{"id":385,"date":"2024-01-02T20:00:14","date_gmt":"2024-01-02T19:00:14","guid":{"rendered":"https:\/\/revfine.com\/?p=385"},"modified":"2024-06-05T14:53:16","modified_gmt":"2024-06-05T12:53:16","slug":"revenue-management-vs-yield-management","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/revenue-management-vs-yield-management\/","title":{"rendered":"Gestion des revenus vs gestion des rendements"},"content":{"rendered":"<p><em>Au sein de l&#039;h\u00f4tellerie, <a href=\"https:\/\/www.revfine.com\/fr\/la-gestion-des-recettes\/\">revenu <\/a>et la gestion du rendement sont deux des outils les plus utiles dont disposent les gestionnaires, leur permettant de maximiser l&#039;argent qu&#039;ils gagnent gr\u00e2ce aux clients. Bien que les deux concepts soient \u00e9troitement li\u00e9s et partagent de nombreuses similitudes, il existe \u00e9galement des diff\u00e9rences importantes. Dans cet article de blog, nous expliquons les diff\u00e9rences et comparons les deux strat\u00e9gies plus en d\u00e9tail.<\/em><\/p>\n<p><span style=\"font-family: Antic Slab; font-size: 18pt;\">Table des mati\u00e8res:<\/span><\/p>\n<ul>\n<li><a href=\"#defining-two-strategies\"><span style=\"text-decoration: underline;\">D\u00e9finir les deux strat\u00e9gies<\/span><\/a><a id=\"defining-two-strategies\"><\/a><\/li>\n<li><a href=\"#why-are-yield-revenue-management-important\"><span style=\"text-decoration: underline;\">Pourquoi la gestion du rendement et des revenus est-elle importante\u00a0?<\/span><\/a><\/li>\n<li><a href=\"#table-revenue-management-vs-yield-management\"><span style=\"text-decoration: underline;\">Tableau expliquant la gestion des revenus et la gestion du rendement<\/span><\/a><\/li>\n<li><a href=\"#revenue-management-kpis\"><span style=\"text-decoration: underline;\">KPI de gestion des revenus<\/span><\/a><\/li>\n<li><a href=\"#more-related-articles\"><span style=\"text-decoration: underline;\">Articles plus pertinents<\/span><\/a><\/li>\n<\/ul>\n<h2>D\u00e9finir la gestion des revenus et la gestion du rendement<\/h2>\n<p>Comme un <a href=\"https:\/\/www.revfine.com\/fr\/pricing-strategies-hotellerie-industrie\/\">strat\u00e9gie de prix<\/a>, la gestion du rendement vise \u00e0 g\u00e9n\u00e9rer le maximum de revenus possible \u00e0 partir d&#039;un stock de denr\u00e9es p\u00e9rissables. Dans <a href=\"https:\/\/www.revfine.com\/fr\/gestion-de-lhotel\/\">gestion de l&#039;h\u00f4tel<\/a>, cela signifie qu&#039;il s&#039;agit d&#039;utiliser les donn\u00e9es pour garantir que la bonne chambre est vendue au bon client, au bon moment et au prix le plus \u00e9lev\u00e9 possible.<\/p>\n<p>En effet, il s\u2019agit d\u2019utiliser la discrimination par les prix pour optimiser les r\u00e9sultats commerciaux. <a href=\"https:\/\/www.revfine.com\/fr\/personnes-logeant-a-lhotel\/\">Personnes logeant \u00e0 l&#039;hotel<\/a> sont conditionn\u00e9s \u00e0 payer des prix diff\u00e9rents pour le m\u00eame produit, en fonction du moment o\u00f9 ils s\u00e9journent dans un h\u00f4tel, de la proximit\u00e9 avec laquelle ils ont effectu\u00e9 la r\u00e9servation, du niveau de demande de chambres et de divers facteurs externes.<a id=\"why-are-yield-revenue-management-important\"><\/a><\/p>\n<p>La gestion des revenus est un concept connexe, bien qu\u2019il ait une port\u00e9e plus large. Il s&#039;agit de maximiser les revenus des chambres d&#039;h\u00f4tel de la m\u00eame mani\u00e8re, mais il s&#039;occupe \u00e9galement du co\u00fbt de vente et de l&#039;argent gagn\u00e9 \u00e0 partir d&#039;autres aspects, comme les services de restauration et de blanchisserie. On peut donc dire qu\u2019elle s\u2019int\u00e9resse \u00e0 la situation dans son ensemble.<\/p>\n<h3>Vid\u00e9o : Qu&#039;est-ce que la gestion des revenus ?<\/h3>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/97YMgJBZdXE?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h3>Vid\u00e9o : Qu&#039;est-ce que la gestion du rendement ?<\/h3>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 2\" src=\"https:\/\/www.youtube.com\/embed\/JRku325maX0?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h2>Pourquoi la gestion du rendement et des revenus est-elle importante\u00a0?<\/h2>\n<p>La gestion du rendement et des revenus permet aux propri\u00e9taires d&#039;h\u00f4tels et aux d\u00e9cideurs d&#039;adopter une approche mesur\u00e9e et calcul\u00e9e en mati\u00e8re de tarification. Par cons\u00e9quent, ils peuvent maximiser les revenus qu&#039;ils g\u00e9n\u00e8rent \u00e0 partir d&#039;un inventaire limit\u00e9 et p\u00e9rissable de chambres d&#039;h\u00f4tel.<\/p>\n<p>Les deux strat\u00e9gies peuvent \u00eatre utilis\u00e9es conjointement car elles traitent de choses l\u00e9g\u00e8rement diff\u00e9rentes. Rendement <a id=\"table-revenue-management-vs-yield-management\"><\/a>L&#039;accent mis par la direction sur la maximisation des revenus provenant uniquement des chambres d&#039;h\u00f4tel est important car il permet aux propri\u00e9taires d&#039;optimiser le c\u0153ur m\u00eame de leur activit\u00e9. Cependant, l\u2019orientation plus large de la gestion des revenus compl\u00e8te cela car elle permet aux propri\u00e9taires de maximiser les revenus globaux g\u00e9n\u00e9r\u00e9s par leur h\u00f4tel.<\/p>\n<p>Pour plus d&#039;informations sur la gestion des revenus et du rendement, veuillez lire les articles <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/quest-ce-que-la-gestion-des-revenus\/\">\u00ab\u00a0Qu&#039;est-ce que la gestion des revenus\u00a0?\u00a0\u00bb<\/a><\/span> et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/quest-ce-que-la-gestion-du-rendement\/\">\u00ab\u00a0Qu&#039;est-ce que la gestion du rendement\u00a0?\u00a0\u00bb<\/a><\/span>.<\/p>\n<h2>Tableau expliquant la gestion des revenus et la gestion du rendement<\/h2>\n<p>Afin de mieux comprendre les concepts de gestion des revenus h\u00f4teliers et de gestion du rendement, explorez le tableau ci-dessous.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Aspect<\/strong><\/th>\n<th align=\"left\"><strong>Gestion des revenus dans l&#039;h\u00f4tellerie<\/strong><\/th>\n<th align=\"left\"><strong>Gestion du rendement dans l&#039;h\u00f4tellerie<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>D\u00e9finition<\/strong><\/td>\n<td align=\"left\">Une strat\u00e9gie ax\u00e9e sur la pr\u00e9vision du comportement des consommateurs et l&#039;optimisation de la disponibilit\u00e9 et du prix des produits afin de maximiser les revenus dans le secteur de l&#039;h\u00f4tellerie.<\/td>\n<td align=\"left\">Une strat\u00e9gie de tarification variable visant \u00e0 maximiser les revenus provenant d&#039;une ressource fixe et p\u00e9rissable, telle que les chambres d&#039;h\u00f4tel.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Domaines d&#039;intervention cl\u00e9s<\/strong><\/td>\n<td align=\"left\"><a href=\"https:\/\/redstagfulfillment.com\/what-is-demand-forecasting\/\" target=\"_blank\" rel=\"noopener\">Pr\u00e9vision de la demande<\/a>, optimisation des prix, segmentation du march\u00e9, strat\u00e9gie de distribution et gestion de la relation client.<\/td>\n<td align=\"left\">Les tarifs sont bas\u00e9s sur la demande et l&#039;offre, la disponibilit\u00e9 des types de chambres, la dur\u00e9e du s\u00e9jour et les strat\u00e9gies de surr\u00e9servation.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Int\u00e9gration technologique<\/strong><\/td>\n<td align=\"left\">Implique l&#039;utilisation d&#039;un logiciel sophistiqu\u00e9 pour l&#039;analyse des donn\u00e9es, les pr\u00e9visions et la tarification dynamique. Met l&#039;accent sur l&#039;utilisation de l&#039;IA et <a href=\"https:\/\/www.ibm.com\/topics\/machine-learning\" target=\"_blank\" rel=\"noopener\">apprentissage automatique<\/a>.<a id=\"revenue-management-kpis\"><\/a><\/td>\n<td align=\"left\">S&#039;appuie fortement sur des syst\u00e8mes de traitement de donn\u00e9es en temps r\u00e9el pour la gestion des stocks et les ajustements de prix, utilisant souvent des analyses pr\u00e9dictives.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Impact sur l&#039;exp\u00e9rience client<\/strong><\/td>\n<td align=\"left\">Vise \u00e0 maximiser les revenus tout en maintenant la satisfaction des clients gr\u00e2ce \u00e0 des offres personnalis\u00e9es et en comprenant les besoins et les comportements des clients.<\/td>\n<td align=\"left\">Se concentre sur l&#039;optimisation de l&#039;occupation et des revenus, ce qui peut parfois entra\u00eener des probl\u00e8mes de satisfaction client en raison de la surr\u00e9servation ou de la tarification.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>D\u00e9fis et consid\u00e9rations<\/strong><\/td>\n<td align=\"left\">Comprend la gestion d&#039;une vaste gamme de donn\u00e9es, l&#039;adaptation aux changements du march\u00e9, l&#039;int\u00e9gration de la technologie pour l&#039;analyse en temps r\u00e9el et l&#039;\u00e9quilibre entre la satisfaction des clients.<\/td>\n<td align=\"left\">Cela implique de g\u00e9rer le caract\u00e8re p\u00e9rissable du service, de pr\u00e9voir avec pr\u00e9cision la demande, de g\u00e9rer les surr\u00e9servations et de maintenir un \u00e9quilibre entre la tarification et la satisfaction du client.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>KPI de gestion des revenus<a id=\"more-related-articles\"><\/a><\/h2>\n<p>Le revenue management et le yield management utilisent plusieurs KPI (Key Performance Indicators) pour mesurer et identifier les domaines de r\u00e9ussite et d&#039;\u00e9chec, ainsi que les tendances li\u00e9es \u00e0 la demande et au comportement des clients. D\u00e9couvrez nos articles dans la cat\u00e9gorie <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/revenue-management-kpi\/\">\u00ab\u00a0KPI de gestion des revenus\u00a0\u00bb<\/a><\/span> pour plus d&#039;informations sur les indicateurs de performance cl\u00e9s de gestion des revenus les plus utilis\u00e9s.<\/p>\n<h2>FAQ sur la gestion des revenus et la gestion du rendement<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-385-1\"><div class=\"fusion-panel panel-default panel-842438f7efa54365b fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_842438f7efa54365b\"><a aria-expanded=\"false\" aria-controls=\"842438f7efa54365b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#842438f7efa54365b\" href=\"#842438f7efa54365b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Le Yield Management et le Revenue Management sont-ils interchangeables ?<\/span><\/a><\/h3><\/div><div id=\"842438f7efa54365b\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_842438f7efa54365b\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Non, mais les deux notions sont \u00e9troitement li\u00e9es. La gestion du rendement consiste \u00e0 maximiser les revenus d&#039;un inventaire p\u00e9rissable, tel que les chambres d&#039;h\u00f4tel, et peut \u00eatre consid\u00e9r\u00e9e comme un \u00e9l\u00e9ment de la gestion des revenus. Cependant, la gestion des revenus est une strat\u00e9gie plus large, englobant toutes les sources de revenus et se concentrant sur la tarification, la distribution et les pr\u00e9visions.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-554a6838962f7eb6a fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_554a6838962f7eb6a\"><a aria-expanded=\"false\" aria-controls=\"554a6838962f7eb6a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#554a6838962f7eb6a\" href=\"#554a6838962f7eb6a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Le rendement est-il la m\u00eame chose que les revenus ?<\/span><\/a><\/h3><\/div><div id=\"554a6838962f7eb6a\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_554a6838962f7eb6a\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Non. Le rendement est exprim\u00e9 en pourcentage et fait r\u00e9f\u00e9rence au montant des revenus g\u00e9n\u00e9r\u00e9s par une source de revenus par rapport au revenu potentiel maximum. Ainsi, par exemple, si toutes les chambres d\u2019un h\u00f4tel \u00e9taient vendues au m\u00eame prix et que l\u2019h\u00f4tel vendait la moiti\u00e9 de ces chambres, le rendement serait de 50%. En revanche, les revenus font r\u00e9f\u00e9rence aux revenus totaux de toutes sources.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-7b10d494fe863d0a6 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_7b10d494fe863d0a6\"><a aria-expanded=\"false\" aria-controls=\"7b10d494fe863d0a6\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#7b10d494fe863d0a6\" href=\"#7b10d494fe863d0a6\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Que signifie le rendement dans la gestion des revenus ?<\/span><\/a><\/h3><\/div><div id=\"7b10d494fe863d0a6\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_7b10d494fe863d0a6\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Dans le cadre de la gestion des revenus, le terme rendement fait r\u00e9f\u00e9rence \u00e0 la pratique consistant \u00e0 ajuster les prix et la disponibilit\u00e9 pour r\u00e9pondre au niveau de la demande afin que le rendement et les revenus soient maximis\u00e9s. Yielding aide les h\u00f4tels \u00e0 optimiser leurs r\u00e9sultats financiers.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-168fced7df75f2aad fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_168fced7df75f2aad\"><a aria-expanded=\"false\" aria-controls=\"168fced7df75f2aad\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#168fced7df75f2aad\" href=\"#168fced7df75f2aad\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Le revenu est-il un profit ou un rendement\u00a0?<\/span><\/a><\/h3><\/div><div id=\"168fced7df75f2aad\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_168fced7df75f2aad\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Ni l&#039;un ni l&#039;autre. Les revenus d\u00e9crivent le revenu total g\u00e9n\u00e9r\u00e9 par toutes les sources de revenus. Le rendement d\u00e9crit le pourcentage des revenus gagn\u00e9s par rapport au revenu maximum r\u00e9alisable. Le profit est calcul\u00e9 en d\u00e9duisant les co\u00fbts des revenus.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-ab71d2f481c9cdfc5 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_ab71d2f481c9cdfc5\"><a aria-expanded=\"false\" aria-controls=\"ab71d2f481c9cdfc5\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#ab71d2f481c9cdfc5\" href=\"#ab71d2f481c9cdfc5\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quel est le r\u00f4le du Yield Management ?<\/span><\/a><\/h3><\/div><div id=\"ab71d2f481c9cdfc5\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_ab71d2f481c9cdfc5\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>La gestion du rendement permet aux h\u00f4tels d&#039;utiliser au mieux leur inventaire de chambres d&#039;h\u00f4tel, g\u00e9n\u00e9ralement en ajustant les prix et la disponibilit\u00e9 pour r\u00e9pondre \u00e0 la demande et optimiser les r\u00e9sultats financiers.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<h2>Avez-vous aim\u00e9 cet article sur la gestion des revenus et la gestion du rendement\u00a0?<\/h2>\n<p>Vous pourriez \u00e9galement \u00eatre int\u00e9ress\u00e9 par les articles suivants :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/revenue-management-strategies-hotel-industrie\/\">Strat\u00e9gies de gestion des revenus pour d\u00e9velopper votre activit\u00e9 h\u00f4teli\u00e8re<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/conseils-previsions-gestion-des-revenus\/\">Conseils de pr\u00e9vision pour am\u00e9liorer votre strat\u00e9gie de gestion des revenus<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/open-tarification\/\">Tarification ouverte\u00a0: pourquoi est-ce la prochaine strat\u00e9gie de gestion des revenus h\u00f4teliers\u00a0?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/hotel-restaurant-gestion\/\">Gestion de restaurant d&#039;h\u00f4tel\u00a0: conseils pour maximiser les revenus de votre h\u00f4tel<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/how-hotels-can-combine-revenue-management-and-cro\/\">Comment les h\u00f4tels peuvent combiner Revenue Management et CRO ?<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Cet article est r\u00e9dig\u00e9 par :<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/fr\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Bonjour, je suis Martijn Barten, fondateur de Revfine.com. Avec 20 ans d&#039;exp\u00e9rience dans l&#039;industrie h\u00f4teli\u00e8re, je me sp\u00e9cialise dans l&#039;optimisation des revenus en combinant revenue management avec des strat\u00e9gies marketing. J&#039;ai d\u00e9velopp\u00e9, mis en \u0153uvre et g\u00e9r\u00e9 avec succ\u00e8s des strat\u00e9gies revenue management et de marketing pour des propri\u00e9t\u00e9s individuelles et des portefeuilles multi-propri\u00e9t\u00e9s.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/destination-marketing\/\" itemprop=\"url\"><span itemprop=\"headline\">17 strat\u00e9gies de marketing de destination pour attirer plus de visiteurs<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/gestion-de-lhospitalite\/\" itemprop=\"url\"><span itemprop=\"headline\">Gestion h\u00f4teli\u00e8re: les \u00e9l\u00e9ments essentiels de l'h\u00f4tellerie<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/energie-de-l-hotel\/\" itemprop=\"url\"><span itemprop=\"headline\">Solution \u00e9nerg\u00e9tique h\u00f4teli\u00e8re\u00a0: \u00c9conomisez de l&#039;argent et respectez la plan\u00e8te<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/agents-de-voyage-en-ligne\/\" itemprop=\"url\"><span itemprop=\"headline\">17 agences de voyages en ligne (OTA) pour augmenter vos r\u00e9servations d&#039;h\u00f4tel<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Facebook de Martijn Barten\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Twitter de Martijn Barten\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Linkedin de Martijn Barten\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/fr\/a-propos\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Web de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Au sein de l&#039;industrie h\u00f4teli\u00e8re, la gestion des revenus et du rendement sont deux des outils les plus utiles dont disposent les gestionnaires, leur permettant de maximiser l&#039;argent qu&#039;ils gagnent gr\u00e2ce aux clients. Bien que les deux concepts soient \u00e9troitement li\u00e9s et partagent de nombreuses similitudes, il existe \u00e9galement des diff\u00e9rences importantes. Dans cet article de blog, nous expliquons les diff\u00e9rences et comparons les deux strat\u00e9gies<\/p>","protected":false},"author":24,"featured_media":386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771],"tags":[],"class_list":["post-385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revenue Management vs Yield Management | Revfine.com<\/title>\n<meta name=\"description\" content=\"In this article, we clearly explain the difference between revenue management and yield management and define those two strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/fr\/revenue-management-vs-yield-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revenue Management versus Yield Management | Revfine.com\" \/>\n<meta property=\"og:description\" content=\"In this article we clearly explain what the difference is between revenue management vs yield management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/fr\/revenue-management-vs-yield-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/revfine\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-02T19:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-05T12:53:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/Revenue-Management-vs-Yield-Management-Yield-Management-versus-Revenue-Management.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martijn Barten\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Revfine_com\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martijn Barten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revfine.com\/revenue-management-vs-yield-management\/\",\"url\":\"https:\/\/www.revfine.com\/revenue-management-vs-yield-management\/\",\"name\":\"Revenue Management vs Yield Management | Revfine.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/revenue-management-vs-yield-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/revenue-management-vs-yield-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Revenue-Management-vs-Yield-Management-Yield-Management-versus-Revenue-Management.jpg\",\"datePublished\":\"2024-01-02T19:00:14+00:00\",\"dateModified\":\"2024-06-05T12:53:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/c2d0cae3192459e61d585517286ecfbd\"},\"description\":\"In this article, we clearly explain the difference between revenue management and yield management and define those two strategies.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.revfine.com\/revenue-management-vs-yield-management\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revfine.com\/revenue-management-vs-yield-management\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.revfine.com\/revenue-management-vs-yield-management\/#primaryimage\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Revenue-Management-vs-Yield-Management-Yield-Management-versus-Revenue-Management.jpg\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Revenue-Management-vs-Yield-Management-Yield-Management-versus-Revenue-Management.jpg\",\"width\":1000,\"height\":516,\"caption\":\"Revenue Management vs Yield Management - 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Avec 20 ans d&#039;exp\u00e9rience dans l&#039;industrie h\u00f4teli\u00e8re, je me sp\u00e9cialise dans l&#039;optimisation des revenus en combinant revenue management avec des strat\u00e9gies marketing. J&#039;ai d\u00e9velopp\u00e9, mis en \u0153uvre et g\u00e9r\u00e9 avec succ\u00e8s des strat\u00e9gies revenue management et de marketing pour des propri\u00e9t\u00e9s individuelles et des portefeuilles multi-propri\u00e9t\u00e9s. LinkedIn, Personnel page, Facebook, X. 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