{"id":29702,"date":"2024-02-25T09:00:59","date_gmt":"2024-02-25T08:00:59","guid":{"rendered":"https:\/\/www.revfine.com\/?p=29702"},"modified":"2025-09-17T20:43:16","modified_gmt":"2025-09-17T18:43:16","slug":"donnees-de-location-a-court-terme","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/short-term-rental-data\/","title":{"rendered":"Donn\u00e9es de location \u00e0 court terme\u00a0: une nouvelle technique pour pr\u00e9voir la demande dans votre h\u00f4tel"},"content":{"rendered":"<p><em>Le secteur h\u00f4telier a longtemps sous-estim\u00e9 l&#039;influence des locations \u00e0 court terme sur ses op\u00e9rations, les consid\u00e9rant comme un type d&#039;h\u00e9bergement sp\u00e9cialis\u00e9 qui n&#039;aurait pas d&#039;impact sur les r\u00e9servations d&#039;h\u00f4tels conventionnelles. Cependant, l&#039;expansion rapide des locations \u00e0 court terme, men\u00e9e par des organisations comme Airbnb et VRBO, a laiss\u00e9 une marque ind\u00e9niable sur l&#039;industrie h\u00f4teli\u00e8re.<\/em><\/p>\n<h2>L\u2019importance des r\u00e9servations de location \u00e0 court terme<\/h2>\n<p>Il existe une intersection croissante entre les secteurs de l&#039;h\u00f4tellerie et de la location \u00e0 court terme, les consommateurs \u00e9valuant les deux alternatives en fonction du co\u00fbt, des installations et de la valeur lors de la r\u00e9servation d&#039;un h\u00e9bergement.<\/p>\n<p>Des recherches ont identifi\u00e9 une relation entre l&#039;augmentation des r\u00e9servations de locations \u00e0 court terme et la demande h\u00f4teli\u00e8re, offrant ainsi aux Revenue Managers une technique innovante pour anticiper la demande dans leur \u00e9tablissement.<\/p>\n<p>Les donn\u00e9es r\u00e9v\u00e8lent que les r\u00e9servations de locations \u00e0 court terme ont tendance \u00e0 augmenter sur la plupart des march\u00e9s avant les r\u00e9servations d&#039;h\u00f4tels. En \u00e9tant capable de pr\u00e9voir les \u00e9volutions de la demande sur votre march\u00e9 avant vos concurrents, vous pouvez prendre de l&#039;avance en mati\u00e8re de strat\u00e9gies de tarification et de promotion.<\/p>\n<h2>Comprendre le lien entre les donn\u00e9es d&#039;h\u00e9bergement Airbnb et la demande h\u00f4teli\u00e8re<\/h2>\n<p>Pour comprendre ce lien entre les locations \u00e0 court terme et les h\u00f4tels, l&#039;\u00e9tude a compar\u00e9 les locations Airbnb avec des h\u00f4tels repr\u00e9sentatifs dans 29 lieux de voyage cl\u00e9s, en utilisant les taux d&#039;occupation d&#039;ao\u00fbt 2022 \u00e0 f\u00e9vrier 2023.<\/p>\n<p>M\u00eame si les deux ont affich\u00e9 une occupation finale similaire, le moment de la hausse \u00e9tait distinct. Les locations Airbnb ont connu une augmentation plus pr\u00e9coce, tandis que les h\u00f4tels ont connu une augmentation \u00e0 l&#039;approche de la date du s\u00e9jour.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-15877630' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-15877630' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_600734974033 = function(){ai_insert_viewport_code ('ai-insert-7-15877630');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_600734974033 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_741867428504);\n<\/script>\n<\/p>\n<p>C&#039;est appel\u00e9 &quot;<em>d\u00e9calage de prise en charge \u00e0 l&#039;h\u00f4tel<\/em>\u00bb et est calcul\u00e9 en mesurant la diff\u00e9rence de d\u00e9lai de livraison auquel les locations \u00e0 court terme et les h\u00f4tels ont atteint 5% d&#039;occupation.<\/p>\n<p>Gr\u00e2ce \u00e0 la comparaison de ces deux courbes, une compr\u00e9hension plus approfondie de la corr\u00e9lation entre les logements locatifs \u00e0 court terme et les h\u00f4tels a \u00e9t\u00e9 trouv\u00e9e.<\/p>\n<p>Les locations \u00e0 court terme ont tendance \u00e0 garantir les r\u00e9servations plus t\u00f4t que les h\u00f4tels, ce qui indique une recrudescence de la demande du march\u00e9 pour les h\u00f4tels dans la m\u00eame zone. \u00c0 l\u2019inverse, les h\u00f4tels ont tendance \u00e0 atteindre leur pleine capacit\u00e9 plus tard que les locations \u00e0 court terme, mais attirent des r\u00e9servations plus importantes au cours des trois derni\u00e8res semaines pr\u00e9c\u00e9dant la date du s\u00e9jour.<\/p>\n<p>Cette corr\u00e9lation peut constituer un instrument pr\u00e9cieux permettant aux Revenue Managers de d\u00e9tecter la demande \u00e9mergente et de modifier leurs strat\u00e9gies de tarification en cons\u00e9quence.<\/p>\n<p>Le point de 21 jours pr\u00e9c\u00e9dant la date du s\u00e9jour semble \u00eatre une donn\u00e9e charni\u00e8re pour de nombreuses destinations, car il marque le moment o\u00f9 les h\u00f4tels correspondent au niveau d&#039;occupation du march\u00e9 Airbnb.<\/p>\n<h2>Visualisation du d\u00e9calage de prise en charge \u00e0 l&#039;h\u00f4tel<\/h2>\n<p>En examinant la proportion moyenne d&#039;h\u00e9bergements r\u00e9serv\u00e9s sur une p\u00e9riode donn\u00e9e et en calculant le d\u00e9lai en jours, vous obtenez une compr\u00e9hension plus approfondie de la relation entre la location \u00e0 court terme et l&#039;occupation de l&#039;h\u00f4tel.<\/p>\n<p>Vous pouvez observer des parall\u00e8les dans la mani\u00e8re dont les locations \u00e0 court terme et les h\u00f4tels se refl\u00e8tent \u00e0 mesure que l\u2019intervalle entre la r\u00e9servation et le s\u00e9jour diminue.<\/p>\n<p>La tendance pour les deux destinations les plus corr\u00e9l\u00e9es, Paris et Amsterdam, est pr\u00e9sent\u00e9e ci-dessous.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29704\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-1.png\" alt=\"Donn\u00e9es de location \u00e0 court terme\" width=\"1627\" height=\"800\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-1-300x148.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-1-1024x504.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-1.png 1627w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" \/><\/p>\n<p>Paris a un d\u00e9lai de prise en charge \u00e0 l&#039;h\u00f4tel de 79 jours, la corr\u00e9lation des occupations finales dans la ville atteignant 94%. Amsterdam a un d\u00e9lai de prise en charge \u00e0 l&#039;h\u00f4tel de 69 jours, la corr\u00e9lation des occupations finales dans la ville atteignant 88%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29705\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-2.png\" alt=\"Donn\u00e9es de location \u00e0 court terme\" width=\"1627\" height=\"800\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-2-300x148.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-2-1024x504.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-2.png 1627w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" \/><\/p>\n<p>Dans tous les cas, la part finale des chambres vendues sur le march\u00e9 s&#039;aligne ou d\u00e9passe l\u00e9g\u00e8rement les niveaux de r\u00e9servation sur le livre (OTB) des propri\u00e9t\u00e9s de location \u00e0 court terme.<\/p>\n<p>Deux exemples illustrant la ville de New York et de San Francisco sont pr\u00e9sent\u00e9s ci-dessous. New York pr\u00e9sente un d\u00e9lai de prise en charge \u00e0 l&#039;h\u00f4tel de 18 jours, la corr\u00e9lation des occupations finales dans la ville atteignant 85%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29706\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-3.png\" alt=\"Donn\u00e9es de location \u00e0 court terme\" width=\"1627\" height=\"800\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-3-300x148.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-3-1024x504.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-3.png 1627w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" \/><\/p>\n<p>San Francisco, en revanche, a un d\u00e9lai de prise en charge \u00e0 l&#039;h\u00f4tel de 44 jours, la corr\u00e9lation des occupations finales dans la ville atteignant 83%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29707\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-4.png\" alt=\"Donn\u00e9es de location \u00e0 court terme \" width=\"1627\" height=\"800\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-4-300x148.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-4-1024x504.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-4.png 1627w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" \/><\/p>\n<h2>Pourquoi le d\u00e9lai de prise en charge \u00e0 l&#039;h\u00f4tel varie-t-il sur certains march\u00e9s\u00a0?<\/h2>\n<p>L&#039;analyse initiale r\u00e9v\u00e8le une relation claire entre les locations \u00e0 court terme et les h\u00f4tels traditionnels, m\u00eame si elle peut parfois fluctuer selon les march\u00e9s.<\/p>\n<p>Certains march\u00e9s, comme Amsterdam et Paris, pr\u00e9sentent une relation positive fortement corr\u00e9l\u00e9e, tandis que d&#039;autres affichent l&#039;inverse.<\/p>\n<p>Les Maldives en sont un exemple, o\u00f9 il existe encore une forte corr\u00e9lation positive, mais le d\u00e9calage est n\u00e9gatif, ce qui implique que les h\u00f4tels sont r\u00e9serv\u00e9s avant les locations \u00e0 court terme. Aux Maldives, les h\u00f4tels ont g\u00e9n\u00e9ralement commenc\u00e9 \u00e0 conna\u00eetre une demande 208 jours en moyenne avant leurs homologues Airbnb.<\/p>\n<p>Bien qu\u2019il soit difficile d\u2019expliquer d\u00e9finitivement cette tendance et ses variations g\u00e9ographiques, il existe quelques indices.<\/p>\n<p>Les grands groupes et les voyageurs haut de gamme peuvent r\u00e9server des propri\u00e9t\u00e9s Airbnb \u00e0 l&#039;avance, g\u00e9n\u00e9rant une courbe qui se d\u00e9veloppe plus t\u00f4t, puis recourir aux h\u00f4tels si n\u00e9cessaire. Lorsque les h\u00f4tels sont r\u00e9serv\u00e9s plus t\u00f4t, cela peut \u00eatre d\u00fb \u00e0 des facteurs tels que le profil du client, la r\u00e9glementation et la disponibilit\u00e9 des propri\u00e9t\u00e9s.<\/p>\n<p>Des destinations comme Bangkok et Singapour pr\u00e9sentent de faibles corr\u00e9lations en raison de r\u00e9glementations plus strictes en mati\u00e8re de location \u00e0 court terme pour les propri\u00e9t\u00e9s priv\u00e9es. Les Maldives disposent d\u2019une disponibilit\u00e9 limit\u00e9e d\u2019h\u00e9bergements v\u00e9ritablement alternatifs, ce qui influence la structure du march\u00e9. Ces valeurs aberrantes montrent l\u2019importance de la structure du march\u00e9 dans cette mesure.<\/p>\n<p>Une certaine prudence est donc recommand\u00e9e, mais le potentiel d\u2019\u00e9tablissement d\u2019un lien entre les deux est \u00e9vident, car la plupart des destinations pr\u00e9sentent une relation \u00e9troite.<\/p>\n<p>Il s\u2019agit d\u2019une d\u00e9couverte intrigante pour le secteur et offre des informations pr\u00e9cieuses aux Revenue Managers pour affiner leurs strat\u00e9gies commerciales.<\/p>\n<h2>Outils pour pr\u00e9dire la demande<\/h2>\n<p>Avec une croissance rapide, une professionnalisation et une part de march\u00e9 croissante, la location courte dur\u00e9e est devenue un redoutable concurrent h\u00f4telier. Le probl\u00e8me est que les h\u00f4teliers n\u2019avaient pas jusqu\u2019\u00e0 pr\u00e9sent de solution pour r\u00e9ellement comprendre ce nouveau concurrent.<\/p>\n<p>Des outils comme celui de Lighthouse <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mylighthouse.com\/market-intelligence\/rate-insight\/?utm_campaign=launch-glob-23-12-brand-affiliate-en&amp;utm_source=revfine&amp;utm_medium=affiliate&amp;utm_content=website\" target=\"_blank\" rel=\"noopener\">Aper\u00e7u des taux<\/a><\/span> donnez une vue de votre paysage concurrentiel en combinant les donn\u00e9es h\u00f4teli\u00e8res et de location \u00e0 court terme. Cela se traduit par de meilleures d\u00e9cisions en mati\u00e8re de prix et vous donne un avantage concurrentiel en fournissant une nouvelle m\u00e9thode de pr\u00e9vision de la demande.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-49982821' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-49982821' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_147376218332 = function(){ai_insert_viewport_code ('ai-insert-4-49982821');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_147376218332 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_803686551722);\n<\/script>\n<\/p>\n<p><strong>L\u2019utilisation des informations et des strat\u00e9gies d\u00e9crites peut am\u00e9liorer consid\u00e9rablement votre position concurrentielle dans le paysage dynamique de l\u2019h\u00f4tellerie. Vous pouvez profiter des opportunit\u00e9s \u00e9mergentes en analysant de mani\u00e8re proactive les tendances du march\u00e9 et en ajustant votre mod\u00e8le commercial en cons\u00e9quence.<\/strong><\/p>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le secteur de l&#039;h\u00f4tellerie a longtemps sous-estim\u00e9 l&#039;influence des locations de courte dur\u00e9e sur ses activit\u00e9s, les consid\u00e9rant comme un type d&#039;h\u00e9bergement sp\u00e9cialis\u00e9 qui n&#039;aurait pas d&#039;impact sur les r\u00e9servations d&#039;h\u00f4tels classiques. Cependant, l&#039;expansion rapide des locations de courte dur\u00e9e, men\u00e9e par des organisations comme Airbnb et VRBO, a laiss\u00e9 une empreinte ind\u00e9niable sur l&#039;industrie h\u00f4teli\u00e8re. L&#039;importance des r\u00e9servations de location \u00e0 court terme Il y a une demande croissante<\/p>","protected":false},"author":1,"featured_media":29703,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[799,772],"tags":[740],"class_list":["post-29702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-strategies","category-revenue-management-trends","tag-lighthouse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Short-Term Rental Data: How to Forecast Demand at Your Hotel<\/title>\n<meta name=\"description\" content=\"This article will help you understand the link between short-term rentals and hotels and enable you to foresee demand shifts in your market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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