Question pour notre panel d'experts en marketing h\u00f4telier<\/span><\/h2>\nTo ensure a successful launch, what key actions should be on a hotel\u2019s marketing checklist in the months leading up to a new opening? (Question proposed by Kamila Zawadzka.)<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Groupe d'experts de l'industrie<\/span><\/h2>\n<\/div>Notre panel d'experts de l'industrie est compos\u00e9 de professionnels de l'industrie de l'h\u00f4tellerie et du voyage. Ils ont des connaissances compl\u00e8tes et d\u00e9taill\u00e9es, une exp\u00e9rience de la pratique ou de la gestion et sont avant-gardistes. Ils r\u00e9pondent \u00e0 des questions sur l'\u00e9tat de l'industrie. Ils partagent leurs points de vue sur des sujets tels que la gestion des revenus, le marketing, les op\u00e9rations, la technologie et discutent des derni\u00e8res tendances.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Notre panel d'experts en marketing<\/h3>\n\n- Kamila Zawadzka \u2013 Responsable marketing, The Orange Studio<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Fondateur et conseiller en chef, Vivander<\/a><\/span><\/li>\n
- Moriya Rockman \u2013 Chef du marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Max Starkov - Professeur adjoint de technologie h\u00f4teli\u00e8re, Universit\u00e9 de New York<\/a><\/span><\/li>\n
- Posez une question \u00e0 notre panel<\/span><\/a><\/span><\/li>\n
- Rejoignez notre panel d'experts<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
![\"Kamila](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Kamila-Zawadzka-150x150.png\")
<\/div><\/div>Kamila Zawadzka<\/span>Responsable marketing, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\nAs the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\nAt launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\nPost-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Groupe d'experts de l'industrie<\/span><\/h2>\n<\/div>Notre panel d'experts de l'industrie est compos\u00e9 de professionnels de l'industrie de l'h\u00f4tellerie et du voyage. Ils ont des connaissances compl\u00e8tes et d\u00e9taill\u00e9es, une exp\u00e9rience de la pratique ou de la gestion et sont avant-gardistes. Ils r\u00e9pondent \u00e0 des questions sur l'\u00e9tat de l'industrie. Ils partagent leurs points de vue sur des sujets tels que la gestion des revenus, le marketing, les op\u00e9rations, la technologie et discutent des derni\u00e8res tendances.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Notre panel d'experts en marketing<\/h3>\n\n- Kamila Zawadzka \u2013 Responsable marketing, The Orange Studio<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Fondateur et conseiller en chef, Vivander<\/a><\/span><\/li>\n
- Moriya Rockman \u2013 Chef du marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Max Starkov - Professeur adjoint de technologie h\u00f4teli\u00e8re, Universit\u00e9 de New York<\/a><\/span><\/li>\n
- Posez une question \u00e0 notre panel<\/span><\/a><\/span><\/li>\n
- Rejoignez notre panel d'experts<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Kamila Zawadzka<\/span>Responsable marketing, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\nAs the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\nAt launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\nPost-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Notre panel d'experts de l'industrie est compos\u00e9 de professionnels de l'industrie de l'h\u00f4tellerie et du voyage. Ils ont des connaissances compl\u00e8tes et d\u00e9taill\u00e9es, une exp\u00e9rience de la pratique ou de la gestion et sont avant-gardistes. Ils r\u00e9pondent \u00e0 des questions sur l'\u00e9tat de l'industrie. Ils partagent leurs points de vue sur des sujets tels que la gestion des revenus, le marketing, les op\u00e9rations, la technologie et discutent des derni\u00e8res tendances.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Notre panel d'experts en marketing<\/h3>\n\n- Kamila Zawadzka \u2013 Responsable marketing, The Orange Studio<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Fondateur et conseiller en chef, Vivander<\/a><\/span><\/li>\n
- Moriya Rockman \u2013 Chef du marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Max Starkov - Professeur adjoint de technologie h\u00f4teli\u00e8re, Universit\u00e9 de New York<\/a><\/span><\/li>\n
- Posez une question \u00e0 notre panel<\/span><\/a><\/span><\/li>\n
- Rejoignez notre panel d'experts<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Kamila Zawadzka<\/span>Responsable marketing, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\nAs the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\nAt launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\nPost-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\n As the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\n At launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\n Post-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
![\"Michael](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Michael-J.-Goldrich-150x150.png\")
<\/div><\/div>![\"Moriya](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Moriya-Rockman-150x150.png\")
<\/div><\/div>![\"Max](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Max-Starkov-150x150.png\")
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