{"id":22507,"date":"2024-10-05T09:00:04","date_gmt":"2024-10-05T07:00:04","guid":{"rendered":"https:\/\/www.revfine.com\/?p=22507"},"modified":"2025-09-17T19:33:08","modified_gmt":"2025-09-17T17:33:08","slug":"comment-communiquer-efficacement-vos-offres-de-vente-incitative-de-front-desk","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/comment-communiquer-efficacement-vos-offres-de-vente-incitative-de-front-desk\/","title":{"rendered":"Comment communiquer efficacement vos offres de vente incitative \u00e0 la r\u00e9ception"},"content":{"rendered":"<p><em>Peu d\u2019h\u00f4teliers utilisent au maximum la vente incitative \u00e0 la r\u00e9ception. Non seulement les employ\u00e9s de la r\u00e9ception doivent se tenir au courant de toutes les offres de vente incitative, mais ils doivent \u00e9galement \u00eatre \u00e0 l&#039;aise avec les comp\u00e9tences de communication et les techniques de marketing essentielles. Bref, pour bien faire les choses, il faut lire correctement chaque situation et changer de langage en cons\u00e9quence.<\/em><\/p>\n<p><em>Dans cet article, vous d\u00e9couvrirez les quatre comp\u00e9tences de communication que vous devez perfectionner et la pr\u00e9cieuse contribution que ces comp\u00e9tences interpersonnelles peuvent apporter.<\/em><\/p>\n<h2>Pourquoi avez-vous besoin d\u2019une vente incitative \u00e0 la r\u00e9ception\u00a0?<\/h2>\n<p>La vente incitative \u00e0 la r\u00e9ception peut non seulement am\u00e9liorer vos revenus, votre RevPAR et l\u2019exp\u00e9rience globale de vos clients. En d\u2019autres termes, cela profite aux deux parties : vous et vos invit\u00e9s.<\/p>\n<p>L\u2019\u00e9tape d\u2019enregistrement peut \u00eatre encore plus lucrative pour la vente incitative qu\u2019avant l\u2019arriv\u00e9e. En mettant en avant les offres que les clients trouveront pertinentes au d\u00e9but de leur s\u00e9jour, vous pouvez vous assurer que le reste de leur exp\u00e9rience sera m\u00e9morable. De plus, les employ\u00e9s de la r\u00e9ception sont parfaitement plac\u00e9s pour le faire. Ils disposent de la carte de r\u00e9servation contenant les donn\u00e9es cl\u00e9s et peuvent lire les clients pour affiner les offres qui r\u00e9pondront le mieux \u00e0 leurs besoins uniques.<\/p>\n<h2>Top 4 des comp\u00e9tences en communication dont vous avez besoin pour exceller \u00e0 la vente incitative \u00e0 la r\u00e9ception<\/h2>\n<p>Vous trouverez ci-dessous quatre comp\u00e9tences en communication dont le personnel de la r\u00e9ception a besoin pour vendre efficacement.<\/p>\n<h3>1. Lisez la situation<\/h3>\n<p>Le personnel de l&#039;h\u00f4tel, m\u00eame <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hubs.li\/Q01tRjYz0\" target=\"_blank\" rel=\"noopener\">r\u00e9ception<\/a><\/span> Les employ\u00e9s doivent savoir comment analyser les clients et identifier leurs besoins uniques. Pour ce faire, ils doivent utiliser les d\u00e9tails de leur carte de r\u00e9servation et lire la situation actuelle.<\/p>\n<p>Lorsque vous lisez la situation r\u00e9elle, concentrez-vous sur le qui et le pourquoi. Qui sont les invit\u00e9s et le reste de leur groupe ? Pourquoi restent-ils \u00e0 l\u2019h\u00f4tel ?<\/p>\n<p>Vous pouvez, par exemple, cr\u00e9er une liste d&#039;offres pour chaque segment de voyageurs afin de rationaliser cette t\u00e2che. C&#039;est l\u00e0 que les logiciels d&#039;automatisation de vente incitative tels que Oaky peuvent s&#039;av\u00e9rer extr\u00eamement utiles, car ils vous permettent de vendre la bonne affaire au bon client.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-69513736' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-69513736' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_837919812519 = function(){ai_insert_viewport_code ('ai-insert-7-69513736');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_837919812519 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_737647360029);\n<\/script>\n<\/p>\n<h3>2. Pratiquez l&#039;\u00e9coute active<\/h3>\n<p>Toute personne ayant besoin de vendre un service ou un produit doit recourir \u00e0 une \u00e9coute active. Bref, vous devez vous assurer d&#039;\u00eatre enti\u00e8rement pr\u00e9sent. Pour montrer \u00e0 vos invit\u00e9s que vous \u00e9coutez vraiment ce qu&#039;ils disent, vous devez\u00a0:<\/p>\n<ul>\n<li>Maintenir un bon contact visuel<\/li>\n<li>Faites attention aux signaux non verbaux<\/li>\n<li>Ne r\u00e9fl\u00e9chissez pas \u00e0 votre r\u00e9ponse mais essayez plut\u00f4t de vraiment comprendre votre invit\u00e9.<\/li>\n<li>Paraphrasez leurs demandes et utilisez des questions ouvertes de suivi<\/li>\n<\/ul>\n<p>Lorsque les employ\u00e9s de l\u2019h\u00f4tel interagissent de cette mani\u00e8re avec leurs clients, ceux-ci se sentiront plus \u00e0 l\u2019aise pour partager d\u2019autres d\u00e9tails, ce qui facilitera la suggestion d\u2019offres pertinentes.<\/p>\n<h3>3. \u00c9tudiez le langage corporel et apprenez \u00e0 contr\u00f4ler le v\u00f4tre<\/h3>\n<p>Vous pouvez en savoir beaucoup en lisant simplement le langage corporel d\u2019une personne. Savoir distinguer le langage corporel positif du n\u00e9gatif fera la diff\u00e9rence.<\/p>\n<p>Par exemple, les bras crois\u00e9s et la r\u00e9ticence \u00e0 \u00e9tablir un contact visuel indiquent que ce n\u2019est pas le bon moment pour commercialiser vos offres de vente incitative. Vous ajouterez probablement encore plus \u00e0 leur irritation si vous poursuivez la vente incitative \u00e0 la r\u00e9ception \u00e0 ce stade.<\/p>\n<p>En outre, vous devez \u00e9galement apprendre \u00e0 vous assurer que votre langage corporel est positif et invitant. Lors de l\u2019accueil des clients, le personnel de la r\u00e9ception doit, par exemple\u00a0:<\/p>\n<ul>\n<li>Tenez-vous debout ou asseyez-vous droit<\/li>\n<li>Souriez en accueillant les invit\u00e9s<\/li>\n<li>Maintenir un bon contact visuel<\/li>\n<\/ul>\n<p>Il est essentiel que le personnel se comporte avec confiance, mais sans donner l&#039;impression qu&#039;il sait tout. Ils doivent toujours \u00eatre impliqu\u00e9s dans chaque conversation (en d\u2019autres termes, pratiquer l\u2019\u00e9coute active). Non seulement les clients se sentiront plus \u00e0 l&#039;aise, mais le personnel apprendra \u00e9galement de pr\u00e9cieux enseignements sur les besoins de leurs clients.<\/p>\n<h3>4. Soyez confiant et amical<\/h3>\n<p>Accueillez les invit\u00e9s qui arrivent avec la m\u00eame attitude amicale et hospitali\u00e8re que vous le feriez toujours. Sourire et \u00e9tablir un contact visuel sont essentiels.<\/p>\n<p>En plus d\u2019un langage corporel positif, vous devez \u00e9galement vous assurer que votre communication transmet la m\u00eame chaleur. Pour ce faire, posez des questions ouvertes lors de l\u2019enregistrement des invit\u00e9s. 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else document.addEventListener ('DOMContentLoaded', ai_run_108696508401);\n<\/script>\n<\/p>\n<p>Vous pouvez donner la priorit\u00e9 aux bonnes choses lorsque vous \u00eates s\u00fbr de votre capacit\u00e9 \u00e0 bien faire votre travail et \u00e0 conclure suffisamment de transactions pour atteindre vos objectifs. C&#039;est pourquoi il est essentiel de conna\u00eetre toutes les offres d&#039;h\u00f4tels en cours et les surclassements de chambres disponibles. Vous devez \u00e9galement mettre en pratique autant que possible vos comp\u00e9tences en mati\u00e8re de vente incitative pour accro\u00eetre votre confiance.<\/p>\n<div class=\"first-sentence-half\">\n<p><strong>Le secret de la vente incitative \u00e0 la r\u00e9ception est de ne jamais laisser les clients avoir l\u2019impression que gagner de l\u2019argent est leur objectif. Au lieu de cela, les clients doivent sentir que le personnel met en avant ces offres et forfaits sp\u00e9cifiques afin qu&#039;ils puissent passer le meilleur moment possible.<\/strong><\/p>\n<\/div>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Peu d&#039;h\u00f4teliers utilisent au maximum la vente incitative \u00e0 la r\u00e9ception. Non seulement les employ\u00e9s de la r\u00e9ception doivent se tenir au courant de toutes les offres de vente incitative, mais ils doivent \u00e9galement \u00eatre \u00e0 l&#039;aise avec les comp\u00e9tences de communication et les techniques de marketing essentielles. En bref, pour bien faire les choses, vous devez lire correctement chaque situation et modifier votre langage en cons\u00e9quence. Dans<\/p>","protected":false},"author":1,"featured_media":22508,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[752,765],"tags":[170],"class_list":["post-22507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front-office","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Communicate Your Front Desk Upselling Deals Effectively!<\/title>\n<meta name=\"description\" content=\"In this article, you\u2019ll learn 4 communication skills your front desk needs to upsell effectively and maximize revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/fr\/comment-communiquer-efficacement-vos-offres-de-vente-incitative-de-front-desk\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Communicate Your Front Desk Upselling Deals Effectively!\" \/>\n<meta property=\"og:description\" content=\"In this article, you\u2019ll learn 4 communication skills your front desk needs to upsell effectively and maximize revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/fr\/comment-communiquer-efficacement-vos-offres-de-vente-incitative-de-front-desk\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-05T07:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T17:33:08+00:00\" \/>\n<meta property=\"og:image\" 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