{"id":27534,"date":"2023-12-25T09:00:12","date_gmt":"2023-12-25T08:00:12","guid":{"rendered":"https:\/\/www.revfine.com\/?p=27534"},"modified":"2025-09-17T19:33:01","modified_gmt":"2025-09-17T17:33:01","slug":"strategie-de-revenus-auxiliaires","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/ancillary-revenue-strategy\/","title":{"rendered":"Ma\u00eetriser les revenus auxiliaires\u00a0:\u00a0principaux enseignements et strat\u00e9gies"},"content":{"rendered":"<p><em>Une strat\u00e9gie de revenue management est une pratique courante parmi les h\u00f4tels. Ce qui est moins courant, c&#039;est d&#039;avoir une strat\u00e9gie de revenus auxiliaires. N\u00e9anmoins, il est avantageux pour les h\u00f4tels d\u2019en avoir un. Il s&#039;agit de l&#039;une des premi\u00e8res \u00e9tapes visant \u00e0 d\u00e9bloquer une nouvelle et puissante source de revenus et \u00e0 am\u00e9liorer le positionnement et l&#039;image de marque de l&#039;h\u00f4tel tout en am\u00e9liorant l&#039;exp\u00e9rience client. Voici un aper\u00e7u plus approfondi des autres avantages int\u00e9ressants et de la mani\u00e8re de mettre en \u0153uvre cette strat\u00e9gie. <\/em><\/p>\n<h2>Qu\u2019est-ce que les revenus annexes des h\u00f4tels et pourquoi est-ce important ?<\/h2>\n<p>Les revenus accessoires des h\u00f4tels font r\u00e9f\u00e9rence \u00e0 tous les autres revenus provenant de la vente de services et de produits suppl\u00e9mentaires. En d\u2019autres termes, cela exclut tout revenu provenant de la vente de r\u00e9servations d\u2019h\u00f4tel. Des surclassements de chambre aux services de spa en passant par les souvenirs achet\u00e9s dans votre boutique de cadeaux, il existe diff\u00e9rentes mani\u00e8res de cr\u00e9er d&#039;autres moyens de g\u00e9n\u00e9rer de l&#039;argent.<\/p>\n<p>Les h\u00f4tels doivent diversifier leurs sources de revenus, d&#039;autant plus qu&#039;en 2023 (selon <a href=\"https:\/\/skift.com\/2023\/10\/13\/hotels-to-pay-middlemen-75-billion-in-2023-skift-research\/\" target=\"_blank\" rel=\"noopener\">Les recherches de Skift<\/a>), les h\u00f4tels ont vers\u00e9 $47 milliards de commissions aux OTA. Les r\u00e9servations directes ont \u00e9galement un co\u00fbt. \u00c0 <a href=\"https:\/\/www.revfine.com\/fr\/techniques-de-marketing-hotelier\/\">attirer la r\u00e9servation directe<\/a>s, vous devrez investir dans des publicit\u00e9s payantes et d&#039;autres formes de marketing num\u00e9rique. Un flux pr\u00e9visible de revenus accessoires peut rendre ces d\u00e9penses plus durables.<\/p>\n<h2>Pourquoi avez-vous besoin d\u2019une strat\u00e9gie de revenus auxiliaires dans votre h\u00f4tel\u00a0?<\/h2>\n<p>Pere Estela, directeur mondial des revenus auxiliaires de <a href=\"https:\/\/www.iberostar.com\/eu\/\" target=\"_blank\" rel=\"noopener\">Ib\u00e9rostar<\/a>, une cha\u00eene h\u00f4teli\u00e8re leader comptant plus de 100 h\u00f4tels quatre et cinq \u00e9toiles situ\u00e9s dans les destinations de vacances les plus populaires d&#039;Europe, d&#039;Afrique et d&#039;Am\u00e9rique, estime qu&#039;une strat\u00e9gie de revenus auxiliaires est essentielle pour d\u00e9finir l&#039;orientation et \u00e9tablir l&#039;orientation. Il permettra d&#039;identifier les ressources n\u00e9cessaires et de clarifier les efforts \u00e0 entreprendre. Sans cela, vous manquerez de nombreuses opportunit\u00e9s mon\u00e9taires et non mon\u00e9taires.<\/p>\n<p>La strat\u00e9gie de revenus auxiliaires vise \u00e0 maximiser les revenus des activit\u00e9s non strat\u00e9giques<strong>. <\/strong>Outre la rentabilit\u00e9, une telle strat\u00e9gie pr\u00e9sente d\u2019autres avantages\u00a0:<\/p>\n<h3>1. Diversifier les revenus h\u00f4teliers<\/h3>\n<p>G\u00e9n\u00e9rer des b\u00e9n\u00e9fices gr\u00e2ce aux r\u00e9servations de chambres est votre principale source de revenus, mais cela ne doit pas n\u00e9cessairement \u00eatre votre seule source. Si vous avez un plan pour g\u00e9n\u00e9rer des revenus auxiliaires, vous pouvez d\u00e9bloquer d\u2019autres sources de revenus secondaires, de la vente de surclassements de chambre \u00e0 des services et forfaits de restauration, de spa ou de location de v\u00e9los. En fait, selon <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hubs.li\/Q029RhS10\" target=\"_blank\" rel=\"noopener\">Oaky<\/a><\/span> Selon une recherche, chaque jour o\u00f9 un h\u00f4tel ne fait pas de vente incitative, il perd 3-5% TRevPAR. C&#039;est une \u00e9norme opportunit\u00e9 manqu\u00e9e.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-10978762' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-10978762' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_223251964547 = function(){ai_insert_viewport_code ('ai-insert-7-10978762');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_223251964547 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_691581647255);\n<\/script>\n<\/p>\n<h3>2. Maximisez l&#039;exp\u00e9rience client<\/h3>\n<p>Les clients ont des besoins et des attentes vari\u00e9s. Parfois, ces besoins ne pourraient pas \u00eatre plus \u00e9loign\u00e9s. Par exemple, les voyageurs d&#039;affaires pourraient avoir besoin d&#039;une salle de r\u00e9union sur place, tandis que les familles appr\u00e9cieront une soir\u00e9e pour jouer \u00e0 des jeux de soci\u00e9t\u00e9.<\/p>\n<p>Si un h\u00f4tel s&#039;adresse \u00e0 plusieurs segments, les services auxiliaires peuvent aider les clients \u00e0 trouver quelque chose qui leur pla\u00eet parmi les divers services compl\u00e9mentaires que vous proposez et \u00e0 passer un s\u00e9jour m\u00e9morable.<\/p>\n<p>Si vous vous concentrez uniquement sur votre principale source de revenus (la vente de chambres d\u2019h\u00f4tel), l\u2019exp\u00e9rience globale sera plut\u00f4t fade. Dans ce cas, vos invit\u00e9s seront oblig\u00e9s de payer pour des activit\u00e9s et des installations hors site, qui auraient pu \u00eatre d\u00e9pens\u00e9es dans votre h\u00f4tel.<\/p>\n<h3>3. Obtenez un avantage concurrentiel sur le march\u00e9<\/h3>\n<p>Une strat\u00e9gie de revenus auxiliaires bien pens\u00e9e et les services que vous proposez peuvent aider votre h\u00f4tel \u00e0 se d\u00e9marquer. Il renforce votre proposition de valeur, en montrant votre r\u00e9cit strat\u00e9gique unique et vos caract\u00e9ristiques qui vous distinguent de vos concurrents.<\/p>\n<p>Les options de chambres peuvent \u00eatre similaires dans tous les h\u00f4tels, mais c&#039;est dans la comparaison de leurs services suppl\u00e9mentaires que leurs caract\u00e9ristiques uniques deviennent \u00e9videntes.<\/p>\n<h3>4. Mieux naviguer dans les conditions changeantes du march\u00e9<\/h3>\n<p>Disposer d\u2019autres sources de revenus solides aide les h\u00f4tels \u00e0 se remettre plus rapidement des revers et \u00e0 adapter leurs offres aux diff\u00e9rents segments \u00e9mergents. Par exemple, lorsque la demande de chambres diminue, les h\u00f4tels peuvent compter sur des surclassements de chambres, des enregistrements anticip\u00e9s et des d\u00e9parts tardifs pour maintenir leurs r\u00e9sultats financiers.<\/p>\n<p>Outre les changements de saisonnalit\u00e9 attendus, cela peut \u00e9galement aider les h\u00f4tels \u00e0 faire face \u00e0 des chocs \u00e9conomiques impr\u00e9vus tels que les restrictions de voyage.<\/p>\n<h3>5. Am\u00e9liorer la performance financi\u00e8re globale<\/h3>\n<p>Comme mentionn\u00e9 pr\u00e9c\u00e9demment, les revenus accessoires peuvent avoir un impact positif sur votre TRevPAR. Si vous vendez des services auxiliaires tels que l&#039;enregistrement anticip\u00e9, le d\u00e9part tardif ou des options de petit-d\u00e9jeuner suppl\u00e9mentaires, le revenu total que votre h\u00f4tel peut g\u00e9n\u00e9rer par chambre disponible peut augmenter consid\u00e9rablement.<\/p>\n<p>De plus, il peut \u00e9galement augmenter le TRevPAR et l\u2019ADR. Vous pouvez, par exemple, vendre des surclassements de chambre (au lieu de les proposer gratuitement), ce qui augmentera le TRevPAR et l&#039;ADR. De plus, si vous avez am\u00e9lior\u00e9 vos installations pour offrir des services suppl\u00e9mentaires, vous pourrez \u00e9galement facturer des tarifs de chambre plus \u00e9lev\u00e9s, une autre victoire.<\/p>\n<h2>Comment pouvez-vous cr\u00e9er une strat\u00e9gie de revenus auxiliaires dans votre h\u00f4tel\u00a0?<\/h2>\n<p>La cr\u00e9ation d&#039;une strat\u00e9gie est un processus en plusieurs \u00e9tapes et n\u00e9cessite une certaine analyse et planification. Selon Pere, la premi\u00e8re \u00e9tape consiste \u00e0 comprendre et \u00e0 se mettre d&#039;accord avec la haute direction de l&#039;entreprise sur le positionnement de l&#039;h\u00f4tel.<\/p>\n<p>En bref, le positionnement r\u00e9sume votre h\u00f4tel et ce que vous souhaitez qu&#039;il devienne. Il s\u2019agit de cr\u00e9er une image ou une identit\u00e9 unique et diff\u00e9renci\u00e9e pour un h\u00f4tel dans l\u2019esprit des consommateurs afin de permettre \u00e0 l\u2019h\u00f4tel de se d\u00e9marquer de ses concurrents.<\/p>\n<p>Tous les d\u00e9partements, de la haute direction \u00e0 la r\u00e9ception, doivent avoir le m\u00eame discours. Ceci est essentiel pour pouvoir le traduire en offres adapt\u00e9es au segment choisi.<\/p>\n<p>Vous devez \u00e9galement penser aux installations concern\u00e9es. De quoi disposez-vous actuellement et de quoi avez-vous besoin pour rendre vos services plus attractifs pour les voyageurs que vous ciblez\u00a0?<\/p>\n<p>Par exemple, si vous souhaitez adapter votre positionnement pour cibler les millennials et le segment lifestyle, vous devriez envisager d&#039;ouvrir un club de plage. En revanche, s&#039;il s&#039;agit d&#039;un h\u00f4tel familial, veillez \u00e0 proposer des activit\u00e9s et des exp\u00e9riences adapt\u00e9es aux familles, comme un service de baby-sitting et de nombreuses activit\u00e9s de groupe, comme une soir\u00e9e jeux.<\/p>\n<h2>Comment mettre en pratique votre strat\u00e9gie de revenus auxiliaires\u00a0?<\/h2>\n<p>L\u2019alignement entre les d\u00e9partements est crucial pour d\u00e9marrer du bon pied. Non seulement votre direction doit \u00eatre d&#039;accord sur le positionnement de l&#039;h\u00f4tel, mais la direction doit \u00e9galement collaborer avec le service commercial. L&#039;\u00e9quipe commerciale sait quels march\u00e9s et segments peuvent g\u00e9n\u00e9rer de la demande.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-88159330' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-88159330' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_121686242321 = function(){ai_insert_viewport_code ('ai-insert-4-88159330');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_121686242321 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_297638964874);\n<\/script>\n<\/p>\n<p>Ensuite, pour mettre en \u0153uvre et optimiser efficacement cette strat\u00e9gie, assurez-vous que vos clients connaissent vos services compl\u00e9mentaires. Les surclassements de chambre, les offres de restauration et les services de bien-\u00eatre sont des options populaires que vous pouvez facilement automatiser pour les vendre \u00e0 vos clients. Par exemple, un logiciel de vente incitative pour h\u00f4tel peut automatiser l&#039;envoi des offres avant l&#039;arriv\u00e9e et segmenter les offres afin que les clients puissent r\u00e9server des surclassements et des services avant leur arriv\u00e9e. Il peut \u00e9galement aider votre \u00e9quipe \u00e0 optimiser la vente incitative \u00e0 la r\u00e9ception.<\/p>\n<p><strong>Maintenant que vous connaissez tous les \u00e9l\u00e9ments cl\u00e9s d&#039;une strat\u00e9gie de revenus auxiliaires, il est crucial de commencer \u00e0 g\u00e9n\u00e9rer des revenus \u00e0 partir de toutes les installations et fonctionnalit\u00e9s propos\u00e9es par votre h\u00f4tel. Avec l\u2019augmentation des commissions OTA et des co\u00fbts marketing, ce changement strat\u00e9gique est plus crucial que jamais.<\/strong><\/p>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Une strat\u00e9gie de revenue management est une pratique courante parmi les h\u00f4tels. Ce qui est moins courant, c&#039;est d&#039;avoir une strat\u00e9gie de revenus auxiliaires. N\u00e9anmoins, il est avantageux pour les h\u00f4tels d\u2019en avoir un. Il s&#039;agit de l&#039;une des premi\u00e8res \u00e9tapes visant \u00e0 d\u00e9bloquer une nouvelle et puissante source de revenus et \u00e0 am\u00e9liorer le positionnement et l&#039;image de marque de l&#039;h\u00f4tel tout en am\u00e9liorant l&#039;exp\u00e9rience client. Voici un aper\u00e7u plus approfondi de l&#039;autre<\/p>","protected":false},"author":1,"featured_media":27535,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[799,765],"tags":[170],"class_list":["post-27534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-strategies","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mastering Ancillary Revenue: Key Lessons and Strategies<\/title>\n<meta name=\"description\" content=\"In this article, we will take a closer look at ancillary revenue strategy, explain five main benefits and how to implement it at your hotel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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