{"id":22685,"date":"2023-08-11T12:00:10","date_gmt":"2023-08-11T10:00:10","guid":{"rendered":"https:\/\/www.revfine.com\/?p=22685"},"modified":"2025-09-18T13:33:06","modified_gmt":"2025-09-18T11:33:06","slug":"metriques-cles-du-succes-de-votre-hotel-canal-direct","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/key-metrics-for-your-hotels-direct-channel-success\/","title":{"rendered":"4 indicateurs cl\u00e9s pour le succ\u00e8s du canal direct de votre h\u00f4tel"},"content":{"rendered":"<p><em>L&#039;analyse des donn\u00e9es est bien s\u00fbr utile pour mieux comprendre les performances des canaux directs de votre h\u00f4tel, mais le plus utile est de pouvoir comparer vos r\u00e9sultats \u00e0 ceux du march\u00e9 pour identifier les moteurs de croissance potentiels.<\/em><\/p>\n<h2>Les avantages du benchmarking h\u00f4telier<\/h2>\n<p><a href=\"https:\/\/www.revfine.com\/fr\/benchmarking-hotelier\/\">Benchmark h\u00f4telier<\/a> vous permet non seulement d&#039;acc\u00e9der \u00e0 des informations sur la concurrence, mais \u00e9galement de prendre des d\u00e9cisions plus \u00e9clair\u00e9es et d&#039;agir dans les domaines qui auront un impact sur votre entreprise. Cependant, savoir sur quels indicateurs se concentrer peut parfois s\u2019av\u00e9rer difficile\u2026<\/p>\n<p>Aujourd&#039;hui, nous pr\u00e9senterons quatre indicateurs cl\u00e9s pour comparer les performances du canal direct de votre h\u00f4tel et expliquerons comment les interpr\u00e9ter et am\u00e9liorer vos r\u00e9sultats. Il est important de noter que ces mesures ne sont qu\u2019un point de d\u00e9part. Pour explorer davantage d&#039;autres KPI et strat\u00e9gies de croissance pertinents, t\u00e9l\u00e9chargez notre version compl\u00e8te de 10 <span style=\"text-decoration: underline;\"><a href=\"https:\/\/info.thehotelsnetwork.com\/en\/guide\/10-direct-channel-kpis\" target=\"_blank\" rel=\"noopener\">KPI du canal direct<\/a><\/span> ebook.<\/p>\n<h2>4 indicateurs cl\u00e9s pour le succ\u00e8s du canal direct de votre h\u00f4tel<\/h2>\n<p>Vous trouverez ci-dessous quatre indicateurs cl\u00e9s du succ\u00e8s du canal direct de votre h\u00f4tel. Vous pouvez ainsi comparer vos r\u00e9sultats avec le march\u00e9.<\/p>\n<h3>1. Taux de conversion des sites Web<\/h3>\n<h4>1.1 Taux de conversion total<\/h4>\n<p>En examinant les r\u00e9servations directes effectu\u00e9es sur le site Web de votre h\u00f4tel, le taux de conversion total compare le nombre de r\u00e9servations re\u00e7ues au cours d&#039;une p\u00e9riode sp\u00e9cifique au nombre de visiteurs du site Web. Le tarif h\u00f4telier moyen est d&#039;environ 2%, ce qui signifie qu&#039;environ 98 visiteurs sur 100 quittent le site Web sans effectuer de r\u00e9servation. Cela repr\u00e9sente une opportunit\u00e9 importante car vous pouvez augmenter vos revenus sans d\u00e9penses marketing suppl\u00e9mentaires en concentrant vos efforts sur l&#039;am\u00e9lioration de cette mesure.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-28641549' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-28641549' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_998520500836 = function(){ai_insert_viewport_code ('ai-insert-7-28641549');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_998520500836 (); else document.addEventListener ('DOMContentLoaded', ai_run_998520500836);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-8-47941113' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-8-47941113' data-insertion-no-dbg data-code='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' data-block='8'><\/div>\n<script>\n  ai_run_517730188806 = function(){ai_insert_viewport_code ('ai-insert-8-47941113');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_517730188806 (); else document.addEventListener ('DOMContentLoaded', ai_run_517730188806);\n<\/script>\n<\/p>\n<h4>1.2 Conversion du visiteur vers le moteur de r\u00e9servation (BE)<\/h4>\n<p>Un indicateur cl\u00e9 pour comprendre les performances de votre entonnoir de r\u00e9servation est la conversion du visiteur en BE. G\u00e9n\u00e9ralement compris entre 35% et 55% en moyenne, il mesure le pourcentage du total des visiteurs du site Web qui effectuent des recherches sur votre moteur de r\u00e9servation. Pour am\u00e9liorer ces chiffres, il est recommand\u00e9 d&#039;afficher des messages et des offres personnalis\u00e9s sur la page d&#039;accueilpage de votre h\u00f4tel, y compris un appel \u00e0 l&#039;action (CTA) clair redirigeant les visiteurs vers le moteur de r\u00e9servation.<\/p>\n<p><span style=\"font-size: 10pt;\"><em><img decoding=\"async\" class=\"alignnone size-full wp-image-22687\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-with-countdown-on-the-Homepage-redirecting-to-BE.png\" alt=\"Message avec compte \u00e0 rebours sur la redirection du Homepage vers BE\" width=\"624\" height=\"303\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-with-countdown-on-the-Homepage-redirecting-to-BE-300x146.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-with-countdown-on-the-Homepage-redirecting-to-BE.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><br \/>\n<\/em><\/span><span style=\"font-size: 10pt;\"><em><br \/>\nUn message avec un compte \u00e0 rebours sur le Homepage redirigeant vers BE<\/em><\/span><\/p>\n<h4>1.3 Moteur de r\u00e9servation (BE) en conversion de r\u00e9servation<\/h4>\n<p>D\u00e9fini comme le taux de conversion moyen des utilisateurs recherchant sur le moteur de r\u00e9servation qui finissent par r\u00e9server, ce taux est g\u00e9n\u00e9ralement inf\u00e9rieur \u00e0 la conversion Visiteur en BE, allant de 5% \u00e0 15%. Une tactique efficace pour am\u00e9liorer les performances \u00e0 ce stade de l\u2019entonnoir consiste \u00e0 afficher un message de sortie pour fid\u00e9liser les utilisateurs qui sont sur le point de quitter votre site Web. C&#039;est l&#039;occasion id\u00e9ale d&#039;attirer l&#039;attention de l&#039;utilisateur avec un message personnalis\u00e9, incluant une remise exclusive ou une autre incitation attrayante, pour le convaincre de r\u00e9server directement avec vous.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22688\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Email-capture-message-displayed-on-exiting-the-BE.png\" alt=\"Message de capture d&#039;email affich\u00e9 \u00e0 la sortie du BE\" width=\"624\" height=\"428\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Email-capture-message-displayed-on-exiting-the-BE-300x206.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Email-capture-message-displayed-on-exiting-the-BE.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\"><em>Message de capture d&#039;email affich\u00e9 \u00e0 la sortie du BE<\/em><\/span><\/p>\n<h3>2. Disparit\u00e9s Fr\u00e9quence<\/h3>\n<p>La fr\u00e9quence des disparit\u00e9s fait r\u00e9f\u00e9rence au pourcentage moyen de fois o\u00f9 les tarifs h\u00f4teliers sont sous-cot\u00e9s par les agences de voyages en ligne (OTA) au cours d&#039;une p\u00e9riode sp\u00e9cifique. Le taux peut varier selon les march\u00e9s et les OTA, avec une fourchette moyenne de 10-30%. Il est essentiel de r\u00e9duire les disparit\u00e9s autant que possible, car pouvoir trouver des tarifs moins chers ailleurs peut grandement <a href=\"https:\/\/www.revfine.com\/fr\/les-mesures-pour-lutter-contre-les-disparites-de-prix-sur-le-site-internet-de-votre-hotel\/\">diminuer les r\u00e9servations effectu\u00e9es via votre site internet<\/a>. Un moyen efficace de lutter contre les disparit\u00e9s consiste \u00e0 utiliser Price Match, qui vous permet d&#039;afficher automatiquement une offre \u00e9quivalente aux utilisateurs sur votre site Web lorsque vos tarifs sont sous-cot\u00e9s pour une recherche sp\u00e9cifique.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22689\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Price-Match-tool-embedded-in-the-BE-page.png\" alt=\"Outil de recherche de prix int\u00e9gr\u00e9 au BE page\" width=\"624\" height=\"369\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Price-Match-tool-embedded-in-the-BE-page-300x177.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Price-Match-tool-embedded-in-the-BE-page.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\"><em>Outil de recherche de prix int\u00e9gr\u00e9 au BE page<\/em><\/span><\/p>\n<h3>3. RevDirect<\/h3>\n<p>Le revenu par chambre disponible pour votre canal direct, \u00e9galement connu sous le nom de RevDirect, divise le revenu total direct par chambre par le nombre de nuit\u00e9es disponibles (en fonction des dates de s\u00e9jour). En vous concentrant sur l&#039;augmentation de RevDirect, vous aiderez \u00e0 augmenter les revenus par chambre disponible pour votre canal direct. Cela peut \u00eatre r\u00e9alis\u00e9 en examinant les dates de s\u00e9jour et en augmentant les revenus directs des chambres gr\u00e2ce \u00e0 des offres sp\u00e9ciales ou des forfaits pertinents et opportuns.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22690\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-upselling-to-a-higher-value-package.png\" alt=\"Message de vente incitative vers un forfait de valeur sup\u00e9rieure\" width=\"624\" height=\"391\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-upselling-to-a-higher-value-package-300x188.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-upselling-to-a-higher-value-package.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em><span style=\"font-size: 10pt;\">Message de vente incitative vers un forfait de plus grande valeur<\/span><\/em><\/p>\n<h3>4. Indice de r\u00e9servation directe (DBI)<\/h3>\n<p>Il s&#039;agit d&#039;une mesure int\u00e9ressante car elle mesure l&#039;efficacit\u00e9 de la strat\u00e9gie de canal direct de votre h\u00f4tel par rapport au march\u00e9 dans son ensemble. Il est calcul\u00e9 en pesant diff\u00e9rents aspects de la strat\u00e9gie de canal direct d&#039;un h\u00f4tel \u00e0 l&#039;aide d&#039;un algorithme, permettant aux h\u00f4tels de suivre mensuellement leurs performances au fil du temps.<\/p>\n<p>Les r\u00e9sultats vont de 0 \u00e0 100 points, 100 \u00e9tant le score le plus \u00e9lev\u00e9 possible. Un DBI fort est consid\u00e9r\u00e9 comme sup\u00e9rieur \u00e0 50, ce qui signifie que la performance de l&#039;h\u00f4tel en termes de strat\u00e9gie de canal direct se situe dans la moiti\u00e9 sup\u00e9rieure du march\u00e9.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22691\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/An-example-of-the-Direct-Booking-Index.png\" alt=\"Un exemple d\u2019indice de r\u00e9servation directe\" width=\"624\" height=\"295\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/An-example-of-the-Direct-Booking-Index-300x142.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/An-example-of-the-Direct-Booking-Index.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em><span style=\"font-size: 10pt;\">Un exemple d\u2019indice de r\u00e9servation directe<\/span><\/em><\/p>\n<p><strong>Les indicateurs de performance fournissent les informations les plus pr\u00e9cieuses par rapport au reste du march\u00e9 ou aux concurrents directs. Cet article vise \u00e0 vous fournir un cadre de KPI sp\u00e9cifiquement li\u00e9s au canal direct de votre marque h\u00f4teli\u00e8re afin que vous puissiez comparer vos performances et mettre votre \u00e9quipe sur la voie du succ\u00e8s.<\/strong><\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-84553256' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-84553256' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_691217139875 = function(){ai_insert_viewport_code ('ai-insert-4-84553256');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_691217139875 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_238299608623);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>","protected":false},"excerpt":{"rendered":"<p>L&#039;analyse des donn\u00e9es est, bien s\u00fbr, utile pour mieux comprendre les performances du canal direct de votre h\u00f4tel, mais le plus utile est de pouvoir comparer vos r\u00e9sultats au march\u00e9 pour identifier les moteurs de croissance potentiels. Les avantages de l&#039;analyse comparative des h\u00f4tels L&#039;analyse comparative des h\u00f4tels vous permet non seulement d&#039;acc\u00e9der \u00e0 des informations concurrentielles, mais \u00e9galement de prendre des d\u00e9cisions plus \u00e9clair\u00e9es et d&#039;agir dans les domaines qui<\/p>","protected":false},"author":1,"featured_media":22686,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,11,788],"tags":[674],"class_list":["post-22685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-kpi","category-restaurant-marketing","tag-the-hotels-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Key Metrics for Your Hotel&#039;s Direct Channel Success<\/title>\n<meta name=\"description\" content=\"In this article, you&#039;ll learn four key metrics for the success of your hotel&#039;s direct channel. 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