{"id":20450,"date":"2023-07-16T20:00:47","date_gmt":"2023-07-16T18:00:47","guid":{"rendered":"https:\/\/www.revfine.com\/?p=20450"},"modified":"2025-09-18T13:36:18","modified_gmt":"2025-09-18T11:36:18","slug":"strategies-pour-augmenter-la-conversion-du-site-web-de-votre-hotel","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/strategies-to-increase-your-hotels-website-conversion\/","title":{"rendered":"Petit mais puissant : 3 strat\u00e9gies pour augmenter la conversion du site Web de votre h\u00f4tel"},"content":{"rendered":"<p><em>Vous avez consacr\u00e9 un temps et des ressources pr\u00e9cieux \u00e0 la cr\u00e9ation du meilleur site Web d&#039;h\u00f4tel, mais vous ne constatez pas beaucoup d&#039;am\u00e9lioration dans la conversion de ces visiteurs en r\u00e9servations\u00a0? Vos analyses comparatives montrent que la conversion du site Web de votre h\u00f4tel est sous-performante par rapport au march\u00e9, mais vous ne savez pas comment agir en cons\u00e9quence\u00a0? Dans cet article, vous d\u00e9couvrirez 3 strat\u00e9gies efficaces pour augmenter la conversion du site Web de votre h\u00f4tel et surpasser la concurrence.<\/em><\/p>\n<h2>3 solutions \u00e0 gain rapide dont la conversion a fait ses preuves<\/h2>\n<p>La premi\u00e8re \u00e9tape ici consiste \u00e0 identifier pourquoi vos visiteurs quittent le site Web. Les raisons peuvent \u00eatre tr\u00e8s diverses et chaque sc\u00e9nario n\u00e9cessite une solution diff\u00e9rente pour atteindre vos objectifs strat\u00e9giques. <a href=\"https:\/\/www.revfine.com\/fr\/benchmarking-hotelier\/\">Une fois ces causes profondes identifi\u00e9es<\/a>, il sera beaucoup plus facile d&#039;agir de mani\u00e8re efficace et efficiente sur les domaines \u00e0 am\u00e9liorer et d&#039;obtenir des r\u00e9sultats optimaux en fonction de votre strat\u00e9gie de revenus.<\/p>\n<p>Vous trouverez ci-dessous trois tactiques efficaces et faciles \u00e0 mettre en \u0153uvre pour lutter contre le faible taux de conversion de votre site web et optimiser l&#039;attractivit\u00e9 de votre s\u00e9jour. Int\u00e9grer ces tactiques \u00e0 votre strat\u00e9gie vous permettra d&#039;orienter les visiteurs vers le tunnel de r\u00e9servation et d&#039;optimiser les performances de vos canaux directs, en ad\u00e9quation avec la valeur visuelle de votre site web.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-41336447' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-41336447' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTcgYWktdHJhY2snIGRhdGEtYWk9J1d6Y3NJaUlzSWlvcUtpQkNRVTVPUlZJNklFUmxjMnQwYjNBZ0xTQkNZVzV1WlhJZ1UyaHZjblJqYjJSbElERWlMQ0lpTERGZCcgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTctMzY1ODg1ODYnIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRRd0lHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEYzVEVSQmMwbHBiMmRSYlVaMVltMVdlVWxIVW14ak1uUXdZak5CWjB4VFFrTlJWa0ZuU1RCRloweFRRa2RTTVVwVlNVZFdOR1JJU21oSmFYZHBTV2wzZUZoUlBUMG5JSE4wZVd4bFBTZHRZWEpuYVc0NklEaHdlQ0F3T3lCamJHVmhjam9nWW05MGFEc25QZ284WVNCb2NtVm1QU0pvZEhSd2N6b3ZMMlp5WVc1amIyZHlZWE56Ynk1amIyMHZaVzR2WW5KbFlXdG1ZWE4wTFdsdVkyeDFaR1ZrTFdKNUxXWnlZVzVqYnkxbmNtRnpjMjh2UDNWMGJWOXpiM1Z5WTJVOVVtVjJabWx1WlM1amIyMG1ZVzF3TzNWMGJWOXRaV1JwZFcwOVJYaHdaWEowSlRJd1VHRnlkRzVsY2laaGJYQTdkWFJ0WDJOaGJYQmhhV2R1UFZKbGRtWnBibVV1WTI5dElpQjBZWEpuWlhROUlsOWliR0Z1YXlJZ2NtVnNQU0p1YjI5d1pXNWxjaUlnWTJ4aGMzTTlJa0poYm01bGNpMGpRUzFCWm5SbGNpMVFZWEpoWjNKaGNHZ2lQanhwYldjZ1kyeGhjM005SW1Gc2FXZHVibTl1WlNCemFYcGxMV1oxYkd3Z2QzQXRhVzFoWjJVdE16ZzNNakFpSUhOeVl6MGlhSFIwY0hNNkx5OTNkM2N1Y21WMlptbHVaUzVqYjIwdmQzQXRZMjl1ZEdWdWRDOTFjR3h2WVdSekx6SXdNall2TURZdlFtRnVibVZ5TFVaSFVsUXRRbkpsWVd0bVlYTjBMVVJsYzJ0MGIzQXRkakl1WjJsbUlpQmhiSFE5SWlJZ2QybGtkR2c5SWpFeE1EQWlJR2hsYVdkb2REMGlNakF3SWlBdlBqd3ZZVDQ4TDJScGRqNEtDZz09Ij4KPC9kaXY+CjxkaXYgY2xhc3M9ImFpLXJvdGF0ZS1vcHRpb24iIGRhdGEtaW5kZXg9IjIiIGRhdGEtbmFtZT0iUWc9PSIgZGF0YS1jb2RlPSJDanhrYVhZZ1kyeGhjM005SjJOdlpHVXRZbXh2WTJzZ1kyOWtaUzFpYkc5amF5MDBNU0JoYVMxMGNtRmpheWNnWkdGMFlTMWhhVDBuVjNwUmVFeEVRWE5KYVc5blVXMUdkV0p0Vm5sSlIxSnNZekowTUdJelFXZE1VMEpEVVZaQlowa3dTV2RNVTBKSFVqRktWVWxIVmpSa1NFcG9TV2wzYVVscGQzaFlVVDA5SnlCemRIbHNaVDBuYldGeVoybHVPaUE0Y0hnZ01Ec2dZMnhsWVhJNklHSnZkR2c3Sno0S1BHRWdhSEpsWmowaWFIUjBjSE02THk5bWNtRnVZMjluY21GemMyOHVZMjl0TDJWdUwySnlaV0ZyWm1GemRDMXBibU5zZFdSbFpDMWllUzFtY21GdVkyOHRaM0poYzNOdkx6OTFkRzFmYzI5MWNtTmxQVkpsZG1acGJtVXVZMjl0Sm1GdGNEdDFkRzFmYldWa2FYVnRQVVY0Y0dWeWRDVXlNRkJoY25SdVpYSW1ZVzF3TzNWMGJWOWpZVzF3WVdsbmJqMVNaWFptYVc1bExtTnZiU0lnZEdGeVoyVjBQU0pmWW14aGJtc2lJSEpsYkQwaWJtOXZjR1Z1WlhJaUlHTnNZWE56UFNKQ1lXNXVaWEl0STBJdFFXWjBaWEl0VUdGeVlXZHlZWEJvSWo0OGFXMW5JR05zWVhOelBTSmhiR2xuYm01dmJtVWdjMmw2WlMxbWRXeHNJSGR3TFdsdFlXZGxMVE00TnpJd0lpQnpjbU05SW1oMGRIQnpPaTh2ZDNkM0xuSmxkbVpwYm1VdVkyOXRMM2R3TFdOdmJuUmxiblF2ZFhCc2IyRmtjeTh5TURJMkx6QTJMMEpoYm01bGNpMUdSMUpVTFVKeVpXRnJabUZ6ZEMxRVpYTnJkRzl3TFhZeUxtZHBaaUlnWVd4MFBTSWlJSGRwWkhSb1BTSXhNVEF3SWlCb1pXbG5hSFE5SWpJd01DSWdMejQ4TDJFK0Nnb0tQQzlrYVhZK0NnPT0iPgo8L2Rpdj4KPC9kaXY+CjxzY3JpcHQ+aWYgKHR5cGVvZiBhaV9qc19jb2RlID09ICdib29sZWFuJykge3ZhciBhaV9ibG9ja19kaXYgPSBkb2N1bWVudC5xdWVyeVNlbGVjdG9yICgnLmFpLXJvdGF0ZS03LTM2NTg4NTg2Jyk7IGFpX3Byb2Nlc3Nfcm90YXRpb24gKGFpX2Jsb2NrX2Rpdik7IGFpX2Jsb2NrX2Rpdi5jbGFzc0xpc3QucmVtb3ZlICgnYWktcm90YXRlLTctMzY1ODg1ODYnKTt9Ozwvc2NyaXB0Pgo8L2Rpdj4K' data-block='7'><\/div>\n<script>\n  ai_run_788358179142 = function(){ai_insert_viewport_code ('ai-insert-7-41336447');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_788358179142 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_132329500404);\n<\/script>\n<\/p>\n<h3>1. Mettez en \u00e9vidence les avantages de la r\u00e9servation directe<\/h3>\n<p>Cela peut para\u00eetre \u00e9vident, mais \u00eates-vous s\u00fbr de tout faire pour convaincre les utilisateurs de r\u00e9server sur-le-champ ? Il est possible que vos visiteurs ne soient pas tout \u00e0 fait pr\u00eats \u00e0 s&#039;engager sur un s\u00e9jour, ce n&#039;est pas grave, mais pourquoi ne pas leur offrir quelque chose en \u00e9change d&#039;une r\u00e9servation sur place ?<\/p>\n<p>Par exemple, un avantage exclusif ou plusieurs petits avantages pour leur donner un petit coup de pouce suppl\u00e9mentaire. Mais n\u2019oubliez pas que pour cela, le timing est primordial\u00a0! Assurez-vous que le message de ces offres de r\u00e9servation directe s&#039;affiche imm\u00e9diatement d\u00e8s leur arriv\u00e9e sur le site afin que toute personne visitant votre site soit au courant de ces offres sp\u00e9ciales d\u00e8s le d\u00e9part.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-20451\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/Strategies-to-Increase-your-Hotels-Website-Conversion-booking-direct.png\" alt=\"Strat\u00e9gies pour augmenter la conversion du site Web de votre h\u00f4tel \u2013 r\u00e9servation directe\" width=\"900\" height=\"409\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/Strategies-to-Increase-your-Hotels-Website-Conversion-booking-direct-300x136.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/Strategies-to-Increase-your-Hotels-Website-Conversion-booking-direct.png 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3>2. Montrez vos avis positifs<\/h3>\n<p>Une autre strat\u00e9gie apparemment \u00e9vidente, mais l\u2019ex\u00e9cutez-vous de la bonne mani\u00e8re\u00a0? Un faible taux de conversion pourrait \u00eatre d\u00fb en partie au fait que les r\u00e9servations potentielles ne sont pas s\u00fbres que votre h\u00f4tel soit la bonne solution pour leur s\u00e9jour. De nos jours, il est courant que les voyageurs consultent divers autres sites pour v\u00e9rifier les notes et les avis avant de prendre une d\u00e9cision. Combien de fois avez-vous cherch\u00e9 des avis pour choisir o\u00f9 d\u00e9jeuner, et encore moins o\u00f9 dormir\u00a0! Alors pourquoi ne pas afficher ces informations directement sur votre site Web ?<\/p>\n<p>\u00c0 l\u2019aide d\u2019un r\u00e9sum\u00e9 des avis ou d\u2019une autre fonctionnalit\u00e9 similaire, affichez toutes les informations que les utilisateurs recherchent en un seul endroit. A-t-il \u00e9t\u00e9 connect\u00e9 aux principaux sites d&#039;\u00e9valuation pour permettre aux personnes qui r\u00e9servent de voir facilement \u00e0 quel point votre propri\u00e9t\u00e9 est g\u00e9niale\u00a0? De plus, vous garantissez un niveau de r\u00e9assurance qui attirera ces r\u00e9servations directes et les incitera \u00e0 revenir.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-20452\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/Strategies-to-Increase-your-Hotels-Website-Conversion-hotel-reviews.png\" alt=\"Strat\u00e9gies pour augmenter la conversion du site Web de votre h\u00f4tel \u2013 avis sur les h\u00f4tels\" width=\"900\" height=\"498\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/Strategies-to-Increase-your-Hotels-Website-Conversion-hotel-reviews-300x166.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/Strategies-to-Increase-your-Hotels-Website-Conversion-hotel-reviews.png 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3>3. D\u00e9veloppez votre base de donn\u00e9es marketing<\/h3>\n<p>Il y aura toujours un nombre \u00e9lev\u00e9 de visiteurs du site Web qui ne seront pas pr\u00eats \u00e0 s&#039;engager imm\u00e9diatement dans une r\u00e9servation ; c&#039;est in\u00e9vitable. Un excellent moyen de tirer parti de ce trafic \u00e0 volume \u00e9lev\u00e9 consiste \u00e0 capturer leurs coordonn\u00e9es pour les futures activit\u00e9s marketing planifi\u00e9es. Avec un outil tel que <span style=\"text-decoration: underline;\"><a href=\"https:\/\/thehotelsnetwork.com\/en\/conversion-personalization\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">Capture d&#039;e-mails de THN<\/a><\/span> fonctionnalit\u00e9, vous pouvez facilement collecter les d\u00e9tails n\u00e9cessaires et les utiliser comme strat\u00e9gie en combinaison avec les points un et deux.<\/p>\n<p>Envoyer par e-mail aux clients potentiels des rappels en douceur sur les avantages sp\u00e9ciaux ou les avantages li\u00e9s \u00e0 la r\u00e9servation directe, ainsi que mettre en \u00e9vidence quelques excellents avis directement dans leur bo\u00eete de r\u00e9ception, est un moyen simple d&#039;augmenter la visibilit\u00e9 et d&#039;utiliser le trafic du site qui aurait autrement pu \u00eatre sous-utilis\u00e9. Encore une fois, il s&#039;agit d&#039;une technique tr\u00e8s efficace mais souvent n\u00e9glig\u00e9e, avec de nombreux avantages suppl\u00e9mentaires que vous pouvez int\u00e9grer dans d&#039;autres parties de votre strat\u00e9gie de marketing num\u00e9rique.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-20453\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/Strategies-to-Increase-your-Hotels-Website-Conversion-email-capture.png\" alt=\"Strat\u00e9gies pour augmenter la conversion du site Web de votre h\u00f4tel \u2013 capture d&#039;e-mails\" width=\"1000\" height=\"580\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/Strategies-to-Increase-your-Hotels-Website-Conversion-email-capture-300x174.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/05\/Strategies-to-Increase-your-Hotels-Website-Conversion-email-capture.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong><br \/>\nVoil\u00e0 donc trois strat\u00e9gies simples mais puissantes qui am\u00e9lioreront votre exp\u00e9rience de site Web en ligne et augmenteront simultan\u00e9ment les r\u00e9servations directes. En fin de compte, il s\u2019agit de montrer le bon message au bon public, au bon moment !<\/strong><\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-77965885' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-77965885' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_438159774997 = function(){ai_insert_viewport_code ('ai-insert-4-77965885');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_438159774997 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_288182212700);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>","protected":false},"excerpt":{"rendered":"<p>Vous avez consacr\u00e9 un temps pr\u00e9cieux et des ressources \u00e0 la cr\u00e9ation du meilleur site web d&#039;h\u00f4tel, mais vous ne constatez pas d&#039;am\u00e9lioration significative dans la conversion des visiteurs en r\u00e9servations\u00a0? Vos analyses comparatives montrent que le taux de conversion du site web de votre h\u00f4tel est inf\u00e9rieur \u00e0 celui du march\u00e9, mais vous ne savez pas comment r\u00e9agir\u00a0? Dans cet article, vous d\u00e9couvrirez trois strat\u00e9gies efficaces pour am\u00e9liorer la performance de votre h\u00f4tel.<\/p>","protected":false},"author":1,"featured_media":20454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[811,758],"tags":[674],"class_list":["post-20450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-email-marketing","category-website","tag-the-hotels-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Strategies to Increase Your Hotel&#039;s Website Conversion | Revfine.com<\/title>\n<meta name=\"description\" content=\"In this article, you&#039;ll find 3 effective strategies to increase your hotel&#039;s website conversion and outperform the competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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