{"id":17514,"date":"2023-07-02T09:00:56","date_gmt":"2023-07-02T07:00:56","guid":{"rendered":"https:\/\/www.revfine.com\/?p=17514"},"modified":"2023-12-06T15:49:50","modified_gmt":"2023-12-06T14:49:50","slug":"comment-faire-hotel-review-scores-impact-pricing-strategies","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/how-do-hotel-review-scores-impact-pricing-strategies\/","title":{"rendered":"Comment les notes d&#039;avis sur les h\u00f4tels ont-elles un impact sur les strat\u00e9gies de tarification\u00a0?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:35px;--awb-padding-left:35px;--awb-padding-right-small:15px;--awb-padding-left-small:15px;--awb-margin-bottom:30px;--awb-background-color:#212121;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:center;--awb-font-size:17px;--awb-text-transform:none;\"><h2><span style=\"color: #d4a763; font-size: 16pt;\">Question pour notre panel d&#039;experts en gestion des revenus\u00a0:<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Les bonnes critiques d\u2019h\u00f4tels ont une forte influence sur les clients lorsqu\u2019ils d\u00e9cident de r\u00e9server. Quel est l&#039;impact de la note d&#039;un h\u00f4tel sur sa strat\u00e9gie tarifaire\u00a0?<\/span><\/p>\n<p><span style=\"color: #ffffff;\">(Question propos\u00e9e par Massimiliano Terzulli)<\/span><\/p>\n<\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:30px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><h2><span style=\"font-size: 20pt;\">Groupe d&#039;experts de l&#039;industrie<\/span><\/h2>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:15px;--awb-text-color:#212121;\"><p>Notre panel d&#039;experts de l&#039;industrie est compos\u00e9 de professionnels de l&#039;industrie de l&#039;h\u00f4tellerie et du voyage. Ils ont des connaissances compl\u00e8tes et d\u00e9taill\u00e9es, une exp\u00e9rience de la pratique ou de la gestion et sont avant-gardistes. Ils r\u00e9pondent \u00e0 des questions sur l&#039;\u00e9tat de l&#039;industrie. Ils partagent leurs points de vue sur des sujets tels que la gestion des revenus, le marketing, les op\u00e9rations, la technologie et discutent des derni\u00e8res tendances.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-line-height:1.7;--awb-text-transform:none;\"><h3>Notre panel d&#039;experts en gestion des revenus<\/h3>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"#theresa-prins\">Theresa Prins \u2013 Fondatrice, Revenue Resolutions<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#sandra-gannon\">Sandra Gannon \u2013 Conseill\u00e8re commerciale, Casse-t\u00eate des revenus<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#nikhil-roy\"><span style=\"color: #d4a763; text-decoration: underline;\">Nikhil Roy \u2013 Revenue &amp; Pricing Manager, Key Hospitality BV<\/span><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#krunal-shah\">Krunal Shah - Directeur du groupe des revenus, Dorsett Hospitality International<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#daniel-feitosa\">Daniel Feitosa \u2013 Sp\u00e9cialiste de la gestion des revenus<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#sergio-sartori\">Sergio Sartori \u2013 Directeur principal des revenus du groupe, Ruby GmbH<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#daphne-beers\">Daphne Beers \u2013 Propri\u00e9taire, Your-Q Hospitality Academy<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#tanya-hadwick\">Tanya Hadwick \u2013 Responsable des revenus et du rendement du groupe, SunSwept Resorts<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#heidi-gempel\">Heidi Gempel \u2013 Fondatrice, HGE International Pte Ltd<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#pablo-torres\">Pablo Torres \u2013 Consultant h\u00f4telier, TSA Solutions<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#edyta-walczak\">Edyta Walczak \u2013 Responsable des revenus du cluster, Arora Hotels<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#mariska-vanheemskerk\">Mariska van Heemskerk \u2013 Propri\u00e9taire, Revenue Management Works<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#heiko-rieder\">Heiko Rieder \u2013 Professionnel de la gestion des revenus<\/a><\/span><span style=\"color: #d4a763; text-decoration: underline;\"><br \/>\n<\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#silvia-cantarella\">Silvia Cantarella \u2013 Consultante en Revenue Management, Revenue Acrobats<\/a><\/span><span style=\"color: #d4a763; text-decoration: underline;\"><br \/>\n<\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#massimiliano-terzulli\">Massimiliano Terzulli \u2013 Consultant en Revenue Management, \u00e9quipe de Franco Grasso Revenue<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#naveed-mirza\">Naveed Mirza \u2013 Directeur corporatif de la gestion des revenus, Helix Hospitality<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#join-panel\">Posez une question \u00e0 notre panel<\/a><\/span><\/span><\/li>\n<li><span style=\"color: #d4a763;\"><a style=\"color: #d4a763;\" href=\"#join-panel\"><span style=\"text-decoration: underline;\">Rejoignez notre panel d&#039;experts<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div id=\"theresa-prins\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-1 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-12766\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Theresa-Prins-150x150.png\" alt=\"Th\u00e9r\u00e8se Prins\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Theresa-Prins-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Theresa-Prins-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Theresa-Prins.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Th\u00e9r\u00e8se Prins<\/span><span class=\"person-title\">Fondateur, R\u00e9solutions de revenus<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/theresa-prins-9335b04\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab Les avis sur les h\u00f4tels ou la r\u00e9putation en ligne d&#039;un h\u00f4tel sont essentiels \u00e0 votre strat\u00e9gie de tarification. Les avis influencent les d\u00e9cisions des clients de r\u00e9server ou non, ainsi que le rapport qualit\u00e9-prix per\u00e7u par les clients concernant votre produit. Si votre propri\u00e9t\u00e9 a syst\u00e9matiquement un score d&#039;\u00e9valuation plus \u00e9lev\u00e9 que celui de vos concurrents, vous pouvez l&#039;utiliser en votre faveur pour fixer un prix sup\u00e9rieur \u00e0 celui de vos concurrents. <\/em><\/p>\n<p><em>C\u2019est plus important que jamais, car les clients sont plus conscients de la fa\u00e7on dont ils d\u00e9pensent leur argent durement gagn\u00e9.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"sandra-gannon\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-2 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-15633\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Sandra-Gannon-150x150.png\" alt=\"Sandra Gannon\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Sandra-Gannon-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Sandra-Gannon.png 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Sandra Gannon<\/span><span class=\"person-title\">Conseiller commercial, Casse-t\u00eate revenu<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/sandra-gannon\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab Les avis sur n&#039;importe quelle plateforme sont essentiels au succ\u00e8s d&#039;un h\u00f4tel. Vous ne pouvez exiger qu&#039;un certain prix en fonction des commentaires des clients. Nous comparons traditionnellement nos tarifs \u00e0 ceux de la concurrence, mais il devient de plus en plus \u00e9vident que vous ne pouvez facturer que ce que vous pouvez offrir. Cela repr\u00e9sente un d\u00e9fi dans la situation actuelle en mati\u00e8re de personnel. <\/em><\/p>\n<p><em>Je pense \u00e9galement que les h\u00f4tels ont cess\u00e9 de publier des avis de mani\u00e8re proactive, car ils ne sont pas sous le contr\u00f4le de 100%. Les avis doivent \u00e9galement \u00eatre consid\u00e9r\u00e9s comme une source d\u2019informations et analys\u00e9s en cons\u00e9quence et donc tarif\u00e9s.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"nikhil-roy\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-3 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-15623\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Nikhil-Roy-150x150.png\" alt=\"Nikhil Roy\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Nikhil-Roy-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Nikhil-Roy.png 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Nikhil Roy<\/span><span class=\"person-title\">Responsable des revenus et des prix, Key Hospitality BV<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/nikhilroy24\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab Traditionnellement, le prix est l&#039;un des principaux outils de gestion des revenus, mais ces derniers temps, les avis en ligne sont \u00e9galement devenus un facteur d&#039;influence et de d\u00e9cision majeur qui affecte la d\u00e9cision des clients. Il est prouv\u00e9 qu\u2019un h\u00f4tel avec un score d\u2019avis en ligne \u00e9lev\u00e9 g\u00e9n\u00e8re des r\u00e9servations avec un ADR \u00e9lev\u00e9. Un client potentiel est plus susceptible de lire les critiques de votre h\u00f4tel et de ce que les autres clients ont v\u00e9cu, plut\u00f4t que de se concentrer sur l&#039;emplacement, le prix ou les services. <\/em><\/p>\n<p><em>Si vous \u00eates en bonne position dans les \u00e9valuations, en tant que Revenue Manager, vous devez tirer parti de cela \u00e0 votre avantage et le traduire en offres \u00e0 des prix comp\u00e9titifs. De plus, la collaboration avec les \u00e9quipes commerciales, marketing et op\u00e9rationnelles est imp\u00e9rative et donne ainsi une approche holistique \u00e0 votre d\u00e9cision.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"krunal-shah\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-4 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-17631\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Krunal-Shah-150x150.png\" alt=\"Krunal Shah\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Krunal-Shah-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Krunal-Shah-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Krunal-Shah.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Krunal Shah<\/span><span class=\"person-title\">Directeur de cluster des revenus, Dorsett Hospitality International<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/krunal-shah-ba889924\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab Il y a de plus en plus d\u2019avis clients qui cr\u00e9ent de la valeur dans l\u2019h\u00f4tellerie. Le Review Score a un impact sur le positionnement sur le march\u00e9 et contribue ainsi \u00e0 votre strat\u00e9gie de tarification. Cela ajoute \u00e9galement diff\u00e9rentes dimensions aux perceptions des clients lors de la r\u00e9servation de votre propri\u00e9t\u00e9 par rapport \u00e0 vos concurrents.<\/em><\/p>\n<p><em>Non seulement les bons avis ont un impact sur votre strat\u00e9gie tarifaire, mais r\u00e9pondre aux bons et aux mauvais avis ajoute \u00e9galement de la valeur \u00e0 la propri\u00e9t\u00e9. <\/em><em>Par exemple, l&#039;une de nos propri\u00e9t\u00e9s avait une note d&#039;\u00e9valuation de 66% et cela \u00e9tait d\u00fb au fait que les r\u00e9ponses de la direction n&#039;\u00e9taient pas 100%. Une fois que nous avons commenc\u00e9 \u00e0 obtenir un score de r\u00e9ponse sup\u00e9rieur \u00e0 90%+, nous avons consid\u00e9rablement augment\u00e9 notre score d\u2019\u00e9valuation. Cela a contribu\u00e9 \u00e0 davantage de conversion du % \u00e0 un ADR plus \u00e9lev\u00e9, obtenant ainsi un RevPAR global plus \u00e9lev\u00e9. Cela am\u00e9liore \u00e9galement l\u2019impression de l\u2019h\u00f4tel.<\/em><\/p>\n<p><em>Vous pouvez y parvenir en gardant l\u2019\u00e9quipe concentr\u00e9e sur les probl\u00e8mes et en lui donnant les moyens de prendre les bonnes d\u00e9cisions commerciales.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"daniel-feitosa\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-5 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-15644\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Daniel-Feitosa-150x150.png\" alt=\"Daniel Feitosa\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Daniel-Feitosa-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Daniel-Feitosa.png 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Daniel Feitosa<\/span><span class=\"person-title\">Sp\u00e9cialiste de la gestion des revenus<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/feitosadaniel\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab Des critiques d\u2019h\u00f4tels formidables et r\u00e9alistes peuvent communiquer avec les personnes int\u00e9ress\u00e9es \u00e0 s\u00e9journer dans un h\u00f4tel. De plus en plus, les clients cherchent \u00e0 conna\u00eetre et \u00e0 comprendre des opinions fiables et rien de mieux que les commentaires des utilisateurs. <\/em><em>De plus, les r\u00e9ponses des h\u00f4tels sont tr\u00e8s importantes pour comprendre les deux parties et l&#039;environnement des h\u00f4tels.<\/em><\/p>\n<p><em>Ces avis expliquent aux gens pourquoi vous devriez choisir un h\u00f4tel et, pour moi, ils contribuent \u00e0 cr\u00e9er de la valeur pour le prix que vous appliquez. <\/em><em>Les avis peuvent influencer et expliquer la strat\u00e9gie de tarification. <\/em><em>C&#039;est une excellente occasion d&#039;ajouter de la valeur aux photos et aux prix que vous affichez sur n&#039;importe quel site de r\u00e9servation.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"sergio-sartori\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-14 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-6 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-17634\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Sergio-Sartori-150x150.png\" alt=\"Sergio Sartori\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Sergio-Sartori-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Sergio-Sartori-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Sergio-Sartori.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Sergio Sartori<\/span><span class=\"person-title\">Directeur principal des revenus du groupe, Ruby GmbH<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/sergio-sartori-06a64065\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab Je ne vois pas de grande corr\u00e9lation entre les notes et les prix. Il est toujours important d\u2019obtenir de tr\u00e8s bonnes notes afin de se d\u00e9marquer de la concurrence. La d\u00e9cision en mati\u00e8re de prix doit d\u00e9pendre de la demande et de la situation actuelle.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-15 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"daphne-beers\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-16 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-7 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-13593\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Daphne-Beers-150x150.png\" alt=\"Daphn\u00e9 Bi\u00e8res\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Daphne-Beers-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Daphne-Beers-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Daphne-Beers.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Daphn\u00e9 Bi\u00e8res<\/span><span class=\"person-title\">Propri\u00e9taire, Your-Q Hospitality Academy<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/company\/your-q-academy\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab D\u2019apr\u00e8s mon exp\u00e9rience, cela a fonctionn\u00e9 de mani\u00e8re positive. Avec 2 h\u00f4tels nous avons \u00e9t\u00e9 class\u00e9s dans le Top 20 sur Tripadvisor \u00e0 Amsterdam et cela nous a permis d&#039;augmenter nos tarifs publics. Nous avons augment\u00e9 les tarifs en glissement annuel de 8%. Lorsque nous avons abandonn\u00e9 notre classement\/scores avec l&#039;une des propri\u00e9t\u00e9s, nous avons eu des difficult\u00e9s \u00e0 maintenir les tarifs.<\/em><\/p>\n<p><em>D\u2019apr\u00e8s ce que j\u2019ai vu, le point de bascule se situait autour de 8,7 (sur une \u00e9chelle de 10) et 4,7 (sur une \u00e9chelle de 5), ce qui a permis d\u2019augmenter nos tarifs. Ceci est purement bas\u00e9 sur mon exp\u00e9rience personnelle, aucune recherche n\u2019est effectu\u00e9e sur ces chiffres, mais j\u2019imagine que ces \u00e9tudes existent aussi !<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-17 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"tanya-hadwick\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-18 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-8 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11792\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick-150x150.png\" alt=\"Tanya Hadwick\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Tanya Hadwick<\/span><span class=\"person-title\">Chef des revenus et du rendement du groupe, SunSwept Resorts<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/tanya-hadwick-6776065\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab Lorsque nous examinons les notes des avis, nous examinons g\u00e9n\u00e9ralement comment cela nous positionne sur le march\u00e9 et par rapport \u00e0 nos concurrents, \u00e0 quel point nous sommes faciles \u00e0 voir pour les clients (sommes-nous l&#039;un des premiers et donc en t\u00eate du page ? ou sommes-nous quelques page en panne ?), et la demande que cela g\u00e9n\u00e8re. Il s\u2019agit donc probablement davantage d\u2019un impact sur un panneau d\u2019affichage am\u00e9liorant la visibilit\u00e9 et cr\u00e9ant ainsi une demande potentielle qu\u2019un impact isol\u00e9 sur les prix.<\/em><\/p>\n<p><em>Je dirais que tout se r\u00e9sume \u00e0 la valeur per\u00e7ue dans une approche de tarification ax\u00e9e sur le client et que les notes des avis peuvent aider \u00e0 atteindre le r\u00e9sultat souhait\u00e9. La volont\u00e9 de payer du client, en fonction de sa valeur per\u00e7ue, peut \u00eatre diff\u00e9rente selon que l&#039;h\u00f4tel\/le complexe est de luxe ou \u00e9conomique\u00a0; ou avoir un m\u00e9lange d&#039;activit\u00e9s d&#039;affaires et d&#039;activit\u00e9s de loisirs, et la source de l&#039;activit\u00e9, qui devraient tous \u00eatre pris en compte dans les \u00e9valuations. Les h\u00f4tels qui offrent des caract\u00e9ristiques ou des services uniques ou per\u00e7us comme tr\u00e8s appr\u00e9ci\u00e9s sont probablement mieux \u00e0 m\u00eame de tirer parti d&#039;une tarification bas\u00e9e sur la valeur, car cela leur donne un avantage tactique, surtout s&#039;ils re\u00e7oivent \u00e9galement d&#039;excellents retours de la part des clients.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-19 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"heidi-gempel\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-20 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-9 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-17637\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Heidi-Gempel-150x150.png\" alt=\"Heidi Gempel\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Heidi-Gempel-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Heidi-Gempel-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Heidi-Gempel.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Heidi Gempel<\/span><span class=\"person-title\">Fondateur, HGE International Pte Ltd<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/heidigempel\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab Les notes des avis indiquent si le client a b\u00e9n\u00e9fici\u00e9 d&#039;un \u00e9change \u00e0 la juste valeur pour l&#039;argent qu&#039;il a pay\u00e9 pour son s\u00e9jour \u00e0 l&#039;h\u00f4tel. Les avis bons ou excellents peuvent \u00eatre interpr\u00e9t\u00e9s comme un \u00e9change de juste valeur dans lequel le client \u00e9tait satisfait, voire ravi du service et de l&#039;exp\u00e9rience pour l&#039;argent qu&#039;il a pay\u00e9. <\/em><em>Le revenue manager comp\u00e9tent comprend comment rendre cet \u00e9change de valeur \u00e9quitable pour les deux parties : le client et l\u2019h\u00f4tel. Quel est le juste prix pour une chambre qui r\u00e9pondra \u00e0 l\u2019attente du client ?<\/em><\/p>\n<p><em>La note des avis a un impact sur le positionnement global des prix de l&#039;h\u00f4tel, car les bons avis indiquent que le client \u00e9tait satisfait de l&#039;exp\u00e9rience pour laquelle il a pay\u00e9. Les prix tactiques peuvent ne pas \u00eatre aussi influenc\u00e9s par les avis, car ils d\u00e9pendent principalement de la demande et de l&#039;offre disponible. Les avis positifs des clients valident le positionnement global de l&#039;h\u00f4tel sur le march\u00e9 et nous savons tous que le prix est l&#039;un des indicateurs de positionnement les plus solides.<\/em><\/p>\n<p><em>\u00c0 l\u2019inverse, les avis n\u00e9gatifs indiquent que l\u2019h\u00f4tel ne r\u00e9pond pas aux attentes d\u2019un client. Lorsqu\u2019un h\u00f4tel souhaite modifier son positionnement en augmentant ses tarifs pour correspondre \u00e0 un ensemble diff\u00e9rent de concurrents, les \u00e9valuations du nouveau segment de client\u00e8le seront l\u2019une des premi\u00e8res mesures de succ\u00e8s.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-21 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"pablo-torres\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-22 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-10 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11649\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres-150x150.png\" alt=\"Pablo Torres\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Pablo Torres<\/span><span class=\"person-title\">Consultant h\u00f4telier, TSA Solutions<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/pablotorres-hotelconsultant\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab Nous nous appuyons tous davantage sur les opinions des autres que sur le message commercial habituel partag\u00e9 par les entreprises. Qu&#039;il s&#039;agisse d&#039;un h\u00f4tel, d&#039;un restaurant ou d&#039;un coiffeur, les avis des autres clients ont une grande influence sur notre d\u00e9cision de r\u00e9server ou non dans cet \u00e9tablissement. Pendant un certain temps, Tripadvisor semblait \u00eatre la principale option pour lire et rechercher des avis. Cependant, presque tous les sites Web proposent d\u00e9sormais leur propre moyen de suivre les opinions des clients. <\/em><\/p>\n<p><em>De meilleurs avis signifient plus de demande, donc une opportunit\u00e9 d\u2019augmenter les prix. <\/em><em>Il existe en fait un vieux journal de <a href=\"https:\/\/ecommons.cornell.edu\/bitstream\/handle\/1813\/71194\/Anderson_202012_20The_20impact_20of_20social_20media.pdf?sequence=1&amp;isAllowed=y\" target=\"_blank\" rel=\"noopener\">Corneille<\/a> d\u00e9clarant qu&#039;une augmentation d&#039;un point de la perception des clients contribue \u00e0 augmenter l&#039;ADR de pr\u00e8s de 1%.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-23 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"edyta-walczak\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-24 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-11 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11778\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Edyta-Walczak-150x150.png\" alt=\"Edyta Walczak\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Edyta-Walczak-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Edyta-Walczak-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Edyta-Walczak.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Edyta Walczak<\/span><span class=\"person-title\">Cluster Revenue Manager, Arora Hotels<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/edyta-walczak-9abb3a25\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab Les clients recherchent toujours le meilleur rapport qualit\u00e9-prix. C&#039;est pourquoi lorsqu&#039;ils magasinent pour un s\u00e9jour \u00e0 l&#039;h\u00f4tel, ils rechercheront une propri\u00e9t\u00e9 qui garantit une exp\u00e9rience formidable. Selon TripAdvisor, 93% des clients trouvent les avis importants lorsqu&#039;ils choisissent l&#039;h\u00f4tel qu&#039;ils souhaitent r\u00e9server, et pr\u00e8s de la moiti\u00e9 des clients ne r\u00e9servent pas avant d&#039;avoir lu certains avis. Ces avis ont un impact direct sur la fa\u00e7on dont les clients per\u00e7oivent le tarif et la valeur offerts par votre propri\u00e9t\u00e9. C&#039;est pourquoi la gestion de la r\u00e9putation est tr\u00e8s \u00e9troitement li\u00e9e au gestion des revenus, car la r\u00e9putation en ligne affecte directement les ventes et la conversion.<\/em><\/p>\n<p><em>Forte r\u00e9putation en ligne\u00a0:<\/em><\/p>\n<ul>\n<li><em>Am\u00e9liore le CTR et la conversion<\/em><\/li>\n<li><em>Donner aux responsables des revenus la confiance n\u00e9cessaire pour augmenter les tarifs<\/em><\/li>\n<li><em>Am\u00e9liore le classement et l&#039;exposition en ligne\/OTA<\/em><\/li>\n<li><em>Favorise la notori\u00e9t\u00e9 de l&#039;h\u00f4tel<\/em><\/li>\n<li><em>Attire de nouveaux clients<\/em><\/li>\n<li><em>Repr\u00e9sente la valeur et la qualit\u00e9<\/em><\/li>\n<li><em>Les clients sont plus susceptibles d&#039;acheter des modules compl\u00e9mentaires pour am\u00e9liorer encore leur s\u00e9jour.<\/em><\/li>\n<li><em>Aide votre propri\u00e9t\u00e9 \u00e0 se d\u00e9marquer parmi l&#039;ensemble des concurrents<\/em><\/li>\n<li><em>Publicit\u00e9 gratuite \u2013 par le bouche \u00e0 oreille\/avis en ligne<\/em><\/li>\n<li><em>Revenus auxiliaires<\/em><\/li>\n<\/ul>\n<p><em>\u00c0 l\u2019inverse, une mauvaise r\u00e9putation et des avis m\u00e9diocres peuvent entra\u00eener une diminution du CTR et donc une moindre conversion. Si les avis n\u00e9gatifs dominent la pr\u00e9sence en ligne d&#039;un h\u00f4tel, le nombre de clients et de r\u00e9servations, et donc les revenus, diminueront. De plus, cela aura \u00e9galement un impact sur votre taux de r\u00e9servation.<\/em><\/p>\n<p><em>Une gestion efficace de la r\u00e9putation d&#039;un h\u00f4tel aide les h\u00f4teliers \u00e0 se d\u00e9marquer et donne aux clients potentiels l&#039;assurance que votre \u00e9tablissement est le bon choix pour leur voyage.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-25 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"mariska-vanheemskerk\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-26 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-12 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-13595\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Mariska-van-Heemskerk-150x150.png\" alt=\"Mariska van Heemskerk\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Mariska-van-Heemskerk-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Mariska-van-Heemskerk-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Mariska-van-Heemskerk.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Mariska van Heemskerk<\/span><span class=\"person-title\">Propri\u00e9taire, travaux de gestion des revenus<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mariska-van-heemskerk-02567722\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab Tout d&#039;abord, il est important de d\u00e9finir votre ensemble concurrentiel, sur la base d&#039;un certain nombre d&#039;aspects, puis de comparer les notes des \u00e9valuations. En r\u00e8gle g\u00e9n\u00e9rale, les h\u00f4tels avec des notes d&#039;avis plus \u00e9lev\u00e9es sont en mesure d&#039;augmenter leurs tarifs. Alors, quel est votre niveau de prix par rapport \u00e0 la qualit\u00e9 per\u00e7ue par les clients par rapport \u00e0 vos concurrents\u00a0? Si vos tarifs sont assez bas et que votre note d&#039;\u00e9valuation est plus \u00e9lev\u00e9e que celle du concurrent, vous aurez peut-\u00eatre la possibilit\u00e9 d&#039;augmenter vos tarifs. <\/em><\/p>\n<p><em>Mais gardez \u00e0 l\u2019esprit de ne jamais regarder seulement une ou deux choses. Il existe de nombreuses fa\u00e7ons d\u2019\u00e9valuer votre strat\u00e9gie de tarification et votre note d\u2019\u00e9valuation n\u2019est que l\u2019une d\u2019entre elles.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-27 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"heiko-rieder\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-28 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-13 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11779\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder-150x150.png\" alt=\"Heiko Rieder\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Heiko Rieder<\/span><span class=\"person-title\">Professionnel de la gestion des revenus<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/heiko-rieder-53554213\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab L&#039;importance des sentiments des avis pour le positionnement prix d&#039;un h\u00f4tel est incontestable, rivaliser sur le seul prix n&#039;est pas une strat\u00e9gie gagnante. Les observations d\u00e9montrent que les notes (score agr\u00e9g\u00e9 bas\u00e9 sur les scores des consommateurs individuels) ont beaucoup moins d&#039;impact sur la perception de la valeur des consommateurs que les avis, car il est apparemment compris que les notes sont souvent agr\u00e9g\u00e9es \u00e0 partir des scores des consommateurs d&#039;un pass\u00e9 lointain ou qu&#039;il existe un certain niveau de m\u00e9fiance. sur les notes pour d&#039;autres raisons.<\/em><\/p>\n<p><em>Par cons\u00e9quent, les h\u00f4tels doivent non seulement comprendre leur propre sentiment d\u2019\u00e9valuation, mais \u00e9galement celui de leurs concurrents, pour r\u00e9ussir \u00e0 se positionner sur un march\u00e9 hautement concurrentiel.<\/em><\/p>\n<p><em>De plus, et c\u2019est l\u00e0 que les notes deviennent un \u00e9l\u00e9ment crucial, sur un march\u00e9 vaste et comp\u00e9titif, les consommateurs filtreront des r\u00e9sultats de recherche un pourcentage important d\u2019h\u00f4tels en fonction de leur note. \u00c0 mesure que les consommateurs en ligne sont devenus plus inform\u00e9s du processus de r\u00e9servation, les notes par \u00e9toiles ou les fourchettes de prix sont moins souvent utilis\u00e9es pour r\u00e9duire les r\u00e9sultats de recherche en tant que notes. La quantit\u00e9 d&#039;h\u00f4tels avec des scores \u00e9lev\u00e9s d\u00e9finit le seuil. Pour les h\u00f4tels restants, l&#039;ordre de tri par prix est plus important, car le consommateur est en quelque sorte assur\u00e9 en termes de qualit\u00e9. <\/em><\/p>\n<p><em>Heureusement pour les revenue managers, les consommateurs ne consid\u00e8rent pas les prix comme une indication de qualit\u00e9. Par cons\u00e9quent, dans des limites raisonnables et \u00e0 faible fr\u00e9quence, pour les h\u00f4tels b\u00e9n\u00e9ficiant de bonnes critiques, le prix peut \u00eatre utilis\u00e9 pour g\u00e9n\u00e9rer une demande \u00e0 court terme sans avoir d\u2019impact sur la perception de la qualit\u00e9 \u00e0 long terme. <\/em><em>Cela signifie \u00e9galement que les h\u00f4tels avec un faible sentiment d&#039;\u00e9valuation n&#039;obtiendront pas plus de r\u00e9servations en baissant leurs tarifs. Ils devraient maintenir des tarifs comp\u00e9titifs et concentrer leurs efforts sur la collecte de meilleurs avis.<\/em><\/p>\n<p><em>Il n&#039;existe pas de solution universelle \u00e0 ce sujet complexe, mais cela confirme \u00e0 quel point des notes d&#039;avis et des sentiments d\u00e9cents sont cruciaux, en particulier pour les h\u00f4tels des grands march\u00e9s. <\/em><em>Tomber en dessous de la moyenne du march\u00e9 en termes de scores de contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs vous entra\u00eene simplement dans la spirale d&#039;une diminution des r\u00e9servations et de mauvais taux de conversion, qui sont les principaux facteurs de mauvais classement dans les r\u00e9sultats de recherche page des OTA mondiales. Avec de mauvais r\u00e9sultats qualitatifs, il n\u2019est pas non plus possible d\u2019obtenir un bon retour sur investissement du CPC sur les m\u00e9tasites\u00a0; utiliser le CPA serait la strat\u00e9gie la plus sage.<\/em><\/p>\n<p><em>Ind\u00e9pendamment de tous les aspects \u00e9num\u00e9r\u00e9s, il ne faut pas oublier que les scores des utilisateurs et le prix ne sont pas les seuls facteurs de conversion et de g\u00e9n\u00e9ration de demande, entre autres comme l&#039;emplacement, les services et, de plus en plus important, la certification verte. Les h\u00f4tels dot\u00e9s d\u2019arguments de vente v\u00e9ritablement uniques seront probablement moins affect\u00e9s par les impacts des notes g\u00e9n\u00e9r\u00e9es par les utilisateurs.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-29 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"silvia-cantarella\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-30 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-14 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11791\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Silvia-Cantarella-150x150.jpg\" alt=\"Silvia Cantarella\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Silvia-Cantarella-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Silvia-Cantarella-300x300.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Silvia-Cantarella.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Silvia Cantarella<\/span><span class=\"person-title\">Consultant en Revenue Management, Revenue Acrobats<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/silviacantarella\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab Les bonnes critiques sont essentielles en mati\u00e8re d\u2019hospitalit\u00e9. Certes, avoir une bonne r\u00e9putation a un effet positif parmi les facteurs qui influencent le comportement de r\u00e9servation, mais je ne pense pas que la note des avis de l&#039;h\u00f4tel puisse \u00eatre d\u00e9finie comme un v\u00e9ritable facteur influen\u00e7ant la d\u00e9cision de prix. Lorsque nous mettons en \u0153uvre une strat\u00e9gie de revenue management, nous devons toujours partir de la base : segment, moment, canal, dur\u00e9e\u2026 puis travailler de mani\u00e8re granulaire sur le type de chambre, le plan tarifaire, l&#039;\u00e9lasticit\u00e9 de la demande, l&#039;offre, la sensibilit\u00e9 au prix, la concurrence, le march\u00e9, la demande. pr\u00e9visions, etc. <\/em><\/p>\n<p><em>Travailler sur les fondations permet de cr\u00e9er une base solide sur laquelle construire le prix. Avoir une excellente r\u00e9putation augmente la visibilit\u00e9, le positionnement et la propension \u00e0 acheter pour ceux qui effectuent des recherches sur ce canal sp\u00e9cifique. Cela influence donc (comme un facteur parmi tant d\u2019autres), mais \u00e0 mon avis, cela n\u2019a pas d\u2019impact sur la strat\u00e9gie de prix.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-31 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"massimiliano-terzulli\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-32 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-15 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11785\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-150x150.png\" alt=\"Massimiliano Terzulli\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Massimiliano Terzulli<\/span><span class=\"person-title\">Consultant Revenue Manager, Equipe Revenu Franco Grasso<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/massimilianoterzulli\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab Aujourd&#039;hui, il est \u00e9vident qu&#039;avoir un score d&#039;avis tr\u00e8s \u00e9lev\u00e9 sur Booking.com, Tripadvisor, Google etc. influence grandement la visibilit\u00e9 d&#039;un bien dans les algorithmes en ligne, et par cons\u00e9quent le nombre de r\u00e9servations et le taux de conversion (ratio r\u00e9servations\/visites). <\/em><em>C&#039;est le crit\u00e8re objectif de qualit\u00e9 d&#039;un bien sur lequel s&#039;appuient majoritairement les utilisateurs, bien plus que les \u00e9toiles attribu\u00e9es par les autorit\u00e9s locales. La r\u00e9putation en ligne est la forme de marketing la plus efficace et la plus rentable qui existe aujourd\u2019hui.<\/em><\/p>\n<p><em>De nombreuses \u00e9tudes montrent que le facteur qui d\u00e9termine le choix final d&#039;un bien immobilier plut\u00f4t qu&#039;un autre, les caract\u00e9ristiques (emplacement, services, etc.) \u00e9tant les m\u00eames, est pr\u00e9cis\u00e9ment le score en ligne. En affinant les r\u00e9sultats de recherche, en effet, la grande majorit\u00e9 des utilisateurs ont tendance \u00e0 s\u00e9lectionner des filtres (par exemple 9+ sur Booking ou 4+ sur Tripadvisor) ou \u00e0 trier les r\u00e9sultats par note selon certains crit\u00e8res de s\u00e9lection (par exemple h\u00f4tels 4 \u00e9toiles avec petit-d\u00e9jeuner, parking, annulation gratuite, etc.).<\/em><br \/>\n<em>Cela a un impact d\u00e9cisif non seulement sur le nombre de r\u00e9servations et le taux de conversion, mais aussi sur l&#039;ADR (tarif journalier moyen) auquel un h\u00f4tel peut vendre. Plus le score est \u00e9lev\u00e9, plus le prix de vente potentiel accept\u00e9 par le march\u00e9 pour r\u00e9server ce bien est \u00e9lev\u00e9. Et toutes conditions \u00e9gales, plus de 80% de personnes choisissent de payer un peu plus pour le bien ayant le score le plus \u00e9lev\u00e9.<\/em><\/p>\n<p><em>Mais il existe d\u2019autres variables tout aussi importantes que la qualit\u00e9. C&#039;est la quantit\u00e9 et la fra\u00eecheur des critiques. A note d&#039;avis identique, les algorithmes donnent une plus grande visibilit\u00e9 aux propri\u00e9t\u00e9s avec plus d&#039;avis, d&#039;autant plus si elles sont r\u00e9centes, signe d&#039;une plus grande fiabilit\u00e9 et cr\u00e9dibilit\u00e9. Et en collectant davantage d&#039;avis, il devient \u00e9galement plus facile d&#039;att\u00e9nuer l&#039;impact sur la moyenne globale des quelques avis n\u00e9gatifs et injustes (voire faux dans certains cas) qui impliquent statistiquement chaque h\u00f4tel.<\/em><\/p>\n<p><em>La quantit\u00e9 est \u00e9galement li\u00e9e \u00e0 la fra\u00eecheur et \u00e0 la fr\u00e9quence r\u00e9guli\u00e8re des avis. C&#039;est pourquoi ceux qui sont toujours rest\u00e9s ouverts pendant la pand\u00e9mie ont eu la possibilit\u00e9 de continuer \u00e0 recueillir des avis m\u00eame dans les p\u00e9riodes les plus difficiles comme le confinement, gr\u00e2ce aux voyageurs essentiels, et de maintenir leur classement en ligne constamment \u00e0 un niveau \u00e9lev\u00e9. Il s\u2019agit d\u2019un avantage comp\u00e9titif qui a permis \u00e0 ces installations de se r\u00e9tablir plus t\u00f4t et mieux que les autres d\u00e8s que les vaccinations et l\u2019assouplissement des restrictions ont permis le retour des touristes et des \u00e9v\u00e9nements.<\/em><\/p>\n<p><em>Par cons\u00e9quent, il est essentiel de cr\u00e9er une culture visant \u00e0 am\u00e9liorer constamment sa r\u00e9putation, avec l&#039;ensemble du personnel suffisamment form\u00e9 et motiv\u00e9 pour atteindre les objectifs gr\u00e2ce \u00e0 une analyse et un apprentissage constants, et pour recueillir non seulement d&#039;excellentes critiques, mais aussi autant et aussi fr\u00e9quemment que possible. .\u00bb<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-33 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"naveed-mirza\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-34 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-16 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-13596\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Naveed-Mirza-150x150.png\" alt=\"Naveed Mirza\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Naveed-Mirza-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Naveed-Mirza-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Naveed-Mirza.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Naveed Mirza<\/span><span class=\"person-title\">Directeur corporatif de la gestion des revenus, Helix Hospitality<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/naveed-mirza-7a437\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-20\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u00ab Les clients de l&#039;h\u00f4tel soumettent g\u00e9n\u00e9ralement leurs commentaires apr\u00e8s leur d\u00e9part ou lorsqu&#039;ils re\u00e7oivent une enqu\u00eate en ligne de l&#039;h\u00f4tel ou du site de r\u00e9servation tiers. Les avis des clients couvrent souvent toutes les perspectives de leur s\u00e9jour, du petit-d\u00e9jeuner aux lits en passant par les employ\u00e9s. Ils incluent parfois \u00e9galement leurs visuels et images dans leurs critiques. Une enqu\u00eate ind\u00e9pendante confirme que les voyageurs sont tr\u00e8s favorables \u00e0 l&#039;id\u00e9e de payer des tarifs plus \u00e9lev\u00e9s pour des h\u00f4tels b\u00e9n\u00e9ficiant d&#039;excellentes notes. Les \u00e9tudes ci-dessus confirment \u00e9galement que les voyageurs sont 3,9 fois plus susceptibles de r\u00e9server un h\u00f4tel avec une excellente note, et cette recherche contribue \u00e0 \u00e9tablir une relation s\u00e9curis\u00e9e entre les notes des clients, la valeur de la marque et \u00e9galement les prix.<\/em><\/p>\n<p><em>L&#039;\u00e9valuation des clients et la tarification du produit ou des services constituent la base des commentaires. Le RevPAR est la consid\u00e9ration la plus importante de tout h\u00f4tel, ce qui signifie qu&#039;essayer d&#039;obtenir un ADR plus \u00e9lev\u00e9 peut avoir des cons\u00e9quences remarquables (Snelgrove, 2017).<\/em><\/p>\n<p><em>L\u2019\u00e9valuation des clients joue un r\u00f4le majeur dans les d\u00e9cisions tarifaires. Par cons\u00e9quent, le fait que l\u2019h\u00f4tel soit \u00e9valu\u00e9 positivement par un client cr\u00e9e \u00e9galement des opportunit\u00e9s pour les h\u00f4tels d\u2019augmenter leurs tarifs. TripAdvisor a expliqu\u00e9 que 53 pour cent des clients ne sont pas dispos\u00e9s \u00e0 r\u00e9server des h\u00f4tels qui ne contiennent pas d&#039;avis sur l&#039;h\u00f4tel et qui ne sont pas pr\u00e9sent\u00e9s sur le site de voyage. TripAdvisor a \u00e9galement d\u00e9clar\u00e9 que 87\u00a0% des utilisateurs ont trouv\u00e9 les avis de TripAdvisor tr\u00e8s utiles pour confirmer leur d\u00e9cision de choisir l&#039;h\u00f4tel (Archive.indianexpress, 2013).<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"join-panel\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-35 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-background-color:#efefef;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-21\" style=\"--awb-content-alignment:center;\"><h2>Posez une question et rejoignez notre panel d&#039;experts<\/h2>\n<\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-10px;margin-bottom:30px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-text fusion-text-22\" style=\"--awb-content-alignment:center;--awb-font-size:16px;\"><p>Souhaitez-vous que notre panel d&#039;experts de l&#039;industrie r\u00e9ponde \u00e0 une question? Ou souhaitez-vous rejoindre notre communaut\u00e9 d&#039;experts et partager votre exp\u00e9rience, vos id\u00e9es et vos connaissances avec d&#039;autres professionnels de l&#039;industrie ? Via les boutons ci-dessous, vous pouvez soumettre une question ou soumettre une demande pour faire partie de notre panel d&#039;experts.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:-20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column 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href=\"https:\/\/www.revfine.com\/fr\/rejoindre-panneau\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Rejoignez notre panel<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-36 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class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-23\"><div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":17611,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[770,646,757],"tags":[],"class_list":["post-17514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-pricing-strategies","category-revenue-management-expert-panel","category-hotel-review-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How do Hotel Review Scores impact Pricing Strategies? | Expert Advice<\/title>\n<meta name=\"description\" content=\"How do hotel review scores impact pricing strategies? 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