{"id":35637,"date":"2025-09-07T14:13:26","date_gmt":"2025-09-07T12:13:26","guid":{"rendered":"https:\/\/www.revfine.com\/?p=35637"},"modified":"2026-01-21T13:25:01","modified_gmt":"2026-01-21T12:25:01","slug":"seuls-12-hotels-sur-10-utilisent-le-marketing-whatsapp-devriez-vous","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/only-12-of-hotels-use-whatsapp-marketing-should-you\/","title":{"rendered":"Seulement 121 h\u00f4tels sur 420 utilisent le marketing WhatsApp. Et vous\u00a0?"},"content":{"rendered":"<p><em>La plupart des h\u00f4tels n&#039;utilisent toujours pas WhatsApp pour communiquer avec leurs clients, et encore moins pour leur marketing. Mais est-ce une occasion manqu\u00e9e\u00a0? Notre dernier rapport, \u00ab\u00a0L&#039;\u00e9tat du marketing bas\u00e9 sur les donn\u00e9es dans l&#039;h\u00f4tellerie\u00a0\u00bb, montre que seulement 121\u00a0TP420\u00a0T d&#039;h\u00f4tels int\u00e8grent WhatsApp \u00e0 leur strat\u00e9gie marketing. Parall\u00e8lement, 631\u00a0TP420\u00a0T ne l&#039;utilisent pas du tout ou s&#039;en servent pour leurs mises \u00e0 jour op\u00e9rationnelles. Cela repr\u00e9sente une opportunit\u00e9 consid\u00e9rable pour les \u00e9tablissements d&#039;explorer WhatsApp pour communiquer avec leurs clients.<\/em><\/p>\n<p><em>Dans cet article, vous d\u00e9couvrirez comment le marketing WhatsApp pour les h\u00f4tels fid\u00e9lise les clients et augmente les opportunit\u00e9s de revenus.<\/em><\/p>\n<h2>Pourquoi les h\u00f4tels \u00e9vitent le marketing WhatsApp<\/h2>\n<p>Bien que la communication avec les clients \u00e9volue, la r\u00e9alit\u00e9 est que de nombreux h\u00f4tels s&#039;appuient encore sur le courrier \u00e9lectronique ou les SMS, pensant que WhatsApp est trop risqu\u00e9 ou trop <em>&quot;informel&quot;<\/em> Pour le marketing. Pourtant, les h\u00f4tels qui l&#039;adoptent l&#039;utilisent strat\u00e9giquement pour renforcer leurs relations et g\u00e9n\u00e9rer naturellement des revenus. Ils ne font pas de spam, mais fid\u00e9lisent leurs clients avec un message pertinent au bon moment.<\/p>\n<p>S\u2019appuyer sur un seul canal, comme le courrier \u00e9lectronique, va \u00e0 l\u2019encontre de l\u2019id\u00e9e m\u00eame de personnalisation dans l\u2019h\u00f4tellerie, o\u00f9 les clients devraient \u00eatre autoris\u00e9s \u00e0 choisir leur canal pr\u00e9f\u00e9r\u00e9 dans le cadre d\u2019une exp\u00e9rience client personnalis\u00e9e de base.<\/p>\n<h2>Comment les h\u00f4tels utilisent WhatsApp pour communiquer avec leurs clients<\/h2>\n<p>Parmi le groupe qui utilise WhatsApp, beaucoup l&#039;utilisent \u00e0 plusieurs fins tout au long du parcours client, telles que :<\/p>\n<ul>\n<li>Inviter les invit\u00e9s \u00e0 venir prendre le petit-d\u00e9jeuner<\/li>\n<li>Ajout d&#039;un rapide <em>\u00ab Tout va bien ? \u00bb<\/em> apr\u00e8s l&#039;enregistrement<\/li>\n<li>Demander un avis juste apr\u00e8s le paiement<\/li>\n<li>Les inviter au bar avec une promo<\/li>\n<li>Leur permettre de contacter la r\u00e9ception pour toute question<\/li>\n<\/ul>\n<p>La v\u00e9rit\u00e9 est que, lorsqu\u2019il est utilis\u00e9 correctement, WhatsApp est un outil parfait pour la personnalisation et pas seulement pour la promotion.<\/p>\n<h2>Quels sont les r\u00e9sultats de l\u2019utilisation de WhatsApp pour la communication avec les clients\u00a0?<\/h2>\n<p>Le battage m\u00e9diatique en vaut-il vraiment la peine si l&#039;on se concentre sur les r\u00e9sultats\u00a0? La r\u00e9ponse d\u00e9pend des priorit\u00e9s de votre marque.<\/p>\n<p>Les h\u00f4tels utilisant WhatsApp constatent les r\u00e9sultats suivants :<\/p>\n<ul>\n<li>Taux de conversion plus \u00e9lev\u00e9 qu&#039;avec le courrier \u00e9lectronique<\/li>\n<li>Taux d&#039;ouverture plus \u00e9lev\u00e9 qu&#039;avec le courrier \u00e9lectronique<\/li>\n<li>Plus d&#039;engagement des clients, car il leur est plus facile de poursuivre la conversation<\/li>\n<li>Plus de conversations initi\u00e9es par les invit\u00e9s eux-m\u00eames<\/li>\n<\/ul>\n<p>L&#039;un des principaux avantages est qu&#039;il permet aux h\u00f4tels d&#039;envoyer plusieurs messages sur des sujets vari\u00e9s sans donner l&#039;impression de spammer les clients. Diff\u00e9rents canaux, diff\u00e9rents formats, diff\u00e9rents messages et diff\u00e9rentes opportunit\u00e9s.<\/p>\n<h2>Comment \u00e9laborer votre strat\u00e9gie marketing WhatsApp pour 2026<\/h2>\n<p>Dans notre rapport complet, <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.bookboost.io\/the-state-of-marketing-in-hospitality\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">L&#039;\u00e9tat du marketing bas\u00e9 sur les donn\u00e9es dans l&#039;h\u00f4tellerie<\/a><\/span>, nous avons d\u00e9couvert comment les h\u00f4tels utilisent la segmentation, la personnalisation, les donn\u00e9es et bien plus encore.<\/p>\n<p>Si vous souhaitez voir comment votre h\u00f4tel se compare, ce que disent les donn\u00e9es sur les canaux et l&#039;impact sur les revenus, et obtenir toutes les informations pour planifier votre strat\u00e9gie, consultez-le.<\/p>\n<div class=\"first-sentence-half\">\n<h2><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-file-alt fas circle-yes fusion-text-flow fa-spin\" style=\"--awb-iconcolor:#212121;--awb-iconcolor-hover:#212121;--awb-circlecolor:#d4a763;--awb-circlecolor-hover:#d4a763;--awb-circlebordercolor:#d4a763;--awb-circlebordercolor-hover:#d4a763;--awb-circlebordersize:1px;--awb-font-size:22.88px;--awb-width:45.76px;--awb-height:45.76px;--awb-line-height:43.76px;--awb-margin-right:13px;\"><\/i><span style=\"text-decoration: underline;\">Mod\u00e8le de parcours client\u00a0:<\/span> Atteignez vos clients mieux que jamais<\/h2>\n<div class=\"first-sentence-half\">\n<p>Dans ce mod\u00e8le de parcours client, vous trouverez des exemples de points de contact pr\u00e9cieux qui peuvent \u00eatre ajout\u00e9s \u00e0 vos communications, en tenant compte des diff\u00e9rentes \u00e9tapes du parcours client.<\/p>\n<p><a href=\"https:\/\/www.revfine.com\/fr\/page\/modele-de-voyage-dinvite\/\"><span style=\"text-decoration: underline; font-size: 12pt;\">Cliquez ici pour t\u00e9l\u00e9charger<\/span><\/a> le &quot;<em>Mod\u00e8le de parcours client\u00a0: touchez les clients mieux que jamais<\/em>\u201c&quot;.<\/p>\n<\/div>\n<\/div>\n<p><strong>Le marketing WhatsApp permet aux h\u00f4tels d&#039;interagir facilement avec leurs clients. Il renforce la confiance et g\u00e9n\u00e8re davantage de r\u00e9servations. Appliquez les conseils et astuces partag\u00e9s ici pour affiner votre strat\u00e9gie. Commencez d\u00e8s maintenant et atteignez vos objectifs en renfor\u00e7ant vos relations clients.<\/strong><\/p>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>\n\n<div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#212121;--awb-margin-top:70px;--awb-margin-bottom:40px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"fusion-reading-box-flex\"><h2>Cet article est r\u00e9dig\u00e9 par notre partenaire expert Bookboost<\/h2><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-desktop-button fusion-tagline-button continue continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/fr\/page\/bookboost\/\" target=\"_self\"><span>Page partenaire<\/span><\/a><\/div><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/fr\/page\/bookboost\/\" target=\"_self\"><span>Page partenaire<\/span><\/a><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La plupart des h\u00f4tels n&#039;utilisent toujours pas WhatsApp pour communiquer avec leurs clients, et encore moins pour leur marketing. Mais est-ce une occasion manqu\u00e9e\u00a0? Notre dernier rapport, \u00ab\u00a0L&#039;\u00e9tat du marketing bas\u00e9 sur les donn\u00e9es dans l&#039;h\u00f4tellerie\u00a0\u00bb, montre que seulement 121\u00a0TP423\u00a0T d&#039;h\u00f4tels int\u00e8grent WhatsApp \u00e0 leur strat\u00e9gie marketing. Parall\u00e8lement, 631\u00a0TP423\u00a0T ne l&#039;utilisent pas du tout ou s&#039;en servent pour leurs mises \u00e0 jour op\u00e9rationnelles. Cela repr\u00e9sente une opportunit\u00e9 consid\u00e9rable.<\/p>","protected":false},"author":1,"featured_media":35642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[804,763,760],"tags":[236],"class_list":["post-35637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-communication","category-hotel-social-media","category-hotel-strategies","tag-bookboost"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Only 12% of Hotels Use WhatsApp Marketing. 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