{"id":21290,"date":"2023-07-23T15:00:19","date_gmt":"2023-07-23T13:00:19","guid":{"rendered":"https:\/\/www.revfine.com\/?p=21290"},"modified":"2026-01-22T12:18:50","modified_gmt":"2026-01-22T11:18:50","slug":"le-role-dun-revenue-manager-evolue-grace-a-lautomatisation","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/role-of-a-revenue-manager-is-shifting-thanks-to-automation\/","title":{"rendered":"Le r\u00f4le d&#039;un Revenue Manager \u00e9volue gr\u00e2ce \u00e0 l&#039;automatisation"},"content":{"rendered":"<p><em>Comme une grande partie de notre monde aujourd&#039;hui, l&#039;industrie h\u00f4teli\u00e8re change et \u00e9volue constamment au-del\u00e0 de ce que les gestionnaires de revenus et les dirigeants du pass\u00e9 auraient pu imaginer. Au cours de changements sans pr\u00e9c\u00e9dent, l&#039;automatisation et les nouvelles technologies sont devenues essentielles pour naviguer avec succ\u00e8s dans le paysage h\u00f4telier post-COVID.<\/em><\/p>\n<h2>Les Revenue Managers deviennent des strat\u00e8ges<\/h2>\n<p>Mais tout changement suscite des r\u00e9serves et de la m\u00e9fiance. Alors que le secteur h\u00f4telier continue de s&#039;automatiser, certains craignent que les syst\u00e8mes automatis\u00e9s ne soient pas capables de s&#039;adapter aussi rapidement et de prendre des d\u00e9cisions aussi efficacement que le personnel humain. Cependant, ceux qui ont investi dans ce domaine constatent que les syst\u00e8mes automatis\u00e9s peuvent r\u00e9agir vite aux changements\u00a0; ils sont mieux arm\u00e9s pour d\u00e9tecter les signaux d&#039;alerte. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/ideas.com\/exceptional-analytics\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">changements inattendus dans l&#039;industrie<\/a><\/span> avant qu&#039;ils ne surviennent.<\/p>\n<p>Le r\u00f4le du responsable des revenus \u00e9volue. Il ne s&#039;agit plus de g\u00e9rer des syst\u00e8mes manuels et rigides, ni les donn\u00e9es qu&#039;ils g\u00e9n\u00e8rent. D\u00e9sormais, il est un v\u00e9ritable strat\u00e8ge. La gestion des revenus n&#039;a jamais consist\u00e9 \u00e0 assurer la maintenance et le bon fonctionnement des syst\u00e8mes, mais plut\u00f4t \u00e0 \u00e9laborer une strat\u00e9gie de r\u00e9ussite. Les syst\u00e8mes automatis\u00e9s permettent aux responsables des revenus de se concentrer sur la strat\u00e9gie plut\u00f4t que sur les milliers de d\u00e9cisions tarifaires prises quotidiennement par les technologies d&#039;optimisation des revenus.<\/p>\n<blockquote><p><a href=\"https:\/\/www.linkedin.com\/in\/klauskohlmayr\/\" target=\"_blank\" rel=\"noopener\">Klaus Kohlmayr<\/a>, \u00e9vang\u00e9liste en chef et agent de d\u00e9veloppement chez IDeaS, a discut\u00e9 de la multitude de d\u00e9cisions prises par les syst\u00e8mes de gestion des revenus et pourquoi ils sont des outils essentiels pour les gestionnaires des revenus dans <a href=\"https:\/\/hoteltechreport.com\/news\/humanless-revenue-management\" target=\"_blank\" rel=\"noopener\">Rapport technique h\u00f4telier<\/a>, &quot;\u00c9tant donn\u00e9 qu&#039;un h\u00f4tel typique prendra environ cinq millions de d\u00e9cisions de tarification chaque ann\u00e9e, il n&#039;est humainement pas possible pour un directeur des revenus de prendre chaque jour chaque bonne d\u00e9cision sans le soutien d&#039;un syst\u00e8me automatis\u00e9. Surtout compte tenu du volume de donn\u00e9es \u00e0 collecter et \u00e0 analyser.<\/p>\n<p>Un RMS robuste g\u00e9n\u00e8re des prix qui s&#039;adaptent aux \u00e9volutions du march\u00e9 et anticipe ces variations \u00e0 l&#039;avance. Dans un march\u00e9 h\u00f4telier en mutation, de l\u00e9gers changements de prix peuvent avoir un impact significatif sur la demande. Par cons\u00e9quent, tout h\u00f4telier op\u00e9rant sans syst\u00e8mes capables de d\u00e9chiffrer de mani\u00e8re analytique les impacts d&#039;un changement de prix sp\u00e9cifique sur l&#039;occupation et le b\u00e9n\u00e9fice (ou l&#039;absence de revenu) qui en r\u00e9sulte pour leur propri\u00e9t\u00e9 est d\u00e9savantag\u00e9.<\/p><\/blockquote>\n<h2>Les syst\u00e8mes automatis\u00e9s offrent libert\u00e9 et flexibilit\u00e9 aux Revenue Managers<\/h2>\n<p>L&#039;automatisation des revenus est l&#039;un des outils que les responsables des revenus doivent exploiter pour renforcer la confiance dans des donn\u00e9es solides et propres et avoir le temps de se concentrer sur la strat\u00e9gie de revenus et de s&#039;\u00e9lever en \u00e9tant per\u00e7us par les op\u00e9rations, le marketing et la distribution comme les gardiens des donn\u00e9es \u00e0 l&#039;h\u00f4tel. Les syst\u00e8mes automatis\u00e9s offrent aux gestionnaires de recettes libert\u00e9 et flexibilit\u00e9 sans se soucier de l&#039;optimisation quotidienne. Cela a permis au domaine de la gestion des revenus de s&#039;\u00e9tendre au-del\u00e0 des donn\u00e9es.<\/p>\n<p>Alors que l&#039;industrie h\u00f4teli\u00e8re continue de se remettre de la pand\u00e9mie mondiale, la combinaison des d\u00e9fis de dotation en personnel et de l&#039;augmentation de la demande obligera les h\u00f4tels \u00e0 fonctionner aussi efficacement que possible. Le temps \u00e9conomis\u00e9 par les syst\u00e8mes de gestion des revenus permet aux gestionnaires des revenus de g\u00e9rer plusieurs propri\u00e9t\u00e9s et de participer aux c\u00f4t\u00e9s d&#039;autres strat\u00e8ges pour aider \u00e0 d\u00e9velopper et \u00e0 mettre en \u0153uvre des strat\u00e9gies commerciales reposant sur des donn\u00e9es pr\u00e9cises et abondantes.<\/p>\n<p>Ces donn\u00e9es ont le pouvoir d&#039;avoir un impact sur tous les aspects d&#039;un h\u00f4tel, am\u00e9liorant ainsi l&#039;exp\u00e9rience client et augmentant la rentabilit\u00e9. Le temps, c&#039;est de l&#039;argent, et l&#039;automatisation ouvre la porte \u00e0 une mine d&#039;or.<\/p>\n<h2>L&#039;homme contre la machine<\/h2>\n<p>De nombreux h\u00f4teliers pensent que l&#039;introduction de la technologie automatis\u00e9e cr\u00e9e un <em>&quot;L&#039;homme contre la machine&quot;<\/em> situation entre les revenue managers et leurs syst\u00e8mes. Au lieu de cela, ces deux partis se compl\u00e8tent. Consid\u00e9rez-les comme une \u00e9quipe.<\/p>\n<blockquote><p>&quot;Un gestionnaire de revenus et un syst\u00e8me de gestion des revenus devraient se renforcer mutuellement, afin que chacun puisse se concentrer sur ce qu&#039;il fait le mieux&quot;, a d\u00e9clar\u00e9 <a href=\"https:\/\/www.linkedin.com\/in\/richardalont\/\" target=\"_blank\" rel=\"noopener\">Richard Lont<\/a>, directeur des revenus d&#039;Olympic Hotel.<\/p><\/blockquote>\n<p>Bien que la technologie revenue management puisse automatiser de nombreuses d\u00e9cisions, un responsable des revenus oriente les r\u00e9sultats de ces d\u00e9cisions gr\u00e2ce \u00e0 une strat\u00e9gie adapt\u00e9e. Il poss\u00e8de la capacit\u00e9 d&#039;anticiper les situations concr\u00e8tes auxquelles un syst\u00e8me ne saurait pas r\u00e9agir. Les responsables des revenus ont \u00e9galement une vision globale de l&#039;exp\u00e9rience client. Si un prix de chambre optimis\u00e9 peut inciter un client \u00e0 r\u00e9server, c&#039;est la qualit\u00e9 de son s\u00e9jour qui le fid\u00e9lise.<\/p>\n<p>L&#039;automatisation ne remplace pas le r\u00f4le d&#039;un revenue manager, mais \u00e9l\u00e8ve plut\u00f4t son travail et offre aux managers de nouvelles opportunit\u00e9s de diriger en utilisant les donn\u00e9es. Le revenue manager et le syst\u00e8me qu&#039;il utilise sont des machines bien huil\u00e9es. L&#039;un sans l&#039;autre est inefficace et manque de strat\u00e9gie.<\/p>\n<h2><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-book-reader fas circle-yes fusion-text-flow fa-spin\" style=\"--awb-iconcolor:#212121;--awb-iconcolor-hover:#212121;--awb-circlecolor:#d4a763;--awb-circlecolor-hover:#d4a763;--awb-circlebordercolor:#d4a763;--awb-circlebordercolor-hover:#d4a763;--awb-circlebordersize:1px;--awb-font-size:22.88px;--awb-width:45.76px;--awb-height:45.76px;--awb-line-height:43.76px;--awb-margin-right:13px;\"><\/i><span style=\"text-decoration: underline;\">Guide gratuit<\/span>: Le guide ultime de l&#039;acheteur RM<\/h2>\n<p class=\"first-sentence-half\">Cette version du guide de l&#039;acheteur ultime The Hotel Revenue Management est con\u00e7ue pour vous aider \u00e0 survivre et \u00e0 r\u00e9ussir. Brisez les silos et apprenez \u00e0 augmenter la valeur des clients de mani\u00e8re fondamentalement diff\u00e9rente, prenez des mesures audacieuses pour augmenter le revenu net de la propri\u00e9t\u00e9 et soyez strat\u00e9gique en mati\u00e8re de r\u00e9ussite commerciale.<\/p>\n<p class=\"first-sentence-half\"><span style=\"text-decoration: underline; font-size: 12pt;\"><a href=\"https:\/\/www.revfine.com\/fr\/page\/guide-dachat-ultime-sur-la-gestion-des-revenus-dans-un-ebook\/\"><span style=\"font-size: 12pt;\">Cliquez ici pour t\u00e9l\u00e9charger<\/span><\/a><\/span> <em>\u201c Le guide ultime de l&#039;acheteur en mati\u00e8re de gestion des revenus \u201d<\/em>.<\/p>\n<p><strong>L&#039;automatisation est le pr\u00e9sent et l&#039;avenir. Adopter l&#039;automatisation est le seul moyen pour les revenue managers d&#039;atteindre le plein potentiel de leur r\u00f4le. Ils ne sont pas les serviteurs de la machine mais la personne derri\u00e8re le rideau.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>\n\n<div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#212121;--awb-margin-top:70px;--awb-margin-bottom:40px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"fusion-reading-box-flex\"><h2>Cet article est \u00e9crit par notre Partenaire Expert IDeaS<\/h2><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-desktop-button fusion-tagline-button continue continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/fr\/page\/ideas\/\" target=\"_self\"><span>Page partenaire<\/span><\/a><\/div><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/fr\/page\/ideas\/\" target=\"_self\"><span>Page partenaire<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&#039;instar de nombreux secteurs de notre monde actuel, l&#039;industrie h\u00f4teli\u00e8re est en constante \u00e9volution, d\u00e9passant toutes les esp\u00e9rances des responsables et dirigeants du secteur. Face \u00e0 ces changements sans pr\u00e9c\u00e9dent, l&#039;automatisation et les nouvelles technologies sont devenues essentielles pour r\u00e9ussir dans le paysage h\u00f4telier post-COVID. Les responsables du revenu se transforment en strat\u00e8ges. Mais tout changement suscite des r\u00e9serves et de la m\u00e9fiance. Alors que le secteur continue de\u2026<\/p>","protected":false},"author":1,"featured_media":21291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[773,772],"tags":[624],"class_list":["post-21290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-staff","category-revenue-management-trends","tag-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Role of a Revenue Manager is Shifting Thanks to Automation<\/title>\n<meta name=\"description\" content=\"The role of a revenue manager is shifting. 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