Question for Our Revenue Management Expert Panel<\/span><\/h2>\nWhat analysis should hotels use to evaluate pricing relative to perceived value and that of competitors? How might this influence their market positioning strategy? (Question by Mariska van Heemskerk)<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Groupe d'experts de l'industrie<\/span><\/h2>\n<\/div>Notre panel d'experts de l'industrie est compos\u00e9 de professionnels de l'industrie de l'h\u00f4tellerie et du voyage. Ils ont des connaissances compl\u00e8tes et d\u00e9taill\u00e9es, une exp\u00e9rience de la pratique ou de la gestion et sont avant-gardistes. Ils r\u00e9pondent \u00e0 des questions sur l'\u00e9tat de l'industrie. Ils partagent leurs points de vue sur des sujets tels que la gestion des revenus, le marketing, les op\u00e9rations, la technologie et discutent des derni\u00e8res tendances.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
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Notre panel d'experts en gestion des revenus<\/h3>\n\n- Mariska van Heemskerk \u2013 Propri\u00e9taire, Revenue Management Works<\/a><\/span><\/li>\n
- Massimiliano Terzulli \u2013 Consultant en gestion des revenus, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n
- Tanya Hadwick \u2013 Responsable des revenus et du rendement du groupe, SunSwept Resorts<\/a><\/span><\/li>\n
- Chaya Kowal \u2013 Directrice de la gestion des revenus, Potato Head Family<\/a><\/span><\/li>\n
- Posez une question \u00e0 notre panel<\/a><\/span><\/span><\/li>\n
- Rejoignez notre panel d'experts<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
![\"Mariska](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Mariska-van-Heemskerk-150x150.jpg\")
<\/div><\/div>Mariska van Heemskerk<\/span>Propri\u00e9taire, travaux de gestion des revenus<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\nThis way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\nYou need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Groupe d'experts de l'industrie<\/span><\/h2>\n<\/div>Notre panel d'experts de l'industrie est compos\u00e9 de professionnels de l'industrie de l'h\u00f4tellerie et du voyage. Ils ont des connaissances compl\u00e8tes et d\u00e9taill\u00e9es, une exp\u00e9rience de la pratique ou de la gestion et sont avant-gardistes. Ils r\u00e9pondent \u00e0 des questions sur l'\u00e9tat de l'industrie. Ils partagent leurs points de vue sur des sujets tels que la gestion des revenus, le marketing, les op\u00e9rations, la technologie et discutent des derni\u00e8res tendances.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
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Notre panel d'experts en gestion des revenus<\/h3>\n\n- Mariska van Heemskerk \u2013 Propri\u00e9taire, Revenue Management Works<\/a><\/span><\/li>\n
- Massimiliano Terzulli \u2013 Consultant en gestion des revenus, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n
- Tanya Hadwick \u2013 Responsable des revenus et du rendement du groupe, SunSwept Resorts<\/a><\/span><\/li>\n
- Chaya Kowal \u2013 Directrice de la gestion des revenus, Potato Head Family<\/a><\/span><\/li>\n
- Posez une question \u00e0 notre panel<\/a><\/span><\/span><\/li>\n
- Rejoignez notre panel d'experts<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Mariska van Heemskerk<\/span>Propri\u00e9taire, travaux de gestion des revenus<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\nThis way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\nYou need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Notre panel d'experts de l'industrie est compos\u00e9 de professionnels de l'industrie de l'h\u00f4tellerie et du voyage. Ils ont des connaissances compl\u00e8tes et d\u00e9taill\u00e9es, une exp\u00e9rience de la pratique ou de la gestion et sont avant-gardistes. Ils r\u00e9pondent \u00e0 des questions sur l'\u00e9tat de l'industrie. Ils partagent leurs points de vue sur des sujets tels que la gestion des revenus, le marketing, les op\u00e9rations, la technologie et discutent des derni\u00e8res tendances.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
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Notre panel d'experts en gestion des revenus<\/h3>\n\n- Mariska van Heemskerk \u2013 Propri\u00e9taire, Revenue Management Works<\/a><\/span><\/li>\n
- Massimiliano Terzulli \u2013 Consultant en gestion des revenus, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n
- Tanya Hadwick \u2013 Responsable des revenus et du rendement du groupe, SunSwept Resorts<\/a><\/span><\/li>\n
- Chaya Kowal \u2013 Directrice de la gestion des revenus, Potato Head Family<\/a><\/span><\/li>\n
- Posez une question \u00e0 notre panel<\/a><\/span><\/span><\/li>\n
- Rejoignez notre panel d'experts<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Mariska van Heemskerk<\/span>Propri\u00e9taire, travaux de gestion des revenus<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\nThis way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\nYou need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\n This way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\n You need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
![\"Massimiliano](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-150x150.png\")
<\/div><\/div>![\"Tanya](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick-150x150.png\")
<\/div><\/div>![\"Chaya](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Chaya-Kowal-150x150.jpg\")
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