Question pour notre panel d'experts en marketing h\u00f4telier<\/span><\/h2>\nWhat marketing strategies can hotels use to drive more group bookings, both directly and through 3rd party channels? (Question by Cory Falter)<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Groupe d'experts de l'industrie<\/span><\/h2>\n<\/div>Notre panel d'experts de l'industrie est compos\u00e9 de professionnels de l'industrie de l'h\u00f4tellerie et du voyage. Ils ont des connaissances compl\u00e8tes et d\u00e9taill\u00e9es, une exp\u00e9rience de la pratique ou de la gestion et sont avant-gardistes. Ils r\u00e9pondent \u00e0 des questions sur l'\u00e9tat de l'industrie. Ils partagent leurs points de vue sur des sujets tels que la gestion des revenus, le marketing, les op\u00e9rations, la technologie et discutent des derni\u00e8res tendances.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
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Notre panel d'experts en marketing<\/h3>\n\n- Max Starkov - Professeur adjoint de technologie h\u00f4teli\u00e8re, Universit\u00e9 de New York<\/a><\/span><\/li>\n
- Moriya Rockman \u2013 Chef du marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Fondateur et conseiller en chef, Vivander<\/a><\/span><\/li>\n
- Cory Falter \u2013 Partenaire, Lure Agency<\/a><\/span><\/li>\n
- Posez une question \u00e0 notre panel<\/span><\/a><\/span><\/li>\n
- Rejoignez notre panel d'experts<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
![\"Max](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Max-Starkov-150x150.png\")
<\/div><\/div>Max Starkov<\/span>Professeur adjoint de technologie h\u00f4teli\u00e8re, Universit\u00e9 de New York<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Hotel group sales teams, selling to both the corporate and the SMERF markets, often underestimate and even ignore the power of digital marketing and online initiatives to drive more group bookings.<\/em><\/p>\nMarketing of your corporate meetings and events spaces and SMERF group amenities and product is very straightforward. Similar to the tentacles of an octopus, your B2B marketing gets the word out about the hotel, its group product and its value proposition, and plays an important role in engaging and enticing group planners and organizers to choose your hotel.<\/em><\/p>\nSelling group business online requires a multi-pronged approach:<\/em><\/p>\n\n- Having a great website content about your corporate meetings and events, as well as amenities for SMERF groups. Make it as descriptive as possible, including items such as floor plans, different configurations, audiovisual equipment, information on WiFi, parking spaces for buses, complimentary offerings for tour leaders and drivers, etc.<\/em><\/li>\n
- Avoir la capacit\u00e9 d'appel d'offres sur le site Web avec des capacit\u00e9s de r\u00e9ponse aux informations imm\u00e9diates.<\/em><\/li>\n
- Affichez le calendrier de disponibilit\u00e9 de votre espace \u00e9v\u00e9nementiel et de votre h\u00e9bergement de groupe li\u00e9 au PMS de la propri\u00e9t\u00e9 et \u00e0 son module de vente et de restauration.<\/em><\/li>\n
- Having Meeting\/Event or SMERF Group page creation capabilities powered by the website CMS (Content Management System) to enable customised event pages with an embedded booking engine with negotiated group rates. A client of ours had over 5,000 such event pages, enabling meeting planners to send an event page to the participants with the agenda, event info, booking capabilities, etc.<\/em><\/li>\n
- Pour les petits groupes d'entreprises, les h\u00f4teliers doivent activer un moteur de r\u00e9servation de groupe comme GroupSync Engage sur le site Web de leur \u00e9tablissement. GroupSync de Groups360 a \u00e9t\u00e9 cr\u00e9\u00e9 pour que les h\u00f4tels puissent proposer la r\u00e9servation directe de chambres et d'espaces de r\u00e9union. Il est utilis\u00e9 par de nombreuses marques ind\u00e9pendantes, petites, moyennes et grandes comme Accor, IHG, Hilton et Marriott.<\/em><\/li>\n
- Create Complete Meeting Packages (CMPs) to provide corporate event planners with easy to plan and budget corporate events.<\/em><\/li>\n
- Make your website content SEO and AIO (AI search)-friendly: Original, editorial-level content throughout the hotel website; on-page SEO, inbound\/backlinks and citations from highly authoritative websites; technical SEO, ex. less than 2 second page download speeds, etc.<\/em><\/li>\n
- Launch search marketing campaigns around your meetings product. Meeting planners are searching for a number of keywords related to meetings, for example, \u201cConference hotel downtown Houston\u201d, etc.<\/em><\/li>\n
- Lancez des initiatives de marketing de contenu B2B autour de votre produit de r\u00e9unions pour engager les planificateurs de groupes d'entreprise : publications et \u00e9tudes de cas LinkedIn, livres blancs, conf\u00e9renciers et participations \u00e0 des panels, annonces de r\u00e9compenses, tirages au sort, etc.<\/em><\/li>\n
- Join the Cvent marketing initiatives.”<\/em><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n
\n
Groupe d'experts de l'industrie<\/span><\/h2>\n<\/div>Notre panel d'experts de l'industrie est compos\u00e9 de professionnels de l'industrie de l'h\u00f4tellerie et du voyage. Ils ont des connaissances compl\u00e8tes et d\u00e9taill\u00e9es, une exp\u00e9rience de la pratique ou de la gestion et sont avant-gardistes. Ils r\u00e9pondent \u00e0 des questions sur l'\u00e9tat de l'industrie. Ils partagent leurs points de vue sur des sujets tels que la gestion des revenus, le marketing, les op\u00e9rations, la technologie et discutent des derni\u00e8res tendances.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
\n
Notre panel d'experts en marketing<\/h3>\n\n- Max Starkov - Professeur adjoint de technologie h\u00f4teli\u00e8re, Universit\u00e9 de New York<\/a><\/span><\/li>\n
- Moriya Rockman \u2013 Chef du marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Fondateur et conseiller en chef, Vivander<\/a><\/span><\/li>\n
- Cory Falter \u2013 Partenaire, Lure Agency<\/a><\/span><\/li>\n
- Posez une question \u00e0 notre panel<\/span><\/a><\/span><\/li>\n
- Rejoignez notre panel d'experts<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Max Starkov<\/span>Professeur adjoint de technologie h\u00f4teli\u00e8re, Universit\u00e9 de New York<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Hotel group sales teams, selling to both the corporate and the SMERF markets, often underestimate and even ignore the power of digital marketing and online initiatives to drive more group bookings.<\/em><\/p>\nMarketing of your corporate meetings and events spaces and SMERF group amenities and product is very straightforward. Similar to the tentacles of an octopus, your B2B marketing gets the word out about the hotel, its group product and its value proposition, and plays an important role in engaging and enticing group planners and organizers to choose your hotel.<\/em><\/p>\nSelling group business online requires a multi-pronged approach:<\/em><\/p>\n\n- Having a great website content about your corporate meetings and events, as well as amenities for SMERF groups. Make it as descriptive as possible, including items such as floor plans, different configurations, audiovisual equipment, information on WiFi, parking spaces for buses, complimentary offerings for tour leaders and drivers, etc.<\/em><\/li>\n
- Avoir la capacit\u00e9 d'appel d'offres sur le site Web avec des capacit\u00e9s de r\u00e9ponse aux informations imm\u00e9diates.<\/em><\/li>\n
- Affichez le calendrier de disponibilit\u00e9 de votre espace \u00e9v\u00e9nementiel et de votre h\u00e9bergement de groupe li\u00e9 au PMS de la propri\u00e9t\u00e9 et \u00e0 son module de vente et de restauration.<\/em><\/li>\n
- Having Meeting\/Event or SMERF Group page creation capabilities powered by the website CMS (Content Management System) to enable customised event pages with an embedded booking engine with negotiated group rates. A client of ours had over 5,000 such event pages, enabling meeting planners to send an event page to the participants with the agenda, event info, booking capabilities, etc.<\/em><\/li>\n
- Pour les petits groupes d'entreprises, les h\u00f4teliers doivent activer un moteur de r\u00e9servation de groupe comme GroupSync Engage sur le site Web de leur \u00e9tablissement. GroupSync de Groups360 a \u00e9t\u00e9 cr\u00e9\u00e9 pour que les h\u00f4tels puissent proposer la r\u00e9servation directe de chambres et d'espaces de r\u00e9union. Il est utilis\u00e9 par de nombreuses marques ind\u00e9pendantes, petites, moyennes et grandes comme Accor, IHG, Hilton et Marriott.<\/em><\/li>\n
- Create Complete Meeting Packages (CMPs) to provide corporate event planners with easy to plan and budget corporate events.<\/em><\/li>\n
- Make your website content SEO and AIO (AI search)-friendly: Original, editorial-level content throughout the hotel website; on-page SEO, inbound\/backlinks and citations from highly authoritative websites; technical SEO, ex. less than 2 second page download speeds, etc.<\/em><\/li>\n
- Launch search marketing campaigns around your meetings product. Meeting planners are searching for a number of keywords related to meetings, for example, \u201cConference hotel downtown Houston\u201d, etc.<\/em><\/li>\n
- Lancez des initiatives de marketing de contenu B2B autour de votre produit de r\u00e9unions pour engager les planificateurs de groupes d'entreprise : publications et \u00e9tudes de cas LinkedIn, livres blancs, conf\u00e9renciers et participations \u00e0 des panels, annonces de r\u00e9compenses, tirages au sort, etc.<\/em><\/li>\n
- Join the Cvent marketing initiatives.”<\/em><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n
\n
Notre panel d'experts de l'industrie est compos\u00e9 de professionnels de l'industrie de l'h\u00f4tellerie et du voyage. Ils ont des connaissances compl\u00e8tes et d\u00e9taill\u00e9es, une exp\u00e9rience de la pratique ou de la gestion et sont avant-gardistes. Ils r\u00e9pondent \u00e0 des questions sur l'\u00e9tat de l'industrie. Ils partagent leurs points de vue sur des sujets tels que la gestion des revenus, le marketing, les op\u00e9rations, la technologie et discutent des derni\u00e8res tendances.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
\n
Notre panel d'experts en marketing<\/h3>\n\n- Max Starkov - Professeur adjoint de technologie h\u00f4teli\u00e8re, Universit\u00e9 de New York<\/a><\/span><\/li>\n
- Moriya Rockman \u2013 Chef du marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Fondateur et conseiller en chef, Vivander<\/a><\/span><\/li>\n
- Cory Falter \u2013 Partenaire, Lure Agency<\/a><\/span><\/li>\n
- Posez une question \u00e0 notre panel<\/span><\/a><\/span><\/li>\n
- Rejoignez notre panel d'experts<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Max Starkov<\/span>Professeur adjoint de technologie h\u00f4teli\u00e8re, Universit\u00e9 de New York<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Hotel group sales teams, selling to both the corporate and the SMERF markets, often underestimate and even ignore the power of digital marketing and online initiatives to drive more group bookings.<\/em><\/p>\nMarketing of your corporate meetings and events spaces and SMERF group amenities and product is very straightforward. Similar to the tentacles of an octopus, your B2B marketing gets the word out about the hotel, its group product and its value proposition, and plays an important role in engaging and enticing group planners and organizers to choose your hotel.<\/em><\/p>\nSelling group business online requires a multi-pronged approach:<\/em><\/p>\n\n- Having a great website content about your corporate meetings and events, as well as amenities for SMERF groups. Make it as descriptive as possible, including items such as floor plans, different configurations, audiovisual equipment, information on WiFi, parking spaces for buses, complimentary offerings for tour leaders and drivers, etc.<\/em><\/li>\n
- Avoir la capacit\u00e9 d'appel d'offres sur le site Web avec des capacit\u00e9s de r\u00e9ponse aux informations imm\u00e9diates.<\/em><\/li>\n
- Affichez le calendrier de disponibilit\u00e9 de votre espace \u00e9v\u00e9nementiel et de votre h\u00e9bergement de groupe li\u00e9 au PMS de la propri\u00e9t\u00e9 et \u00e0 son module de vente et de restauration.<\/em><\/li>\n
- Having Meeting\/Event or SMERF Group page creation capabilities powered by the website CMS (Content Management System) to enable customised event pages with an embedded booking engine with negotiated group rates. A client of ours had over 5,000 such event pages, enabling meeting planners to send an event page to the participants with the agenda, event info, booking capabilities, etc.<\/em><\/li>\n
- Pour les petits groupes d'entreprises, les h\u00f4teliers doivent activer un moteur de r\u00e9servation de groupe comme GroupSync Engage sur le site Web de leur \u00e9tablissement. GroupSync de Groups360 a \u00e9t\u00e9 cr\u00e9\u00e9 pour que les h\u00f4tels puissent proposer la r\u00e9servation directe de chambres et d'espaces de r\u00e9union. Il est utilis\u00e9 par de nombreuses marques ind\u00e9pendantes, petites, moyennes et grandes comme Accor, IHG, Hilton et Marriott.<\/em><\/li>\n
- Create Complete Meeting Packages (CMPs) to provide corporate event planners with easy to plan and budget corporate events.<\/em><\/li>\n
- Make your website content SEO and AIO (AI search)-friendly: Original, editorial-level content throughout the hotel website; on-page SEO, inbound\/backlinks and citations from highly authoritative websites; technical SEO, ex. less than 2 second page download speeds, etc.<\/em><\/li>\n
- Launch search marketing campaigns around your meetings product. Meeting planners are searching for a number of keywords related to meetings, for example, \u201cConference hotel downtown Houston\u201d, etc.<\/em><\/li>\n
- Lancez des initiatives de marketing de contenu B2B autour de votre produit de r\u00e9unions pour engager les planificateurs de groupes d'entreprise : publications et \u00e9tudes de cas LinkedIn, livres blancs, conf\u00e9renciers et participations \u00e0 des panels, annonces de r\u00e9compenses, tirages au sort, etc.<\/em><\/li>\n
- Join the Cvent marketing initiatives.”<\/em><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n
\n
<\/div><\/div>“Hotel group sales teams, selling to both the corporate and the SMERF markets, often underestimate and even ignore the power of digital marketing and online initiatives to drive more group bookings.<\/em><\/p>\n Marketing of your corporate meetings and events spaces and SMERF group amenities and product is very straightforward. Similar to the tentacles of an octopus, your B2B marketing gets the word out about the hotel, its group product and its value proposition, and plays an important role in engaging and enticing group planners and organizers to choose your hotel.<\/em><\/p>\n Selling group business online requires a multi-pronged approach:<\/em><\/p>\n\n
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![\"Moriya](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Moriya-Rockman-150x150.png\")
<\/div><\/div>![\"Michael](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Michael-J.-Goldrich-150x150.png\")
<\/div><\/div>![\"Cory](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Cory-Falter.jpg\")
<\/div><\/div>