{"id":22517,"date":"2023-08-07T20:00:26","date_gmt":"2023-08-07T18:00:26","guid":{"rendered":"https:\/\/www.revfine.com\/?p=22517"},"modified":"2025-09-18T13:33:35","modified_gmt":"2025-09-18T11:33:35","slug":"conseils-de-personnalisation-de-site-pour-hotels-de-luxe","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/conseils-de-personnalisation-de-site-pour-hotels-de-luxe\/","title":{"rendered":"4 conseils de personnalisation de site Web pour les h\u00f4tels de luxe afin d&#039;augmenter les r\u00e9servations directes"},"content":{"rendered":"<p><em>L\u2019identit\u00e9 de marque influence consid\u00e9rablement les clients, avec un impact encore plus significatif dans l\u2019h\u00f4tellerie de luxe, o\u00f9 les normes d\u2019image de marque sont plus \u00e9lev\u00e9es. En tant que marque de luxe, il est crucial de s\u00e9duire les clients potentiels et de les inciter \u00e0 r\u00e9server sur le site Internet de votre h\u00f4tel en offrant \u00e0 chaque visiteur une exp\u00e9rience en ligne personnalis\u00e9e, o\u00f9 la personnalit\u00e9 de votre marque transpara\u00eet \u00e0 tout moment.<\/em><\/p>\n<h2>4 fa\u00e7ons dont les marques de luxe convertissent les clients de spectateurs en r\u00e9servations directes<\/h2>\n<p>En accompagnant vos visiteurs et en transmettant les valeurs de votre marque tout au long du parcours utilisateur, vous pourrez interagir avec eux et les pousser vers une r\u00e9servation directe. Aujourd&#039;hui, nous allons nous pencher sur quatre bonnes pratiques sur la mani\u00e8re dont les marques de luxe peuvent se connecter avec les voyageurs en ligne et les convertir du statut de spectateurs en r\u00e9servations directes.<\/p>\n<h3>1. Partagez vos avis positifs sur vos clients<\/h3>\n<p>Les avis positifs et la satisfaction des clients sont essentiels au succ\u00e8s des h\u00f4tels de luxe. Selon <a href=\"https:\/\/www.reviewpro.com\/blog\/tripadvisor-survey-shows-why-hotel-reviews-matter\/\" target=\"_blank\" rel=\"noopener\">TripAdvisor<\/a>, <em>&quot;96% d&#039;utilisateurs envisagent de lire les avis et les trouvent importants lors de la planification de voyages et de la r\u00e9servation d&#039;h\u00f4tels&quot;<\/em>. Dans cet esprit, vous devez faire savoir aux visiteurs de votre site Web ce que les clients aiment de votre marque et utiliser les \u00e9valuations positives comme outil de marketing persuasif, affichant des informations concises et convaincantes qui se traduiront par des r\u00e9servations en ligne plus directes.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-28553801' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-28553801' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_347497165614 = function(){ai_insert_viewport_code ('ai-insert-7-28553801');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_347497165614 (); else document.addEventListener ('DOMContentLoaded', ai_run_347497165614);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-8-55104964' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-8-55104964' data-insertion-no-dbg data-code='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' data-block='8'><\/div>\n<script>\n  ai_run_155170129365 = function(){ai_insert_viewport_code ('ai-insert-8-55104964');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_155170129365 (); else document.addEventListener ('DOMContentLoaded', ai_run_155170129365);\n<\/script>\n<\/p>\n<p>En int\u00e9grant de mani\u00e8re transparente un r\u00e9sum\u00e9 des avis dans votre site Web avec un design simple mais \u00e9l\u00e9gant, vous serez en mesure de pr\u00e9server une exp\u00e9rience utilisateur positive tout en promouvant l&#039;excellente r\u00e9putation de votre h\u00f4tel et la confiance que votre marque a gagn\u00e9e aupr\u00e8s de ses clients.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22518\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-1.png\" alt=\"Conseils de personnalisation de sites Web pour les h\u00f4tels de luxe, exemple 1\" width=\"1000\" height=\"525\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-1-300x158.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-1.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><em>Fonctionnalit\u00e9 de r\u00e9sum\u00e9 des avis int\u00e9gr\u00e9e au site Web de l&#039;h\u00f4tel<\/em><\/p>\n<h3>2. Affichez des messages personnalis\u00e9s parfaitement adapt\u00e9s \u00e0 votre site Web<\/h3>\n<p>Le contenu natif affichant des communications personnalis\u00e9es est id\u00e9al pour les marques de luxe qui cherchent \u00e0 communiquer efficacement avec les utilisateurs de leur site Web.<\/p>\n<p>Avec <span style=\"text-decoration: underline;\"><a href=\"https:\/\/thehotelsnetwork.com\/en\/conversion-personalization?utm_source=revfine&amp;utm_medium=article&amp;utm_campaign=revfine-luxury\" target=\"_blank\" rel=\"noopener\">Fonction Inliner du The Hotels Network<\/a><\/span>, les messages marketing peuvent s&#039;int\u00e9grer et compl\u00e9ter l&#039;image de marque d&#039;un h\u00f4tel gr\u00e2ce \u00e0 l&#039;aspect simple de son int\u00e9gration. Le Chedi, \u00e0 Oman, a opt\u00e9 pour une strat\u00e9gie efficace pour accro\u00eetre l&#039;engagement des utilisateurs avec un design Inliner personnalis\u00e9 et une offre unique cibl\u00e9e sur les utilisateurs des march\u00e9s locaux pour attirer ces visiteurs directement et personnellement.<\/p>\n<p><em><img decoding=\"async\" class=\"alignnone size-full wp-image-22519\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-2.png\" alt=\"Conseils de personnalisation de sites Web pour les h\u00f4tels de luxe, exemple 2\" width=\"1000\" height=\"446\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-2-300x134.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-2.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\nLes messages Inliner attirent l&#039;attention des visiteurs tout en conservant une exp\u00e9rience utilisateur fluide<\/em><\/p>\n<h3>3. D\u00e9veloppez votre base de donn\u00e9es marketing<\/h3>\n<p>Les avantages de l\u2019adh\u00e9sion VIP se sont r\u00e9v\u00e9l\u00e9s tr\u00e8s convaincants pour les clients potentiels des propri\u00e9t\u00e9s de luxe. Invitez-les \u00e0 nous rejoindre en vous inscrivant avec leur adresse e-mail tout en renfor\u00e7ant votre base de donn\u00e9es de messagerie.<\/p>\n<p>Lorsque vous placez un formulaire pour capturer des e-mails sur votre site Web, soulignez les avantages de l&#039;inscription tout en correspondant \u00e0 l&#039;apparence et \u00e0 la convivialit\u00e9 de votre marque. L&#039;int\u00e9gration de messages personnalis\u00e9s peut encourager les utilisateurs \u00e0 saisir leurs coordonn\u00e9es et leur permet de poursuivre la communication et de favoriser une relation \u00e0 long terme avec les invit\u00e9s.<\/p>\n<p><em><img decoding=\"async\" class=\"alignnone size-full wp-image-22520\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-3.png\" alt=\"Conseils de personnalisation de sites Web pour les h\u00f4tels de luxe, exemple 3\" width=\"1000\" height=\"492\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-3-300x148.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-3.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\nFormulaire simple avec une conception transparente pour collecter sans effort les adresses e-mail des utilisateurs<\/em><\/p>\n<h3>4. R\u00e9compensez les visiteurs qui reviennent<\/h3>\n<p>Lors de la navigation sur le site Web de votre h\u00f4tel, les utilisateurs r\u00e9currents et ceux qui visitent pour la premi\u00e8re fois n\u2019auront pas le m\u00eame comportement. Assurez-vous que les visiteurs fid\u00e8les se sentent sp\u00e9ciaux avec un <em>&quot;Content de te revoir&quot;<\/em> message, et allez m\u00eame plus loin en leur offrant quelque chose en plus, comme une remise exclusive.<\/p>\n<p>Incorporez esth\u00e9tiquement ces messages cibl\u00e9s dans votre maisonpage, en choisissant les polices et les couleurs pour cr\u00e9er un th\u00e8me correspondant \u00e0 votre marque. L\u2019essentiel est d\u2019adapter le contenu et la formulation du message au ton de votre entreprise pour conserver la coh\u00e9rence de votre image de marque.<\/p>\n<p><em><img decoding=\"async\" class=\"alignnone size-full wp-image-22521\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-4.png\" alt=\"Conseils de personnalisation de sites Web pour les h\u00f4tels de luxe, exemple 4\" width=\"1000\" height=\"601\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-4-300x180.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-4.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\nMessage personnalis\u00e9 sur le homepage pour souhaiter la bienvenue aux utilisateurs fid\u00e8les<\/em><\/p>\n<h3>5. Rassurez les visiteurs sur le fait que votre tarif est toujours le meilleur disponible<\/h3>\n<p>Voyageurs de luxe ou non, tout le monde veut savoir qu&#039;il b\u00e9n\u00e9ficie du meilleur rapport qualit\u00e9-prix pour son achat. En pr\u00e9sentant vos tarifs fantastiques sur votre site Web et en les comparant \u00e0 ceux disponibles sur les OTA ou les m\u00e9tamoteurs de recherche, vous pourrez d\u00e9courager les utilisateurs de quitter le page pour continuer leurs recherches sur d&#039;autres sites Web en qu\u00eate d&#039;un meilleur prix. <a href=\"https:\/\/www.revfine.com\/fr\/les-mesures-pour-lutter-contre-les-disparites-de-prix-sur-le-site-internet-de-votre-hotel\/\">Prix inf\u00e9rieur<\/a>.<\/p>\n<p>En plus de souligner que vous offrez le meilleur tarif disponible, assurez-vous que les visiteurs connaissent les avantages suppl\u00e9mentaires dont ils peuvent b\u00e9n\u00e9ficier en r\u00e9servant directement. Communiquez ces avantages, tels que le parking gratuit ou l&#039;acc\u00e8s aux installations de remise en forme, dans la fonction de comparaison de prix pour attirer subtilement mais efficacement l&#039;attention de vos visiteurs.<\/p>\n<p><em><img decoding=\"async\" class=\"alignnone size-full wp-image-22522\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-5.png\" alt=\"Conseils de personnalisation de sites Web pour les h\u00f4tels de luxe, exemple 5\" width=\"1000\" height=\"565\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-5-300x170.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels-Example-5.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\nFonctionnalit\u00e9 de comparaison de prix s&#039;adaptant \u00e0 l&#039;esth\u00e9tique du site Web<\/em><\/p>\n<p><strong>Ces cinq strat\u00e9gies simples mais puissantes am\u00e9lioreront la fa\u00e7on dont vous cr\u00e9ez et diffusez des communications \u00e0 chaque \u00e9tape de l&#039;entonnoir de r\u00e9servation sans perturber l&#039;exp\u00e9rience utilisateur. L\u2019utilisation de ces techniques de personnalisation et de conception augmentera consid\u00e9rablement les r\u00e9servations directes tout en garantissant que le site Web de votre h\u00f4tel pr\u00e9serve l\u2019int\u00e9grit\u00e9 de votre marque de luxe.<\/strong><\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-62163097' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-62163097' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_874369523974 = function(){ai_insert_viewport_code ('ai-insert-4-62163097');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_874369523974 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_762506574747);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>","protected":false},"excerpt":{"rendered":"<p>L&#039;identit\u00e9 de marque influence consid\u00e9rablement les clients, et son impact est encore plus important dans l&#039;h\u00f4tellerie de luxe, o\u00f9 les normes d&#039;image de marque sont plus \u00e9lev\u00e9es. En tant que marque de luxe, il est essentiel de s\u00e9duire les clients potentiels et de les inciter \u00e0 r\u00e9server sur le site Web de votre h\u00f4tel en offrant \u00e0 chaque visiteur une exp\u00e9rience en ligne personnalis\u00e9e, dans laquelle la personnalit\u00e9 de votre marque transpara\u00eet \u00e0 tout moment. 4 fa\u00e7ons de proc\u00e9der<\/p>","protected":false},"author":1,"featured_media":22523,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,811,787,758],"tags":[674],"class_list":["post-22517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-email-marketing","category-restaurant-technology","category-website","tag-the-hotels-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Website Personalization Tips for Luxury Hotels to Boost Revenue<\/title>\n<meta name=\"description\" content=\"In this article, you&#039;ll find 4 website personalization tips for luxury hotels to increase direct bookings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/fr\/conseils-de-personnalisation-de-site-pour-hotels-de-luxe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Website Personalization Tips for Luxury Hotels to Boost Revenue\" \/>\n<meta property=\"og:description\" content=\"In this article, you&#039;ll find 4 website personalization tips for luxury hotels to increase direct bookings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/fr\/conseils-de-personnalisation-de-site-pour-hotels-de-luxe\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-07T18:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T11:33:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/12\/Website-Personalization-Tips-for-Luxury-Hotels.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Revfine.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revfine.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" 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