soci\u00e9t\u00e9. Et comme la repr\u00e9sentation devient la principale pr\u00e9occupation des consommateurs de nos jours, vous risquez de perdre l\u2019int\u00e9r\u00eat des personnes qui estiment ne pas \u00eatre repr\u00e9sent\u00e9es dans votre marketing. Les styles qui favorisent l&#039;inclusion des genres et rejettent les st\u00e9r\u00e9otypes de genre \u00e9largiront non seulement la port\u00e9e de votre marque, mais vous positionneront \u00e9galement comme un h\u00f4tel qui prend le temps de s&#039;occuper de toutes les pr\u00e9occupations de ses clients.<\/p>\n<p>Un aspect majeur de la tendance \u00e0 la neutralit\u00e9 de genre est le rejet des styles de genre st\u00e9r\u00e9otyp\u00e9s pr\u00e9\u00e9tablis, notamment en mati\u00e8re de couleur. Les couleurs non sexistes sont g\u00e9n\u00e9ralement att\u00e9nu\u00e9es et minimalistes\u00a0: gris, noir, blanc, jaune, vert, orange, marron clair et tons sourds en g\u00e9n\u00e9ral.<\/p>\n<div id=\"attachment_16841\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16841\" class=\"size-full wp-image-16841\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-website-design-trends-gender-neutral-design.png\" alt=\"Tendances en mati\u00e8re de conception de sites Web d&#039;h\u00f4tels\u00a0:\u00a0conception non sexiste\" width=\"1000\" height=\"559\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-website-design-trends-gender-neutral-design-300x168.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-website-design-trends-gender-neutral-design.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-16841\" class=\"wp-caption-text\">ELIVI HOTELS utilise des couleurs minimalistes sur son site Web, ce qui cr\u00e9e un design non sexiste.<\/p><\/div>\n<p>De plus, le choix d\u2019une typographie, d\u2019images, d\u2019un langage et m\u00eame d\u2019une iconographie non sexiste peut avoir un impact significatif sur la fa\u00e7on dont les visiteurs per\u00e7oivent votre marque. S&#039;en tenir aux polices Web classiques, en veillant \u00e0 ce que vos images marketing soient inclusives et en utilisant <a href=\"https:\/\/www.vogue.com\/article\/fashion-runway-gender-online-shopping\" target=\"_blank\" rel=\"noopener\">pronoms non sexistes<\/a> cr\u00e9era un sentiment de connexion pour les visiteurs du site Web de votre h\u00f4tel, conduisant \u00e0 une conversion plus \u00e9lev\u00e9e.<\/p>\n<h3>6. Langage inclusif<\/h3>\n<p>Il est \u00e9vident que <a href=\"https:\/\/www.searchenginejournal.com\/make-website-more-accessible\/347450\/\" target=\"_blank\" rel=\"noopener\">accessibilit\u00e9<\/a> devient plus une n\u00e9cessit\u00e9 qu\u2019une simple tendance passag\u00e8re. Un langage inclusif prend en compte tous les aspects de la diversit\u00e9, y compris, sans toutefois s&#039;y limiter, les capacit\u00e9s, le sexe, la langue, la race et le statut socio-\u00e9conomique. Vous devez impl\u00e9menter ce type de langage dans vos formulaires, vos page de marketing produit et toute interaction au sein de l&#039;exp\u00e9rience client.<\/p>\n<p>Le texte de votre site Web est-il facile \u00e0 lire pour tout le monde\u00a0? Mettez-vous en \u0153uvre <a href=\"https:\/\/www.semrush.com\/blog\/alt-text\/\" target=\"_blank\" rel=\"noopener\">texte alternatif<\/a> dans vos images ? Utilisez-vous un langage que les visiteurs comprendraient facilement\u00a0? Votre langue est-elle sensible aux besoins de personnes issues d\u2019horizons diff\u00e9rents ?<\/p>\n<p>Veiller \u00e0 ce que chaque type de visiteur utilise facilement votre site Web va au-del\u00e0 d\u2019un excellent service client. Cela leur montre que leurs besoins et leurs d\u00e9sirs sont au premier plan de leurs pr\u00e9occupations et que vous les int\u00e9grez dans la conception de votre site Web.<\/p>\n<h3>7. Outils sans code<\/h3>\n<p>La mont\u00e9e rapide de <a href=\"https:\/\/medium.com\/nocode\/what-is-no-code-8c53f0e4c083\" target=\"_blank\" rel=\"noopener\">pas de code<\/a> des ressources et des outils, tels que <a href=\"https:\/\/www.hotelchamp.com\/product\/ecommerce\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">Hotelchamp Commerce \u00e9lectronique<\/a>, a provoqu\u00e9 un changement important dans l\u2019industrie technologique. Il est r\u00e9volu le temps o\u00f9 vous deviez trouver un d\u00e9veloppeur de logiciels pour cr\u00e9er et modifier votre site Web. Ce changement permet aux personnes de tous niveaux d&#039;exp\u00e9rience de cr\u00e9er et de concevoir sans attendre qu&#039;un expert en logiciel effectue ces modifications \u00e0 votre place.<\/p>\n<p>Pour les marques h\u00f4teli\u00e8res, cela ouvre la possibilit\u00e9 de cr\u00e9er un flux de travail plus efficace avec un taux d\u2019efficacit\u00e9 plus \u00e9lev\u00e9, permettant ainsi d\u2019\u00e9conomiser du temps et de l\u2019argent. 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