{"id":19931,"date":"2023-07-12T09:00:06","date_gmt":"2023-07-12T07:00:06","guid":{"rendered":"https:\/\/www.revfine.com\/?p=19931"},"modified":"2025-09-18T13:01:29","modified_gmt":"2025-09-18T11:01:29","slug":"est-le-metavers-lavenir-de-lindustrie-hoteliere","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/est-le-metavers-lavenir-de-lindustrie-hoteliere\/","title":{"rendered":"Le m\u00e9taverse est-il l&#039;avenir de l&#039;industrie h\u00f4teli\u00e8re\u00a0?"},"content":{"rendered":"<p><em>Le Metaverse est consid\u00e9r\u00e9 comme la prochaine \u00e9tape d\u2019Internet. Beaucoup ont entendu parler du Metaverse, mais vous pourriez penser que cela n\u2019a aucun rapport avec l\u2019industrie h\u00f4teli\u00e8re et le consid\u00e9rer comme un fantasme lointain qui n\u2019a aucun rapport avec la vie r\u00e9elle. Dans cet article, les opportunit\u00e9s pour l&#039;industrie h\u00f4teli\u00e8re dans le Metaverse sont abord\u00e9es, ainsi que ce que votre avatar d&#039;h\u00f4tel peut faire pour votre h\u00f4tel et le r\u00f4le des donn\u00e9es dans l&#039;adaptation du Metaverse.<\/em><\/p>\n<h2>Pourquoi les h\u00f4tels devraient se soucier du m\u00e9taverse<\/h2>\n<p>Le Metaverse est une r\u00e9alit\u00e9 virtuelle qui fusionne les fonctionnalit\u00e9s des m\u00e9dias sociaux, de la r\u00e9alit\u00e9 augment\u00e9e (AR), de la r\u00e9alit\u00e9 virtuelle (VR), des jeux en ligne et des crypto-monnaies. Le Metaverse est la prochaine \u00e9tape d&#039;Internet, fournissant des environnements virtuels interconnect\u00e9s et d\u00e9centralis\u00e9s.<\/p>\n<p>De nombreux h\u00f4teliers n\u00e9gligeront le Metaverse car cela ressemble \u00e0 un fantasme lointain sans rapport avec la vie r\u00e9elle. Comme la plupart des gens, lorsqu\u2019Internet et l\u2019IA ont pris le pas sur tous les aspects de la vie il y a quelques ann\u00e9es, les mentalit\u00e9s et les habitudes des gens ont constamment chang\u00e9.<\/p>\n<blockquote><p>Dans quelques ann\u00e9es, il sera normal d&#039;avoir une r\u00e9plication en ligne de votre h\u00f4tel<\/p><\/blockquote>\n<h2>Quelles opportunit\u00e9s le m\u00e9taverse apporte-t-il \u00e0 l\u2019h\u00f4tellerie ?<\/h2>\n<p>Le Metaverse cr\u00e9e l\u2019opportunit\u00e9 d\u2019entrer dans les h\u00f4tels les plus prestigieux du monde. Gr\u00e2ce au Metaverse, les clients peuvent visiter les lieux, entrer dans les chambres, et m\u00eame en r\u00e9server une ! Cela ouvre donc un tout nouveau canal de vente pour l\u2019industrie h\u00f4teli\u00e8re.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-19003765' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-19003765' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_595836726787 = function(){ai_insert_viewport_code ('ai-insert-7-19003765');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_595836726787 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_645622584012);\n<\/script>\n<\/p>\n<p><strong>Question! Pourquoi les clients seraient-ils int\u00e9ress\u00e9s par une salle virtuelle ?<\/strong><\/p>\n<p>La r\u00e9ponse est que les clients pourront profiter de nombreuses activit\u00e9s virtuelles. Imaginez une exp\u00e9rience client, comme une s\u00e9ance de relaxation anim\u00e9e par un sophrologue ou un cours de salsa donn\u00e9 par des danseurs experts, et pourquoi ne pas initier la fabrication de la bi\u00e8re ? Il est facile d\u2019imaginer la grande visibilit\u00e9 dont b\u00e9n\u00e9ficieront les premiers h\u00f4tels \u00e0 rejoindre le Metaverse.<\/p>\n<h2>ROI et marketing dans le m\u00e9taverse<\/h2>\n<p>Le Metaverse est un nouveau type d\u2019immobilier. Les h\u00f4tels devront se pr\u00e9parer \u00e0 une nouvelle concurrence. La pr\u00e9sence d\u2019un h\u00f4tel dans un emplacement tr\u00e8s bien class\u00e9 dans le Metaverse g\u00e9n\u00e9rera du business tout comme un bon emplacement dans le monde r\u00e9el. L&#039;h\u00f4tel virtuel sera ensuite utilis\u00e9 \u00e0 des fins de promotion, de notori\u00e9t\u00e9 de la marque, de g\u00e9n\u00e9ration de prospects et de ventes directes virtuelles et r\u00e9elles.<\/p>\n<p>Certains h\u00f4tels g\u00e9n\u00e9reront plus d\u2019affaires dans le Metaverse que dans le monde physique. Pour une raison simple : le nombre de clients dans le m\u00e9taverse est illimit\u00e9, contrairement \u00e0 la capacit\u00e9 des h\u00f4tels physiques, et les h\u00f4tels peuvent offrir des possibilit\u00e9s virtuelles illimit\u00e9es de vente incitative.<\/p>\n<h2>Des chatbots d\u2019h\u00f4tel aux avatars d\u2019h\u00f4tel<\/h2>\n<p>Dans le Metaverse, les clients doivent interagir avec votre h\u00f4tel via un assistant virtuel, l&#039;avatar de votre h\u00f4tel. Votre avatar sera la cl\u00e9 de vo\u00fbte des exp\u00e9riences clients dans le m\u00e9taverse h\u00f4telier et g\u00e9rera quotidiennement des milliers d&#039;interactions personnalis\u00e9es.<\/p>\n<p>Les avatars seront bas\u00e9s sur les exp\u00e9riences et interactions cumulatives des chatbots d\u2019aujourd\u2019hui. Cela signifie qu&#039;il y aura des chatbots IA de 3e g\u00e9n\u00e9ration pour les h\u00f4tels, comme <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.quicktext.im\/hotel-chatbot\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">Velma, l&#039;assistant virtuel aliment\u00e9 par l&#039;IA du Quicktext<\/a><\/span>, bas\u00e9 sur un NLU (compr\u00e9hension du langage naturel) sp\u00e9cifique \u00e0 l&#039;h\u00f4tellerie li\u00e9 \u00e0 des donn\u00e9es structur\u00e9es et \u00e0 une \u00e9quipe exp\u00e9riment\u00e9e pour superviser l&#039;apprentissage automatique.<\/p>\n<p>Les Avatars devront \u00eatre capables d&#039;afficher des expressions, des gestes, une synchronisation labiale (\u00e0 synchroniser avec la parole) r\u00e9alistes, des \u00e9motions, etc., pour offrir une immersion totale aux visiteurs. Voice AI jouera \u00e9galement un r\u00f4le important\u00a0; des am\u00e9liorations doivent \u00eatre apport\u00e9es pour identifier tous les types de voix et d\u2019accents.<\/p>\n<h2>L&#039;importance des donn\u00e9es structur\u00e9es<\/h2>\n<p>Les donn\u00e9es sont essentielles pour les h\u00f4tels. Un h\u00f4tel a actuellement besoin d&#039;environ 2 000 points de donn\u00e9es pour couvrir les informations fr\u00e9quemment demand\u00e9es sur la propri\u00e9t\u00e9, telles que le menu du restaurant de l&#039;h\u00f4tel, l&#039;espace de stationnement, les activit\u00e9s \u00e0 proximit\u00e9, l&#039;emplacement de la plage la plus proche, etc.<\/p>\n<p>Cependant, tous les h\u00f4tels ne savent pas structurer les donn\u00e9es. M\u00eame aujourd\u2019hui, la plupart des r\u00e9ceptionnistes ne sont pas en mesure de tout g\u00e9rer. Certaines de ces informations sont plus facilement accessibles via Booking.com, Expedia, etc. En d&#039;autres termes, les OTA sont en concurrence avec les h\u00f4tels pour les informations que ceux-ci leur ont fournies gratuitement et n&#039;ont pas dans leurs syst\u00e8mes. Triste mais vrai.<\/p>\n<p>Il existe une opportunit\u00e9 pour les h\u00f4tels de commencer d\u00e8s maintenant \u00e0 tirer parti de l\u2019IA et des donn\u00e9es structur\u00e9es, car les algorithmes des moteurs de recherche comme BERT (Google) r\u00e9compensent d\u00e9j\u00e0 les donn\u00e9es structur\u00e9es dans les r\u00e9sultats de recherche. L&#039;importance de l&#039;IA et des donn\u00e9es structur\u00e9es sont des d\u00e9fis actuels qui ne feront qu&#039;augmenter avec le Metaverse dans l&#039;industrie h\u00f4teli\u00e8re.<\/p>\n<h2>Quelles fonctionnalit\u00e9s PMS devraient \u00eatre pr\u00e9sentes dans un m\u00e9taverse ?<\/h2>\n<p>Les h\u00f4tels doivent faire face \u00e0 une nouvelle gamme de produits et de services. De plus, ceux-ci sont soumis \u00e0 des changements constants. Le PMS du futur devra \u00eatre open-cloud et flexible, c&#039;est-\u00e0-dire construit sur des racks ind\u00e9pendants (microservices) bas\u00e9s sur des API ouvertes.<\/p>\n<p>Les moteurs de r\u00e9servation devront \u00e9galement se transformer consid\u00e9rablement \u00e0 l&#039;avenir pour suivre le d\u00e9veloppement des syst\u00e8mes de commerce \u00e9lectronique actuels. A ce rythme, on peut pr\u00e9voir que certains h\u00f4tels vendront plus dans le Metaverse que dans le monde physique.<\/p>\n<h2>\u00c0 quoi servira le CRM dans le m\u00e9taverse ?<\/h2>\n<p>Les h\u00f4tels utilisent le CRM pour suivre un client tout au long de son parcours (avant, pendant et apr\u00e8s son s\u00e9jour). Au mieux, un parcours repr\u00e9sentant une location de chambre, une r\u00e9servation de restaurant, un verre au bar, etc\u2026 Imaginez la puissance d&#039;un CRM pour un client qui utilisera des biens physiques et num\u00e9riques (cours, spectacles, art, etc.). 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else document.addEventListener ('DOMContentLoaded', ai_run_263172775449);\n<\/script>\n<\/p>\n<p><strong>Le Metaverse peut offrir de nouvelles opportunit\u00e9s h\u00f4teli\u00e8res, n\u00e9cessitant des donn\u00e9es exceptionnellement bien structur\u00e9es et un PMS flexible et ouvert bas\u00e9 sur le cloud. Beaucoup de ces fonctionnalit\u00e9s sont d\u00e9j\u00e0 requises aujourd&#039;hui, il n&#039;est donc pas n\u00e9cessaire d&#039;attendre la derni\u00e8re minute pour commencer.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>","protected":false},"excerpt":{"rendered":"<p>Le Metaverse est consid\u00e9r\u00e9 comme la prochaine \u00e9tape d\u2019Internet. Beaucoup ont entendu parler du Metaverse, mais vous pourriez penser que cela n\u2019a aucun rapport avec l\u2019industrie h\u00f4teli\u00e8re et le consid\u00e9rer comme un fantasme lointain qui n\u2019a aucun rapport avec la vie r\u00e9elle. Dans cet article, les opportunit\u00e9s pour l&#039;industrie h\u00f4teli\u00e8re dans le Metaverse sont abord\u00e9es, ainsi que ce que votre h\u00f4tel<\/p>","protected":false},"author":1,"featured_media":19932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[782],"tags":[617],"class_list":["post-19931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging-hospitality-technology","tag-quicktext"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is the Metaverse the Future for the Hospitality Industry?<\/title>\n<meta name=\"description\" content=\"In this article, opportunities for the hospitality industry in Metaverse are discussed. 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