{"id":21977,"date":"2023-08-01T20:00:30","date_gmt":"2023-08-01T18:00:30","guid":{"rendered":"https:\/\/www.revfine.com\/?p=21977"},"modified":"2025-09-17T19:38:35","modified_gmt":"2025-09-17T17:38:35","slug":"vente-incitative-en-cours-de-sejour","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/in-stay-upselling\/","title":{"rendered":"Vente incitative en cours de s\u00e9jour\u00a0: pourquoi vous devriez l&#039;utiliser et comment maximiser les offres"},"content":{"rendered":"<p><em>En plus de la vente incitative avant le s\u00e9jour, la vente incitative pendant le s\u00e9jour permet aux h\u00f4teliers d&#039;acc\u00e9der \u00e0 une autre dimension qui conduit \u00e0 une augmentation des revenus et \u00e0 la satisfaction des clients. La vente incitative en cours de s\u00e9jour rappelle aux clients les services qu&#039;ils auraient pu manquer lors de la r\u00e9servation de leur chambre et leur permet de r\u00e9server ces offres tout au long de leur s\u00e9jour.<\/em><\/p>\n<h2>Quels sont les avantages de la vente incitative en s\u00e9jour\u00a0?<\/h2>\n<p>Vous trouverez ci-dessous 3 avantages de la vente incitative en s\u00e9jour.<\/p>\n<h3>1. Tirez le meilleur parti du potentiel de vente incitative de votre h\u00f4tel<\/h3>\n<p>La r\u00e9alit\u00e9 est qu&#039;il est tout simplement impossible pour les clients de d\u00e9couvrir l&#039;ensemble des services propos\u00e9s lors de l&#039;enregistrement. Cependant, en tirant parti de la vente incitative pendant le s\u00e9jour, les clients peuvent explorer tout ce que votre h\u00f4tel propose tout au long de leur s\u00e9jour.<\/p>\n<h2>2. G\u00e9n\u00e9rez plus de revenus en vendant des services auxiliaires<\/h2>\n<p>Les h\u00f4tels qui utilisent la vente incitative pendant le s\u00e9jour peuvent cr\u00e9er davantage d&#039;opportunit\u00e9s g\u00e9n\u00e9ratrices de revenus pour eux-m\u00eames. S&#039;appuyer principalement sur les r\u00e9servations de chambres et d&#039;autres produits ou services de base est risqu\u00e9 et place un h\u00f4tel sous une pression inutile, en particulier pendant les saisons plus calmes, lorsque la demande de chambres diminue.<\/p>\n<h3>3. Am\u00e9liorez la satisfaction de vos clients<\/h3>\n<p>La vente incitative pendant le s\u00e9jour pr\u00e9sente \u00e9galement des avantages pour les clients, car elle aide les h\u00f4tels \u00e0 cr\u00e9er une exp\u00e9rience client plus holistique. Avec l&#039;aide d&#039;une plate-forme de vente incitative num\u00e9rique capable d&#039;automatiser ce processus, vous pouvez am\u00e9liorer le s\u00e9jour et l&#039;exp\u00e9rience des clients en pr\u00e9sentant des services qu&#039;ils trouveront plus pertinents.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-66822926' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-66822926' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_860814574758 = function(){ai_insert_viewport_code ('ai-insert-7-66822926');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_860814574758 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_625391204964);\n<\/script>\n<\/p>\n<p>De nos jours, les clients attendent des services personnalis\u00e9s. D\u00e9sormais, ils peuvent \u00e9viter la file d&#039;attente \u00e0 la r\u00e9ception et communiquer leurs demandes au moment qui leur convient le mieux. En leur donnant acc\u00e8s \u00e0 des offres adapt\u00e9es \u00e0 leurs besoins et int\u00e9r\u00eats uniques, litt\u00e9ralement dans la paume de leur main, les h\u00f4tels leur permettent de d\u00e9cider eux-m\u00eames de quoi ils veulent profiter et \u00e0 quel moment.<\/p>\n<blockquote><p>\u00ab\u00a0La mise en \u0153uvre du module automatis\u00e9 de vente incitative pendant le s\u00e9jour nous a \u00e9t\u00e9 d&#039;une grande aide, car d\u00e9sormais, chaque client peut d\u00e9couvrir et r\u00e9server nos offres \u00e0 sa convenance, que ce soit avant son arriv\u00e9e ou pendant qu&#039;il est sur place. Gr\u00e2ce \u00e0 cela, nous pouvons cr\u00e9er une exp\u00e9rience client encore plus personnalis\u00e9e \u00bb, d\u00e9clare <a href=\"https:\/\/www.linkedin.com\/in\/samuel-deladri%C3%A8re-7761574b\/\" target=\"_blank\" rel=\"noopener\">Samuel Deladri\u00e8re<\/a>, responsable des revenus mondiaux chez <a href=\"https:\/\/www.martinshotels.com\/\" target=\"_blank\" rel=\"noopener\">H\u00f4tels \u00e0 Martin<\/a>.<\/p><\/blockquote>\n<h2>Comment maximiser les conversions de vos offres de vente incitative en cours de s\u00e9jour\u00a0: 4 conseils pour guider votre r\u00e9ussite<\/h2>\n<p>Vous trouverez ci-dessous 4 conseils pour maximiser vos ventes incitatives pendant votre s\u00e9jour.<\/p>\n<h3>1. Laissez la technologie h\u00f4teli\u00e8re vous donner un coup de main<\/h3>\n<p>Organiser tous les aspects de la vente incitative pendant le s\u00e9jour et la mener manuellement peut \u00eatre plus facile \u00e0 dire qu&#039;\u00e0 faire. Cependant, la vente incitative pendant le s\u00e9jour en vaut vraiment la peine et ne doit pas n\u00e9cessairement devenir un processus fastidieux.<\/p>\n<p>Il est fortement recommand\u00e9 d&#039;investir dans un outil qui simplifiera l&#039;ensemble du processus. Cela vous aidera \u00e0 toucher plus de clients au bon moment, mais cela contribuera \u00e9galement \u00e0 r\u00e9duire la charge de travail de votre \u00e9quipe, lib\u00e9rant ainsi du temps qu&#039;elle pourra consacrer \u00e0 d&#039;autres t\u00e2ches g\u00e9n\u00e9ratrices de revenus.<\/p>\n<p>Avec la bonne technologie en place, les h\u00f4teliers peuvent configurer des codes QR dans tout leur h\u00f4tel que les clients peuvent scanner une fois enregistr\u00e9s. Cet outil vous permet \u00e9galement d&#039;envoyer des e-mails juste apr\u00e8s l&#039;enregistrement des clients et de pr\u00e9senter des offres plus personnalis\u00e9es \u00e0 chaque client. Cela encouragera les clients \u00e0 explorer les services de l&#039;h\u00f4tel et leur permettra de r\u00e9server de mani\u00e8re simple et pratique.<\/p>\n<p>Si vous avez encore des doutes, selon un <a href=\"https:\/\/skift.com\/insight\/hospitality-in-2025-automated-intelligent-and-more-personal\/\" target=\"_blank\" rel=\"noopener\">enqu\u00eate r\u00e9alis\u00e9e par Skift et Oracle<\/a>, plus de 60% de dirigeants du secteur h\u00f4telier dans le monde entier ont r\u00e9v\u00e9l\u00e9 que le type de technologie dans lequel ils investiront probablement bient\u00f4t est une exp\u00e9rience enti\u00e8rement sans contact pour toutes les transactions h\u00f4teli\u00e8res de base. De plus, ce ne sont pas seulement les h\u00f4tels qui manifestent un vif int\u00e9r\u00eat, mais aussi les clients. UN <a href=\"https:\/\/www.hotelmanagement.net\/tech\/survey-travelers-want-contactless-hotel-experiences\" target=\"_blank\" rel=\"noopener\">enqu\u00eate compl\u00e9t\u00e9e par Criton<\/a> a d\u00e9voil\u00e9 que pr\u00e8s de la moiti\u00e9 des clients ont indiqu\u00e9 qu&#039;ils seraient plus susceptibles de commander un service en chambre s&#039;ils avaient la possibilit\u00e9 de le faire via une application mobile.<\/p>\n<p>Ainsi, ces statistiques en ligne dressent un tableau clair : l\u2019automatisation du processus de vente incitative pendant le s\u00e9jour profitera \u00e0 toutes les parties.<\/p>\n<p>Par exemple, avec <span style=\"text-decoration: underline;\"><a href=\"https:\/\/oaky.com\/en?utm_campaign=In-stay%202022&amp;utm_source=Revfine&amp;utm_medium=article&amp;utm_content=Oaky\" target=\"_blank\" rel=\"noopener\">Oaky<\/a><\/span> Module de vente incitative pendant le s\u00e9jour, les clients peuvent r\u00e9server des modules compl\u00e9mentaires et des services \u00e0 tout moment pendant leur s\u00e9jour via une application invit\u00e9 publique. Les offres disponibles sont partag\u00e9es par e-mail ou par code QR, et le personnel de votre r\u00e9ception sera automatiquement averti si un client choisit de r\u00e9server une offre.<\/p>\n<h3>2. Positionnez vos codes QR dans le bon contexte<\/h3>\n<p>Apr\u00e8s la pand\u00e9mie de COVID-19, les clients se sont familiaris\u00e9s avec la technologie sans contact, comme les codes QR. Beaucoup pr\u00e9f\u00e8rent utiliser les services sans contact lorsqu\u2019on leur en donne l\u2019occasion. Cela dit, il reste essentiel que vous expliquiez \u00e0 vos clients comment ils peuvent utiliser les codes QR et quels forfaits ils peuvent r\u00e9server via ceux-ci lors de l&#039;enregistrement.<\/p>\n<p>Ensuite, pour vous aider \u00e0 faire conna\u00eetre vos fonctionnalit\u00e9s de vente incitative, placez les codes QR \u00e0 des endroits bien en vue afin que les clients puissent les rep\u00e9rer facilement. Mieux encore, s&#039;il est plac\u00e9 dans un endroit non seulement important mais aussi o\u00f9 ils sont plus enclins \u00e0 r\u00e9server une offre sp\u00e9cifique, vous pouvez, par exemple, afficher une offre de petit-d\u00e9jeuner ainsi que le code QR sur leur table de nuit. D&#039;autres endroits populaires et importants incluent l&#039;ascenseur et l&#039;entr\u00e9e des \u00e9quipements sur place comme un spa.<\/p>\n<h3>3. Vendez de la valeur et soutenez vos transactions avec des images accrocheuses<\/h3>\n<p>Les codes QR ne se vendront pas. Incluez des images attrayantes et une br\u00e8ve description \u00e0 c\u00f4t\u00e9 des codes QR. Par exemple, si vous vendez un coffret cadeau, au lieu d&#039;une simple photo de la bo\u00eete ferm\u00e9e, assurez-vous d&#039;ajouter une image montrant ce qu&#039;il contient. En expliquant votre offre \u00e0 l&#039;aide d&#039;images attrayantes et de textes attrayants, vous capterez l&#039;attention des clients et les encouragerez \u00e0 r\u00e9server plus rapidement. Apr\u00e8s tout, les clients veulent voir et comprendre ce qu\u2019ils ach\u00e8tent.<\/p>\n<h3>4. Continuez \u00e0 tester et \u00e0 optimiser vos offres<\/h3>\n<p>Comme pour toute autre strat\u00e9gie marketing, vous devez prendre le temps de tester pour voir ce qui a g\u00e9n\u00e9r\u00e9 les meilleurs r\u00e9sultats. Cela peut \u00eatre aussi simple que de changer un mot dans votre description ou d&#039;\u00e9changer des images.<\/p>\n<p>Une autre m\u00e9thode de test efficace consiste \u00e0 exp\u00e9rimenter diff\u00e9rentes strat\u00e9gies de r\u00e9duction pour voir quel type de r\u00e9duction int\u00e9resse le plus vos clients. Cela dit, votre remise doit \u00eatre d&#039;au moins 20% pour \u00eatre efficace.<\/p>\n<p>Apr\u00e8s tout, comment savoir par o\u00f9 commencer pour apporter des modifications sans tester correctement\u00a0?<\/p>\n<p>Ensuite, pour optimiser vos offres, examinez vos services existants et identifiez ceux avec les taux de conversion les plus \u00e9lev\u00e9s. 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else document.addEventListener ('DOMContentLoaded', ai_run_685321477718);\n<\/script>\n<\/p>\n<div class=\"first-sentence-half\">\n<p><strong>La combinaison de la puissance de la vente incitative avant l&#039;arriv\u00e9e et pendant le s\u00e9jour peut acc\u00e9l\u00e9rer vos conversions de vente incitative tout en offrant une plus grande commodit\u00e9 \u00e0 vos clients. Le meilleur, c\u2019est que l\u2019automatisation vous permet de d\u00e9marrer votre parcours de vente incitative et de rationaliser ce processus pour les \u00e9quipes de votre h\u00f4tel et vos clients.<\/strong><\/p>\n<\/div>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>","protected":false},"excerpt":{"rendered":"<p>En plus de la vente incitative avant le s\u00e9jour, la vente incitative pendant le s\u00e9jour permet aux h\u00f4teliers de d\u00e9bloquer une autre dimension qui conduit \u00e0 l&#039;am\u00e9lioration des revenus et de la satisfaction des clients. La vente incitative en cours de s\u00e9jour rappelle aux clients les services qu&#039;ils auraient pu manquer lors de la r\u00e9servation de leur chambre et leur permet de r\u00e9server ces offres tout au long de leur s\u00e9jour. Quels sont les avantages de la vente incitative en s\u00e9jour\u00a0? Vous trouverez ci-dessous 3 avantages du s\u00e9jour<\/p>","protected":false},"author":1,"featured_media":21978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[811,782,765],"tags":[170],"class_list":["post-21977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-email-marketing","category-emerging-hospitality-technology","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In-stay Upselling: 4 Pointers to Steer Your Success<\/title>\n<meta name=\"description\" content=\"In-stay upselling reminds guests of services they might have missed when they initially booked their room.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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