{"id":17102,"date":"2023-06-29T09:00:49","date_gmt":"2023-06-29T07:00:49","guid":{"rendered":"https:\/\/www.revfine.com\/?p=17102"},"modified":"2025-09-17T19:38:26","modified_gmt":"2025-09-17T17:38:26","slug":"segmentation-des-invites","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/guest-segmentation\/","title":{"rendered":"Segmentation des clients\u00a0: qu&#039;est-ce que c&#039;est et comment cela aide \u00e0 la vente incitative"},"content":{"rendered":"<p><em>Comprendre ce que vos clients appr\u00e9cient lorsqu&#039;ils voyagent est essentiel pour r\u00e9ussir la vente incitative. <\/em><em>Mais comment garantir que la bonne offre parvienne \u00e0 la bonne personne au bon moment ? Apprendre \u00e0 conna\u00eetre vos invit\u00e9s et les segmenter est la cl\u00e9. Dans cet article, vous apprendrez comment segmenter les clients de votre h\u00f4tel pour personnaliser l&#039;exp\u00e9rience de s\u00e9jour et optimiser les revenus de vente incitative.<\/em><\/p>\n<h2>Segmentation des clients et vente incitative<\/h2>\n<p>Les segments de client\u00e8le que la plupart des h\u00f4tels utilisent pour planifier et \u00e9valuer leur distribution s&#039;appuient en grande partie sur le type d&#039;activit\u00e9 et la source de r\u00e9servation. Cela ne suffit pas pour la vente incitative puisque ces segments ne prennent pas en compte les pr\u00e9f\u00e9rences des clients.<\/p>\n<p>Prendre en compte les d\u00e9sirs et les attentes de vos voyageurs permet d&#039;adapter vos services l\u00e0 o\u00f9 cela est n\u00e9cessaire. Une puissante plateforme de vente incitative peut vous aider \u00e0 segmenter correctement les invit\u00e9s en appliquant des \u00e9tiquettes personnalis\u00e9es. Cela vous permet de proposer une s\u00e9lection personnalis\u00e9e de ventes incitatives appropri\u00e9es aux personnes qui cochent certaines cases pr\u00e9d\u00e9finies. Cette \u00e9tape est essentielle si vous souhaitez proposer \u00e0 vos clients des offres qu&#039;ils ont h\u00e2te de r\u00e9server. En cons\u00e9quence, vos invit\u00e9s b\u00e9n\u00e9ficieront d\u2019un s\u00e9jour plus complet et vous constaterez une augmentation des revenus suppl\u00e9mentaires.<\/p>\n<h2>Une segmentation client r\u00e9ussie en trois \u00e9tapes<\/h2>\n<p>Au lieu de submerger vos invit\u00e9s en envoyant toutes vos offres \u00e0 tout le monde, il est important de d\u00e9terminer quelles offres conviennent le mieux \u00e0 quels invit\u00e9s. Suivez les trois \u00e9tapes ci-dessous pour segmenter vos invit\u00e9s et vous assurer qu&#039;ils re\u00e7oivent les offres optimales au moment id\u00e9al.<\/p>\n<h3>1. Construisez vos fondations\u00a0: \u00e9vitez les erreurs et la confusion<\/h3>\n<p>La premi\u00e8re \u00e9tape pour segmenter vos clients est d&#039;\u00e9liminer tout risque d&#039;erreur lors de votre processus de vente incitative. Cela implique de ne jamais contacter les personnes que vous ne devriez pas contacter et de ne pas envoyer d&#039;offres redondantes (par exemple, proposer un d\u00e9part tardif aux clients dont le tarif inclut d\u00e9j\u00e0 cette option). Cela pourrait perturber, voire distraire, les clients de vos autres offres.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-13979874' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-13979874' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_724473219448 = function(){ai_insert_viewport_code ('ai-insert-7-13979874');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_724473219448 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_337923291454);\n<\/script>\n<\/p>\n<p><strong>Excluez certains segments de clients d&#039;offres sp\u00e9cifiques pour \u00e9viter ces probl\u00e8mes\u00a0:<\/strong><\/p>\n<ul>\n<li>Tarifs incluant le transfert a\u00e9roport : exclure un segment de l&#039;offre de prise en charge \u00e0 l&#039;a\u00e9roport<\/li>\n<li>Invit\u00e9s sp\u00e9ciaux\u00a0: excluez les invit\u00e9s qui r\u00e9servent via un tiers (par exemple, des employ\u00e9s du gouvernement) de votre communication relative \u00e0 la vente incitative (par exemple, e-mail, WhatsApp, etc.)<\/li>\n<\/ul>\n<p><strong>Votre liste de choses \u00e0 faire\u00a0:<\/strong><\/p>\n<ol>\n<li>Examinez les offres ou les messages qui ne conviennent pas \u00e0 certains segments ou codes tarifaires<\/li>\n<li>Param\u00e9trez vos offres ou messages dans la plateforme de vente incitative pour les exclure<\/li>\n<li>Testez votre configuration<\/li>\n<\/ol>\n<p>Cela garantira qu&#039;il n&#039;y aura pas de confusion et que vos invit\u00e9s recevront toujours les offres qu&#039;ils sont les plus susceptibles de r\u00e9server.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-17106 size-full alignnone\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-1.jpg\" alt=\"\" width=\"1000\" height=\"392\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-1-300x118.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-1.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><em>Lorsque vous avez termin\u00e9 cette premi\u00e8re \u00e9tape, vous pouvez passer au niveau suivant\u2026<\/em><\/p>\n<h3>2. D\u00e9finissez et adressez vos segments d&#039;invit\u00e9s cl\u00e9s<\/h3>\n<p>Cela signifie apprendre \u00e0 conna\u00eetre plus profond\u00e9ment les d\u00e9sirs et les int\u00e9r\u00eats de chaque segment. Commencez par comparer les clients d\u2019affaires et de loisirs, et les r\u00e9servations OTA et directes. R\u00e9fl\u00e9chissez ensuite si vous souhaitez proposer des offres sp\u00e9ciales \u00e0 une cat\u00e9gorie sp\u00e9cifique (par exemple, les membres de votre programme de fid\u00e9lit\u00e9 ou les clients r\u00e9guliers). Une fois que vous savez qu\u2019il n\u2019y aura pas d\u2019erreurs, d\u00e9finissez vos principales cat\u00e9gories de clients ainsi que les offres que vous souhaitez leur proposer et excluez-les.<\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Voici quelques exemples:<\/strong><\/span><\/p>\n<ul>\n<li><strong>Offres sp\u00e9cifiques au segment\u00a0:<\/strong> petit-d\u00e9jeuner \u00e0 emporter pour les voyageurs d&#039;affaires et activit\u00e9s familiales pour les clients avec enfants.<\/li>\n<li><strong>Tarifs sp\u00e9cifiques au canal de r\u00e9servation\u00a0:<\/strong> proposez une prise en charge \u00e0 l&#039;a\u00e9roport ou un petit-d\u00e9jeuner suppl\u00e9mentaire \u00e0 tout le monde, mais facturez un prix inf\u00e9rieur aux r\u00e9servations directes (cela fonctionne si vous concluez deux offres identiques avec des prix diff\u00e9rents).<\/li>\n<li>S<strong>offres sp\u00e9ciales pour une cat\u00e9gorie sp\u00e9cifique:<\/strong> par exemple, pr\u00e9f\u00e9rence pour les r\u00e9servations de restaurants pour les membres fid\u00e8les.<\/li>\n<\/ul>\n<p>Il est pr\u00e9f\u00e9rable que votre message soit \u00e9galement adapt\u00e9 \u00e0 vos diff\u00e9rents segments de client\u00e8le. Configurez plusieurs mod\u00e8les d&#039;e-mails pour chacun afin de cr\u00e9er d\u00e8s le d\u00e9part une exp\u00e9rience de vente incitative personnalis\u00e9e. Par exemple, vous pouvez avoir un mod\u00e8le g\u00e9n\u00e9rique, un pour les r\u00e9servations directes et un pour les voyageurs arrivant via les OTA.<\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Votre liste de choses \u00e0 faire\u00a0:<\/strong><\/span><\/p>\n<ol>\n<li>Identifiez vos segments de clients cl\u00e9s<\/li>\n<li>Cr\u00e9ez des mod\u00e8les d&#039;e-mails pour des offres personnalis\u00e9es pour ces cat\u00e9gories<\/li>\n<li>D\u00e9cidez lequel propose du travail pour plusieurs segments d&#039;invit\u00e9s<\/li>\n<li>Ajoutez votre nouveau contenu \u00e0 votre plateforme de vente incitative<\/li>\n<li>Exclure les offres sp\u00e9cifiques \u00e0 un segment pour les autres segments<\/li>\n<li>Testez votre configuration<\/li>\n<\/ol>\n<p><strong>Mais attention<\/strong>: n&#039;excluez pas trop de segments de vos offres. Cela pourrait signifier que trop peu de personnes voient vos offres, ce qui entra\u00eenerait des taux de conversion plus faibles. Au lieu de cela, personnalisez vos ventes incitatives et vos messages aupr\u00e8s de vos segments.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-17108 size-full alignnone\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-2.jpg\" alt=\"\" width=\"1000\" height=\"382\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-2-300x115.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-2.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>3. Personnalisez vos messages et descriptions de transactions comme un pro<\/h3>\n<p>Supposons que l&#039;int\u00e9gration entre votre PMS et votre programme de vente incitative permette \u00e0 votre outil de vente incitative d&#039;extraire les codes tarifaires et les d\u00e9tails des voyageurs. Dans ce cas, vous pouvez d\u00e9sormais passer au niveau professionnel de la segmentation des invit\u00e9s. Cela vous permet d&#039;\u00eatre plus pr\u00e9cis sur d&#039;autres caract\u00e9ristiques des clients, telles que les tranches d&#039;\u00e2ge, la taille du groupe (par exemple, solo, couple, famille, groupe d&#039;amis\u2026) ou la raison du voyage (par exemple, jeunes mari\u00e9s, week-end en ville\u2026).<\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Voici un exemple de cela en action\u00a0:<\/strong><\/span><\/p>\n<p>Lorsqu&#039;un invit\u00e9 r\u00e9serve un week-end pour deux, vous pouvez lui proposer un forfait romantique. Boostez votre taux de conversion en mettant en place deux versions de cette offre pour une cible plus jeune et plus \u00e2g\u00e9e. Les deux offres incluent les m\u00eames services. Cependant, la description et la photo sont adapt\u00e9es aux deux tranches d&#039;\u00e2ge.<\/p>\n<p>Bien s\u00fbr, vous ne pouvez pas faire cela pour chaque vente incitative. Mais si vous en trouvez quelques-uns o\u00f9 vous pouvez essayer cette technique, vous verrez d\u00e9j\u00e0 des r\u00e9sultats.<\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Votre liste de choses \u00e0 faire\u00a0:<\/strong><\/span><\/p>\n<ol>\n<li>D\u00e9terminez les offres que vous pouvez personnaliser davantage<\/li>\n<li>Cr\u00e9ez des descriptions et des images personnalis\u00e9es pour ces segments<\/li>\n<li>Ajoutez votre nouveau contenu \u00e0 votre plateforme de vente incitative<\/li>\n<li>Testez votre configuration<\/li>\n<\/ol>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-65784862' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-65784862' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_799754679128 = function(){ai_insert_viewport_code ('ai-insert-4-65784862');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_799754679128 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_912568437763);\n<\/script>\n<\/p>\n<p><strong>La segmentation des invit\u00e9s est un processus complexe, il est donc pr\u00e9f\u00e9rable de le faire en plusieurs \u00e9tapes. Ce travail vous apportera de pr\u00e9cieuses r\u00e9compenses. Une segmentation optimis\u00e9e des clients entra\u00eenera des niveaux plus \u00e9lev\u00e9s de satisfaction des clients et augmentera vos revenus suppl\u00e9mentaires.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>","protected":false},"excerpt":{"rendered":"<p>Comprendre ce que vos clients appr\u00e9cient lorsqu&#039;ils voyagent est essentiel pour une vente incitative r\u00e9ussie. Mais comment garantir que la bonne offre parvienne \u00e0 la bonne personne au bon moment ? Apprendre \u00e0 conna\u00eetre vos invit\u00e9s et les segmenter est la cl\u00e9. Dans cet article, vous apprendrez \u00e0 segmenter les clients de votre h\u00f4tel pour personnaliser l&#039;exp\u00e9rience de s\u00e9jour et optimiser les revenus d&#039;upselling.<\/p>","protected":false},"author":1,"featured_media":17134,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[811,761,765],"tags":[170],"class_list":["post-17102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-email-marketing","category-hotel-target-market","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guest segmentation: What It Is and How it Helps with Upselling<\/title>\n<meta name=\"description\" content=\"In this article, you\u2019ll learn about guest segmentation to personalise the stay experience and optimise upselling revenue.\" 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