{"id":22913,"date":"2023-08-14T20:00:40","date_gmt":"2023-08-14T18:00:40","guid":{"rendered":"https:\/\/www.revfine.com\/?p=22913"},"modified":"2025-09-18T13:32:46","modified_gmt":"2025-09-18T11:32:46","slug":"reservateur-dhotel-millenaire","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/reservateur-dhotel-millenaire\/","title":{"rendered":"Comment attirer et convertir la client\u00e8le h\u00f4teli\u00e8re mill\u00e9naire"},"content":{"rendered":"<p><em>Une \u00e9tude r\u00e9cente de Boutique Hotelier (1) a r\u00e9v\u00e9l\u00e9 que 42% des millennials pr\u00e9voient de d\u00e9penser davantage en voyages en 2023, ce qui repr\u00e9sente une opportunit\u00e9 significative pour les marques h\u00f4teli\u00e8res. Dans cette optique, nous avons surveill\u00e9 de pr\u00e8s la derni\u00e8re g\u00e9n\u00e9ration de voyageurs pour comprendre ce qui les distingue des autres clients et comment les h\u00f4teliers avis\u00e9s peuvent adapter leurs offres \u00e0 leurs besoins et encourager davantage de r\u00e9servations.<\/em><\/p>\n<h2>4 conseils pour attirer et convertir les r\u00e9servations d&#039;h\u00f4tels du mill\u00e9naire<\/h2>\n<p>Vous trouverez ci-dessous quatre conseils pour attirer et convertir les clients de la g\u00e9n\u00e9ration Y.<\/p>\n<h3>1. Tout est question d&#039;exp\u00e9rience<\/h3>\n<p>La g\u00e9n\u00e9ration Y a chang\u00e9 la fa\u00e7on dont chacun d\u00e9finit son statut en privil\u00e9giant les exp\u00e9riences plut\u00f4t que la possession de biens mat\u00e9riels. Ils sont m\u00eame pr\u00eats \u00e0 renoncer \u00e0 des d\u00e9penses telles que le caf\u00e9, les nouveaux v\u00eatements et Spotify pour \u00e9conomiser de l\u2019argent pour voyager.<\/p>\n<p>Vous pouvez r\u00e9pondre \u00e0 cette tendance en cr\u00e9ant une exp\u00e9rience locale authentique dans votre h\u00f4tel, destin\u00e9e aux millennials qui appr\u00e9cient la connexion avec la cuisine, l&#039;art et la musique locales \u2013 par exemple, en proposant des designs, de la nourriture et des cadeaux de bienvenue uniques et d&#039;inspiration locale \u00e0 votre environnement. quartier. Assurez-vous de communiquer ces offres lorsque les visiteurs visitent votre site pour vous assurer de susciter leur int\u00e9r\u00eat.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22914\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Millennial-Hotel-Booker-local-Activities.png\" alt=\"Millennial Hotel Booker - Activit\u00e9s locales\" width=\"1000\" height=\"395\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Millennial-Hotel-Booker-local-Activities-300x119.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Millennial-Hotel-Booker-local-Activities.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<em>Smart Note faisant la promotion des entreprises locales<\/em><\/p>\n<h3>2. Une approche ax\u00e9e sur le mobile<\/h3>\n<p>Les Millennials constituent la premi\u00e8re g\u00e9n\u00e9ration de natifs du num\u00e9rique, ce qui signifie que leurs attentes et leur comportement \u00e0 l\u2019\u00e9gard de la technologie ont compl\u00e8tement chang\u00e9. Alors que les appareils mobiles dominent le trafic vers les sites Web des h\u00f4tels, il n&#039;est pas surprenant qu&#039;un livre sur deux des millennials voyage via un smartphone ou une tablette.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-83983895' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-83983895' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_756902171420 = function(){ai_insert_viewport_code ('ai-insert-7-83983895');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_756902171420 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_865522664363);\n<\/script>\n<\/p>\n<p>Alors, quelles sont les performances de la version mobile de votre site Web\u00a0? \u00c9tant donn\u00e9 que 86% des millennials expriment leur m\u00e9contentement face \u00e0 la mauvaise exp\u00e9rience des utilisateurs mobiles, c&#039;est l&#039;occasion id\u00e9ale pour vous de vous d\u00e9marquer de la foule. Veuillez passer au niveau sup\u00e9rieur en proposant du contenu et des offres exclusifs aux mobiles pour booster votre moteur de r\u00e9servation jusqu&#039;\u00e0 un taux de conversion de r\u00e9servation sur les petits appareils. Assurez-vous que votre message s&#039;int\u00e8gre parfaitement sur un \u00e9cran mobile\u00a0; court et simple est toujours la meilleure approche.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22915\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Millennial-Hotel-Booker-Mobile-Offer.png\" alt=\"Millennial Hotel Booker - Offre mobile\" width=\"1000\" height=\"905\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Millennial-Hotel-Booker-Mobile-Offer-300x272.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Millennial-Hotel-Booker-Mobile-Offer.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<em>Offres exclusives au mobile<\/em><\/p>\n<h3>3. Les m\u00e9dias sociaux sont leur priorit\u00e9<\/h3>\n<p>Leur pr\u00e9disposition au mobile signifie que les millennials capturent tous leurs voyages pour que le monde les voie. <a href=\"https:\/\/passport-photo.online\/blog\/social-media-vs-travel\/\" target=\"_blank\" rel=\"noopener\">97% des millennials utilisent les r\u00e9seaux sociaux lors de leurs voyages<\/a>, incitant leurs abonn\u00e9s \u00e0 rechercher une aventure.<\/p>\n<p>Les r\u00e9seaux sociaux sont devenus une v\u00e9ritable source d&#039;inspiration pour cette tranche d&#039;\u00e2ge, et constituent \u00e9galement une plateforme incroyablement puissante permettant aux marques h\u00f4teli\u00e8res de communiquer et d&#039;interagir avec des clients potentiels. Assurez-vous de d\u00e9velopper la pr\u00e9sence de votre marque sur les r\u00e9seaux sociaux, avec des images qui inspirent les voyageurs et leur donnent envie de s\u00e9journer dans votre h\u00f4tel. De plus, encouragez-les de mani\u00e8re proactive \u00e0 suivre votre marque pour augmenter votre audience et le nombre de personnes voyant et partageant votre contenu dans le monde entier.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22916\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Millennial-Hotel-Booker-Instagram-Followers.png\" alt=\"Millennial Hotel Booker - Abonn\u00e9s Instagram\" width=\"1000\" height=\"531\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Millennial-Hotel-Booker-Instagram-Followers-300x159.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Millennial-Hotel-Booker-Instagram-Followers.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<em>Message d&#039;intention de sortie faisant la promotion de l&#039;Instagram de l&#039;h\u00f4tel page<\/em><\/p>\n<h3>4. La personnalisation est la cl\u00e9 du succ\u00e8s<\/h3>\n<p>La plupart des voyageurs d\u2019aujourd\u2019hui, en particulier les millennials, ne sont pas fid\u00e8les \u00e0 une marque h\u00f4teli\u00e8re. La meilleure fa\u00e7on d\u2019attirer leur attention est d\u2019offrir aux clients une exp\u00e9rience vraiment unique et personnalis\u00e9e. Proposer des forfaits sp\u00e9cialement con\u00e7us pour r\u00e9pondre aux besoins des millennials est un excellent moyen d&#039;attirer davantage de r\u00e9servations directes.<\/p>\n<p>Rihanna vient-elle dans votre ville ? Une tactique simple mais puissante consiste \u00e0 tirer parti des \u00e9v\u00e9nements cl\u00e9s de votre destination et \u00e0 cr\u00e9er des forfaits autour de ceux-ci. Proposez un forfait avec une navette gratuite pour le concert et un d\u00e9part tardif le lendemain. Le plus important est de proposer cette offre exclusivement aux visiteurs recherchant un s\u00e9jour d&#039;une nuit pendant la date du concert. Avec, par exemple, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.thehotelsnetwork.com\/en\/conversion-personalization\/?utm_source=revfine&amp;utm_medium=article&amp;utm_campaign=millennials-revfine\" target=\"_blank\" rel=\"noopener\">L&#039;outil de personnalisation de THN<\/a><\/span>, vous pouvez appliquer des r\u00e8gles de ciblage telles que la dur\u00e9e du s\u00e9jour et les dates de r\u00e9servation pour garantir que vos messages et offres soient pr\u00e9sent\u00e9s au bon utilisateur au bon moment.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22917\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Millennial-Hotel-Booker-Weekend-Package.png\" alt=\"R\u00e9servation d&#039;h\u00f4tel Millennial - Forfait week-end\" width=\"1000\" height=\"561\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Millennial-Hotel-Booker-Weekend-Package-300x168.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/02\/Millennial-Hotel-Booker-Weekend-Package.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<em>Exemple de couche faisant la promotion d&#039;un forfait de concert<\/em><\/p>\n<p><strong>Voil\u00e0 donc quelques tactiques simples mais efficaces \u00e0 consid\u00e9rer lorsque vous interagissez avec cette nouvelle vague de r\u00e9servations. 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else document.addEventListener ('DOMContentLoaded', ai_run_261931477291);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>\n\n<p><strong><span style=\"font-size: 10pt;\">Les r\u00e9f\u00e9rences:<\/span><\/strong><br \/>\n<span style=\"font-size: 10pt;\">(1) <a href=\"https:\/\/www.boutiquehotelier.com\/qumind-report-millennial-travel\/\" target=\"_blank\" rel=\"noopener\">Boutique-h\u00f4telier et h\u00f4tels devraient cibler les jeunes, car 42% des millennials d\u00e9clarent qu&#039;ils d\u00e9penseront PLUS en voyages en 2023<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude r\u00e9cente de Boutique Hotelier (1) r\u00e9v\u00e8le que 421 millions de millennials pr\u00e9voient de d\u00e9penser davantage en voyages en 2023, ce qui repr\u00e9sente une opportunit\u00e9 consid\u00e9rable pour les marques h\u00f4teli\u00e8res. Dans cette optique, nous suivons de pr\u00e8s cette nouvelle g\u00e9n\u00e9ration de voyageurs afin de comprendre ce qui les distingue des autres clients et comment les h\u00f4teliers avis\u00e9s peuvent adapter leurs offres.<\/p>","protected":false},"author":1,"featured_media":22918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[761],"tags":[674],"class_list":["post-22913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-target-market","tag-the-hotels-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Attract and Convert the Millennial Hotel Booker<\/title>\n<meta name=\"description\" content=\"Here you&#039;ll find 4 tips to attract and convert millennial hotel bookers. 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