{"id":20005,"date":"2024-08-09T09:00:51","date_gmt":"2024-08-09T07:00:51","guid":{"rendered":"https:\/\/www.revfine.com\/?p=20005"},"modified":"2025-09-17T19:33:05","modified_gmt":"2025-09-17T17:33:05","slug":"maximisez-les-revenus-de-lhotel-en-appliquant-la-tarification-ouverte-a-la-vente-incitative-2","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/maximisez-les-revenus-de-lhotel-en-appliquant-la-tarification-ouverte-a-la-vente-incitative-2\/","title":{"rendered":"Comment maximiser les revenus de l&#039;h\u00f4tel en appliquant la tarification ouverte \u00e0 la vente incitative"},"content":{"rendered":"<p><em>Vous savez probablement d\u00e9j\u00e0 qu&#039;ajuster les tarifs de vos chambres en fonction des fluctuations de la demande peut augmenter vos revenus. Mais avez-vous d\u00e9j\u00e0 pens\u00e9 \u00e0 appliquer cette approche \u00e0 la vente incitative ? Et pourquoi ne pas aller encore plus loin et utiliser \u00e9galement les principes de tarification ouverte pour la vente incitative\u00a0?<\/em><\/p>\n<p>Continuez \u00e0 lire pour d\u00e9couvrir comment ces techniques peuvent faire passer votre strat\u00e9gie de revenus et votre chiffre d&#039;affaires au niveau sup\u00e9rieur.<\/p>\n<h2>Le r\u00f4le de la vente incitative dans la gestion des revenus<\/h2>\n<p>La vente incitative est un moteur essentiel de revenus auxiliaires et peut augmenter consid\u00e9rablement vos revenus globaux et votre rentabilit\u00e9. Il vous permet de maximiser vos gains pendant la haute saison et de tirer le meilleur parti de chaque r\u00e9servation m\u00eame en cas de faible demande.<\/p>\n<p>La vente incitative de voyageurs vers des cat\u00e9gories de chambres sup\u00e9rieures lib\u00e8re \u00e9galement vos chambres standard pour la revente. Cela peut vous aider \u00e0 attirer plus de nouveaux clients, augmentant ainsi les chances de remplissage de votre h\u00f4tel. Dans cette optique, proposer des surclassements payants est un moyen d\u2019\u00e9viter de perdre des revenus en augmentant gratuitement les clients.<\/p>\n<p>Utiliser une plateforme de vente incitative automatis\u00e9e est le moyen le plus simple de b\u00e9n\u00e9ficier de tous ces avantages de la vente incitative dans votre h\u00f4tel. Ces outils technologiques contactent automatiquement vos invit\u00e9s avant leur arriv\u00e9e. Ensuite, ils font la promotion de vos surclassements payants au moment id\u00e9al et mettent \u00e0 jour la r\u00e9servation d&#039;un voyageur s&#039;il s&#039;y inscrit. La meilleure chose \u00e0 propos de cette approche ax\u00e9e sur la technologie est de maximiser les revenus auxiliaires sans surcharger votre \u00e9quipe de travail manuel suppl\u00e9mentaire.<\/p>\n<p>Comme vous pouvez le constater, la mise en \u0153uvre de ventes incitatives automatis\u00e9es avant l&#039;arriv\u00e9e est une \u00e9tape importante dans l&#039;am\u00e9lioration de votre strat\u00e9gie de revenus. Une fois que vous avez fait cela, il est temps de passer \u00e0 une autre approche innovante.<\/p>\n<h2>Comment dynamiser votre strat\u00e9gie de revenus avec une tarification ouverte<\/h2>\n<p>Traditionnellement, les h\u00f4tels utilisent le meilleur tarif disponible (BAR) comme fondement de leur hi\u00e9rarchie tarifaire. Tous les autres tarifs changent en m\u00eame temps via des suppl\u00e9ments de cat\u00e9gorie fixes ou des r\u00e9ductions pr\u00e9d\u00e9finies.<\/p>\n<p>La tarification ouverte supprime ce concept rigide. Au lieu de cela, il encourage une tarification flexible bas\u00e9e non seulement sur la demande, mais \u00e9galement sur le type de chambre, le segment de client\u00e8le ou le canal de r\u00e9servation. Cela vous permet d&#039;\u00eatre plus pr\u00e9cis dans votre tarification dynamique et de tirer le meilleur parti de tous les types d&#039;\u00e9volution de la demande.<\/p>\n<p><strong>Puisque cela semble plut\u00f4t abstrait, regardons un exemple.<\/strong><\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-44176496' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-44176496' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_343665405617 = function(){ai_insert_viewport_code ('ai-insert-7-44176496');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_343665405617 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_896178337817);\n<\/script>\n<\/p>\n<h3>La tarification ouverte en action<\/h3>\n<p>En semaine, le Park H\u00f4tel accueille principalement des voyageurs d&#039;affaires qui pr\u00e9f\u00e8rent s\u00e9journer dans des chambres sup\u00e9rieures. Il attire davantage de voyageurs de loisirs qui veulent faire des folies et pr\u00e9f\u00e8rent les suites junior le week-end. Dans cette situation, la plupart des h\u00f4tels appliqueraient leurs suppl\u00e9ments fixes de cat\u00e9gorie pour leurs chambres sup\u00e9rieures et suites junior. Ils ne tiennent pas compte de l&#039;\u00e9volution de la composition des clients et de l&#039;\u00e9volution de la demande qui en r\u00e9sulte pour les cat\u00e9gories de deux chambres.<\/p>\n<p>Le Park Hotel facturerait un suppl\u00e9ment plus \u00e9lev\u00e9 pour le type de chambre le plus populaire avec des tarifs ouverts. Dans cet exemple, la majoration pour les chambres sup\u00e9rieures serait plus \u00e9lev\u00e9e en semaine. Dans le m\u00eame temps, les suites junior seraient \u00e0 peine plus ch\u00e8res que la cat\u00e9gorie imm\u00e9diatement inf\u00e9rieure. Le week-end, ce serait l&#039;inverse.<\/p>\n<p>La diff\u00e9rence entre les chambres standard et sup\u00e9rieures serait plus petite, tandis que la diff\u00e9rence entre les suites junior populaires serait plus significative. Dans chaque cas, le Park Hotel augmente le taux d&#039;occupation d&#039;une chambre tout en faisant grimper le tarif de l&#039;autre.<\/p>\n<p>Cela cr\u00e9e des avantages pour les deux parties. Moyennant un petit suppl\u00e9ment, les clients obtiennent exactement la chambre qu&#039;ils souhaitent. Les voyageurs soucieux des prix b\u00e9n\u00e9ficient d\u2019une meilleure offre. Et l\u2019h\u00f4tel peut g\u00e9n\u00e9rer des revenus suppl\u00e9mentaires \u00e0 partir des cat\u00e9gories de chambres existantes.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-20160\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-1-scaled.jpg\" alt=\"Comment maximiser les revenus de l&#039;h\u00f4tel en appliquant la tarification ouverte \u00e0 la vente incitative image 1\" width=\"2560\" height=\"1187\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-1-300x139.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-1-1024x475.jpg 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-1-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-20161\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-2-scaled.jpg\" alt=\"Comment maximiser les revenus de l&#039;h\u00f4tel en appliquant la tarification ouverte \u00e0 la vente incitative image 2\" width=\"2560\" height=\"1187\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-2-300x139.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-2-1024x475.jpg 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-2-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Bien que cette approche ait le potentiel d\u2019augmenter consid\u00e9rablement vos revenus, il est difficilement possible de le faire manuellement. C&#039;est l\u00e0 qu&#039;interviennent les syst\u00e8mes de gestion des revenus (RMS) de pointe. Ils \u00e9valuent les changements de demande et votre disponibilit\u00e9 pour g\u00e9n\u00e9rer des revenus de mani\u00e8re plus cr\u00e9ative et cr\u00e9er de nouvelles opportunit\u00e9s de maximiser les revenus.<\/p>\n<h3>Faites monter en fl\u00e8che vos r\u00e9sultats de vente incitative gr\u00e2ce \u00e0 la tarification ouverte<\/h3>\n<p>De nombreux h\u00f4tels utilisent des suppl\u00e9ments de cat\u00e9gories de chambres statiques pour tarifer leurs ventes incitatives. Ils ne tiennent pas compte des changements de demande ou de la disponibilit\u00e9. M\u00eame si cette m\u00e9thode de vente incitative peut d\u00e9j\u00e0 apporter de bons r\u00e9sultats, elle laisse n\u00e9anmoins de l\u2019argent sur la table.<\/p>\n<blockquote><p>\u00ab Tr\u00e8s peu d&#039;h\u00f4teliers disposent d&#039;une strat\u00e9gie de vente incitative personnalis\u00e9e, et encore moins d&#039;h\u00f4teliers vendent des surclassements de chambre et des services auxiliaires \u00e0 des prix dynamiques \u00bb, a d\u00e9clar\u00e9 David Woolenberg, PDG de Duetto.<\/p><\/blockquote>\n<p>Imaginez maintenant que vous puissiez \u00e9galement appliquer la tarification ouverte \u00e0 la vente incitative. Encore une fois, il serait presque impossible de r\u00e9ussir cela en le faisant manuellement. Mais si vous pouvez int\u00e9grer un RMS prenant en charge la tarification ouverte \u00e0 votre plateforme de vente incitative, vous pouvez enti\u00e8rement automatiser le processus. Cela signifie que les tarifs de vos ventes incitatives suivent les prix dynamiques de vos chambres. En cons\u00e9quence, vous pouvez \u00e9tendre l\u2019optimisation des tarifs \u00e0 un autre point de contact du parcours client.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-67983906' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-67983906' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_426165899877 = function(){ai_insert_viewport_code ('ai-insert-4-67983906');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_426165899877 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_398289177202);\n<\/script>\n<\/p>\n<h2>3 avantages de la vente incitative avec une tarification ouverte<\/h2>\n<p>Voici comment vous b\u00e9n\u00e9ficiez de la vente incitative avec des prix ouverts\u00a0:<\/p>\n<p><strong>1. Une strat\u00e9gie de vente incitative raffin\u00e9e :<\/strong> En basant les prix de toutes les cat\u00e9gories de chambres sur votre BAR et en les ajustant en fonction de la demande, vous ma\u00eetrisez pleinement vos tarifs. Cela se refl\u00e8te \u00e9galement dans vos ventes incitatives, o\u00f9 vous pouvez fixer des suppl\u00e9ments tarifaires pour diff\u00e9rents types de chambres, ind\u00e9pendamment les uns des autres. Plut\u00f4t que de facturer un montant fixe, vous pouvez l&#039;ajuster en fonction du niveau de demande, du segment de client\u00e8le ou du canal de distribution. En bref, vous pouvez cr\u00e9er une toute nouvelle strat\u00e9gie tarifaire sp\u00e9cifiquement d\u00e9di\u00e9e \u00e0 la vente incitative.<\/p>\n<p><strong>2. R\u00e9duction des refus de mise \u00e0 niveau\u00a0:<\/strong> Lorsque votre syst\u00e8me de gestion des ressources h\u00f4teli\u00e8res et votre plateforme de vente incitative s&#039;int\u00e8grent, elles partagent automatiquement les donn\u00e9es de disponibilit\u00e9 en temps r\u00e9el. Ainsi, les clients ne voient que les options de surclassement actuellement disponibles. Le processus est ainsi plus fluide, car ils sont plus susceptibles d&#039;obtenir les surclassements payants qu&#039;ils souhaitent r\u00e9server. Les h\u00f4tels utilisant cette technologie constatent une baisse de 34% des demandes de vente incitative rejet\u00e9es.<\/p>\n<p><strong>3. Augmentation des revenus annexes\u00a0:<\/strong> les taux dynamiques de vente incitative peuvent augmenter les d\u00e9penses des clients par nuit surclass\u00e9e jusqu&#039;\u00e0 45%. Et tout cela se passe en arri\u00e8re-plan, sans que votre \u00e9quipe n\u2019ait \u00e0 effectuer de t\u00e2ches manuelles suppl\u00e9mentaires.<\/p>\n<p><strong>En particulier dans les p\u00e9riodes difficiles, il est crucial de rester au courant des moindres fluctuations du march\u00e9 et de tirer le meilleur parti de chaque \u00e9volution de la demande. Une tarification ouverte et dynamique est un moyen efficace d\u2019y parvenir. Et si vous automatisez le processus, votre chiffre d\u2019affaires et votre \u00e9quipe en b\u00e9n\u00e9ficieront \u00e9norm\u00e9ment.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>","protected":false},"excerpt":{"rendered":"<p>Vous savez probablement d\u00e9j\u00e0 que l&#039;ajustement des tarifs de vos chambres en fonction des fluctuations de la demande peut augmenter vos revenus. Mais avez-vous d\u00e9j\u00e0 pens\u00e9 \u00e0 appliquer cette approche \u00e0 la vente incitative\u00a0? Et que diriez-vous d&#039;aller encore plus loin et d&#039;utiliser \u00e9galement les principes de tarification ouverte pour la vente incitative\u00a0? Continuez \u00e0 lire pour d\u00e9couvrir comment ces techniques peuvent am\u00e9liorer votre strat\u00e9gie de revenus<\/p>","protected":false},"author":1,"featured_media":20006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[770,765],"tags":[170],"class_list":["post-20005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-pricing-strategies","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Maximize Hotel Revenue by Applying Open Pricing to Upselling<\/title>\n<meta name=\"description\" content=\"Read this article to discover how using &quot;open pricing to upselling&quot; can take your hotel revenue strategy and top line to the next level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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